Face-To-Face Interactions With Customers Are Still King

Face-To-Face Interactions With Customers Are Still King

With digital marketing on the rise, many people would have you believe that you no longer need to meet your customers face to face to sell products. The evidence, though, suggests that this isn’t true. Despite advances in technology, people are still the same as they always were, and they naturally prefer meeting companies in person. 

Meeting in real life with customers, though, is a challenge. We’re so well-adapted to online services and apps that we barely think about how to conduct ourselves during in-person contact with somebody. It can be an alien experience. 

What Do The Data Say?

The data are still in support of the idea that customers want human interaction when dealing with companies. No amount of chatbots or same-day delivery services are going to change that. 

Here are some of the data which suggests that people still want to meet company representatives in real life: 

  • 64 percent of customers prefer to interact with people rather than robots when visiting the store
  • 30 percent said that they liked using the company’s mobile app in-store
  • 64 percent of people said that they only interacted with automated solutions because of the queues that can form waiting for a human assistant

The data, therefore, suggests that companies should be focusing heavily on providing face to face interactions with their customers. But what form should these actually take? 

Trade Shows

One of the best ways to meet new customers is to attend trade shows. These events bring hundreds of companies together to a single location, often attracting thousands of delegates and attendees. 

Infinity Exhibits, a company that sells stalls, believes that they are a great way to grow your audience. Companies often discover that they have markets they never imagined that they had when they meet people in person. They find out that there are more people out there who could benefit from their products than their digital marketing analytics told them. 

On top of that, trade shows are an opportunity for customers to get up close and personal with the products themselves. Seeing them on a screen is one thing, but holding them in your hand and playing with them is quite another. The physicality of the experience matters, and is a highly effective way to build customer loyalty. 

Of course, trade shows aren’t the only place to meet people in person, but they are one of the most valuable. They give customers the chance to get to know you in person and find out more about the ethos of your company. You also have the opportunity to explain more about the products that you can’t convey in sound-bite marketing messages online. You often find that the small details are what interest your customers the most. They want to achieve a higher quality of life, and you can help them get there. 

For these reasons, face to face interactions with customers are still king. Don’t ignore them - they could be the spark that allows your company to grow exponentially.

Featured image courtesy of Pixabay - CC0 License
This is a Contributed Post.

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6 Promotion & Marketing Tips

6 Promotion & Marketing Tips

Mastering proper marketing and promotional techniques are tricky. Everyone has a different approach to marketing and has varying opinions as to how one should properly promote. That being said, some techniques are known to bring about success and certain habits are important to practice for a healthy marketing strategy. Here are six promotion and marketing tips to help you and your business do a little better!

6 Promotion & Marketing Tips

1. Know Your Target Market

While you certainly want everyone to be interested in your products or services, not everyone is going to be. Discerning what kind of person wants the things you’re offering is the first step to any marketing or promotion campaign. Who are they? What do they like? What do they need? What problems can you solve for them? Without narrowing down your target niche like this, you’ll end up wasting time and effort by marketing to anyone and everyone, most of whom won’t care in the first place. Before you start any kind of marketing or promotion campaign, take the time to determine who you’re selling to.

 

2. Publish Some Quality Content Marketing

Creating good content on your website or social platforms is one of the best ways to increase your SEO and help your business or coming launch be discoverable online. This doesn’t only mean publishing quality social media posts or regularly updating your blog, though both of these things are very important! It also means making sure all the pages on your website (About page, Products and Services page, Contact page, and more) are properly search engine optimized. It means writing smart and focusing on quality over quantity. These smart little steps will make a world of difference in helping your business get discovered.

 

3. Consider Email Marketing

Email marketing is sometimes considered an outdated marketing system, but it’s actually far from that. Sending regular emails through your email lists filled with quality, helpful information can help you in front of your customers’ minds. Not only that, but when it comes time for launches and new products, email blasts are a great and reliable way of getting your information directly in front of a real customer. Be sure to create catchy subject lines and prioritize quality over quantity. You might be surprised at how big of a difference it makes in your business!

