Here are 4 Tips for EASY Content Creation

by | Blog, Challenge, Content Marketing

There tend to be a lot of rules surrounding content creation. It must have value, it can’t be too long, the information must be relevant, not to mention accurate, relatable, accessible, easily understandable, and the list goes on. It’s way too easy to get overwhelmed by all these rules and regulations. Overthinking your content—is it good enough, interesting enough, or worth hitting the publish button at all—is its own chore. But content creation doesn’t have to be this big of a headache! In fact, content creation can be easy. You just have to know a few simple tricks.

4 Tips for EASY Content Creation

Research, practice, and learning the tricks of the trade are the best ways to make any job easier. So, if you’re overwhelmed by your content creation to-do list, consider these “tricks” to lighten your load:

1. Create a Content Calendar

Initially, this might sound outdated. In practice, it’s a lifesaver! Rather than relying on your memory or mood for the day, manage your posts effectively by planning them out a week, month, or more at a time. By using a calendar, you can easily track the frequency of your blogs, regulate your posting so it remains consistent, organize themes and campaigns, keep track of topics you’ve covered in the past, prepare for upcoming topics, avoid annoying repetition, and prevent creativity burnout. While this planning tool might sound like an annoying amount of upfront work, it will actually help you work less in the long run and feel more organized while doing so.

2. Implement More Structure to Your Workday

Your brain is much more effective when it’s allowed to focus on one specific thing rather than a million different tasks. So rather than tackling your mile-long to-do list randomly, schedule out your day/week to handle similar projects at the same time. For instance, focus on answering emails, organizing your inbox, and returning phone calls on Monday morning. Write your blog posts and email campaigns Monday afternoon. Plan out your social media content and future social campaigns on Tuesday morning. Tuesday afternoon, film and edit your weekly video. By segmenting your days rather than fire hosing yourself with your whole list of tasks the entire week, you’ll be more productive, and your content creation will feel less overwhelming.

3. Schedule All of Your Posts

This point goes hand-in-hand with the previous one. Rather than relying on yourself to come up with a creative blog post every week, and a social media post every day, and also a video whenever you can find the time, use the various scheduling tools available and then move on! Take one day at the beginning of the month to schedule out your social media content for the remainder of the month. Take a few days to brainstorm and create blog content for your website for the entire quarter. Pull out a few changes of clothes and binge-record yourself all day for all your video content coming up. Schedule these posts weeks, or even months, out so you don’t have to worry about it again for a good long while (just be sure to set yourself a reminder on that calendar for when you need to start brainstorming ideas again).

4. Repurpose Past Content

You might think that hitting that “publish” button is the last step for your content, but think again! Repurposing past content is one of the best ways to get more out of your work with less effort. Any content you create can be repurposed to reach new audiences or meet a new goal. Don’t waste anything, especially your time. If you’d like to learn more about repurposing content, then you should join my 7-day challenge and find out how to grow your audience and increase your reach!

We begin the challenge tomorrow, sign up now!

Have a great week!

​Robyn

PS: You put your heart and soul into your content, so why not make sure as many people see it as possible? Click here to sign up

5 ways to get your content to your audience

by | Blog, Challenge, Content Marketing

Okay, so you’ve been working hard on your web content, religiously sharing updates to your social media pages, and keeping everything visually pleasing, accurate, and informative. No matter how hard you try, though, you never seem to see much growth. You might start wondering, is my audience even getting my content?

There are endless techniques and means to grab your audience’s attention. Just like different topics attract different results, different methods of approach draw different people. You know your content needs to have value, remain relevant, and be easy to access in order for your audience to care, but do you know all of the distinct ways you can get their attention in the first place?

If you think that blogs, YouTube videos, and Facebook status updates are the only way to reach your audience, then it’s time to think again.

