Are You Doing Everything You Need To When It Comes To Business Technology?

by | Blog, Contributed Post

Are you doing everything that you need to do when it comes to business technology? A lot of the time people think that the answer is yes, but usually it’s not the case. Technology is essential to the way that we work now, and if you are not willing to accept this then your business is going to go downhill fast. As such, you need to know what you have got to do when it comes to business tech. Keep reading down below if you would like to find out more.

Purchasing The Right Pieces

The first thing that you have got to do is ensure that you are purchasing the right pieces of equipment. The last thing that your business wants is to have the wrong pieces of tech as this means that you have wasted a lot of money on things that you don’t need. It’s for this reason that we recommend that you make a list of all the things that you think you need, then consult with someone else who knows the industry well. See what they think, see if there is anything that they think you have missed off or something that is on there that isn’t necessary.

Maintenance

Once you have gotten everything that you need to help your employees do their jobs properly, you’re going to need to make sure that all of these pieces of technology are being maintained. This means that the software needs to be updated, the tech itself and its operating system need to be updated regularly and so on. You can get people to do this for you if you’re not familiar with tech and how it works. However, if this is the case we suggest that you go on a course to learn all you can about it sooner rather than later. There should be nothing in your business that you are completely clueless about, including technology. You can find more about device maintenance on a site like https://aestheticsjournal.com/.

Security

The final thing that we are going to mention is security. When it comes to security, and even maintenance in some cases, a company like https://www.sapphire.net/ will be able to offer you what you need. Making sure that your systems and devices are as secure as possible is essential, especially when there are so many cyber attacks going on. It’s important now more than ever that you are protecting all of your devices, so get the help that you need to do this.

We hope that you have found this article helpful, and now see some of the things that you have got to do when it comes to business technology. You can’t afford to not have tech and invest in everything that comes with it right now. All businesses are going to need technology to thrive, and if you think that your business is the solution, we’re sorry to tell you that it isn’t. Technology is here to stay, so you need to get with it sooner rather than later. We wish you the very best of luck and hope that you see the success that you are looking for soon.

3 Steps to Successfully Navigate the Digital Marketing Landscape of 2022

by | Blog, Contributed Post, Marketing

There’s no denying that digital marketing is constantly changing. The landscape of the industry has completely shifted since the early 2000s. It can be hard to keep up with emerging technologies, new platforms, and an ever-evolving set of rules. However, there are ways you can stay on top of all these changes and know what to do when your business reaches a crossroads in marketing. Here are three steps for navigating the future of digital marketing in 2022.

Know the marketing environment in 2022

It’s essential to understand the digital marketing landscape when planning for the future.

One way to do this is to look back at what has changed in the past. For example, social media platforms have seen a lot of changes over the past decade. Facebook, Instagram, and Twitter have all had their ups and downs regarding who’s using them and what content they allow on those sites.

It’s also helpful to look at the most popular digital marketing techniques from the 2000s and 2020s to see how those techniques have evolved. This can help you identify aspects of digital marketing that will be different in 2022 and give you an idea of what your strategy should look like when you’re ready to jump into the future.

You need to be following your customer’s behaviors, which means researching the newest and emerging trends in digital marketing such as Yelp advertising, creating video content, utilizing AI, and paying attention to your customers’ needs in a more personalized way.

Be a visionary

The future of digital marketing is constantly changing. One week, you might be doing Facebook advertising; the next, you’re doing email marketing. 

It can be hard to keep up with all the changes, so it’s essential that, as a business owner, you take time to envision where your business will go and what technologies will be relevant shortly. Look to your competitors to see what is and isn’t working for them to give you a better idea of what to incorporate and what to avoid.

Take time every quarter or year to imagine what kind of digital marketing strategies you want to invest in and how they’ll continue to evolve with time. This will help you avoid making short-sighted decisions and wasting resources on projects that won’t work in the long run.

Stay on top of your marketing strategies.

It’s easy to get caught up in the day-to-day of marketing and forget how your business has grown. It can be tough to know when it’s time to change your company’s marketing strategy. When you feel that it is time for a change, take a step back and look at your business’s overall goal.

If you’re not sure what your goal is, try answering these three questions:

1) What is my number one priority?

2) What are my overarching objectives?

3) Where am I headed?

Once you have the answers, evaluate whether your current marketing approach is helping you achieve those goals. If it isn’t, it may be time to update your strategy.

Image credit

Suffering from Summit-tech-phobia?

