Are you confused about SEO and how to use it in your business?

Are you confused about SEO and how to use it in your business?

For most seasoned website administrators, SEO remains the holy grail of any viable marketing strategy. It’s the key to Google’s treasured vault of 1.52 billion search engine users and by extension the definite trail to unlocking leads and creating conversions. For you, a small business owner; however, it probably is just ‘Search Engine Optimization,’ the only route you know to reaching a bigger audience.  And if you look at it pragmatically, there’s really no need for it to get more complex than this. While SEO can indeed become the anchor of a broader marketing strategy or the cornerstone on which a whole brand is built, for a small business without a mega marketing team and deep pockets, it’s usually better off being just a means to meet a clearly defined and simplified end. If your goal, for starters, is to get things up and running with your website, and reaching a wider audience is your primal target, here’s how to get SEO to do just that for you. Google (and your users) remember fast websites A few decades ago a page load time of say 5 seconds was by no means out of the ordinary. In fact, a handful of major news publishing websites had load times that averaged more than 5 seconds. It wasn’t a big deal, and search engines weren’t making a fuss about it. Today, however, on the backdrop of an internet space predominated by ‘impatient’ users, speed and faster page load times matter, a lot! Per eConsultancy, no less than 40% of visitors abandon a website with a page load time of more than three...
Update Your SEO for More Traffic

Update Your SEO for More Traffic

On-Page SEO today is a lot different than it was just a few years ago. Today, Google’s robots can recognize things like ad-heavy websites, poor navigation or low quality content. Social media has become an increasingly important ranking factor. All of this means it’s probably time to update your on-page SEO. Here are the changes you should make to bring your on-page SEO up to date. Use these best practices moving forward. The Basics: Title Tags and H1 Tags (plus others) Your title tag is still by far the most important tag on your page. Your title tag should have your keyword inside the title tag. If you have a brand name, make sure it’s after your post title, not before. Your H1 tag is the second most important tag. If possible, have a keyword in your H1 tag as well. Other tags found on the page have decreased in importance. Meta Keyword tags, image alt tags and so on don’t make as much of a difference anymore. It’s still good practice to have alt tags on your images, but it may not affect your SEO. Internal Linking: Categories, Related Posts, You Might Like Your internal linking helps keep people on your website. That reduces your bounce rate, increases time on site and boosts your overall website quality, which in turn boosts your rankings. Also, good internal linking will help spread your “link juice” and PageRank throughout your site. In general, you should build 3 to 5 categories of content. All your content should fall into these 3 to 5 categories. Your category pages should link to your content...