9 Tips To Create Shareable Content For Social Media

9 Tips To Create Shareable Content For Social Media

Do you feel like, unless you know the magic spell, you won’t ever get the results from social media that you want?

A lot of my clients wonder: What is the secret to creating a viral piece of content that will benefit my company? Is it even worth the effort with changing Facebook algorithms?

Social media can be a very valuable piece to your content marketing strategy, but you definitely have to be committed to build a reputable, stand-out brand on Facebook, Twitter, Instagram, etc.

Here are 9 tips to creating content your audience will want to share:

#1 Prioritize Quality Over Quantity​​​​​​​ 

Your priority should be creating consistent, quality content. This doesn’t mean you need to post every single day. It is MORE important that when you DO post, it is valuable, awesome (edited & proofed) content. When your audience gets use to you sharing high-quality stuff, they are going to look up to you as a reputable source of information and will be more likely to notice and share.

 #2 Format For Quick Readers

People scrolling through social media aren’t looking for 3000-word articles to read. They want content that is to the point, easy to skim and has an obvious purpose. If they click on something and see a poorly formatted wall of words they are going to click outta there faster than you can unbutton your overalls.

​​​​​​​When you write content, use short paragraphs and headers to break up the article. Opening sentences should be attention-grabbing. Quick tip: people love lists!

​​​​​​​#3 Provide Value, Not Just Information

​​​​​​​Information is good, valuable action points are better. I like to follow a WHAT - WHY - HOW format when I write blog posts. What are you talking about? Why is it important to the reader? And HOW can they change their life/business/health/finances/etc. based on the information you teach them?

​​​​​​​#4 Focus on Solving Pain Points

​​​​​​​When you are coming up with content ideas, start with the question: What are my dream clients/audience/readers/fans struggling with? What do they want more than anything? What is keeping them up at night? What are the biggest problems they are facing? Formulate your content to address, validate, relate to and provide solutions for their pain points.

​​​​​​​#5 Create Images, Infographics & Artistic Content

​​​​​​​Spruce up your social content by using quote images, infographics and other artistic pieces of content. These tend to do well on platforms like Facebook, Instagram and Pinterest. These are also super easy to make from content you already have!

​​​​​​​#6 Spark Emotion

​​​​​​​People on social media are seeing a LOT of marketing from other companies. Unless you pull your reader’s emotions to the surface (hopefully positive ones) your message just becomes background noise. Utilize emotion in your content to help you stand out from your competitors. You can do this by telling stories, speaking about personal experiences, getting vulnerable and honest, speaking about your audience’s dreams and ambitions, etc.

​​​​​​​#7 Offer Giveaways & Other Incentives

​​​​​​​People love free stuff! Use drawings, giveaways, free content & guides, etc. to entice people to click on your content.

​​​​​​​#8 Videos!

​​​​​​​Take articles and turn them into engaging videos using this FREE tool!

Make sure to create videos that are designed specifically for every social platform. E.g., square videos work great on Facebook whereas landscape videos get more engagement on Twitter and YouTube. Use a tool like Wave.video to create videos in different aspect ratios.


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#9 Would You Share It?

​​​​​​​If you’re still not sure something you’ve created is “shareable”, ask yourself: If I saw this on a friend’s page, would I share it? If the answer is “no”, “maybe”, or “I’m not sure” then it’s likely your audience will feel the same way! When all else fails, create content that YOU are excited to share.

​​​​​​​I hope this sparked some new ideas for your social content endeavors!

​​​​​​​If you are hitting roadblocks in your business and need some help, let’s chat. I offer consultations to discuss areas your business that can be improved and streamlined. Let me take some weight off your shoulders! Sign up here and let’s talk!

Have a great week,

​​​​​​​​​​​​​​Robyn

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Make Your Content More Shareable!

Make Your Content More Shareable!

It’s time to think beyond the basic social sharing buttons that everyone has on their website, and make it easier and more fun for your readers to share your content for you.

This doesn’t mean you should remove the social media sharing buttons from your site. It just means that there are other ways to drive social networking engagement that not everyone is using. And the more methods you employ, the more chance your content will get shared, and that people will sign up to your freebies!

Get People Sharing Useful Info From Your Blog Posts & Webinars

Website plug-ins that allow your readers to “Click to Tweet” and share your information dramatically improve the chances that your content is getting shared.

