4 Ways to Organically Build Your Email List

4 Ways to Organically Build Your Email List

We’ve all heard about how important our email list is. It’s a collection of personal emails representing people already showing interest in your products or services. Therefore, your email list is a way to make direct contact with prospect customers, giving you, the business owner, a unique ability to communicate clearly and effectively without social media algorithms or google analytics getting in your way.

But what happens if your email list is too small to be effective? 

How do you grow your email list without expending a lot of extra money, time, or effort?

Is there a way to grow your email list for Fr*ee

If you’re asking yourself any of these questions, then you’ve come to the right place!

Here Are 4 Ways to Organically Build Your Email List

1. Create killer content

This one goes without saying, but it might need some explanation still. In order to keep people’s attention and prompt them to purchase from you, your content has to be great. It needs to provide value, be relevant to your audience’s needs, and prove that you’re an expert in your field capable of solving the problem that got your audience’s attention in the first place. It needs to be visually impressive and verbally captivating. If it fails to do these things, then your audience will lost interest, stop opening your emails, and even unsubscribe from your list altogether. So focus on quality over quantity and really commit to providing your current audience valuable, helpful, problem-solving content.

2. Ask for subscribers and shares, have plenty of places for people to opt in, and make it worth their while to support you

You might be surprised at what kind of difference it makes when you ask for what you want. While people know they are capable of following you on social media, reading your blogs, or signing up for your newsletter, they might not feel at all pressed to do so without a reminder. It’s your job to remind them! If you really believe in yourself, your business, and your content, then let people know about it. Ask for shares and subscribers, offer plenty of places on your website for people to opt into your list, and then don’t let people down! Offer them quality content, tips and tricks, coupons or discounts, and anything else that will keep them a happy subscriber.

3. Settle the fact that not everyone wants to be on your list

Not everyone is going to be interested in the content you have to offer, no matter how flawlessly you present it. If you fully understand that your product or service isn’t for everyone, then you free yourself to work with the targeted audience you have. Focus your time and energy speaking to the people who do want to hear from you and are already interested in the content you have to offer. Cater to their specific needs and interest, build relationships and trust, and don’t worry about the people who aren’t interested.

4. Keep learning!

There are a lot of strategies out there for building email lists, and while a lot of these are dependent on your ability to provide quality content, there are some other techniques you can easily learn to skyrocket your email list size. Click here to sign up for my webinar, How to Get Your First 1000 Email Subscribers on Wednesday June 5, at 11am Pacific / 2pm Eastern and I’ll teach you more ways you can build your email list!

Register here for the webinar

To Your Success!

Robyn​

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Laser Focused Marketing

Laser Focused Marketing

**Contributed Post***

You’re a small to medium business and you’re ambitious. It’s not enough that you have people finding you on Google or coming across your website through luck. Instead you’re ready to take your business to the next level.

How you plan on going about achieving that, really comes down to your approach to marketing. It’s time to start taking that direct marketing campaign seriously and reaching out to your customers. Take a look at our top tips for getting it just right.

 Know Your Audience 

The first step is figuring out exactly who it is that you’re talking to and to do this, there’s nothing else for it but a good amount or research. It counts for everything and will form the basis for the rest of your campaign. 

Make sure you know exactly who it is you’re trying to reach. Discover your ideal customers’ hobbies and interests, their favorite social media channels and so on. Find out what they read online and when they access it. Then you’re set to start tailoring your messages with content that really appeals to them and start increasing your average email open rate.

 A Clear Call To Action 

How do you do you want your customer to respond? Are you asking them to sign up to a newsletter, are you going for a straight sale or are you asking for their loyalty by responding to a series of emails? Whatever you choose, make sure your emails are clear, concise and offer them some reward for their action of opening your email over and above anyone else’s.

 Why You? 

It’s a big question and one that deserves exploring closely. Of all the hundreds of marketing emails that get sent out every day, what is it about yours that makes it special and deserving of time and attention? 

The answer is your unique offer. The chance for your customer to benefit from something that is unique to your business and the temptation to sign up to your offer because you’ve made it irresistible. To create that desire, you will need to pull out every trick in the book and reach your customer through any means you can. Use their love of certain social media to talk to them. Find a way of expressing your shared values and draw them in with offers that really pop out. 

Direct marketing is so popular because from it, you will almost certainly see some results if done well. If done incorrectly you run the risk of alienating people from your brand, so make sure your messaging and your content is just right every time. 

