While the Holiday Season means people might need to scrimp, save, and seek out extra funds hidden down the side of sofas, you can say the same of small businesses, too. It’s a time for overindulgence and merriment, but with one thing seemingly always after the other, the costs pile up too quickly for your liking.
You don’t want to go overboard with your spending, but you do need to look for some extra funds and cash to help you get through the rest of the year and into the new decade. If you’re a small business owner who wants to treat their staff, throw a party, or feel a little more comfortable heading into 2020, here is how to find extra funds to help accelerate growth.
Invoice Finance If you sell wholesale goods and services and are always waiting for clients to pay up, you should take a look at what is Invoice Finance and how it can help you. With invoice finance, you can borrow money from the invoice while it is still owed.
This saves you waiting around for payments that are late or may not even come at all without risking your business growth because a client is negligent with paying you on time. It prevents any payday panics and ensures that you can continue business operations as usual.
Outsourcing Tasks Even though outsourcing still costs you money, the difference in cost between a full in-office team and one that works remotely is staggering. If you’re looking to save some cash to put towards further growth either now or in the New Year, it could be worth investigating your options.
The great thing about outsourcing is that you can apply it to most of your business operations, but the most common include payroll, IT management services, and marketing. Using these services does not mean you must put your current staff out of a job, though. Instead, you can reposition them within the company and give them a more significant role that can make them feel more valued as an employee.
Savings Account Your business savings account is something that you are keeping separate for a rainy day. However, when it comes to growth, dipping into the account here and there could prove highly beneficial for your business.
If you’re currently struggling for funding to take that next big step, a small withdrawal from your savings account to push you over the finish line could be useful. You can focus these extra funds on processes and plans you’ve had your eye on for a while, and then pay the profits back in once it proves fruitful. However, you must be responsible and ensure you do not make a habit of doing this whenever money seems tight.
Uncovering Hidden Cash Okay, so it’s not technically hidden, but this cash is something that you can easily forget about when running a business. You mustn’t rely on this hidden cash too often, but using it for things that will benefit the company, your employees, or customers rather than yourself (like buying a yacht) means you will reap the benefits.
Remember when you first ignited your passion? You were excited about it! You probably talked about it all day and thought about it all night. You were bursting with ideas for how to work through things, setting goals and aspirations for the future!
Passion is inspiring. It drives you. It gives you endless energy. However, sometimes in life we end up losing interest in that thing we used to love more than any other thing. That might happen because we’ve outgrown our passion and found a new one to fill its place, but more often than not, there are other reasons for our deflation in motivation.
We might have had a busy season at work. We may have been slammed with discouragement or bad reviews. Perhaps things aren’t working out as we expected. We might struggle with anxiety, worry, depression, doubts. Soon we might realize that we’ve lost sight of our passion completely and are overwhelmed with many different emotions.
Before you give up on what you’re building and the business you’ve put so much effort into, realize that everyone has these moments. Everyone has times where they question themselves, doubt their vision, and wonder if they’re doing it all wrong. Everyone loses sight of their passion.
Here are four things to do if that happened to you.
4 Things to Do When You’ve Lost Sight of Your Passion
1. Examine What Made You Lose Your Passion
Are you not passionate anymore because things are harder than you expected them to be? Have you encountered a lot of negativity about your goals? Do you need more rest, more help, or more learning? Are you disorganized or overwhelmed? Have you found something else to be passionate about?
Don’t just give up on what’s been driving you. Try to pinpoint exactly why you don’t feel passionate about it anymore and consider ways to overcome these things and find your momentum again.
2. Allow Yourself Time to Do Other Things
It’s hard to be passionate about the same thing 24/7, and sometimes you’re so busy with sidelining things that you lose track of your actual passion; so be intentional about it. Allow yourself time to do things you enjoy. Your schedule might be busy, there might be too many tasks on your plate, and you might be overwhelmed, but still: make room for what you love in your life. Make it a priority. Even if you don’t “feel” like doing anything, do what you know you love and let it ignite your joy.