Basically, the idea is that you take a memorable quote or summary of advice from a great blog post, and put it into a little, noticeable box that says “click to tweet”. The plugin makes this really easy, and the result is that your followers don’t just share a boring link to your post, they share a really useful nugget of information with their followers that leads back to your site. Another win/ win!

And if you’re running a live webinar or workshop, don’t forget hashtags! Ask your viewers to use a specific hashtag for your workshop and share any useful nuggets they’ve learned. This is a great way to establish yourself as an expert in your brand and to encourage even more people to sign up for your webinar!

Visuals

Visuals matter more and more, so you want to make sure that you have really shareable images. Facebook, Twitter and Pinterest all, frustratingly, require different image sizes to get the best results. The good news is that software like Canva makes it easy to create a good looking image for every blog post you create, and save it in all the correct sizes. You can then use the Yoast SEO plugin to make sure that the correct image gets shared depending on which social media site your followers post to. Pretty nifty, huh?

Smarter Social Updates

Of course, this is about growing your list from social media, not a what you should post on social media. But the golden rule is that, the more useful you are on social media, the more people will share your stuff. Buffer lets you share your blog or website content to multiple social networks at once. You can even schedule your post or tweet deliveries well in advance, to save you time.

Bit.ly increases your Twitter conversions by letting you create short, customizable links rather than long URLs that look ugly, and eat up your character limits on Twitter. Window Resizer will check your tweets, posts and updates on any screen size. This guarantees your content always looks good, regardless whether it is being viewed on a smartphone, laptop or desktop PC.

Don’t forget hashtags! On Google+, Twitter and Facebook and Instagram adding a “#” before a word or phrase helps drive viewability. Your post that includes #BlueberryMuffinRecipes will show up higher in social media search requests than posts about blueberry muffin recipes that do not use that hash tag. This is a great idea if you are trying to attract attention locally or regionally. Place the hash tag “#” before your city name to attract local attention.

If you want to understand the analytics behind your hash tags, Ritetag provides instant analysis of the hash tag you Tweet.

And, to see how it’s all working out, Social Analytics provides a breakdown of your share statistics on any page of your website or blog. Awesome Screenshot lets you “capture, annotate, and share your screen” quickly and easily. All of these strategies, plug-ins and pieces of software ensure that you are creating the most shareable social network content, and that means building your list quickly and easily.27

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Using social media to grow your list

Using social media to grow your list

Think about your most recent experience on your favorite social media site. No doubt you were asked to share, like, comment or take some other action after you read a particular post or status update, or watch the video. That is what social media sites are all about, socializing. People are there to share information.

Users on these social media networks enjoy when you ask them to take some type of action, because it makes them feel like they are part of the community.

You want to use this built-in quality of social media networks by telling your followers, and others, exactly what you want them to do. “Get your free report” and “Share this post for your free checklist” are very clear calls to action. They are not ambiguous at all. They tell people exactly what you would like them to do, and in return, they will benefit by your valuable free download.

Where should you include calls to action on social media sites? How about everywhere! Facebook, LinkedIn, Twitter, Instagram, SnapChat, Periscope and every other of the dozens of popular social media networks have multiple places where you can include a call to action. You want to link back to your landing page or content upgrade. This means that each one of your profile bio fields across all social networking platforms should include your call to action.

This creates several different opportunities to build your list, 24 hours a day, 7 days a week, 365 days a year whether you are awake, asleep, working or playing.

Calls to action in your profile work extremely well. This is because people only look at your profile if they’re interested in you. You have already developed some sense of engagement and interest. These people are looking for a way to connect with you, and when they see you are giving away a free download via a call to action in your profile, they are highly likely to take you up on your offer and join your list.

On Facebook, there’s even a call to action button that can be configured on your business page. Link this to one of your freebies to grow your list!

Do It the Right Way!

On Facebook and some other social media platforms, you are allowed to build business and personal pages. LinkedIn and other social networks allow you to create and manage groups. These are excellent places to provide calls to action…. But only in the description areas or pinned posts. You need to provide useful information the rest of the time!

Just make sure that your tweets, status upgrades, updates, posts and other social media engagements are interesting and engaging. Don’t try to sell anything, and don’t keep asking people to buy or subscribe in the updates themselves.

Just provide lots of graphics, video and other attention-getting information in your posts, and include a call to action that leads back to your landing page.

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