 

4. Connect and Partner With Others

Cross-promoting with other savvy business owners can be a great way to get more eyes on your own business. Find smart, reputable people to partner with. Consider doing guest posts on each other’s blogs, co-hosting events or webinars, trading off posts on social media, and more. Just keep talking about your business, and if someone else talks about your business, return the favor. Network well and make quality friends and partnerships.

 

5. Start Promoting Early!

If you have an event coming up that you want people to attend or a new product scheduled to launch and you’re hoping to sell out, you have to start promoting early. Get people excited about it before it happens. Talk about your business and the new things coming on your website, via email, on social media, in person, and more. Explain what problems your services will solve, what value your event will provide, and how handy your product will be. Don’t wait until the last minute to talk about it, because then no one else will have the chance to talk about it. Start early and reap the results.

 

6. Don’t Quit

Marketing isn’t an exact science. Something that worked before might not work now. Strategies that worked for one business might not work for yours. Don’t quit after your first attempt, or even after your hundredth! Keep believing in your products and services, and soon other people will, too.

If you’re struggling with your marketing strategy, visit my website and schedule a call with me where we can discuss how I can help you grow your business with strategic marketing strategies.

Have a great week! Robyn

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Communication Is The Bedrock Of Business Success

Communication Is The Bedrock Of Business Success

If you look at some of the most successful businesses in the world, they all have something important in common: a clear strategy for where they’re headed. Everyone in the organization knows why they’re doing what they’re doing, helping to improve productivity. 

The statistics for workplace engagement in the US, however, are shocking. As the following info graphic indicates, only around 33 percent of all American workers feel engaged by their jobs, and a further 16 percent say that they are actively miserable. Around half are present but not engaged. 

The solution to this problem isn’t to hire better people. Instead, it is to explain to colleagues why their role is so valuable and what the company is trying to achieve. For people to be engaged in a task, they need to feel as if they have ownership over it. They need to know how their particular responsibility impacts the mission of the rest of the firm. 

At the core of this process is excellent communication. If leaders in an enterprise can’t sell the corporate mission to their employees, they’ll forever struggle with low levels of engagement and poor performance. 

Communication isn’t just crucial for colleagues. It is also important for shareholders and employees too. Companies, for instance, that regularly keep shareholders informed encourage greater loyalty and increases in the value of their equity. 

Would you like to find out more about communications and its value to business? If so, check out the following stats in this info graphic.


Infographic by USC This is a contributed post
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Why It Pays to Get to Know Your Suppliers

Why It Pays to Get to Know Your Suppliers

Whether you’re a small business or an international brand, getting to know your suppliers comes with some advantages that you simply shouldn’t pass up. It doesn’t matter what kind of industry you’re in, how many employees you have or even if you’re a remote business with no office. You’ve likely got a supplier delivering physical or even digital assets to your business. It could be offering you server space, an internet connection, shipping boxes or even the product you’re selling. Whatever it is, it’s worth getting to know your supplier–and here’s why.

Minimizing the risks of price volatility

Stock pricing can occasionally be volatile because of unpredictable market conditions. A product that you purchase for a low price can often increase in price based on the raw material price. This usually isn’t a problem for digital assets such as server space and bandwidth, but it can still cause an issue when the prices change drastically and suddenly. 

By getting to know your suppliers, you can often get wind of these changes before they have a chance to take place. In some cases, you might even be protected from volatile pricing. This is a fantastic way to help you stabilize your business and ensure that your financial situation remains predictable and stable. 

Immediate delivery and additional services
Many suppliers are more willing to offer additional services, such as immediate deliveries or even weekend services, for companies that they’ve worked with for a long time. For instance, if you need gas oil to power your machines or vehicles and it’s an emergency, then it’s worth building a good relationship with your suppliers so that they can provide you with unique services that most other companies don’t offer. 

By building up a good relationship with your suppliers, you tend to unlock more opportunities for specially-tailored services. You can also make more detailed requests since the supplier is more accustomed to the way you do business and is more likely to accept your custom orders and needs. 

