Suffering from Summit-tech-phobia?

Suffering from Summit-tech-phobia?

Summit-tech-phobia [noun]:

 The illogical fear of being scared, overwhelmed, or darn near stuck so deep in the tech portion of your summit, you have no idea what to do next.

I’ve been doing summits for a long time and have seen many entrepreneurs suffer from this very thing. 

They go into a summit with the best of intentions and start:

  • Planning the strategy
  • Mapping out the advertising 
  • Drawing out timelines for the launch 
  • Reaching out to experts
  • Writing the copy 

Then they get to the tech portion of their pre-summit planning.

They see all the systems and software involved, and suddenly their one-way ticket to a seamless summit express comes to a complete stop.

Lucky for you, I’ve seen a few things in my day. 

One thing that I’ve come to realize is that summits are super flexible in the way you can present them and roll them out. 

Therefore, because there are so many variations, you can easily find a solution to whatever tech problem you find yourself in. 

So today, I thought it’d be fun to dig around my digital summit pharmacy and find the perfect elixir for your tech woes…

Just call me… Dr. Robyn, The Summit Pharmacist

Dr. Robyn, The Summit Pharmacist

The Diagnosis: I’m limited on funds. 

The RX – 

Don’t let the dollar signs get you down!

Your first summit could be as simple as using YouTube and a free email service provider like Mailchimp. 

All you’d need to do is write about the interviews in an email using your free software and then send them to a YouTube video where they can watch. 

Easy Peasy. 

The Diagnosis: I have a bit of a budget but have no idea what to do:

The RX – 

Consider hiring a tech VA. 

A qualified tech VA would know the appropriate tools and software you need to run everything smoothly (and hands-free, for you!).

*Bonus points if they specialize in summits.

The Diagnosis: I’m a total beginner 

The RX – 

Start with a simple WordPress page.

There’s no need to be fancy. I built my first summits on WordPress for years (and was very successful, I might add) before moving to more complex and premium solutions like Kartra and Kajabi. 

Before you take your RX and go out into the world to conquer your tech woes, I want to leave you with this advice. 

Keep it simple. 

For instance, the complicated software. The shiny new system. 

You may not need that right now. 

Just make sure you get the names and emails of the people attending your events so you can nurture and share your knowledge with them. 

One last thing… Don’t be afraid to sell on your summit. It also encourages people to promote for you. And you’ll make some sweet $$$ you can reward yourself with later 😉  

Talk soon, 



P.S.: If you want to learn more about summit strategy, click here and get added to the waitlist for the Virtual Summit Launch Academy. A course that’ll teach you everything you need to know about pulling off a flawless summit.

Did you say you needed a dog summit?

Did you say you needed a dog summit?

If I’ve learned one thing after coordinating over 300 summits, it’s this…

They’re limited only to your imagination.

I’ve been working in this industry since 2013 (they don’t call me ‘The Technology Queen’ for nothing’ 👑 ).

I’ve created organized systems, ran the tech support, managed speakers, created countless landing pages, and I have seen it all.

What makes these virtual events so special is that you can do one on literally anything. I’ve personally witnessed entrepreneurs create virtual get-togethers on topics like:

  • Business Coaching
  • Virtual Assisting
  • Knitting
  • Burning out
  • Water
  • Finding Love
  • Fitness for Women Over 50
  • Kicking Sugar
  • Fashion
  • Summits on Summits
  • Dogs training

Although, I haven’t had any requests for any cat summits — yet 😉.

what no cat summits?

You can also do these live, hybrid and pre-recorded…

I started putting together a list of unique events I’ve helped produce, and it’s getting longer by the day.

Whether you’re a VA looking to coordinate summits for business owners, or an entrepreneur looking to create their first one, I want you to remember this…

There are endless choices when it comes to summits and they can open the door of opportunity and possibility for you!

They help connect you to others.

They strengthen the bond between you and your audience.

And importantly, they help your business grow tenfold.

Are you ready to tap into the power of summits to grow YOUR business?

Talk soon,



P.S.: I’m taking all of my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your own virtual summit. Click here, and I’ll add your name to the waitlist!