3. Talk to Your Peers!
There’s nothing quite like talking about your passions to get the flame of inspiration going again! Find someone who knows and supports what you do and talk to them about what you’re going through. Let them know how you’ve lost track of your passion. Get talking about it. Listen to what advice they have and start bouncing ideas off of each other for how you can do better in the future!
4. Don’t Give Up
Everyone has seasons of doubts. As with anything in life, there are highs and lows. Neither are permanent stages. Learn from the season you’re in and just try to do the best you can! If you keep chasing after your passion, putting in the work, and being willing to ride through the ups and downs, you won’t likely regret it.
Leave a comment and share with me what your passion is! I would love to learn more about you and what drives you!
Have a great week! Robyn
PS: Are you looking for support in your business? Click here and schedule a call with me where we can discuss how I can help you take your business to the next level.
The holidays are upon us, and while this is generally an exciting, loving, family-filled time for people working a traditional 9 to 5, the holiday season can mean something entirely different for an entrepreneur. For business owners, you have to figure out a way to balance your family and your business without letting either go underwater.
This can easily cause utter exhaustion.
Answering emails while cooking green beans. Keeping up with business projects while wrapping presents and decorating the Christmas tree. It’s altogether too easy to become overwhelmed, cranky, and ultimately exhausted by all the family and business tasks at hand.
So how do you balance your business and the holidays without dropping the ball for either?
Check out these 4 Tips for Balancing Business and the Holidays
1. Make Your Business as Lifestyle-Friendly as Possible
Balancing your business and the holidays well depends on your willingness to balance your business and your life well. The secret here is making sure your business is compatible with the lifestyle you want to live.
This might mean something different for different people, different preferences, and different businesses, but for many situations it means making sure you can bring your business wherever you go. Configuring your business so you can work from the comfort of your own home or from Wi-Fi signals so you don’t have to be at the office in order to complete it will save you a great deal of stress and headache.
Achieving a work/life balance might also mean having boundaries set in stone, such as no work after 5pm, on weekends, or on holidays. Set the expectations clear for yourself, your family, and your clients and then stick to them, even if you’re losing a couple of days per week during the holiday season.
2. Make Sure You Are Generating a Passive Income
If you can’t figure out a way to make money while you sleep, then you will always need to work. This is an exhausting, never-ending uphill climb that could easily be remedied with a few smart fixes. Find ways to automate aspects of your business so you can generate an income without having to physically be working 100% of the time.
In most cases, this means selling classes or products on your website, orders that are automatically fulfilled and don’t require action on your part to earn money. Be it an E-book, deep-dive course, or physical product, finding a means of generating a passive income will give you so much more freedom and peace of mind during the holiday season.
3. Plan Ahead and Prioritize
You know the holidays are coming well before they get here. While you can’t predict everything, you can plan ahead for most things. Identify what needs to be done before the holidays and prioritize these tasks, then act on them accordingly.
Get everything taken care of that can be taken care of ahead of time. Do as much as you can to set yourself up for success on the other side of the holidays. Set your plan so well so that, once it’s complete, you can allow yourself a peaceful, restful holiday.
4. Avoid Stressing Needlessly
Things aren’t going to go as flawlessly as you may want them to. You obviously want a perfect balance between your life and your business, to thoroughly enjoy your family and the holidays but also to keep your business working optimally. Unfortunately, that’s probably not going to happen… but it’s okay. Enjoy the season anyway.
Your business will survive a couple of days without you working 100%, just like your family might need to survive you answering a couple of late emails here and there. Spend some time with your family and friends anyway. Enjoy the fruits of your labor. You might come to realize that a small bit of time away from your business allows you to recharge, restore, and come back to work better than ever!
If you need extra help setting up systems for your business click here and schedule a call with me and let’s see how I can best support you!