Be a marketing genius with a campaign that ticks all the boxes that not only reads great but looks great in the inboxes of all your customers. Make your brand the market leader in direct emailing and give your competition some serious cause for concern. Then watch as the sales roll in, thanks to your laser focus and attention to detail.

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The connection between messy systems and business growth

The connection between messy systems and business growth

Everyone wants their business to grow. They want to see progress in revenue, reach, impact, and more. To an extent, that’s the whole point of business! That makes it both frustrating and discouraging when—no matter the amount of hard work and effort you pour in your business refuses to scale. In the case of lackluster business growth, you might begin to doubt your product, services, or work ethic when you really might just need to tidy up your systems!

​Have you ever heard the term “messy systems don’t scale”? If you find yourself and your business in a place of constant work, dedication, and planning, but no forward progress, then it could be time to look into your business’s operation for solutions. A solid foundation is critical to business growth. It’s important you check your systems to be sure things are in proper order before you, A) allow the discouragement to swallow you, or B) quit on all y†our hard work.

Here are 3 foundational aspects of business you should check on to be sure they’re set up well and operating properly for your business to succeed. If you find they’re not well organized or running smoothly, then you might have a messy system and that could be what’s holding you back from reaching your fullest potential.

3 Things That Could Be Keeping Your Business From Scaling

1. Accounting

This might be one of the most complicated (and also boring) aspects of business, unless you’re an experienced accountant who enjoys paperwork and comparing numbers.That being said, making sure that all of your accounting is in order is key to a successful business. Without keeping track of the money coming in and and the money going out, you have no way to determine what’s successful, what needs tweaking, and what’s simply not working. You don’t know where to invest or where to stop investing. You don’t know what you can afford and what’s losing you money.

If you have little to no idea what’s up in the accounting department, then it’s best to get some systems in place as soon as possible. That could mean hiring an accountant or getting better at balancing your own checkbook. Be sure you know all of your expenses as well as all of your revenue!

2. Targeted Marketing

It’s important that you truly know who your business is, what your business is offering, and who your business is offering things to. Without these things, it’s harder for you to sell products and services, but it’s also harder for your desired audience to find (and therefore buy from) you! While you most likely know what you do, you might find that you don’t know what problem you solve for your customers or clients. While you most likely know some people who purchase from you, you might not know who your target market is. Take some time to truly get to know your business and your client base in order to develop a better plan for moving forward.

3. Other Systems and Procedures

Every business has its own unique way of operation. While it’s great to be able to find procedures that work for you and your business best, it’s important that these procedures actually do work for you and don’t create work for you. Look into the way your business operates as a whole and also all the nitty gritty pipelines and flows. Keep an eye out for outdated systems, procedures that take longer than necessary, or any way you can save time and money without compromising your business success or value. Do you need to hire someone to help projects not fall through the cracks? Do you need to get rid of standard steps just clogging up business flow? Do you need to update your programs or technology? Efficiency is critical.

If you need help identifying aspects of your business that are operating improperly and holding back your business growth, then schedule a call with me and get a clear perspective of your business and operations.

Have a great week!

Robyn

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How to Find Your Voice (Even in a Crowded Space)

How to Find Your Voice (Even in a Crowded Space)

Your voice is important. It’s part of who you are, what you care about, and how you present yourself to the world. It separates you from others and shows why you’re unique. The words you choose and the tone you create help other people get to know you and understand who you are.

This is true for your business’s voice as well. The voice you set for your business is key to helping prospective customers find your business, get to know your business, and trust your business as the unique, consistent brand it should be.

But how do you find your voice amidst a crowded world of other voices? How do you separate your own brand from all of the others like yours? How do you determine what your voice should even be?

Here are 4 tips to finding your voice despite being crowded by millions of other voices!

4 Tips for Finding Your Business’s Voice

1. Understand the difference between branding and voice

Fleshing out your business branding is important, and it goes hand-in-hand with determining your business’s voice. However, branding and voice are not the same thing. Branding encompasses all of the characteristics of your business whereas voice only deals with one: your business’s literal words. Branding organizes the colors your business uses, the fonts, images, themes, graphics, target market, as well as the voice used to represent your business. Think of it this way: branding is the bookshelf where you keep the personality, appearance, attitude, and characteristics of your business, while voice is just one shelf on that bookcase.

