Simple Steps To A Killer User Experience

Simple Steps To A Killer User Experience

***Contributed Post*** User experience is what separates a mediocre website from a fantastic one. You engineer your site to streamline certain processes, influence visitor behaviour and boost your conversion rate - all key parts of a great digital marketing strategy. There are many ways of going through this process and a never ending list of improvements to be made, but these top tips will help you to get started… Get Your Homepage Right Your Homepage is your shop window of the world, and as such, it needs to be both accessible and attractive. You need to focus on your core offer and key messages and use these to populate your home page. Keep everything brief and clear - people are landing on this page to do or find something else. Prune out unnecessary content that is better housed elsewhere on your site so potential customers don’t have to wade through columns of irrelevant information. First impressions are critical online and you don’t have much time to make them. Speed Is King What loading time do you think is acceptable for your site? The brutal truth is, if it doesn’t load in 3-4 seconds, you’ll face abandonment rates as high as 87 per cent. Time is of the essence online and users are highly impatient. Make sure that you work on the loading speeds of your site and streamline clunky content that is slowing it down. Pare It Back Great website design is as much about what you don’t include on the page as what you do. Content needs to be given proper spacing in order for it to have...
The Must-Haves for the Perfect Sales Page

The Must-Haves for the Perfect Sales Page

Today I want to talk about Cathy, who created a product for the online community she served. She was passionate about her product and she knew it could help her customers…if she could just figure out how to write her sales page. This is something I see often, people like Cathy struggling to put together a converting sales page, but not really knowing where to begin.  I suggest you start with these three important elements for all your sales pages. If you use these elements, you’re more likely to convince visitors to make a purchase.  Here’s what you need… A Compelling Headline At the top of your sales page, you’ll need a compelling headline. The job of this headline is to encourage your visitors to read the rest of the sales page. To create a headline, focus on what your customers are getting. For example, if you’re selling graphic design software, then you might use a headline like: Design Your Own Logos, Banners, and Posters in 5 Minutes! A bold promise like this can be very effective. But keep in mind that your headline must be true. Don’t promise to teach someone everything about Photoshop in 5 minutes. They’ll either be disappointed when you can’t deliver or they’ll recognize the headline for a lie and move on. A Fascinating Lead There’s an expression that editors and publishers frequently tell writers, “Don’t bury the lead”. What this means is that you should put the most important information at the very top of your content. It’s good advice for writing a sales page, too. When you’re writing the first paragraphs of your sales page, consider what your potential customer might...
9 Tips To Create Shareable Content For Social Media

9 Tips To Create Shareable Content For Social Media

Do you feel like, unless you know the magic spell, you won’t ever get the results from social media that you want? A lot of my clients wonder: What is the secret to creating a viral piece of content that will benefit my company? Is it even worth the effort with changing Facebook algorithms? Social media can be a very valuable piece to your content marketing strategy, but you definitely have to be committed to build a reputable, stand-out brand on Facebook, Twitter, Instagram, etc. Here are 9 tips to creating content your audience will want to share: #1 Prioritize Quality Over Quantity​​​​​​​  Your priority should be creating consistent, quality content. This doesn’t mean you need to post every single day. It is MORE important that when you DO post, it is valuable, awesome (edited & proofed) content. When your audience gets use to you sharing high-quality stuff, they are going to look up to you as a reputable source of information and will be more likely to notice and share.  #2 Format For Quick Readers People scrolling through social media aren’t looking for 3000-word articles to read. They want content that is to the point, easy to skim and has an obvious purpose. If they click on something and see a poorly formatted wall of words they are going to click outta there faster than you can unbutton your overalls. ​​​​​​​When you write content, use short paragraphs and headers to break up the article. Opening sentences should be attention-grabbing. Quick tip: people love lists! ​​​​​​​#3 Provide Value, Not Just Information ​​​​​​​Information is good, valuable action points are better....
3 Ways You Can Increase Your Conversion Rate Right Now

3 Ways You Can Increase Your Conversion Rate Right Now

Today’s topic we will cover how you can improve your landing page conversion rates with 3 simple changes.For the most part, readers have short attention spans. I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing.The same is true for your readers, and if you want to capture their attention long enough to entice them to opt-in to your mailing list, then you have to keep that in mind.1. A Tip From Newspaper PublishersHave you ever noticed that everything you need to know about a news story is in the first paragraph? Journalists are trained to answer all the questions—who, what, where, when, why and how—in the first few sentences, just in case the story gets cut off when the paper goes to print.In today’s online world, where column inches no longer matter, this type of story formatting isn’t quite so critical anymore, but it’s still a useful tip to use when you’re writing an opt-in page.Think about it: If your readers are skimmers (as most of us are) then making sure you include the most important information right at the top of the page is going to greatly improve your conversion rates.For opt-in pages, that means putting the biggest benefits in your subject line and following it up with two or three sentences that build on your headline. That’s it. Keep it short, sweet, and benefit-driven, and you’ll have greater success than you would with longer content.2. Graphics MatterWhether your opt-in...