6 Tips For Effective Holiday Marketing!

6 Tips For Effective Holiday Marketing!

The Holidays are practically here! While for many that means Christmas shopping, Thanksgiving meals, and delicious hot cocoa, you still have a business to run. That means that this holiday season consists of more than good food and cool decorations. You have to stay ahead of the game this season, not only keeping your business in front of your customers but doing it in a way that’s appropriate to the season. Don’t worry, even if you’re just now getting around to holiday marketing, there’s still so much you can do to greatly improve your business sales! Check out these 6 Holiday Marketing Tips to maximize your reach, your profits, and your productivity this holiday season. 6 Tips for Effective Holiday Marketing #1 Start planning your holiday marketing campaigns as early as possible. While many recommend that you begin your holiday marketing plans in July, right now it’s November so you don’t exactly have the ability to go back in time. But that in no way means you shouldn’t still plan for holiday campaigns! You should get on it as soon as possible, start creating some killer campaigns that you can complete in the time you have, and then follow through. #2 Don’t just sell your products; sell your brand. People know when someone is trying to sell them a product. It’s annoying, pushy, and let’s be honest: there are many products similar to that one, so maybe stop putting all of your efforts into making your product sound so life-changing. You can try to also market your brand. What makes it different? What makes it stand out from your...
It’s About Looks, Sometimes! Four Things Your Brand Needs To Pop!

It’s About Looks, Sometimes! Four Things Your Brand Needs To Pop!

***Contributed Post When you are trying to establish your business brand, you are likely to look at what your competition is up to and move forward from there. Imitation may be the sincerest form of flattery, but you have to be able to own your brand without a cheap copy of others. Branding is no longer an option for businesses these days, not when you need a strong website, a solid social media presence and merchandise that can knock the socks off even the trendiest client out there. You have to be so mindful about the brand that your business has because this is the face that you will be showing to the world. When you think about the biggest companies out there, you associate them with names. Oprah Winfrey, for example, is not just the name of the host of a show, she’s a brand, in the same way that McDonald’s is recognised worldwide for its golden arches and McNuggets. Looks DO matter, and whether you are currently crunching the numbers to fit a good social media boost to your website or you’re thinking about labeling solutions for your products; everything that you do has to reflect your brand and what you want to achieve. There are a lot of things that a business needs to achieve to establish a recognisable and competitive brand, and four of those things are listed below: Image Source A Vision. No, you don’t physically need glasses for this, but you do need to be able to see into the future and envision where you want your business to go. You need to...
3 Ways You Can Increase Your Conversion Rate Right Now

3 Ways You Can Increase Your Conversion Rate Right Now

Today’s topic we will cover how you can improve your landing page conversion rates with 3 simple changes.For the most part, readers have short attention spans. I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing.The same is true for your readers, and if you want to capture their attention long enough to entice them to opt-in to your mailing list, then you have to keep that in mind.1. A Tip From Newspaper PublishersHave you ever noticed that everything you need to know about a news story is in the first paragraph? Journalists are trained to answer all the questions—who, what, where, when, why and how—in the first few sentences, just in case the story gets cut off when the paper goes to print.In today’s online world, where column inches no longer matter, this type of story formatting isn’t quite so critical anymore, but it’s still a useful tip to use when you’re writing an opt-in page.Think about it: If your readers are skimmers (as most of us are) then making sure you include the most important information right at the top of the page is going to greatly improve your conversion rates.For opt-in pages, that means putting the biggest benefits in your subject line and following it up with two or three sentences that build on your headline. That’s it. Keep it short, sweet, and benefit-driven, and you’ll have greater success than you would with longer content.2. Graphics MatterWhether your opt-in...