Simple Steps To A Killer User Experience

Simple Steps To A Killer User Experience

***Contributed Post*** User experience is what separates a mediocre website from a fantastic one. You engineer your site to streamline certain processes, influence visitor behaviour and boost your conversion rate - all key parts of a great digital marketing strategy. There are many ways of going through this process and a never ending list of improvements to be made, but these top tips will help you to get started… Get Your Homepage Right Your Homepage is your shop window of the world, and as such, it needs to be both accessible and attractive. You need to focus on your core offer and key messages and use these to populate your home page. Keep everything brief and clear - people are landing on this page to do or find something else. Prune out unnecessary content that is better housed elsewhere on your site so potential customers don’t have to wade through columns of irrelevant information. First impressions are critical online and you don’t have much time to make them. Speed Is King What loading time do you think is acceptable for your site? The brutal truth is, if it doesn’t load in 3-4 seconds, you’ll face abandonment rates as high as 87 per cent. Time is of the essence online and users are highly impatient. Make sure that you work on the loading speeds of your site and streamline clunky content that is slowing it down. Pare It Back Great website design is as much about what you don’t include on the page as what you do. Content needs to be given proper spacing in order for it to have...
What Is Your IP Address And Why Do You Need To Know?

What Is Your IP Address And Why Do You Need To Know?

***Contributed Post*** No matter who you are or what you do, there’s a very good chance that you use the internet regularly to do it. We have, in the space of just a couple of decades, all become extremely proficient internet users and the digital world has become such a ubiquitous part of the way in which we work, do business, shop and socialize that we rarely even think about our internet use. It has become as unconscious to us as breathing, eating or scratching an itch. Yet, while we love our technology and a great many of us use the internet routinely, we are oblivious of the protocols that can keep us safe or make us vulnerable. We have no idea what people on the other side of the planet can find out about us with just a few keystrokes. Here we’ll take a look at our IP address and why it’s important to know all about it… What is your IP address? Your IP address is the address of your internet protocol. While every device that is connected to the internet through your router has its own IP address, the only address that’s publicly visible is that of your router. It’s how the internet identifies where in the world you are. Have you ever wondered why Google always brings you local suggestions when you’re looking for a restaurant, hair salon or coffee shop near you? It’s because you’ve allowed Google access to your IP address. Click this link if you want to find your IP address. Are you a little unnerved by how accurately the page is able to pinpoint...
Mobile And Content: SEO Powerhouses

Mobile And Content: SEO Powerhouses

***Contributed Post*** In this guide, we are going to take a look at two key elements of SEO. So, let’s get started…Guide To Mobile SEO With the rise of mobile usage, it is vital to make sure your website is mobile-friendly if your business is to be a success. Not only does this involve responsive web design, but also you need to adopt a strategy for mobile search engine optimization. First and foremost, responsive website design is a necessity. This ensures viewers can use your website effectively on a smaller device. If your website has not been optimized for mobile usage, viewers will get frustrated, and they will look elsewhere, which essentially means you are gifting customers to your competition. Not only is responsive website design imperative for customer experience, but it is vital for your search engine optimization strategy as well, as Google’s algorithms will detect this set-up, and they will rank you higher.  Aside from this, you should also use separate mobile URLs, as this will mean you utilise a different website code for each device and this can improve your SEO efforts. You should also avoid using pop-ups and flash when it comes to mobile web design, and page speed is imperative too, as no one wants to wait for ages for your site to load.  You will also need to use an SEO agency to tweak your digital marketing strategy so that your mobile content is optimized for local searches, and that your titles and Meta tags are also optimized, as the perimeters are different from mobile Meta data.   Importance Of SEO Content Marketing   They say...
How to survive the holidays as a business owner

How to survive the holidays as a business owner

How are you feeling about the holidays? Are you relaxed, peaceful, and well organized? Or…like many of us…. are you walking along with a feeling of overwhelm? For many businesses, the holidays are their busy season while for others it’s a season of extreme slowness. No matter what kind of business you run or how many customers you have clamoring for your attention, this time of year tends to present a long list of challenges! Understanding how to take advantage of this holiday season and preventing it from swallowing you whole is extremely beneficial to your business and your personal well-being. This might mean taking extra time for planning, preparation, and education, but it also means checking out these holiday survival tips that will help you enjoy and profit from this holiday season. Schedule In Time Off For Yourself Sometimes when running a business, it’s altogether too easy to forget that you aren’t a robot and it’s okay to take some time off once in awhile. Schedule some time off during this holiday season to spend time with your family and friends, to go on a vacation, or to just chill out, eat good food, and binge watch some Netflix. You’ll be surprised at how much better you’re able to work once you get back to work after your time off! In order to maintain your peace of mind and keep your clients up to date, be sure to let your clients know you’ll be out of the office for a little while to celebrate the holidays. You can do this with an auto-reply email, or a special holiday-greeting...
Tough Financial Decisions to Make as Your Business Venture Grows

Tough Financial Decisions to Make as Your Business Venture Grows

***Contributed Post*** In business, our successes are generally defined by our profits. While many of us start a business venture with more than just money as motivation, when it comes down to it, what we earn is the most important thing. And finding the balance between spending and earning is always a tricky one in business. You need to be investing in the best workforce, equipment and materials to create good products or services - while still turning enough of a profit to make things a success. Here are three, tricky decisions you might have to make as your venture grows. Generic vs bespoke software? Software is so important in business. These days, so many processes throughout our company will be done online, and so, the right software to run everything on is crucial for speed and efficiency. There are lots of great software on the market that can fit most businesses, but in many cases you will need to adapt your processes around their limitations. If you have more money to spend, investing in bespoke software allows you to tailor everything to your exact tasks and needs. This won’t come cheap, but at some point you might reach the stage where it’s the next logical step. Outsource or in-house? Deciding whether to outsource departments of your business, or to hire your own staff and run them in house can be a tricky one. It’s not ‘one size fits all’, and instead, will depend on your personal preferences, time limitations, budget and other factors. When you outsource, it’s a weight off your shoulders. You know the work is being...
Apps to Make Running Your Small Business So Very Simple

Apps to Make Running Your Small Business So Very Simple

***Contributed Post***  Running a small business means being able to do many different tasks. You could be marketing one day, shipping goods, giving advice and bookkeeping, as these are just some of the skills a small business owner needs.  Of course, your business could be so well funded that you can outsource some of the jobs, or employ someone to help you. However, most small businesses do not have that luxury but do not despair, there are apps specially designed to make your life a little easier.Best Apps For Accounting And FinancesAs with all areas of your business, there are many apps to choose from when it comes to the finances of your business. There are ones specifically designed for accounts, investment apps, payroll apps and many others to help with your financial matters. It almost makes accountants obsolete!Gusto is a very good payroll app, while Freshbooks provides a simple way to manage sales and purchase invoices. For a full package for all your financial needs, QuickBooks is ideal, and so is Wave.Best Apps For CommunicationsGood communications are vital to any small business if it is to succeed. Addappt will make it easier to manage your contacts and you can send messages with it. Fuze provides high-definition video calls, and Slack is an instant messaging platform. Skype is probably the best-known video conferencing app, and although many have tried to knock it from its top position, it is still the most used for this purpose. Best Apps For Time Management Time is one of your most valuable assets and you need to make sure it is used to its...