Here are five ways to get your content to your audience:

1. Email Marketing

Email marketing is often forgotten in the face of new, ever-evolving marketing methods. But if you don’t have regular email correspondence with your client base, then now is the time to consider it! By utilizing your email list and connecting with them regularly, you’ll be in direct contact with your most targeted audience. These are people that already care about your brand and want more information from you. You won’t find this anywhere else. Not to mention, it’s practically free to implement. You don’t have to worry about printing costs, postage fees, or beating algorithms and SEO strategies. Just be sure the emails you’re sending are quality and full of value and be careful not to spam your list.

2. Webinars

Hosting a webinar can sound intimidating, but there are so many benefits that they should definitely be in your repertoire! Not only will they give you and your brand more credibility as you present yourself as an expert in your field, but you’ll be able to reach many different kinds of people—other experts, potential customers, and plenty of like-minded individuals interested in all the same things you are. The more engaging your webinar, the more attention it will grab, the more people you will reach, and the more your brand will grow. Plus, you can re-purpose all of your webinar footage into beneficial web content later!

3. Speaking Events

If you have a fear of public speaking, it might be time to join a toastmasters club, because one of the best ways to get yourself and your brand in front of your target audience is to speak at events and conferences. Start by researching events where your target audience usually attends and then pitch yourself to the conference organizer. Explain your area of expertise, what topic you have in mind to discuss, and how you will add value to their event. Not only will you have the chance to speak in front of tons of potential customers, but you’ll also be able to build a relationship with the organization hosting the event—which won’t hurt your brand awareness.

4. Engage On Social Media

Now, if you’re thinking that you already post on your Facebook page with semi-regularity and so this point doesn’t apply to you, think again. Engaging on social media and posting on social media are two completely different things. Your target market is very likely to already be active on social media, but they might not be active on your business page. That means that you might have to go find them or help them find you! Add social media buttons to your website, add links to your business cards, flyers, and emails, talk to people about your social media and ask them to follow you, respond to comments and reviews, participate in groups, start conversations, ask questions, and more. Don’t expect them to start engaging first. You must take the first step.

5. Network, Network, Network!

Nothing quite influences your brand like meeting new people, talking about what you do, and creating strong, lasting relationships. Go to local chamber of commerce meetings, leave your business card places, invite people to lunch. Don’t be afraid to love what you do, tell people about it, and ask them to tag along!


If you’re looking for ways to get the most out of your content, then sign up to join my 7 day Content Repurposing Challenge! Learn how to grow your audience in less time and less work.

Have an awesome day!

Robyn

How to Maximize Your Audience Reach With Minimal Effort

How to Maximize Your Audience Reach With Minimal Effort

by | Blog, Challenge

Are you ready to increase your reach and engagement without writing any new content?

Do you want higher conversions without paying for new copy?

Are you looking for ways to make the most of the content you already have?

I am excited to announce the launch of my 7-Day Content Repurposing Challenge!

Most of my clients spend hours writing content each week OR they pay a lot of money to have it written for them. But they are only getting 5%-20% of potential reach and engagement because they don’t know how to use it most effectively…

In this 7 Day Content Repurposing Challenge you’ll learn how to:

  • Use one piece of content across multiple platforms for maximum reach
  • Simple formatting techniques to create brand-new posts with old content
  • Transform your content into new forms like audio versions, infographics, slideshows and videos
  • Maximize your social reach through automated social sharing
  • And much, much more!

Writing brand new content for every project is like buying a new hammer every time you want to hang something on the wall. You waste time and money on new hammers instead of utilizing the ones you already have.

Learn to create the most success possible with the tools already sitting in your toolbox.​​​​​​​

Join the 7 Day Challenge Here

In your challenge welcome email you’ll also get access to a FREE Facebook group where you can brainstorm and swap ideas with other like-minded business owners.

​​​​​​​I’m excited to connect with you soon.

​​​​​​​Robyn

P.S. Don’t have enough time to participate in a 7 Day Challenge? Remember the information and tools I will be giving you are specifically designed to MAXIMIZE your time so that you are accomplishing in 1 hour what use to take you 5! Stop pushing your business through the sand and turn it into a fine-tuned machine by mastering content repurposing. http://thetechnologyqueen.pages.ontraport.net/7-day-challenge