Improved efficiency of your business
Once you’ve defined a solid relationship with your supplier, it opens up the possibility of improving your overall workflow and efficiency. Suppliers can gain a better understanding of how you do business and tweak their services to fit your needs. However, this isn’t possible unless you build a good relationship with the company that supplies you with your essentials. 

A good example is in communication. If you have a dedicated member of staff assigned to your business, you have a direct line of communication that avoids any queues in their support. You’ll also find it a lot easier to speak to the same person instead of a different employee each time. This will help you speed up the service you get from the supplier, resulting in a more productive workflow. 

Reliability is a factor that is highly valued in the world of business since it offers consistency and predictability. That’s why it’s a good idea to get to know your suppliers regardless of what they offer you.

This is a contributed post

Photo Source: https://unsplash.com/photos/MGaFENpDCsw (CC0)

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3 Ways Technology Is Aiding Healthcare

3 Ways Technology Is Aiding Healthcare

We all know that technology can really boost the way we do things, but this can apply to work and vital areas of our lives and not just for fun. Like healthcare. Here’s exactly how that is happening. 

Electronic Healthcare Records
One of the basic ways that technology can aid in healthcare is with electronic healthcare records (EHRs). This streamlines administration and makes it easier for a patient to be cared for accurately, as all professionals have access to the information. Thankfully, a survey from 2017 shows that almost 90% of hospitals have some kind of basic form. 

Barcoding
Something that is incredibly useful in the process of blood transfusions, is barcoding. It minimizes errors and their subsequent risks. Of a study that was carried out in 2015, research showed that a full range of medical departments were using barcoding technologies, such as laboratories, pharmacies, medication administrators, and radiology departments. This allows processes to be tracked more efficiently. 

Radio-Frequency Identification
Finally, there’s also the addition of Radio-Frequency Identification (RFID) tags in patient-lead care. Right now, it seems that around 97% of medications are using them, 89% of patients are using them, and 59% of nurses are. And it’s definitely safe to say that communication innovations like this can make it easier for diseases and illnesses easier to monitor. 

You can find out more information about the emerging technologies and innovation in patient centered care in the infographic below.


Infographic Design By Bradley University

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Finding The Right People For The Job

Finding The Right People For The Job

If you are a business owner, then you will want the best people working for you. You probably don’t have the time or money to waste on bad employees. Having a well- managed and productive workforce will mean that you get work done in a timely manner so that you can continually be looking toward the next project or moving onto the next phase or season. 

Having the right people by your side will make your life so much easier. But finding these people can be hard work. Recruiting and interviewing a team can take a considerable amount of time, and, if you get it wrong, you will be stuck with people that may become a hindrance rather than a help. 

Hiring a company such as DSC Personnel may be the answer that your business needs in terms of finding the right people for the job. 

Using A Recruitment Firm
Using a recruitment company to bring talent into your company is a great idea as it will save you a lot of time and effort. While you may know what you want from your new employees, identifying someone with those skills can be harder than you may think and using a specialist recruiter will mean that you can take advantage of their skills and expertise in the area. 

From advertising the role in all of the right places, through to sifting the applications as they arrive, you can save yourself considerable effort leaving you free to run your business. Then, your recruitment firm can run a series of interviews on your behalf and work towards finding people with the specific skillsets that you need. 

Use Temp To Permanent Solutions To Ensure That You Have The Right Person
Getting the right person for the job can be tricky. And, if you bring the wrong person into your business, you will then have to deal with the stress of performance managing them or even sacking them eventually. This can be an inconvenient and costly process that can also have a severe impact on your productivity. 

By hiring people as temporary staff with a view to making them permanent will mean that you are not obliged to renew, extend, or replace their contract at the end of their fixed term. This period will allow you to assess the workers on the job and to see whether they are the right fit for your company. 

Having the incentive for a temporary position to become permanent can also help to bring out the best in potential new hires, especially if they are working alongside competition for the role. 

All Your Legal Checks Are Covered
With so many legalities surrounding an employee’s right to work, you cannot afford to put a foot wrong. But by using a specialist recruitment company, this can all be managed during an on boarding process that they can assist with. All identity and reference checks can be carried out ahead of your new employee’s first day with your company. 

This is a contributed post.

 

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