Promotional gifts are a very popular way to market your brand and gain exposure in the wider world. Many companies create and send out free or paid for gifts to promote a myriad of things. For example, Aldi sells Kevin the carrot toys every year as a celebration of their famous Christmas adverts. If you are thinking about branching into promotional gift giving and aren’t sure if you are making the right decision, let us try and persuade you…
1. Invoke brand loyalty
When building a business and trying to make it successful it is important to think about building an arsenal of loyal followers. This is one of the benefits of sending out promotional gifts from Dynamic Gift as people appreciate companies who invest in items for their audience. By giving a gift to your customer you will make them happy and they will in turn be much more likely to choose you over one of your competitors. It might seem fickle however people are people and this is one of the easiest ways to win over your audience.
2. Build a connection
Offering promotional items can do much more than get your logo out into the world, it can allow you to build a real relationship with your audience. Let’s take an example of this such as KFC. To celebrate the summer KFC created an inflatable pool float shaped like the colonel, and this came complete with a holder for a bucket of chicken. By knowing their audience and what they want, KFC built a clever item that many of their customers will use and enjoy, and therefore build fond memories associated with the brand. By being clever with the items you send, you can build a real life relationship with those who buy from you. This in turn will ensure that they always come to you when in need.
3. Use it to build passion
Another way to make sure that your customers continue to buy from you is to offer products that send a positive message. There are many pressing issues in the world which can be treated, and by creating a product to solve a problem or show that you care, your customers will develop and emotional connection to you and feel passionate about supporting your brand over others. For example, Butterfly Conservation is a trust to support butterflies and moths in the UK, and when they send out monthly magazines, the plastic wrapping is made from biodegradable starches. Instead of throwing away excess plastic you can instead use it to store peelings before placing in the compost bin. This small change to packaging shows the ethical stance of the organisation and will help form an emotional connection to the audience.
4. Reward customers for buying from you
A sure fire way to make sure customers buy your products is to offer them the chance to win something if they shop with you. Mountain Dew is a prime example of this, where back in 2004 they offered customers a chance to collect ‘dew points’ with every purchase, where 500 would allow the customer to receive a limited edition green Xbox. Rewarding your customers by providing tokens or points towards a free product is a great idea and will ensure that people want to buy from you again and again.
So, you’ve realized you need to implement a funnel and you’ve decided you want to host a webinar funnel. You’re excited. You’re eager to get working. You have programs in place and an idea of what you’ll use as an incentive. When it comes to narrowing down what you want to talk about however… you are stuck.
You’re definitely not alone, this is pretty common.
Maybe there’s so much you could talk about. There are so many helpful things you could cover to provide valuable content for your list. Narrowing down your options into a coherent, cohesive presentation sounds impossible, even intimidating.
Or maybe you have the opposite problem. You can’t come up with anything to share about for a whole webinar.
Without a clear topic and goal in mind for your webinar funnel, you’ll be unable to get the conversions you want. You won’t see the audience you’re hoping for since your message won’t be clearly translatable and people’s curiosity won’t be piqued.
If your message is unclear, then your audience won’t understand what you’re offering. Identifying a clear topic for your webinar funnel is crucial to the success of your campaign. If you need help identifying your topic or getting your creative juices flowing, consider these 3 tips for determining your webinar funnel topic.
3 Tips For Determining Your Webinar Funnel Topic
1. Look Over Your Frequently Asked Questions
If you’ve hosted a webinar in the past, then look over some of the questions that were asked there and consider developing a webinar funnel answering the top question or series of questions. If you’ve never hosted a webinar previously, then no worries! Collect common questions you get from your website, Facebook, and in other avenues of life relating to your business and structure it into a valuable course. Make a webinar out of answering your top frequently asked question.
The helpful thing about this approach is that you’re taking a real-life question from someone who has expressed interest in you and your brand previously. That means that this type of question will resonate with other warm leads.
2. Read up on Some Old Content
Another excellent way to get your topic generation flowing is to go back and look at old blog posts you’ve published in the past. Find the ones that got the most attention from your audience and sparked the most conversation, then consider how you can repurpose this content into a valuable, digestible webinar funnel.
If you don’t have a huge personal database of blog posts to work with, do some research and find other blogs, videos, and valuable content from other experts in your field. Use their expertise to inspire you. While you should never take someone else’s content and use it as your own, you can learn from others and gain inspiration from them and what they’re teaching.
