How To Optimize For Voice Search SEO In 2020

How To Optimize For Voice Search SEO In 2020

Ranking well on traditional search results is vital if you want to drive more traffic to your site. The majority of people will not look past the first page of results on a Google search, so if your site doesn’t make the first page, you will not get very many clicks at all. The very top result gets 35% of clicks, and most people won’t scroll beyond the first 3 results, so you have a very small window of opportunity. Unfortunately, that window of opportunity is even smaller where voice search is concerned. 

Smart home devices like Google Home or Amazon Alexa are becoming so popular, and the majority of people have voice search functions on their phones as well. It is estimated that, by 2020, around 50% of all searches will be made using voice technology. This presents a big problem if you do not change your SEO strategy because smart home devices only return a single result, while voice assistants on smartphones only show the top 3. That means that it is absolutely essential that you rank at the very top for voice searches if you want to increase traffic to your site. 

Ranking well on voice search often requires a different strategy, so it is important that you change your SEO approach. Although some concepts remain the same, there are some things that you need to do differently if you want to improve your rankings on voice search. This great infographic outlines some of the key factors involved with voice search rankings and has some great tips on optimizing your strategy for voice search in the future. 

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Ways Technology Can Benefit You & Your Business

Ways Technology Can Benefit You & Your Business

These days technology is everywhere and is entering homes and businesses regularly. If you’re a business owner, it’s worth taking the time to become more technology savvy and learn how to implement more tech solutions at your workplace.

There are many benefits technology has to offer that you may not be aware of and might be interested to know and understand. Although it can be challenging to keep up with all the latest developments, you can start small and slowly implement changes to how you run your business over time to help you adapt.

Increase Productivity

One way technology can benefit you and your business is that it increases productivity. No longer do you have to wait and meet people in person and face-to-face to discuss matters. Nowadays, you can hop online and complete your work or even collaborate in the cloud. You and your workers have a lot of tasks to complete on any given day. With the help of technology, you can automate many of these to-dos and even decrease the chance of human error. It allows you to work much faster and get more done because you don’t have to rely on tackling your workload manually. You’ll also save yourself money because your workers won’t have to clock in overtime when they’re able to use technology to work smarter and get ahead during the workday.

Help You to Relax in Your Downtime

Technology can also benefit you and your business by helping you to relax in your downtime. As a busy entrepreneur, you must find ways to rest and recharge. For example, if you travel a lot, then take the time to research the best vpn for Netflix so you can plug-in and enjoy a movie or TV series anywhere and at any time. There are also many apps and games you can download and play on your phone when you have a few extra minutes and need a break away from your to-do list.

Remote Working

Another way technology can improve your business and life is that it provides you and your staff with the opportunity to work remotely. The benefit is that you don’t have to be physically in the office to get your work done. There may be times when this comes in handy if you have a family obligation or appointment and need to be away from the workplace. You may also want to work from home every so often not only as a perk but because you’re able to accomplish more when you’re away from the distractions at the office. It also means your employees can take their tasks with them wherever they go and that there are no more excuses for why someone can’t work late or on the weekends.

Mobile Solutions

Technology can also benefit you and your business by allowing you to offer mobile solutions for your company. It may be a chance for you to provide your customers with an app they can use to manage their accounts and place orders. You can also conduct business and work with clients from your mobile device. Technology makes it possible to conduct a lot of business right from your mobile phone while you’re on the go, which makes your life a lot easier. Utilize these types of advancements in technology to improve customer satisfaction and offer your employees greater work-life balance. 

Allow You to Innovate

One of the best parts about technology is that it gives you a platform and the tools you need to focus on the innovation of your products or services and business. It’s a benefit to you because it can help you attract top talent and surpass the competition. People want to work with and do business with companies who are willing to step outside the comfort zone and experiment with new and better solutions and offerings. There are numerous programs and tools that exist for developers so that they can help your business keep up with the times and offer more desirable outputs that your customers desire.

Better Connect with Customers

Furthermore, technology allows you as a business owner to connect with your customers better. It’s quick and easy to hop online and get in touch with them instantly. However, it’s a wise idea to come up with a marketing strategy you can implement so you can ensure your efforts are paying off. Launch a website and engage on social media to help you market your business. It can strengthen customer service by allowing you to respond to inquiries and questions from a variety of outlets and platforms. It improves communication with your most valued customers and will enable you to build trust and loyalty with them. You can speed up processes and use CRM systems and online chat functions to help enhance the customer service and experience for your clients. 

Boost Security

Online security is vital in this era of technology and always being connected. Therefore, technology can benefit you and your business by making your workplace and files more secure. The last situation you want is you or your client’s information to be compromised by outside parties and intruders. You must have an IT infrastructure set up and find ways to protect your business from external threats and harm. You need to have security measures in place at your business so you can gain the trust of your customers and keep your online information and data safe. Improve your reputation and minimize the risk of any unfortunate circumstances by having firewalls and anti-virus software installed on your computer systems.