Featured Image Copyright: damedeeso

A Tale of Two Summits

A Tale of Two Summits

A little off topic here, but I’ve always been in awe of those people who can journey into the woods, pitch a tent, start a fire and spend a blissful night under the stars camping, conversing, and sharing stories.

I bring up the whole camping thing because it reminded me of something I wanted to chat with you about today.

In my previous post I shared my most important piece of advice with business owners looking to create a summit:

You’ll never build a warmer list in your life.

This week I want to take it a bit further and show you exactly how this plays out in real-life.

So gather around my digital campfire as I tell you the tale of two virtual summits

Not so long ago, in the land of online business, an entrepreneur wanted to run a virtual summit as something fun and informative for their audience.

They worked hard gathering together the top leaders in their industry to interview, delegating the backend support, interviewing speakers, and promoting the event by broadcasting the details through social media and email.

When it was all said and done, this entrepreneur ended up with over 300 people on their list.

Now to you and me, that may not seem like many people. But this entrepreneur was thrilled with her results. After all, this was all for fun.

As a matter of fact, the average minimum number of subscribers my clients get on their list after a summit is typically 2,000 warm subscribers.

But after the summit, this person did something vital and super important — they kept the momentum from the summit going and continued to show up for their email list, nurtured them and eventually made over $600,000 that year (yes, that’s over half a million dollars).

Our next tale leads us to another entrepreneur. This person did the same thing as our last entrepreneur, gathered together industry leaders, promoted the event through social media, and delegated tasks to the right people.

But once the summit was over, they had a list of 3,000 new warm subscribers on their email list and when it was time to promote their program, they ghosted their list and didn’t follow up with their audience.

The result? No sales and a now cold audience.

So what was the difference?

This entrepreneur didn’t follow up with their audience after their summit — instead they were banking on their list size.

A huge no-no in my book.

You see, the result of the work you put into your summit pays dividends. Not only are thousands of new people introduced to your brand. You also end up with a piping warm list that’ll light up any campfire for days.

Speaking of campfires, I’m going to put mine out and get back to work on a few things I have coming down the pipeline for you.

Chat soon,


P.S.: I’m taking all of my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your own virtual summit. Click here, and I’ll add your name to the waitlist!

Virtual Summits are a no-brainer

Virtual Summits are a no-brainer

Let’s continue our discussion on the importance of virtual summits.Did you know that 45.7% of marketers say that the primary goal of virtual events is to generate a pipeline?… You know, your list and social media following.And55% of summit attendees state customer relations, education, and retention are the main goals for virtual events.

People are attending your events to hear from you, they see you as the authority figure in your niche and trust you.

why virtual summits are a no-brainer

When you add these stats together, you can see why virtual summits are such a powerful tool for your business.

Like you, I remember the chaos of 2020 and the fear many of my clients had about the state of their business.

Will all that I’ve worked towards survive this?
Will my revenue decrease?
How will this affect my audience and their lives?

Heck, I worried about the same thing.

But something interesting happened through all the mayhem — the need for virtual events went up.

Besides the obvious fact that people couldn’t meet in person, more business owners began to realize just how many people they could reach through virtual events.

And more importantly, many as a result began to understand that with virtual summits, they’d never build a warmer list in their lives.

Don’t believe me? Just look at the numbers…

For instance, let’s say you spend $5,000 on Facebook ads and $5,000 on your summit.

Once it’s all said and done, the audience you’ve acquired from your Facebook Ad needs to continuously be nurtured to know, like, and trust you. It takes time.

Compare that to a summit, where:

  • Your audience has watched and listened to you for anywhere between 2 to 20 days.
  • You’ve taught and educated them, so they’re familiar with your teaching style and have learned something new.
  • You’ve personally answered their questions and engaged virtually.
  • They’ve had a chance to get to know you.
  • They begin to feel a connection with you.

Add that to the ever-increasing cost-per-leads of Facebook ads and various algorithms and software updates.

Virtual Summits seem to be a no-brainer.

While Facebook audiences need to be nurtured more to become warm, it’s still important to nurture new leads you’ve acquired from your summit, and on my next blog post you’re going to hear a very important story about why that is …

Talk soon,

Image credits @DimaBerlin via Twenty20

Robyn’s my name and summits are my game…

Robyn’s my name and summits are my game…

Summits… Summits… Summits… 

Virtual summits have literally been the center of my world for the past 8 + years.

