Wrongs And Rights: Holding Up A Mirror To Our Business To Find The Weaknesses

Wrongs And Rights: Holding Up A Mirror To Our Business To Find The Weaknesses

***Contributed Post*** When we are working at a side hustle or small business, it can take some time for us to find our feet. This is why we’ve got to find out what is wrong as soon as possible. Sometimes the problem is obvious, maybe there are financial issues, but if we limp along, oblivious to the real problems, it’s these things that can threaten to derail our process and stop us running our business effectively. This is why we’ve got to get into the habit of identifying our weaknesses. With this in mind, are there any ways for us to identify what is wrong before everybody else points it out to us?  Identifying Superficial Weaknesses If we have an issue with some small aspect that we know is an eyesore, such as the website, but we feel there are more important problems that need fixing right now, we can easily forget to go back to the superficial weaknesses and carry on regardless. But we have to remember that with the superficial weaknesses, this links indelibly into our overall perception. Not just from the public, but from the clients as well. It’s important that you make the most of identifying these weaknesses, because if you were the customer and you saw the website in a poor state would you ever think about going back there? Of course, you wouldn’t! But as a quick solution to this problem, there are so many resources out there that can help. From website redesign businesses to numerous marketing agencies that can give your promotional materials a makeover. The quicker you get these superficial...
Understanding Marketing Funnels & How They Improve Your Business

Understanding Marketing Funnels & How They Improve Your Business

Part of owning a business is understanding ways to get your product or service in front of your desired customer so that you can make a sale (or so they’ll sign up, join, etc.). If you’ve spent much time at all learning about marketing analytics, then you’ve probably heard the term “funnel” a great number of times. If you’re curious to know what exactly this mysterious thing is and how it can help you grow your business, then keep reading! What is a Funnel? Remember this: You want the visitors on your website to take some kind of action. This is the entire purpose of your site. Maybe you want them to buy from you, sign up, fill out a form, enroll in your class, etc.  Regardless of your particular desired action, when someone does something that you want them to do on your website, it’s called a “conversion.” When someone buys from you, it’s a conversion. When they sign up for your class, it’s a conversion. The visitor “converts” from browsing to taking action, and a funnel is the steps a visitor needs to go through in order to accomplish this conversion. This is easy to understand if you look at an example, such as the Amazon purchase funnel. There are a few simple steps that a visitor has to take before purchasing a product (or, making a conversion). They must: Visit Amazon’s website View the product Add the product to the cart And complete the purchase. While there are other possible steps that can be taken in between each of these steps (visiting the “about” page, viewing...
The Easiest Ways to Keep Your Staff Happy

The Easiest Ways to Keep Your Staff Happy

***Contributed Post*** Most small online businesses start out with a single person doing all of the work. It’s tough. There’s a lot to do, and a lot to learn, and absolutely not enough time for it all. Most new business owners work like mad trying to be everything. Dreaming of the day when they can employ staff. They look forward to having a small team around them. People to take on the tasks that they aren’t so good at, and some of the more basic jobs, which would allow them to do more important things themselves, and give more attention to creating products and selling services. They think that having a team of staff will make everything easier and give them much less to worry about. Then, it happens, and they often find that this just isn’t the case. Having a small team can make everything easier and make your life less stressful. It can help your company to grow and bring in wonderful new ideas, if your team are happy and motivated. If they aren’t, it just gives you an extra thing to worry about and makes your life harder. It can seem as though there is some magical and complicated equation to keeping everyone happy. They are different people, with different needs and habits. But, it’s usually not. In fact, it might be easier than you think. Here are some of the easiest ways to keep your team happy. Pay Them  The first way to make them happy is the most obvious. Pay them. Pay them a fair wage for their work, on time, without them ever...
The Technology Your Company Might Have Forgotten About

The Technology Your Company Might Have Forgotten About

***Contributed Post*** How much technology do you use in your business on a day to day basis? You’ve got the computers you and your staff work at. You’ve got your phones, to keep you entertained whilst on break, and to take and receive all of those oh so important calls. You’ve got the company network servers stored at the back of the office, and you’re constantly having to avoid the wires that feed them. You have a lot of technology on your hands, and you’re very happy for it! But are you missing out on something?  Your company is one of the future, and it’s one that could have a very long and successful future ahead of it. Of course, as the boss, you’re going to do everything you can to make sure you’ve got profitable years ahead of you - but are there some technological pieces out there you might have forgotten about that could help you out? Maybe You Need a Company Fleet?  If you have a company fleet, you have the ability to take your business literally anywhere. You’ll be able to advertise it along the way, considering your brand name and logo are pasted on the side, and you’ll be able to hand off visual representation of your business to any employee who needs to go out of office for the day.  And with some technology like fleet telematics installed in the dashboard, you can keep perfect track of where your vehicles go and how well they’re being taken care of. You don’t have to invest this much money and just live with the potential...
Keeping The Business Legal And Legit

Keeping The Business Legal And Legit

***Contributed Post*** Keeping the business financially sustainable and delivering the very best products, services, and customer experiences you can may be the keys to success. However, one key to failure that can quickly undermine all your efforts is getting into serious legal trouble. Here, we’re going to look at some of the latest and most dangerous ways your business can inadvertently get into hot water. Take the taxman seriously If you don’t have a chartered professional helping with your taxes, then you are already dancing dangerously close to some legal issues. Even if an audit finds no wrongdoing with your bookkeeping, the expense and time involved in clearing it up can be enough to put your company in serious financial trouble. Check out USTaxAcc to ensure you’re getting help from someone who knows not only how to help you save more money,but also to avoid putting up the red flags that can attract the auditors.  Check your permit and licenses Lastly, don’t forget to ensure that you have all the permits and licenses you need in order to be legally allowed to do business. It’s not as simple as setting up shop, many industries are tightly regulated for the safety of the consumer. Don’t forget to make note of when (or if) you have to manually reapply for your license as well. Forgetting to reapply doesn’t make for a convincing defense.  Keep your relationships risk free It’s not just your own compliance you have to be aware of. You have to make sure that your partners aren’t likely to get you in any trouble. Especially when it comes to...