HR Hacks Every Business Owner Need To Know

HR Hacks Every Business Owner Need To Know

Managing a workforce is tough. It’s the reason many successful businesses eventually end up hiring human resources departments. As a small business owner, you’re unlikely to be able to afford to hire your own HR staff, which means the challenging task of managing your employees falls entirely on you. Fortunately, there are many ways in which you can make human resources admin easier. Below are just 5 useful hacks that could make hiring and managing your staff easier

Start an employee referral program

An employee referral program can be a great way of turning your existing staff into recruiters. It involves rewarding employees with a bonus or some other kind of benefit in exchange for helping you find new staff. Why is it such a great strategy? Firstly, employees are likely to hire people they know and get along with – allowing these new recruits to more easily integrate into the team. Secondly, it empowers your employees and rewards them for it. Finally, it can save you time and money looking for applicants. All in all, it benefits you and your team.

Hire boomerang employees

What happens if an employee wants to come back? You shouldn’t allow them to, right? Wrong. Employees that leave and want to come back later (aka ‘boomerang employees’) can be great hires. They already understand how your business operates and therefore require less training. The fact that they came back also shows that they valued something in your business they couldn’t find elsewhere. Of course, if they were a nightmare employee, you probably shouldn’t invite them back. However, if they were a good employee, it makes sense to welcome them back as it could have major benefits. 

Customize employee benefits

Not every employee is going to be drawn to the same benefits. Something that several employers are starting to consider is a customizable benefit package. This could include giving employees the choice to work from home or work from the office, letting them choose between monetary or non-monetary bonuses, and potentially even curating a unique choice of employee discounts for them to use (some employees may prefer a discounted gym membership, while others may value discounted cinema tickets). Such packages could help you to attract more talent and keep employees loyal. 

Automate/outsource your payroll

Paying employees can be one of the most important jobs as an employer, but also one of the most tedious. Fortunately, there are many tools nowadays that can automate the process. There’s also the option of payroll outsourcing solutions – allowing you to pay someone else to take care of your payroll without having to hire a full-time team member. Either option is better than manually doing it yourself and could even reduce errors. 

Keep job ads wholly positive

A big mistake employers make when writing job ads is focusing too much on demands of the job rather than the perks. Job ads can be particularly self-destructive if they focus on what they don’t want from an employee (i.e. ‘remote work not optional’ or ‘no timewasters’). It is better to keep job ads wholly positive and focus more on what you can give employees. Why? Because this is how you are going to attract the most high quality talent. The most high quality applicants already know they can get a job at most places and therefore will seek out the companies that have the best benefits. If your application comes across negative in tone or lists few benefits, you could scare off the best people for the job.

Image courtesy Pexels. CCO Licensed.

This is a contributed post

How To Run A Flexible Team

How To Run A Flexible Team

If there is one thing that the internet has had a significant impact on, it is the workforce. And while that was seen to the extremes during the pandemic – what has happened after has been brilliant for millions of businesses and workers.

The ability to work from home was forced upon most people, and businesses saw how much more flexible they could be. They saw better profits because they had fewer overheads, and what’s more, is that the global talent pool opened up.

But if you haven’t had experience running a remote and flexible team, it can still be a challenge. So for any small businesses that are growing their team or people stepping into the role of managing a flexible team – here are some tips.


Communication x 3 and then some. If there are miscommunications within remote teams, things can get tricky quickly. While there is a joke about a video call or a meeting that could’ve been an email – sometimes conversation via video is best. 

All of your team members might have a preferred way of communication, and if that is the case, you will need to learn that and accommodate them. People generally give their best work when they feel comfortable and accommodated.

Try weekly calls, check-in emails, direct messages, and being open to being contacted when needed. See what works, see what doesn’t, and streamline it. Keep in mind you might only realize that there is an issue when something goes wrong. Proactiveness and vigilance will help.

Talent Pool

The job is the job, and the tasks are the tasks. But you have the ability to design the team, and this gives an incredible amount of flexibility. 

Don’t stick to the regular recruiting methods; instead, make use of all of the platforms online that can help you put together a literal dream team. Go to specialists like a marketing staffing agency, a content writing agency, and more to hand-pick the best people for the job. 

You’ll have access to a wealth of skills, and what’s best is that they are likely already vetted. 

Using a global talent pool will mean that you and your team will be flexible on working hours – which can be beneficial to night owls and early risers alike. Don’t be afraid to split jobs up into parts so that you can have two or more people per task, allowing for part-time and ad-hoc people too. 

Reimagine the team, and build it as you see fit.


Freelancers who were working from home or across the world ahead of the pandemic have always had a level of trust that people who went from office to home didn’t have. Trust is one of the most important parts of being able to have a flexible team. The only way you can build trust is to show it and act like it. 