Conclusion

These are a few ways that technology can benefit you and your business that you should be aware of as an entrepreneur. There are many good reasons to get yourself up to speed with the latest developments and begin testing solutions in your workplace. You’ll enjoy the benefits of being able to reach your goals at a quicker rate and becoming a top competitor and threat to other businesses in your industry. Growing your business will become a real possibility with these improvements.

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Keeping Your Small Business Up to Speed with Advertising

Keeping Your Small Business Up to Speed with Advertising

Advertising has drastically changed over the past few years thanks to advancements in technology. Rather than relying heavily on print advertising, more and more companies are investing in digital marketing and advertising. This makes sense. Sure, there’s still space for traditional forms of advertising, such as leaflets, posters and billboards - people are still spending time outside in the real world. But it’s also important to acknowledge that people are spending increasing amounts of time staring at screens. Whether that’s their computer screen at work, their laptop screen at home, their tablet while they’re commuting, or their smartphone. This creates a great opportunity and space to grab their attention and advertise your products and services to them! It’s absolutely essential that you invest in online marketing to keep up with the times and maximise your sales and profits. Here are a few tips that will help you to achieve the best results possible!

Set a Budget

First things first, it’s important that you set yourself a budget. Initially, online advertising costs can be low. For example, with pay per click advertising, you can find yourself paying just a few pence for every person who clicks your ad and is directed to your site. But if tens of thousands of people actually click the link, you can find yourself forking out a small fortune. Sure, it’s up to you to decide whether it’s worth it or not and whether it pays off. But you do need to set a budget to make sure you don’t overspend. Your advertising campaigns should never cost you more than you can afford.

Bring in the Professionals

The world of online advertising is constantly changing and fluctuating. If you’re relatively unfamiliar with it yourself, it’s always a good idea to consult professionals who will be able to help you make the best decisions at any given time. Finding high quality advertising agencies is relatively simple. All you have to do is seek them out, check their reviews and see what others have to feedback about their services. This should give you a good idea of how effective their work is and whether it’s worth investing in.

Use Social Media Influencers

An emerging means of advertisement is the use of social media influencers. More and more brands - particularly those with a target demographic of young adults - are benefitting massively from influencers. Put simply, a social media influencer is an individual who has gained thousands, tens of thousands, hundreds of thousands, or even millions of followers on social media platforms like Instagram. People who follow these individuals tend to be influenced by what they post. They’ll want to follow the trends that these individuals set and are likely to listen to recommendations made by these influencers. When you advertise through a social media influencer, they’ll post something to their feed promoting your product, services or brand. This can lead to more sales made by their followers. Of course, you’ll have to pay them a fee or give them some free products or services in exchange for the post, but generally it’s worth the investment.

These are just a few steps you can take to make a success of your online advertising campaigns. Use them to your advantage and you should profit from them!

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The Best Tech to Run Your Business

The Best Tech to Run Your Business

For a business to be successful, behind the scenes companies have many systems and technologies in place that help it run efficiently. We live in a world today full of great technology, most of which are designed to improve efficiency and productivity. So, the question is how can and what tech is best, to help run your business.

Using the Right Website Client

One of the most important parts of a business is its brand. Branding is the main driving force for whether someone will use your company, or go to your competitor. Add the fact that we live in a more and more connected world with the internet, more people are wanting to find a website to help them find out what your business does. So, the choice of which website client you should use is an important choice to make, so make sure you research exactly what you need. Squarespace helps manage email campaigns, appointments, and the website, so this could be a good choice. Other clients like WordPress and Wix have different customizing tools that may fit your business better than others. So make sure you research the features, the prices, and the plans that these clients offer, so you get the right one for your company.

Mobile App Development

Something that has been growing in popularity is custom mobile apps for within the business. This is for bigger companies, as smaller companies and start-ups wouldn’t require such customization at such a young age (In a business development sense). But having a good mobile development and technology team within your business can really benefit you in being able to build a good quality and efficient app for your business. If you are a digital company, then a development team would be great if you were to build a mobile app of some kind. 

Data Management

If you are running a company that harvests data, like forms on a website or analytics from mobile apps and websites, then a good data management system is needed. Managing data is needed to first be more efficient as a company, as data is valuable and sometimes sensitive. Platforms such as ebecs (www.ebecs.com) and Microsoft Dynamics 365 are just a few of the many platforms out there that can manage your data flow and sort it for you.