After organizing, coordinating and setting up over 300 virtual summits, I’ve grown to realize and appreciate how powerful they can be for growing and building your list. 

If we haven’t met before, let me introduce myself…

I’m Robyn and I help business owners like you plan virtual summits that’ll make a massive impact on your brand and bottom line. 

You know, I wasn’t always into summits. 

I thought I wanted to be a health coach.

You see, way back in 2013, I signed up with a group coaching program and the first task that my coach had us do was host our own virtual summit.

I had so much fun working with all the systems, tech and backend setup, that I decided to pivot and become a tech VA instead of a health coach. #bestdecisionever

If you know anything about health coaching, you understand how much of a thriving niche it can be. So, you can imagine how some of my friends and family thought I was a bit crazy for changing direction in my business.

They’d say things like…

Are you crazy?

Are you sure this is the right move?

I followed my gut anyway and as a result… I now have a thriving business that only gets busier with each passing day.

Recently, the business owners I’ve been working with have asked me to teach their VA’s how to set up the tech, coordinate and manage their virtual summits. 

And then my coach, Julie Stoian, confirmed to me that I need to get into teaching and share what I’ve learned over the years.

So, I’m pivoting again and teaching business owners like you all about launching successful virtual summits. 

Pivot… Pivooot!!!

In this journey we are about to embark on together, you’re going to uncover all there is to know about hosting your own virtual summit including (and not limited to):

  • How to find the right speakers for your virtual events (and trust me, this is not about list size).
  • The priceless, intangible benefits that come from running a virtual summit for your business
  • Creating systems that’ll help you at each stage of your virtual summit launch.  

And much more…

I’m so excited you are coming along with me towards the land of online summits — and I can’t wait to see the results it’ll bring you!


P.S.: I’m taking all my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your summit. Click here and get on the waitlist.

Why You Should Improve Your SEO As Often As Possible

Why You Should Improve Your SEO As Often As Possible

We have all considered Website Visitor Tracking. It is important to keep track of who is visiting your sites and where they are from. It greatly assists with learning about your demographic. However, SEO is also very important and here is how you can improve it.

Off-page: Get more visibility

First of all, it is necessary to contribute this factor as part of the SEO enhancement strategy of your e-commerce or online store. And what better way at the end of the day than to get more  visibility and familiarity within our sector, no matter if it can provide more links to our structure. That means we are known and recognized on prestigious sites related to our work. This is a very effective way to try to get customers or users to learn about your brand. In any case, its implementation will require a lot of willpower in all our actions, which is ultimately a strategy that is a little more than usual. This must be done slowly to increase or achieve the visibility and familiarity of our business area in the fastest time possible. Without making mistakes and with a whole series of precautions so as not to deviate from the goals set from that moment.

On the other hand, another strategy that almost always gives very good results is the one that consists of trying to get us qualified visits. This can be achieved through external links or any other way, such as social networks or sponsored ads. So much so, that the goals can be achieved more quickly than with the rest of the direct marketing models. However, we can not forget what a trusted brand is as it can provide us with the following benefits which we reveal below:

  • Open more effective communication channels with our customers and users so that we can offer them more information about our products and services.  
  • Convey the idea that the customer is part of a very important chain in this process. And for us we must make them part of our philosophy within the digital society.  
  • Providing an idea of ​​quality and service.
  • Adapt to the new trends that digital marketing offers us and has an infinite number of applications and from all perspectives for the development of our project in the digital field.

Provide high quality content

Another aspect to consider at this point is the one related to the quality of the content we contribute to your store or online website. In this sense, we can not forget this part of the process because this is what helps people keep coming back for more. If they like what they see, they are likely to read more and more and therefore learn more about your brand. You must consider hiring assistance. 

On the other hand, it should be taken into account that poor SEO optimization when identifying keywords or analyzing how the competition positions itself, may cause us to lose opportunities to attract links or visits. So, learn as much as you can to create future success! 

Photo by Brooke Cagle on Unsplash