Focus on the deliverables, be able to talk through issues, and avoid micromanagement and constant check-ins when they just are necessary. 

After you build the team, let them work on their strengths and get on with what you have to do. 

Hiring the right people the first time isn’t easy, but it is possible; when it comes to your team, don’t take risks; read this: 4 Things Business Owners Get Wrong About The Hiring Process – Robyn Bennett | The Technology Queen

Photo by Sigmund on Unsplash

Maximize Your Online Growth with a Dual-Certified Kartra Expert

Maximize Your Online Growth with a Dual-Certified Kartra Expert

I’m incredibly happy to inform you that I’ve recently become a Kartra Certified Partner, Kartra Certified Business Consultant, and Kartra Certified Technical Expert.

This accomplishment is a significant milestone in my business, and I am excited to explore the numerous opportunities that these certifications will provide for both myself and my clients.

For those who are unfamiliar, Kartra is an all-in-one marketing platform that simplifies online business operations through features such as email marketing, sales funnels, memberships and much more.

Why I’m Excited About Being a Kartra Certified Business Consultant

As a Kartra Certified Business Consultant, I offer my clients in-depth business analysis, strategic planning, and coaching. By identifying strengths, weaknesses, and opportunities for growth, I’m able to create robust digital marketing campaigns that drive results, increase conversion rates, and maximizes revenue.

This certification also provides me with access to a select community of professionals, enabling me to collaborate with fellow industry experts and stay up-to-date on emerging trends and best practices.

The Benefits of Being a Kartra Certified Technical Expert

As a Kartra Certified Technical Expert, I have the expertise to help clients in implementing, maintaining, and maximizing their Kartra-powered online presence.

I’m prepared to tackle any technical challenges that arise, ensuring that businesses can fully leverage the platform’s capabilities without incident.

My technical knowledge enables me to tailor the Kartra platform to each client’s specific requirements, ensuring seamless integration with their existing systems and processes.

This means I can provide comprehensive, end-to-end support, allowing clients to focus on growing their businesses.

The Power of Certification

Having certifications as both a Kartra Certified Business Consultant and Technical Expert means I can offer a unique, holistic approach to digital marketing. I can address both the strategic and technical aspects of online business operations, ensuring that my clients receive well-rounded support and guidance.

By combining my business acumen and technical prowess, I can empower businesses to fully harness the potential of the Kartra platform and achieve online success.

Looking Ahead

I’m ecstatic about the opportunities that these Kartra certifications will provide, and I can’t wait to apply my knowledge and skills to help businesses thrive in the digital world.

As a Kartra Certified Partner, Business Consultant, and Technical Expert, I am dedicated to staying current on industry developments and constantly improving my skills.

A Special Offer for You

If you’re interested in learning more about Kartra and how it can revolutionize your online business, click here to explore its features and benefits. Please note that this is my affiliate link, which means I may receive a commission at no extra cost to you if you decide to sign up through it. Take advantage of this exclusive offer that grants you access to Kartra for 3 months at the low price of just $99. Once your 3-month trial ends, continue enjoying Kartra’s benefits at a discounted rate of $99/month, saving you $20 each month.

To express my gratitude for using my link, I’m excited to offer you a free 45-minute strategy call at no cost. Once you’ve signed up through my affiliate link, simply schedule a call with me, and we’ll arrange the 45-minute session. During our call, we’ll dive into your business goals and discuss how Kartra can help you achieve them.

Seize this opportunity to jumpstart your digital marketing journey with expert guidance and support! Take advantage of Kartra’s features and tools to grow your business!

Kartra for Virtual Summits: Simplify & Succeed

Kartra for Virtual Summits: Simplify & Succeed

As a Kartra and virtual summit expert, I’ve witnessed firsthand the incredible potential of virtual summits for growing your business and expanding your audience.

But I’ve also been through the stress and difficulty of planning and executing a successful summit.

That is why I am a huge proponent of using Kartra to streamline the entire process.

In this blog post, I’ll share my personal insights into the benefits of launching your virtual summit with Kartra and how it can save you both time and money.

1. All-in-One Platform: Everything You Need for a Successful Summit

One of the main reasons I like Kartra for virtual summits is that it is a one-stop shop.
This means you have everything you need to plan, promote, and manage your summit in one place. Say goodbye to juggling multiple platforms and dealing with integration issues!

Kartra has it all, from:

  • Landing page and sales funnel builders
  • Email marketing tools
  • Checkout pages and payment processing
  • Affiliate management and tracking

By using a single platform, you save money on subscriptions to multiple tools and make managing your summit a breeze.

2. High-Quality Landing Pages: Make a Strong First Impression

The landing page for your summit is the first point of contact potential attendees will have with your event.

