How to Effectively Set Goals as an Entrepreneur

How to Effectively Set Goals as an Entrepreneur

Today we’re going to talk about goal setting as you know in business, you can’t get anywhere without goals. Goals of where you want to go, who you want to be, what you want to change, and more. To achieve reliable progress, you must have effective goals, which also requires effective goal setting. Effective goal setting is that secret ingredient that can put one business miles ahead of its competitors! As an entrepreneur, it can be difficult to determine what goals are appropriate to set, what to focus on, and how to move forward since everything feels important to you and your business. 5 tips for effective goal setting as an entrepreneur! Be sure your goals align with your values. You’re an entrepreneur. That means you should be doing something you enjoy. If your career goals aren’t supporting any of your life goals, then you’re bound to end up sad and somewhat miserable. Don’t work hard to open doors that will only lead you down paths you don’t want to be on. For instance, if you hate paperwork and sitting at a desk, then don’t set goals that will result in you having to spend all your time glued to these things. Don’t be afraid of chasing after what you like doing and setting goals that will align with your values and interests. Then work hard to accomplish it. Don’t be afraid of thinking big. We’re often wary of setting big goals because we don’t want to fall short of meeting them. The cool thing is, though, the larger your goal, the harder you’ll work to accomplish it, meaning...
3 Important Ways Your Business Should Be Using Data

3 Important Ways Your Business Should Be Using Data

***Contributors Post*** Modern businesses collect a huge amount of data about themselves and their customers. Whenever you have an interaction with a customer, regardless of the nature of that interaction, you’re storing some kind of data. You also have a wealth of data about your own business operations to draw on. But this data revolution has happened so fast that a lot of businesses don’t know how to effectively make use of it, which is a big problem. If you know how to utilize all of that data properly, it can bring about massive improvements to your business. If you haven’t put much thought into it before now, these are some of the most important ways that your business should be using that data. Master Data  One of the reasons that businesses struggle to manage and use the data that they hold is because there is simply so much of it and it’s spread all over the place. Most businesses have a lot of different software applications that they use. You’ll have one program that manages your marketing, one that manages sales, a different one for your accounts, and then you’ve got loads of emails and social media interactions as well. When your data is split between lots of different applications, it can be hard to use it to answer simple questions like, ‘which customers responded best to our recent marketing campaign.’ But if you can bring all of that data together, it’s a lot easier to use, that’s where master data comes in. A good master data management can bring information from all of those different applications together...
How To Promote Your Business With Webinars

How To Promote Your Business With Webinars

If you’re seeking a way to promote your business and reach bigger and better goals, then look no further… Webinars might be exactly what you need!  Many different companies boast of the great effects that webinars have had in helping their business grow to new heights, so what’s stopping a great webinar from doing the exact same thing for your business? With some dedication, determination, education, and a bit of effort, you can create a brilliant webinar that will work wonders for your business. Here are 6 ways a webinar can help you build your business and reach your 2019 goals.  Build Your Lists If you host a free webinar, one with valuable information that is easy for your desired audience to attend, then you will easily be able to build a fresh list of warm to hot leads! Always remember that your database of emails and other contacts is perhaps your most valuable business possession (besides yourself and your team) and a great webinar can help you multiply that list. This not only helps you to network, but also remember that if you can get your product or service in front of your desired audience, then you’re that much closer to making sales! Find A New Audience  Your current audience is an important thing to protect and serve dutifully. However, in order to grow your business, you must also grow your audience and customer base! Webinars can help you do exactly that. Attempting to create webinars in various industries or in front of various audiences can help you tap into new opportunities for business growth, all while keeping...
Wrongs And Rights: Holding Up A Mirror To Our Business To Find The Weaknesses

Wrongs And Rights: Holding Up A Mirror To Our Business To Find The Weaknesses

***Contributed Post*** When we are working at a side hustle or small business, it can take some time for us to find our feet. This is why we’ve got to find out what is wrong as soon as possible. Sometimes the problem is obvious, maybe there are financial issues, but if we limp along, oblivious to the real problems, it’s these things that can threaten to derail our process and stop us running our business effectively. This is why we’ve got to get into the habit of identifying our weaknesses. With this in mind, are there any ways for us to identify what is wrong before everybody else points it out to us?  Identifying Superficial Weaknesses If we have an issue with some small aspect that we know is an eyesore, such as the website, but we feel there are more important problems that need fixing right now, we can easily forget to go back to the superficial weaknesses and carry on regardless. But we have to remember that with the superficial weaknesses, this links indelibly into our overall perception. Not just from the public, but from the clients as well. It’s important that you make the most of identifying these weaknesses, because if you were the customer and you saw the website in a poor state would you ever think about going back there? Of course, you wouldn’t! But as a quick solution to this problem, there are so many resources out there that can help. From website redesign businesses to numerous marketing agencies that can give your promotional materials a makeover. The quicker you get these superficial...
Understanding Marketing Funnels & How They Improve Your Business

Understanding Marketing Funnels & How They Improve Your Business

Part of owning a business is understanding ways to get your product or service in front of your desired customer so that you can make a sale (or so they’ll sign up, join, etc.). If you’ve spent much time at all learning about marketing analytics, then you’ve probably heard the term “funnel” a great number of times. If you’re curious to know what exactly this mysterious thing is and how it can help you grow your business, then keep reading! What is a Funnel? Remember this: You want the visitors on your website to take some kind of action. This is the entire purpose of your site. Maybe you want them to buy from you, sign up, fill out a form, enroll in your class, etc.  Regardless of your particular desired action, when someone does something that you want them to do on your website, it’s called a “conversion.” When someone buys from you, it’s a conversion. When they sign up for your class, it’s a conversion. The visitor “converts” from browsing to taking action, and a funnel is the steps a visitor needs to go through in order to accomplish this conversion. This is easy to understand if you look at an example, such as the Amazon purchase funnel. There are a few simple steps that a visitor has to take before purchasing a product (or, making a conversion). They must: Visit Amazon’s website View the product Add the product to the cart And complete the purchase. While there are other possible steps that can be taken in between each of these steps (visiting the “about” page, viewing...
The Easiest Ways to Keep Your Staff Happy

The Easiest Ways to Keep Your Staff Happy

***Contributed Post*** Most small online businesses start out with a single person doing all of the work. It’s tough. There’s a lot to do, and a lot to learn, and absolutely not enough time for it all. Most new business owners work like mad trying to be everything. Dreaming of the day when they can employ staff. They look forward to having a small team around them. People to take on the tasks that they aren’t so good at, and some of the more basic jobs, which would allow them to do more important things themselves, and give more attention to creating products and selling services. They think that having a team of staff will make everything easier and give them much less to worry about. Then, it happens, and they often find that this just isn’t the case. Having a small team can make everything easier and make your life less stressful. It can help your company to grow and bring in wonderful new ideas, if your team are happy and motivated. If they aren’t, it just gives you an extra thing to worry about and makes your life harder. It can seem as though there is some magical and complicated equation to keeping everyone happy. They are different people, with different needs and habits. But, it’s usually not. In fact, it might be easier than you think. Here are some of the easiest ways to keep your team happy. Pay Them  The first way to make them happy is the most obvious. Pay them. Pay them a fair wage for their work, on time, without them ever...