Here are 4 Tips for EASY Content Creation

Here are 4 Tips for EASY Content Creation

There tend to be a lot of rules surrounding content creation. It must have value, it can’t be too long, the information must be relevant, not to mention accurate, relatable, accessible, easily understandable, and the list goes on. It’s way too easy to get overwhelmed by all these rules and regulations. Overthinking your content—is it good enough, interesting enough, or worth hitting the publish button at all—is its own chore. But content creation doesn’t have to be this big of a headache! In fact, content creation can be easy. You just have to know a few simple tricks. 4 Tips for EASY Content Creation Research, practice, and learning the tricks of the trade are the best ways to make any job easier. So, if you’re overwhelmed by your content creation to-do list, consider these “tricks” to lighten your load: 1. Create a Content Calendar Initially, this might sound outdated. In practice, it’s a lifesaver! Rather than relying on your memory or mood for the day, manage your posts effectively by planning them out a week, month, or more at a time. By using a calendar, you can easily track the frequency of your blogs, regulate your posting so it remains consistent, organize themes and campaigns, keep track of topics you’ve covered in the past, prepare for upcoming topics, avoid annoying repetition, and prevent creativity burnout. While this planning tool might sound like an annoying amount of upfront work, it will actually help you work less in the long run and feel more organized while doing so. 2. Implement More Structure to Your Workday Your brain is much more effective when it’s allowed to...
5 ways to get your content to your audience

5 ways to get your content to your audience

Okay, so you’ve been working hard on your web content, religiously sharing updates to your social media pages, and keeping everything visually pleasing, accurate, and informative. No matter how hard you try, though, you never seem to see much growth. You might start wondering, is my audience even getting my content? There are endless techniques and means to grab your audience’s attention. Just like different topics attract different results, different methods of approach draw different people. You know your content needs to have value, remain relevant, and be easy to access in order for your audience to care, but do you know all of the distinct ways you can get their attention in the first place? If you think that blogs, YouTube videos, and Facebook status updates are the only way to reach your audience, then it’s time to think again. Here are five ways to get your content to your audience: 1. Email Marketing Email marketing is often forgotten in the face of new, ever-evolving marketing methods. But if you don’t have regular email correspondence with your client base, then now is the time to consider it! By utilizing your email list and connecting with them regularly, you’ll be in direct contact with your most targeted audience. These are people that already care about your brand and want more information from you. You won’t find this anywhere else. Not to mention, it’s practically free to implement. You don’t have to worry about printing costs, postage fees, or beating algorithms and SEO strategies. Just be sure the emails you’re sending are quality and full of value and be careful...
You need to be repurposing your content – here’s why and how

You need to be repurposing your content – here’s why and how

We all want to get the most out of our work. Ideally, we’d like to work less and get more! Luckily for you and your business, that’s exactly what we’re talking about today: repurposing content. Recycling your existing content the right way can help you reach a whole new audience, bring back long-forgotten fans, and make the most of your time and effort. Rather than pouring valuable time and energy into a new blog post, only to have it sit idly on your website’s back shelf, you can bring out an old classic, repurpose it, and give it a whole new life. Here’s how! What is Content Repurposing? Content repurposing is exactly what it sounds like: re-creating or editing old content in order to make it suitable for a new purpose. Keep in mind that this is different from content revamping. Content revamping tends to involve updating old content in order to make it more applicable, accurate, or otherwise interesting to suit today’s audience. When you repurpose content, however, you’re keeping everything that was good about the old content while giving it something fresh in order to reach brand new heights or meet a new need. Here are 3 Tips for Repurposing Your Content the Right Way! 1. Don’t just repurpose any old content. It might be tempting to go back and find your personal favorite blog post to repurpose, but you have to do better than that. Utilize your Google Analytics to determine what content has been the most popular and choose based on numbers, not simply which one you like best. Figure out why that content performed...
3 Simple Tactics to Revitalize Your Email Marketing

3 Simple Tactics to Revitalize Your Email Marketing

Contributed post by: Corina Leslie If your email marketing isn’t returning the results you’re expecting, fret not: there are always new tactics you can implement in your strategy to turn things around. Whether your list needs a good cleaning, or your copy and design could use a boost, you have all the tools you need to get your emails opened and increase your conversions. Let’s take a look at three essential techniques you can make the most of – starting today! Take a closer look at your copy Start with your subject line: is it compelling? Does it make you want to click? A useful habit is to write down several versions of your email subject line before you decide on the best one. If you’re still unsure, ask a few friends and colleagues to give you their feedback. Also, consider running some split tests to see what style, tone, and length works best with your subscribers. Once you’ve found a winning formula, take a closer look at your email body. Step out of your marketer head for a second and ask yourself how you’d feel if you received your email. Would you find it useful, educational, and entertaining? If given the opportunity, what could you improve about it? Be your own editor and cut out everything that doesn’t serve your purpose, which is to help, inform, and entertain your audience. Final step: how do your call-to-actions sound like? Are you using all the classic formulas, such as “buy now” or “click here”? How about changing things up a bit? Use your creativity to come up with different ways...
Is it Time to Hire an Integrator?

Is it Time to Hire an Integrator?

As a busy entrepreneur, how often do you find yourself “up to your eyeballs in alligators” managing your day to day tasks? If you’re like many high achievers, the answer is probably “more than I’d like”. The reality facing entrepreneurs today is that with additional technology and skill requirements, comes additional resources, a greater investment in time, and projects that encompass much larger scopes than ever before. But did you know, that there’s a position that exists in the business world to juggle all of that? Did you know there’s an individual that you could hire, that will ensure that all the moving parts of your business operate together toward your vision? There is. And, that job title is an integrator. What is an integrator? In the simplest terms, an integrator takes your vision and makes it happen. Think of an integrator as a project manager on steroids. Not only do they understand business processes, but they can effectively and efficiently orchestrate all the moving parts. They shoulder the burden so that you can focus on being the driving genius behind your business. They are not “yes men”. A true integrator will ask questions and will be quick to point out opportunities of improvement within your processes, staffing, and procedures. ​How can you spot an integrator? If you’re lucky, you may already have an integrator-in-waiting on staff who is currently fulfilling another roll. You’re looking for an extrovert who also happens to have a nice balance of qualitative and quantitative understanding of how your entire operation runs. You’ll want to fill this role with someone who is a visionary with the ability to...
Top Things that You need to Think about when Choosing a Company Car

Top Things that You need to Think about when Choosing a Company Car

***Contributed Post*** Choosing a company car doesn’t have to be a difficult and daunting process. In fact, when you have the right research, you will soon find that the whole process is easier than ever. Always try and Buy Smart We now live in a world full of economic pressures. Everyone is trying to go green and this should certainly be taken into consideration when you buy your very first company vehicle. If you are going on a long journey then you will be glad when you don’t have to fill up as often, and you may even find that you use way less fuel than expected too. Choosing the Right Specs Buying a new company vehicle can be frustrating because there are so many things that you need to take into consideration. This can include the gadgets that come with the car and even its general performance. Either way, the first thing that you need to do is work out which features are important to you. This could include a GPS, a parking sensor or even an electric sunroof. Specs like this can go a long way when it comes to the overall comfort of your team, and the car that you choose will say a lot about your business too.   Don’t Forget to Think Ahead Some companies will let you buy whatever car you choose outright after a couple of years. If this is the case, then you really do need to think about the future. Will a small car be appropriate if you are going to use it for your own use? Are you going...