You can create professional, high-converting landing pages that showcase your summit and entice people to sign up using Kartra’s simple drag-and-drop page builder.

Kartra has a stunning template library that you can customize to fit your branding and message.

Furthermore, the platform is mobile-responsive, ensuring that your landing pages look great on any device.

3. Powerful Email Marketing Capabilities: Keep Your Attendees Engaged

Maintaining contact with your virtual summit attendees is critical to its success.

The email marketing tools provided by Kartra make it simple to communicate with your audience, send event updates, and share valuable content.

The email automation capabilities of the platform allow you to create personalized email sequences, saving you time and ensuring that your attendees receive the right information at the right time. Furthermore, Kartra’s advanced analytics provide insights into your email campaigns, helping you in optimizing your communication strategy.

4. Streamlined Registration Process: Make Signing Up for Your Free Virtual Summit a Breeze

Encouraging people to register for your free virtual summit and providing additional products or services is critical to the success of your event.

Attendees can easily sign up for your summit and add on extras like VIP access or exclusive content thanks to Kartra’s simple registration process.

You can design customized registration pages that are consistent with your branding and provide a user-friendly experience.

5. Strong Affiliate Management: Leverage the Power of Affiliates to Expand the Reach of Your Summit

Affiliate marketing can help you reach a larger audience and increase sign-ups for your virtual summit.

Kartra’s built-in affiliate management system makes it simple to create and manage affiliate programmes.

You can create customized commission structures for your affiliates, create promotional materials for them, and track their performance using unique tracking links.

This not only broadens the reach of your summit but also allows you to form valuable partnerships with influencers and industry experts.

6. Adaptable and Customizable Platform: Tailor Your Summit to Your Specific Requirements

One of the things I like best about Kartra is its adaptability.

From the look and feel of your landing pages to the email sequences you send your attendees, the platform can be easily customized to meet the specific needs of your virtual summit.

This means you can provide your audience with a truly unique and engaging experience, distinguishing your summit from the competition.

Furthermore, Kartra integrates with a variety of popular tools, such as Zoom and EverWebinar, allowing you to seamlessly incorporate your preferred webinar platform into your summit. This adaptability enables you to create the ideal virtual environment for your event, ensuring a smooth and enjoyable experience for your attendees.

7. Outstanding Customer Support: Get the Help You Need, When You Need It

Organizing a virtual summit can be challenging, and having reliable customer support to help you navigate any issues that arise is essential.

Certified Kartra Technical Expert – That’s Me!

As a Kartra certified business consultant and technical expert, I can provide you with personalized guidance and support throughout the process. With my expertise, I can help you in maximizing the platform’s potential and ensuring the success of your virtual summit. You can rely on my expertise to make the most of Kartra for your event.

Support Tickets, Chat, and Facebook Group

To meet your specific needs, Kartra offers a variety of support channels, including support tickets, live chat, and even a dedicated Facebook group.

Whether you need immediate assistance via chat, prefer to open a support ticket, or seek advice from fellow users in the Facebook group, Kartra’s dedicated team and community are dedicated to resolving your issues as quick as possible.

This comprehensive support system ensures that you are never alone when it comes to overcoming obstacles and completing your virtual summit.

In conclusion, Kartra makes virtual summits simpler and more profitable.

As a Kartra and virtual summit expert, I cannot recommend Kartra enough to anyone considering hosting a virtual summit.

The all-in-one platform saves you time and money, and its extensive features and flexibility make it simple to plan a truly memorable event.

You can streamline the entire summit process with an all-in-one platform by using Kartra for your virtual summit.

Key benefits of using Kartra:

  • Make professional-looking, high-converting landing pages.
  • Use effective email marketing tools to engage your audience.
  • With a streamlined checkout process, you can simplify ticket sales and upsells.
  • Increase your reach with effective affiliate management.
  • Personalize your summit to meet your specific needs and preferences.
  • Enjoy exceptional customer service.
  • And more…

Try Kartra for 30 Days at Just $1

If you’re intrigued by the benefits of using Kartra for your virtual summit, I have a special offer for you! By signing up for a 30-day trial of Kartra through my affiliate link, you can experience this amazing platform for only $1.

When you sign up through my affiliate link, I receive a small commission, which helps support my content creation and allows me to continue sharing my expertise with you. In return, you get to explore Kartra’s incredible features during the trial for just $1.00, while still enjoying valuable insights and advice. It’s a great opportunity to see firsthand how Kartra can elevate your virtual summit experience.

6 Vital Elements for Launch Content Strategy

6 Vital Elements for Launch Content Strategy

1. Provide Solutions Through Content

Creating content that solves your audience’s problems demonstrates your expertise and shows that you understand their needs. This not only positions you as a trusted authority but also increases the value of your content.