2. Determine who you’re speaking to

Different voices are appropriate for different audiences. Think about it. Would you use the same voice to talk to the Queen of England as you would to chat with your best friend from high school? Chances are you wouldn’t! Determining who you’re talking to is key to fleshing out your business’s voice. Matching your voice to your audience’s needs, expectations, and interests is important to remaining consistent, reliable, and valuable. People are more likely to listen to you if you talk to them in the way they already want to be talked to, so figure out who they are and then decide how you’ll communicate with them.

3. Determine what you’re talking about

This one might sound like a no-brainer, but you’d be surprised at how easy it is to forget about your niche. You obviously want to talk about your business, what your business offers, interests similar to your business, and other valuable information your potential or current customers will appreciate. However, it’s way too easy to go off on rabbit trails, especially when you have a lot of personal interests or if your business has a wide range of possible topics. In order to determine your business’s voice, decide what you will talk about. Narrow your niche and stay focused in order to keep things interesting for your desired audience. Decide what your message is, what you’re trying to accomplish, what problems you solve, and so on. Then only talk about that!

4. Determine how you’ll say it

Will you be communicating via blog, newspaper, or email? Whatever medium you choose can help you determine your tone and your tone is key to a consistent voice. Is the tone excited and enthusiastic? Serious and informative? Sarcastic and clever? Understanding who your audience is, your conversation focus, and how it is presented will all help you decide the appropriate tone to take and make you recognizable to your audience.

Have a great week!

Robyn

P.S. Comment below and let me know what you think and what strategies you will use to find your voice.

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Here’s why you need to hire a strategist

Here’s why you need to hire a strategist

Business success sounds like it should be a much simpler thing than it is. You have great ideas, an excellent work ethic, and killer customer service skills, but even these three key things don’t guarantee results. Sometimes you might need to rebuild your foundation, streamline your processes, re-strategize your marketing, or something else you haven’t even thought of yet… but I’ll bet a strategist has.

Strategists are unbiased experts who specialize in assisting businesses discover their strengths and weaknesses.  Strategists help evaluate the business as a whole and develop specific strategies for growth. Working with a strategist can be the perfect opportunity for a small or struggling business to get out of a funk and achieve brand new goals.

If you’re not sure what the point of a strategist is, here are some specific advantages.

3 Advantages of Working with a Strategist

1. Strategists can provide new, fresh ideas and methods.

Sometimes the obstruction to business growth is simply dried up creativity. It’s easy to get drained, overwhelmed, or burned out when you’re the business owner. By contributing fresh ideas and methods of operation, a strategist can help jumpstart business growth by first jumpstarting the creative flow. An experienced strategists will be able to bring expert advice to rough draft plans you already have laid out for your business, giving you fresh inspiration for projects and goals.

Additionally, an experienced strategist will be able to explain the specific tools necessary for accomplishing those plans. Not only will they give you new ideas, but they’ll be able to help you understand how to achieve them.

2. Strategists will focus on results.

While you, the business owner, have hundreds of things on your plate at one time, a strategist has much simpler goals in mind: results. They want your business to have results and they’ll focus their planning, researching, and implementing on exactly that. The main reason for hiring a strategist is to get results you wouldn’t otherwise get, so an experienced strategist will strive for that the entire time.

3. Strategists can provide an outside perspective.

No matter how unbiased you think you are about your business, services, and products, you are biased. You believe in what you do, you care about what you do, and you probably do this type of work daily. While this passion is a necessity for keeping a business going, it comes with its disadvantages. That is, it comes with bias. It’s harder for you to see the issues in your company than for an outsider to see it. Additionally, it can be harder for you to pinpoint what goals you should set because you want them, and what goals you should set because your business needs them.

A strategist will be able to help you identify strengths and weaknesses within your company, as well as smart goals you should be striving for that are best for your business. As an unbiased third party, fewer things are clouding their judgement and it’s easier to see gaps in plans.

Conclusion

Picking the right strategist for you and your company is crucial, since not all of them are created equal. Not only can working with the right strategist pay off immensely in terms of business growth, but you might be able to achieve goals you would never have otherwise. Look for a strategist with a clear, focused, unbiased perspective and ability to learn and adjust to you, your business, and your team.

If you’re interested in working with a strategist, Click here and schedule a 60-minute strategy session with me and we’ll go over some of the strategies needed for your business!

Have a great week!

