Everybody struggles with time. Rather, we all struggle with not having enough of it! Which makes time-intensive projects like content creation such a grueling process. A lot of people think that if they want their content to have value, maintain quality, and result in conversions for their business, it will inevitably take up a lot of time creating it.
But this doesn’t have to be the case!
Here are 4 Tips For Speeding the Content Creation Process
Obviously, creating quality content that will provide your viewers, readers, and customers beneficial information is always going to take a bit of time. However, it doesn’t have to take you days (or weeks!) to pull off. Try these strategies in order to turn out quality content quicker:
1. Write First, Edit Later
A big reason content creation is so difficult and time-consuming is because we have a tendency to kill our creativity before it has a chance to flow freely. We don’t like our title, so we agonize over it. We don’t know how to begin, so we re-work our first sentence dozens of times. Should that first paragraph be shorter and more condensed? Before you know it, an hour has gone by and you only have thirty-five words you like!
Rather than editing your work while you write, just let yourself write. Let the ideas flow and the word count build before even thinking about editing. You’ll come up with a lot more content, cover more topics, touch on interesting subjects, and have more fun. Polishing your work will also be easier later once you’ve got all the content on the page and know what you are saying.
2. Improve Your Attitude!
You’ll be surprised at how much your way of thinking will affect your ability to work. If you keep telling yourself, “I can’t write this,” “I’m so bad at making videos,” or “This will take me forever to do!” then guess what? You’ll be right! Try telling yourself that you can write well, you can film good videos, and you can get this done on time. It might take hard work and you might be slow at the start, but you are capable of improving.
3. Repurpose Old Content Into Fresh Content
It’s easy to think you have to come up with something new in order for it to have value. You probably have tons of old content sitting in your website history or your computer hard drive that you spent hours on but only used once. Consider pulling out all the old content that worked well and was popular and repurposing it to achieve a new goal. You’ll be surprised at how quickly you get new content out!
4. Research More
Sometimes a difficulty in creating quality content is rooted in a lack of ideas, understanding, or knowledge. Try doing more research in your field, as well as fields related to yours, in order to get your creative juices flowing. Take a class, read a magazine, join a group of like-minded people. Always continue learning so that you can teach what you’ve learned to your audience. There will always be more things to learn!
There tend to be a lot
of rules surrounding content creation. It must have value, it can’t be too
long, the information must be relevant, not to mention accurate, relatable,
accessible, easily understandable, and the list goes on. It’s way too easy to
get overwhelmed by all these rules and regulations. Overthinking your
content—is it good enough, interesting enough, or worth hitting the publish button
at all—is its own chore. But content creation doesn’t have to be this big of a
headache! In fact, content creation can be easy. You just have to know a few
4 Tips for EASY Content Creation
Research, practice, and
learning the tricks of the trade are the best ways to make any job easier. So,
if you’re overwhelmed by your content creation to-do list, consider these
“tricks” to lighten your load:
1. Create a Content Calendar
Initially, this might
sound outdated. In practice, it’s a lifesaver! Rather than relying on your
memory or mood for the day, manage your posts effectively by planning them out
a week, month, or more at a time. By using a calendar, you can easily track the
frequency of your blogs, regulate your posting so it remains consistent,
organize themes and campaigns, keep track of topics you’ve covered in the past,
prepare for upcoming topics, avoid annoying repetition, and prevent creativity
burnout. While this planning tool might sound like an annoying amount of
upfront work, it will actually help you work less in the long
run and feel more organized while doing so.
2. Implement More Structure to Your Workday
Your brain is much more
effective when it’s allowed to focus on one specific thing rather than a
million different tasks. So rather than tackling your mile-long to-do list
randomly, schedule out your day/week to handle similar projects at the same
time. For instance, focus on answering emails, organizing your inbox, and
returning phone calls on Monday morning. Write your blog posts and email
campaigns Monday afternoon. Plan out your social media content and future
social campaigns on Tuesday morning. Tuesday afternoon, film and edit your
weekly video. By segmenting your days rather than fire hosing yourself with
your whole list of tasks the entire week, you’ll be more productive, and your
content creation will feel less overwhelming.
3. Schedule All of Your Posts
This point goes
hand-in-hand with the previous one. Rather than relying on yourself to come up
with a creative blog post every week, and a social media
post every day, and also a video whenever you can find the
time, use the various scheduling tools available and then move on! Take one
day at the beginning of the month to schedule out your social media content for
the remainder of the month. Take a few days to brainstorm and create blog
content for your website for the entire quarter. Pull out a few changes of
clothes and binge-record yourself all day for all your video content coming up.