Suffering from Summit-tech-phobia?

by | Blog, Telesummits, Virtual Summits

Summit-tech-phobia [noun]:

 The illogical fear of being scared, overwhelmed, or darn near stuck so deep in the tech portion of your summit, you have no idea what to do next.

I’ve been doing summits for a long time and have seen many entrepreneurs suffer from this very thing. 

They go into a summit with the best of intentions and start:
  • Planning the strategy
  • Mapping out the advertising 
  • Drawing out timelines for the launch 
  • Reaching out to experts
  • Writing the copy 
Then they get to the tech portion of their pre-summit planning. They see all the systems and software involved, and suddenly their one-way ticket to a seamless summit express comes to a complete stop. Lucky for you, I’ve seen a few things in my day.  One thing that I’ve come to realize is that summits are super flexible in the way you can present them and roll them out.  Therefore, because there are so many variations, you can easily find a solution to whatever tech problem you find yourself in. 

So today, I thought it’d be fun to dig around my digital summit pharmacy and find the perfect elixir for your tech woes…

Just call me… Dr. Robyn, The Summit Pharmacist

Hilary Duff dressed a a fake Pharmacist

The Diagnosis: I’m limited on funds. 

The RX – 

Don’t let the dollar signs get you down!

Your first summit could be as simple as using YouTube and a free email service provider like Mailchimp. 

All you’d need to do is write about the interviews in an email using your free software and then send them to a YouTube video where they can watch. 

Easy Peasy. 

The Diagnosis: I have a bit of a budget but have no idea what to do:

The RX – 

Consider hiring a tech VA. 

A qualified tech VA would know the appropriate tools and software you need to run everything smoothly (and hands-free, for you!).

*Bonus points if they specialize in summits.

The Diagnosis: I’m a total beginner 

The RX – 

Start with a simple WordPress page.

There’s no need to be fancy. I built my first summits on WordPress for years (and was very successful, I might add) before moving to more complex and premium solutions like Kartra and Kajabi. 

Before you take your RX and go out into the world to conquer your tech woes, I want to leave you with this advice. 

Keep it simple. 

For instance, the complicated software. The shiny new system.  You may not need that right now.  Just make sure you get the names and emails of the people attending your events so you can nurture and share your knowledge with them.  One last thing… Don’t be afraid to sell on your summit. It also encourages people to promote for you. And you’ll make some sweet $$$ you can reward yourself with later 😉   Talk soon,  Robyn    P.S.: If you want to learn more about summit strategy, click here and get added to the waitlist for the Virtual Summit Launch Academy. A course that’ll teach you everything you need to know about pulling off a flawless summit.
A Tale of Two Summits

A Tale of Two Summits

by | Blog

A little off topic here, but I’ve always been in awe of those people who can journey into the woods, pitch a tent, start a fire and spend a blissful night under the stars camping, conversing, and sharing stories.

I bring up the whole camping thing because it reminded me of something I wanted to chat with you about today.

In my previous post I shared my most important piece of advice with business owners looking to create a summit:

You’ll never build a warmer list in your life.

This week I want to take it a bit further and show you exactly how this plays out in real-life.

So gather around my digital campfire as I tell you the tale of two virtual summits…

Not so long ago, in the land of online business, an entrepreneur wanted to run a virtual summit as something fun and informative for their audience.

They worked hard gathering together the top leaders in their industry to interview, delegating the backend support, interviewing speakers, and promoting the event by broadcasting the details through social media and email.

When it was all said and done, this entrepreneur ended up with over 300 people on their list.

Now to you and me, that may not seem like many people. But this entrepreneur was thrilled with her results. After all, this was all for fun.

As a matter of fact, the average minimum number of subscribers my clients get on their list after a summit is typically 2,000 warm subscribers.

But after the summit, this person did something vital and super important — they kept the momentum from the summit going and continued to show up for their email list, nurtured them and eventually made over $600,000 that year (yes, that’s over half a million dollars).

Our next tale leads us to another entrepreneur. This person did the same thing as our last entrepreneur, gathered together industry leaders, promoted the event through social media, and delegated tasks to the right people.

But once the summit was over, they had a list of 3,000 new warm subscribers on their email list and when it was time to promote their program, they ghosted their list and didn’t follow up with their audience.

The result? No sales and a now cold audience.

So what was the difference?

This entrepreneur didn’t follow up with their audience after their summit — instead they were banking on their list size.

A huge no-no in my book.