Robyn

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Mastering The Issue Of Productivity

Mastering The Issue Of Productivity

***Contributed Post***

In any startup, there is always going to be the very important issue of ensuring that the necessary work gets done, and that it gets done as easily and smoothly as possible. If this is your first business, you might well find yourself a little at a loss as to how you can ensure that you are going to be able to keep productivity high, and the truth is that many employers and business owners in your position know that feeling all too well. However, it is going to be essential that you try to find a way to master the issue of productivity, and in this article, we are going to try and make this a little simpler for you. As long as you consider the following, you should find that you are able to much more effectively master productivity in your business, and so hope for the brighter future your startup deserves.

Valuing Employees
One of the most essential things that you will want to look into here is making sure that you are actively making a point of valuing your employees. As long as your employees feel valued, they are going to find it much easier, and a much more natural thing, to be able to do the work they need to do when they need to do it. This is because they will understand much more effectively and deeply what it is that they are doing, and why they are doing it. It is therefore hugely powerful to take some time aside to speak to each employee directly, one-on-one, and ensure that they are well versed on why their job is important and what they are doing in the grand scheme of things.

When your employees understand in this way where they stand within the whole framework, you will absolutely find that their productivity goes through the roof. It is a lack of this feeling that mostly produces lack of work, and this is one of the major things that you should focus on if you are keen to try and increase and improve productivity in your workplace. You will also find that actively going out of your way to value your employees more openly will result in a happier, easier workplace and that everyone is going to be considerably more satisfied as a result.

Strong Policies
In a sense, you do need to make sure that you are policing the work that goes on in the office, although you of course don’t want to go too far with this either. However, you can strike a balance and make it clear to your employees that you need them to behave in a certain way, which will in turn mean that productivity is going to always be on the up. The best way to make sure that you are doing this properly is to look into developing some clear and strong policies which your employees need to follow. Having policies will mean that you are clear on what you expect in the workplace, and that level of strictness is often exactly what is needed for a much better way of promoting productivity.

There are plenty of types of policies you might want to adopt, many of them relating directly to ensuring that you are getting the most out of your employees that you can. Having a strong mobile phone policy such as that found at this link will ensure that your employees are not distracted by those devices too much, as will developing a policy around break times. The more that you have these in place, that you make sure you are going to enforce them and train your staff on them, the more likely it is that your employees will be as productive as you would hope, and that is certainly something to think about.

The Power Of Deadlines
Most people find that they work harder and more effectively when they have a deadline in place, and for the majority it also produces much stronger work too. You should consider making full use of this in your business to ensure that your employees are fully aware of when their deadlines are and what they need to do by when in order to achieve them. However, you should not consider deadlines to be the be all and end all. Instead, it is a good idea to focus on them as a means of encouragement, rather than possible punishment. You should make sure that any deadlines you give are entirely fair and that they are not expecting too much, and that you can allow some flexibility. That will mean, for instance, that you need to give longer deadlines for work, which is going to obviously take longer, rather than having a single, top-down deadline which everyone needs to work to. In any case, having deadlines and being fairly strong on them will ensure that your employees get much more work done, and that will benefit your business hugely in a number of ways.

Delegation
A good manager knows that it is important and wise to delegate, so you should make sure that you are doing this as much as you can too if you want the productivity to really be as high as possible. With good delegation, you can be sure that the work is going to get done, but you need to make sure that you know who to delegate what work to, and that you are not merely giving it out willy-nilly. If you can be sure of that, you will find that delegating is much more effective, both easing your own workload and also ensuring that the office as a whole is going to be much more productive. Bear in mind too that people will resent it if you give them too much work to do or that which is too above their pay grade, so you need to exercise caution here. But if you make a point of prioritizing and promoting those who take on this work regularly, then there is a decent incentive here which will only further improve the rate of production in the office. As you can see, delegating your work can indeed be a very powerful thing that you might want to consider doing.

Tools & Equipment
Any job needs specific tools, and the more aware you are of the kinds of tools and equipment your teams and individuals need, the more likely it is that you can help them to do their work as effectively as possible. Finding the right tools and equipment is something which can take a long time, and which you need to think about in order to make sure that you are getting it right, but it is a vital thing which you will want to make sure you are putting a lot of effort into for that very reason. When your employees have all the tools they need, their work will flow much more easily, and you will be able to ensure that your productivity is certainly being looked after well for that reason alone. Make sure you listen to them, as they might know better than you what kind of equipment they need, and you will want to make sure that you give them what they really do need. Do that, and your business will be very thankful on the whole for being provided for in that essential way.

As you can see, there are a lot of things you might want to consider in order to master productivity in your business, and as long as you have thought of these you will find that it is much easier to do just that.

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