Schedule these posts weeks, or even months, out so you don’t have to worry
about it again for a good long while (just be sure to set yourself a reminder
on that calendar for when you need to start brainstorming ideas again).
4. Repurpose Past Content
You might think that
hitting that “publish” button is the last step for your content, but think
again! Repurposing past content is one of the best ways to get more out of your
work with less effort. Any content you create can be repurposed to reach new
audiences or meet a new goal. Don’t waste anything, especially your time. If
you’d like to learn more about repurposing content, then you should join
my 7-day challenge and
find out how to grow your audience and increase your reach!
Okay, so you’ve been working hard on your web content, religiously sharing updates to your social media pages, and keeping everything visually pleasing, accurate, and informative. No matter how hard you try, though, you never seem to see much growth. You might start wondering, is my audience even getting my content?
There are endless techniques and means to grab your audience’s attention. Just like different topics attract different results, different methods of approach draw different people. You know your content needs to have value, remain relevant, and be easy to access in order for your audience to care, but do you know all of the distinct ways you can get their attention in the first place?
If you think that blogs, YouTube videos, and Facebook status updates are the only way to reach your audience, then it’s time to think again.
Here are five ways to get your content to your audience:
1. Email Marketing
Email marketing is often forgotten in the face of new, ever-evolving marketing methods. But if you don’t have regular email correspondence with your client base, then now is the time to consider it! By utilizing your email list and connecting with them regularly, you’ll be in direct contact with your most targeted audience. These are people that already care about your brand and want more information from you. You won’t find this anywhere else. Not to mention, it’s practically free to implement. You don’t have to worry about printing costs, postage fees, or beating algorithms and SEO strategies. Just be sure the emails you’re sending are quality and full of value and be careful not to spam your list.
Hosting a webinar can sound intimidating, but there are so many benefits that they should definitely be in your repertoire! Not only will they give you and your brand more credibility as you present yourself as an expert in your field, but you’ll be able to reach many different kinds of people—other experts, potential customers, and plenty of like-minded individuals interested in all the same things you are. The more engaging your webinar, the more attention it will grab, the more people you will reach, and the more your brand will grow. Plus, you can re-purpose all of your webinar footage into beneficial web content later!
3. Speaking Events
If you have a fear of public speaking, it might be time to join a toastmasters club, because one of the best ways to get yourself and your brand in front of your target audience is to speak at events and conferences. Start by researching events where your target audience usually attends and then pitch yourself to the conference organizer. Explain your area of expertise, what topic you have in mind to discuss, and how you will add value to their event. Not only will you have the chance to speak in front of tons of potential customers, but you’ll also be able to build a relationship with the organization hosting the event—which won’t hurt your brand awareness.
4. Engage On Social Media
Now, if you’re thinking that you already post on your Facebook page with semi-regularity and so this point doesn’t apply to you, think again. Engaging on social media and posting on social media are two completely different things. Your target market is very likely to already be active on social media, but they might not be active on your business page. That means that you might have to go find them or help them find you! Add social media buttons to your website, add links to your business cards, flyers, and emails, talk to people about your social media and ask them to follow you, respond to comments and reviews, participate in groups, start conversations, ask questions, and more. Don’t expect them to start engaging first. You must take the first step.
5. Network, Network, Network!
Nothing quite influences your brand like meeting new people, talking about what you do, and creating strong, lasting relationships. Go to local chamber of commerce meetings, leave your business card places, invite people to lunch. Don’t be afraid to love what you do, tell people about it, and ask them to tag along!
If you’re looking for ways to get the most out of your content, then sign up to join my 7 day Content Repurposing Challenge! Learn how to grow your audience in less time and less work.
We all want to get the most out of our work. Ideally, we’d like to work less and get more! Luckily for you and your business, that’s exactly what we’re talking about today: repurposing content. Recycling your existing content the right way can help you reach a whole new audience, bring back long-forgotten fans, and make the most of your time and effort.
Rather than pouring valuable time and energy into a new blog post, only to have it sit idly on your website’s back shelf, you can bring out an old classic, repurpose it, and give it a whole new life. Here’s how!
What is Content Repurposing?
Content repurposing is exactly what it sounds like: re-creating or editing old content in order to make it suitable for a new purpose. Keep in mind that this is different from content revamping. Content revamping tends to involve updating old content in order to make it more applicable, accurate, or otherwise interesting to suit today’s audience. When you repurpose content, however, you’re keeping everything that was good about the old content while giving it something fresh in order to reach brand new heights or meet a new need.
Here are 3 Tips for Repurposing Your Content the Right Way!
1. Don’t just repurpose any old content.
It might be tempting to go back and find your personal favorite blog post to repurpose, but you have to do better than that. Utilize your Google Analytics to determine what content has been the most popular and choose based on numbers, not simply which one you like best. Figure out why that content performed so well and come up with some ways to repurpose it for your current campaign or goal.