Invoices and Paperwork

Do you send invoices? If so then a good system to send invoices is very useful! Platforms such as Square and more offer the ability to create products or services and then compile an invoice for you. The platform will then send the invoice and you can even manage reminders and repeat invoices, which makes your job managing these documents and invoices much easier!

Manage your Workflow

Last but not least, all of these products and services help improve your overall workflow. When a business is growing more and more it can be easy to start being buried in work and stress as the business grows. So that is why is important to take note of these technologies and services, and use them so you can take a lot of that stress away and run your business smoothly!

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Ways To Save Money In Business

Ways To Save Money In Business

Saving money in business is a constant balance that you have to keep in motion, and dropping the ball on it can result in financial loss. The less money you’re making, the fewer improvements and growth you are having on your business. So here are a few ways to save money in business in order to strengthen the existence of your company.

Be More Sustainable

Sustainability is a word a lot of people across all industries are using now to take ownership over what they’re doing to live a more eco-friendly lifestyle. The same can be said for businesses as they make the necessary changes that are needed. There are plenty of ways in order to be more sustainable, and these can be things that you implement slowly but surely. Perhaps you could consider going paperless to cut down on the amount of paper that is used in the company on a weekly, monthly or annual basis. You could have a better recycling scheme that is used seriously by all staff members through teaching them the proper methods. The list is endless, and it can end up saving you money in areas like using fewer paper reams or asking staff to work from home on the occasional basis.

Work With Better Suppliers

There are some companies that are great and some that are not so great. Jobfit Health Group is a company that’s worth working with, and when it comes to your business, you need to be making the right connections. Otherwise, they could be responsible for the lack of progress made and even your downfall. Look at the suppliers you’re using for the company and see if they’re providing you with  the same service or the service you need and maybe are not getting? Perhaps you’re paying too much for such a small amount of service, so think about changing suppliers and working with better ones.

Move Away From Traditional Advertising

Traditional advertising isn’t something that’s as popular as it used to be, but it still helps businesses convert these into sales. However, in order to save yourself some money, it might be worth looking at more affordable options, and you will find that online advertising achieves a lot more too if done right. Try to explore your options and don’t stick with one form of advertising. It’s all about diversifying it where you can in order to reach your full audience potential.

Work Better To Impress Your Customers

And finally, your customers are important. They provide you the financial backing in order to continue growing and having more success. Don’t ignore those customers, even the ones who are just single transactions. They could end up becoming loyal and regular ones if you’re just willing to put in the effort to make it so. Look at how you can improve your customer service for the better.

Saving money in business is critical and so look at these tips as a starting point in order to get your company in a healthy financial state.

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Face-To-Face Interactions With Customers Are Still King

Face-To-Face Interactions With Customers Are Still King

With digital marketing on the rise, many people would have you believe that you no longer need to meet your customers face to face to sell products. The evidence, though, suggests that this isn’t true. Despite advances in technology, people are still the same as they always were, and they naturally prefer meeting companies in person. 

Meeting in real life with customers, though, is a challenge. We’re so well-adapted to online services and apps that we barely think about how to conduct ourselves during in-person contact with somebody. It can be an alien experience. 

What Do The Data Say?

The data are still in support of the idea that customers want human interaction when dealing with companies. No amount of chatbots or same-day delivery services are going to change that. 

Here are some of the data which suggests that people still want to meet company representatives in real life: 

  • 64 percent of customers prefer to interact with people rather than robots when visiting the store
  • 30 percent said that they liked using the company’s mobile app in-store
  • 64 percent of people said that they only interacted with automated solutions because of the queues that can form waiting for a human assistant

The data, therefore, suggests that companies should be focusing heavily on providing face to face interactions with their customers. But what form should these actually take? 

Trade Shows

One of the best ways to meet new customers is to attend trade shows. These events bring hundreds of companies together to a single location, often attracting thousands of delegates and attendees. 

Infinity Exhibits, a company that sells stalls, believes that they are a great way to grow your audience. Companies often discover that they have markets they never imagined that they had when they meet people in person. They find out that there are more people out there who could benefit from their products than their digital marketing analytics told them. 

On top of that, trade shows are an opportunity for customers to get up close and personal with the products themselves. Seeing them on a screen is one thing, but holding them in your hand and playing with them is quite another. The physicality of the experience matters, and is a highly effective way to build customer loyalty. 

Of course, trade shows aren’t the only place to meet people in person, but they are one of the most valuable. They give customers the chance to get to know you in person and find out more about the ethos of your company. You also have the opportunity to explain more about the products that you can’t convey in sound-bite marketing messages online. You often find that the small details are what interest your customers the most. They want to achieve a higher quality of life, and you can help them get there. 

For these reasons, face to face interactions with customers are still king. Don’t ignore them - they could be the spark that allows your company to grow exponentially.

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