You see, the result of the work you put into your summit pays dividends. Not only are thousands of new people introduced to your brand. You also end up with a piping warm list that’ll light up any campfire for days.

Speaking of campfires, I’m going to put mine out and get back to work on a few things I have coming down the pipeline for you.

Chat soon,

Robyn​

P.S.: I’m taking all of my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your own virtual summit. Click here, and I’ll add your name to the waitlist!

Virtual Summits are a no-brainer

by | Blog, Telesummits, Virtual Summits

Let’s continue our discussion on the importance of virtual summits. Did you know that 45.7% of marketers say that the primary goal of virtual events is to generate a pipeline? … You know, your list and social media following. And 55% of summit attendees state customer relations, education, and retention are the main goals for virtual events.

People are attending your events to hear from you, they see you as the authority figure in your niche and trust you.

why virtual summits are a no-brainer

When you add these stats together, you can see why virtual summits are such a powerful tool for your business.

Like you, I remember the chaos of 2020 and the fear many of my clients had about the state of their business.

Will all that I’ve worked towards survive this?
Will my revenue decrease?
How will this affect my audience and their lives?

Heck, I worried about the same thing.

But something interesting happened through all the mayhem — the need for virtual events went up.

Besides the obvious fact that people couldn’t meet in person, more business owners began to realize just how many people they could reach through virtual events.

And more importantly, many as a result began to understand that with virtual summits, they’d never build a warmer list in their lives.

Don’t believe me? Just look at the numbers…

For instance, let’s say you spend $5,000 on Facebook ads and $5,000 on your summit.

Once it’s all said and done, the audience you’ve acquired from your Facebook Ad needs to continuously be nurtured to know, like, and trust you. It takes time.

Compare that to a summit, where:

  • Your audience has watched and listened to you for anywhere between 2 to 20 days.
  • You’ve taught and educated them, so they’re familiar with your teaching style and have learned something new.
  • You’ve personally answered their questions and engaged virtually.
  • They’ve had a chance to get to know you.
  • They begin to feel a connection with you.

Add that to the ever-increasing cost-per-leads of Facebook ads and various algorithms and software updates.

Virtual Summits seem to be a no-brainer.

While Facebook audiences need to be nurtured more to become warm, it’s still important to nurture new leads you’ve acquired from your summit, and on my next blog post you’re going to hear a very important story about why that is …

Talk soon,
Robyn

Image credits @DimaBerlin via Twenty20

Robyn’s my name and summits are my game…

Robyn’s my name and summits are my game…

by | Blog, Telesummits, Virtual Summits

Summits… Summits… Summits… 

Virtual summits have literally been the center of my world for the past 8 + years.

After organizing, coordinating and setting up over 300 virtual summits, I’ve grown to realize and appreciate how powerful they can be for growing and building your list. 

If we haven’t met before, let me introduce myself…

I’m Robyn and I help business owners like you plan virtual summits that’ll make a massive impact on your brand and bottom line. 

You know, I wasn’t always into summits. 

I thought I wanted to be a health coach.

You see, way back in 2013, I signed up with a group coaching program and the first task that my coach had us do was host our own virtual summit.

I had so much fun working with all the systems, tech and backend setup, that I decided to pivot and become a tech VA instead of a health coach. #bestdecisionever

If you know anything about health coaching, you understand how much of a thriving niche it can be. So, you can imagine how some of my friends and family thought I was a bit crazy for changing direction in my business.

They’d say things like…

Are you crazy?

Are you sure this is the right move?

I followed my gut anyway and as a result… I now have a thriving business that only gets busier with each passing day.

Recently, the business owners I’ve been working with have asked me to teach their VA’s how to set up the tech, coordinate and manage their virtual summits. 

And then my coach, Julie Stoian, confirmed to me that I need to get into teaching and share what I’ve learned over the years.

So, I’m pivoting again and teaching business owners like you all about launching successful virtual summits. 

In this journey we are about to embark on together, you’re going to uncover all there is to know about hosting your own virtual summit including (and not limited to):

  • How to find the right speakers for your virtual events (and trust me, this is not about list size).
  • The priceless, intangible benefits that come from running a virtual summit for your business
  • Creating systems that’ll help you at each stage of your virtual summit launch.  

And much more…

I’m so excited you are coming along with me towards the land of online summits — and I can’t wait to see the results it’ll bring you!

Robyn

P.S.: I’m taking all my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your summit. Click here and get on the waitlist.