2. Only repurpose content that is still relevant.
Even information that was once incredibly useful can lose its relevance. There’s no point in repurposing outdated information. Before you begin a content repurposing project, make sure that the content is evergreen in nature, meaning that it will continue to be valuable to readers for months on end (or years, if that can be managed!).
3. Get creative!
Not all content comes in the form of blog posts. There are videos, powerpoints, social media posts, and so much more! If you’re stuck in the brainstorming stage of content repurposing, or you don’t even know where to begin, consider some of these snazzy repurpose ideas:
Make video tutorials out of webinar footage. If you’ve ever hosted a webinar, you know that not everyone interested in your information made it. Months after the webinar, you’ll start noticing recurring questions from site visitors who missed out on all the glorious information entirely. Rather than letting that hard work and delicious content go to waste, repurpose your webinar footage into video tutorials. This will add value to your website, encourage interaction, and help drive new visitors.
Turn interviews into expert advice ebooks. Interviews are very popular content for blog posts. They’re easy to create, easy to edit, and often get a lot of traction when done well. They can also be easily re-formatted to fit an ebook. Since some people even prefer ebooks to blog posts, you open the doors to a whole new audience.
Make infographics out of slideshows. If you’ve ever put effort into a PowerPoint presentation, then you know the graphs and charts you end up with are stunning. Rather than letting these sit on your hard drive unused, try turning them into infographics. Not only are they fun to look at, easy to read, and tempting to share, but they work as great opt-in incentives for your site.
Take your best blog posts and make them into podcasts. This one can be a little intimidating if you have no experience recording yourself, but with all the Bluetooth in cars and an ever-growing love for audio books these days, you should make your content easy for people to listen to. Podcasts are one of the best ways to make your content even more convenient to access.
If your email marketing isn’t returning the results you’re expecting, fret not: there are always new tactics you can implement in your strategy to turn things around. Whether your list needs a good cleaning, or your copy and design could use a boost, you have all the tools you need to get your emails opened and increase your conversions. Let’s take a look at three essential techniques you can make the most of – starting today!
Take a closer look at your copy
Start with your subject line: is it compelling? Does it make you want to click? A useful habit is to write down several versions of your email subject line before you decide on the best one. If you’re still unsure, ask a few friends and colleagues to give you their feedback. Also, consider running some split tests to see what style, tone, and length works best with your subscribers.
Once you’ve found a winning formula, take a closer look at your email body. Step out of your marketer head for a second and ask yourself how you’d feel if you received your email. Would you find it useful, educational, and entertaining? If given the opportunity, what could you improve about it? Be your own editor and cut out everything that doesn’t serve your purpose, which is to help, inform, and entertain your audience.
Final step: how do your call-to-actions sound like? Are you using all the classic formulas, such as “buy now” or “click here”? How about changing things up a bit? Use your creativity to come up with different ways to invite your readers to take a specific action. However, make sure your CTAs clearly convey your message and don’t generate any confusions.
When was the last time you used an email verifier?
One of the best habits you can develop, as an email marketer, is to keep a constant eye on your reports. Your Email Service Provider (ESP) should display the metrics of each campaign, so you can get a clear idea on how they’re performing. Do you look at your open and click-through rates? Good. How about your bounces? If they are anything above 2%, your list may be in need of a cleaning.
Invalid and fake email addresses not only skew up your reports – of course your open rate is not accurate if, let’s say, 20% of your leads are dead ends. But also, they affect your sender reputation, which has a crucial impact on how many of your emails actually reach the inbox. That’s why email verification has become vital to marketers, who are always looking to boost their campaigns’ ROI.
The most effective way to improve your email hygiene is by using a good email verifier. It removes invalid, fake, abandoned, or temporary addresses, thus helping you reach actual people instead of bots and useless contacts. Also, most email verifiers find and eliminate abuse emails – these belong to known email complainers who may label your messages as spam. Spam traps are difficult to detect, but an advanced email verifier will be able to weed them out at least partially.
If you want to prevent risky email addresses from joining your list, stop them in their tracks by deploying an email verifier API on your platform. The API won’t allow misspelled and other types of bad email addresses to sign up for your emails.
Email your list more often
You don’t have to turn into an emailing machine, because this tactic will backfire and you’ll start to see an increasing number of subscribers waving you goodbye. But people actually love hearing from you. A recent email marketing study shows that 47% of consumers prefer email to communicate with a brand. However, it’s a known fact that the number one reason people unsubscribe is because they receive too many marketing emails.