Constantly be learning and looking for opportunities to grow and share value. Get a fresh perspective on your niche, look into what your target market is finding the most interesting, and create a webinar on a topic in this area that you know about.
3. Make Sure Your Topic Converts
Keep in mind that just because a topic is interesting to you doesn’t mean it will make for a good webinar topic. If you want to get solid conversions out of your webinar, then you want to make sure your topic fits a few parameters, namely,
It offers value to your audience and sustainable takeaways.
It’s digestible and understandable enough that your audience will remember, but also complex enough to warrant a webinar-length explanation and leave them wanting more from you.
It relates to you, your brand, and your products or services, all while prompting action.
The best way to land on a valuable webinar funnel topic is to keep yourself informed in your area of expertise. Stay on top of the questions your target market is asking so you can be the one providing them their answers. Focus on providing valuable information that your clients and prospects can relate to in order to build trust and conversions.
If you’re looking for support for your next webinar or sales funnel click hereand schedule a call with me, I have 3 spots left for December and January!
So you have all your snazzy products and services prepared. You’ve been working on a new launch or marketing campaign and it comes time to see how it works. You hope it’ll generate a huge impact and you begin optimistically… but when it comes time to track your progress and view your results, they disappoint.
You find that your website isn’t getting the attention you hoped for. People might be viewing, but despite the traffic, you’re not making the conversions you want. Despite the number of people that view your content and read about your offers, they’re not buying. But why?
In order to clarify this dilemma, you have to determine what your sales funnel looks like, if you have a sales funnel at all, and where it’s going wrong.
What Is a Sales Funnel?
When people purchase a product or service, whether online or in person, there’s a process they go through before they make the final purchase. This process looks slightly different depending on the brand, but all of them carry a customer from the initial introduction to the product or service, all the way through to the final purchase. This process helps a customer get to know the product or service, as well as the company, until they are prepared and informed enough to purchase.
Having a website with impressive products or services isn’t enough to make a sale. People need to be aware of what you’re offering, understand the purchasing process, and trust you and your brand before you can generate revenue. This is what a marketing funnel works to accomplish. A marketing funnel is the few steps your audience must follow before they finally click your call-to-action and make a purchase on your site.
When you talk about your business and share what you do, a lot of people show up to look. This massive amount of people represents the top of the funnel. Gradually, however, as they work through the process you’ve set up (viewing your website, reading about your products or services, learning about what problems they’ll solve, etc.) some of them drop out as they lose interest.
This marketing funnel is the journey that all of your prospects go through before they convert into a customer. Making sure you have a well working sales funnel that carries prospects as fluidly as possible through will help you get the most conversions.
What Are the Specific Advantages of a Sales Funnel?
If you don’t think your business can be compatible with a sales funnel, then you might want to rethink your marketing strategies. Using a sales funnel has a lot of advantages, regardless of what kind of business you run. Their primary benefits of sales funnel are as follows:
Increase sales by organizing and nurturing leads in a personalized and understanding manner
Provide detailed insights of the behavior of these leads in order to make closing sales an easier ordeal
Save time and effort by making the nurturing of these leads an automated process
Create trust amongst your leads by creating brand value and helping them understand what they’re investing in and why
Streamline your sales process in order to make it easier for prospects to follow and so you encounter fewer errors
Understanding the fundamentals of a marketing funnel is not difficult. Putting an effective sales funnel into action for your own business can be more difficult. Pinpointing sections of your sales funnel that are poorly planned or clogging up prospects can be challenging if you don’t understand funnels well. If you need help setting up a sales funnel that will help you get conversions, click here to schedule a call with me and let’s discuss how I can help you set up a sales funnel designed uniquely for you and your business!
My name is Robyn and I am a Certified Content Marketing Specialist, Digital Marketer and Tech Savvy Virtual Assistant who loves to help entrepreneurs grow their online business by helping them implement the right systems and marketing strategies in their business.