To accomplish this:

  • Assess the common challenges that your target audience experiences.
  • Share tips, tricks, and hacks that directly address these issues
  • Offer actionable advice for immediate implementation

Summary: Offering solution-oriented content establishes you as an expert and provides value to your audience.

2. Prioritize Education Over Promotion

Educational content is more likely to engage your audience and foster trust.

Focus on:

  • Sharing your knowledge and expertise generously
  • Highlighting the benefits and features of your product without being overly promotional
  • Offering valuable insights that can be applied even without purchasing your product

Summary: Focus on educating your audience to build trust and increase engagement.

3. Engage Your Audience on Their Preferred Platforms

Understanding your audience’s preferred platforms ensures that your content reaches them effectively.

To achieve this:

  • Conduct market research to determine popular content formats and platforms among your audience
  • Tailor your content to suit each platform’s unique characteristics
  • Engage with your audience by replying to comments, asking questions, and encouraging discussions

Summary: Reach your audience effectively by delivering tailored content on their favorite platforms.

4. Maintain a List of Relevant Topics

Keeping your content relevant to your audience’s interests is crucial for engagement.

To create a list of suitable topics:

  • Stay up-to-date with industry trends and news.
  • Utilize keyword research tools to discover what people are searching for in your niche.
  • Engage with your audience on social media to gather feedback and ideas

Summary: Stay relevant and engaging by creating content that reflects your audience’s interests.

5. Implement a Content Schedule

A well-organized content schedule helps you maintain consistency and stay on track.

To create an effective content calendar:

  • Plan content creation and publication dates well in advance
  • Balance different content types, such as blog posts, videos, and social media updates
  • Make room for flexibility to accommodate last-minute changes or updates

Summary: A well-planned content schedule ensures consistency and helps you manage your content strategy effectively.

6. Track Your Progress

Monitoring your content strategy’s performance allows you to optimize your efforts.

To effectively track your progress:

  • Establish specific goals for your content strategy, such as engagement rate, website traffic, or lead generation
  • Regularly review your analytics to identify patterns and trends
  • Make data-driven adjustments to your content strategy based on your findings

Summary: Tracking your content strategy’s performance enables optimization and ensures that you achieve your goals.

By understanding and implementing each of these six key components, you’ll be well-equipped to create a powerful content strategy that supports your product launch and helps you achieve your business goals.

Contact me here if you’d like to discuss how I can help you make your launch a success!

Launch Your Product with Confidence: Avoid 8 Common Mistakes.

Launch Your Product with Confidence: Avoid 8 Common Mistakes.

Launch Your Product with Confidence: Avoid 8 Common Mistakes. #seo #productlaunch

Introducing your product to the world doesn’t have to be daunting or expensive. All you need is a well-organized plan, a step-by-step approach, and an understanding that small hiccups are a normal part of the process. Here are 8 common product launch mistakes and how to avoid them.

Disorganized planning

The first and most crucial stage of a launch is organization. Start by mapping out your project from start to finish, and creating a timeline for each step. Don’t rush this process; give yourself ample time to plan before moving on to the next step.

Schedule enough time for the launch

It’s natural to feel excited and eager to launch your product as soon as possible. However, don’t rush through the process. Allow yourself at least three months before launching. As you plan, you’ll understand why haste is not advisable, given the many moving parts. Launching too early can lead to stress and mistakes.

Identify your Ideal customer

By now, you should have a clear understanding of your ideal customer. Use this to create an ideal customer profile. This will enable you to focus your efforts on the clients most likely to use and purchase your product.

Focus on the end result.

While it’s tempting to showcase all the new features of your product, remember that customers are most interested in how it improves their lives. The end result is what will ultimately persuade them to buy your product.

Cost-effective advertising

Advertising can be pricey, but there are alternatives. Generate useful content for your audience and share it on social media and the web. Many people search online for new products, so make sure they can easily navigate to and browse your website.

Get to know your audience better

You may think you know your followers, but real insight comes from metrics and feedback. Use this data to better understand your audience’s wants and needs.

Don’t go it alone

With so many moving parts in a launch, consider enlisting a launch strategist. Their expertise could save you time and prove invaluable.

Collect feedback post-launch

So, you launched your product a couple of weeks ago, and everything went smoothly. But don’t assume everyone was impressed. Gather metrics and feedback to understand the real impact of your launch. Reach out to your audience to find out if they enjoyed your product but would prefer slight adjustments to certain features.

Hope you find these tips helpful! The more often you launch, the more tricks you’ll pick up in key areas and before you know it, you’ll be a pro.

If you want to learn more about launching a successful product, click here to schedule a call with me.