The key is to find your sweet spot. If you email your list once a month, try sending out your newsletters every other week. Look at your reports and see if that’s a strategy you want to stick with. Then, some of your subscribers may want to hear from you every week. Create a separate sequence for them and ask them to opt in.
In email marketing, what matters most is email hygiene and getting to know your audience well enough to predict what they need and want. Always put their interests above yours, strive to send them useful content, be consistent in your efforts, and you’ll reap the benefits.
A former journalist, Corina Leslie is the PR & Marketing Manager for email verifier ZeroBounce. She is passionate about communication and helping others email successfully. You can find her on the ZeroBounce blog, where she shares her best tips on digital marketing, copywriting, PR and everything in between.
As a busy entrepreneur, how often do you find yourself “up to your eyeballs in alligators” managing your day to day tasks? If you’re like many high achievers, the answer is probably “more than I’d like”. The reality facing entrepreneurs today is that with additional technology and skill requirements, comes additional resources, a greater investment in time, and projects that encompass much larger scopes than ever before. But did you know, that there’s a position that exists in the business world to juggle all of that? Did you know there’s an individual that you could hire, that will ensure that all the moving parts of your business operate together toward your vision? There is. And, that job title is an integrator.
What is an integrator? In the simplest terms, an integrator takes your vision and makes it happen. Think of an integrator as a project manager on steroids. Not only do they understand business processes, but they can effectively and efficiently orchestrate all the moving parts. They shoulder the burden so that you can focus on being the driving genius behind your business. They are not “yes men”. A true integrator will ask questions and will be quick to point out opportunities of improvement within your processes, staffing, and procedures.
How can you spot an integrator? If you’re lucky, you may already have an integrator-in-waiting on staff who is currently fulfilling another roll. You’re looking for an extrovert who also happens to have a nice balance of qualitative and quantitative understanding of how your entire operation runs. You’ll want to fill this role with someone who is a visionary with the ability to execute: like an ENTJ, INTJ. It is critical that your integrator has demonstrated the ability to be an effective leader in his/her current or past role. A Renaissance man or woman? Possibly. If you already have someone on your team, ask the opinions of the people who have worked with them about their experiences. Find out if that person likes to collaborate or prefers to work alone; whether they’re open to new ideas or ready to shut ideas down before they’re fully developed; and whether they’ve established a good rapport with others.
Do they speak the lingo?
You know your business from the ground up, but if you were to ask prospective integrators the question, “What business are we in?” would the answers you receive be unimaginative, narrow, pedantic or just plain flat? Even an employee doing an excellent job for you isn’t necessarily integrator material, so if the response you get to “What business are we in?” proves insufficient, leave them where they already do their best work and move on.
On the other hand, if the individual you are looking at for this job thrives on building consensus, has evident empathy and can’t abide ambiguity, you’ve got yourself a viable candidate. Integrators not only speak the lingo but walk the walk. They’ve got big-picture perspectives influenced by traditional values and dutiful demeanors. Do they change their minds? They do. But only after being presented with solid evidentiary proof, at which point they graciously (and without hesitation) have no problem admitting that they were wrong.
How to have the best working relationship with an integrator?
You won’t have a hard time working with your integrator if you pick someone who’s authentic and if you, yourself are also authentic. Integrators appreciate truth and are emotionally intelligent enough to match their relationship-building traits with yours. It’s not your job to conform to your integrator’s personality; it’s their job to conform to yours. Working with an integrator should be fun and should feel like a partnership. Whether you tend to be blunt and obsessed with winning or you don’t like being the star of the show, be your true self and allow your integrator to adjust to your style. A true integrator is genuinely interested in seeing your business thrive and be successful. Integrators find great joy and personal fulfillment in bringing order to chaos and will do so with respect for your position and authority.
Perhaps most importantly, it is incumbent upon you to be forthright—or at least as forthright as you can be without giving away business secrets—because you’ve hired someone who values that in an employer. Intuitive hires are going to take their cues from the people who have been around you the longest (if they’re as clever as you think they are). On the other hand, if your pick proves incompatible, cut short the relationship as soon as you realize it’s going nowhere. You’ll do both yourself and the integrator you hired a huge favor.
With the constant changes in technology, marketing, and skills, it’s virtually impossible to stay on-top of your game and continue to be the genius juggling all strategic aspects of your business. Now you know, you don’t have to. Hire a fantastic integrator to lead your team and processes through revolutionary change and have fun doing what YOU love, as your vision comes to fruition.
My name is Robyn and I am a Certified Content Marketing Specialist, Digital Marketer and Tech Savvy Virtual Assistant who loves to help entrepreneurs grow their online business by helping them implement the right systems and marketing strategies in their business.