Are you confused about SEO and how to use it in your business?

Are you confused about SEO and how to use it in your business?

For most seasoned website administrators, SEO remains the holy grail of any viable marketing strategy. It’s the key to Google’s treasured vault of 1.52 billion search engine users and by extension the definite trail to unlocking leads and creating conversions. For you, a small business owner; however, it probably is just ‘Search Engine Optimization,’ the only route you know to reaching a bigger audience.  And if you look at it pragmatically, there’s really no need for it to get more complex than this. While SEO can indeed become the anchor of a broader marketing strategy or the cornerstone on which a whole brand is built, for a small business without a mega marketing team and deep pockets, it’s usually better off being just a means to meet a clearly defined and simplified end. If your goal, for starters, is to get things up and running with your website, and reaching a wider audience is your primal target, here’s how to get SEO to do just that for you. Google (and your users) remember fast websites A few decades ago a page load time of say 5 seconds was by no means out of the ordinary. In fact, a handful of major news publishing websites had load times that averaged more than 5 seconds. It wasn’t a big deal, and search engines weren’t making a fuss about it. Today, however, on the backdrop of an internet space predominated by ‘impatient’ users, speed and faster page load times matter, a lot! Per eConsultancy, no less than 40% of visitors abandon a website with a page load time of more than three...
Small Business Solutions (Don’t Let These Issues Hold You Back)

Small Business Solutions (Don’t Let These Issues Hold You Back)

There has never been a better time to start up your own small business, but that doesn’t mean that you are guaranteed to succeed. In fact, there are many problems big and small that your company could run into that can hold you back. Luckily, some of the most common are dealt with in the post below, so read on to ensure your small business is solution focused. Payroll problems Businesses rely on their employees in a significant way, and in a smaller company, this can be amplified as you only have a few people to get everything done. Unfortunately, a substantial issue that small business can encounter is paying their employees on time especially if they are having problems with payroll or cash flow. Luckily, there are some solutions can work here, such as taking out a small business loan like the ones variable from kabbage loans to cover the cost of a month’s wages. Then you can be sure that everyone will get paid, remain motivated, and they don’t even have to know that things are tight financially! Picture source Of course, if it’s a payroll administration issue things can be a bit more difficult, but that isn’t to say that they can’t be rectified. In fact, in many cases getting some advice from your accounting system provider can help. An action you that you may even be able to do over live chat, something that can help you to resolve your issue efficiently. Customers Customers are of course vital for the success of a small business, but they can also create issues as well. One of...
How Technology Can Be Used To Your Advantage

How Technology Can Be Used To Your Advantage

Pxhere Image Source: Photo of an electrical chip component board Technology is an incredible thing that seems to keep getting better and better over time. It is becoming more and more advanced and the doors of opportunities that it opens are outstanding. All you need to do is look in hospitals to see how far we’ve come. We are able to do the impossible now because of tools and machinery that have been made to be noninvasive while doing an extremely difficult procedure, and the number of lives that are now being saved because of it just keep increasing. Technology doesn’t just help medicine though, it helps us in our everyday lives too, regardless of who we are and what we do for a living, and the more help that you know exists out there, the simpler you can make things for yourself and others. Managing money We are always trying to find new ways of saving money so that we can have the things in life we enjoy, but it’s no secret that living is an awfully expensive thing. Almost everything has a price, and however sad that thought may be, there’s no point dwelling on it too much since it really won’t change anything, with the right attitude and actions, the easier things will become. Let’s take buying a car for example, this is a huge moment for some if they’re doing this for the first time, but as we know it is also expensive too - along with buying a home. This is why the common thing to do is to take out a loan, but...