Simple Steps To A Killer User Experience

Simple Steps To A Killer User Experience

***Contributed Post***

User experience is what separates a mediocre website from a fantastic one. You engineer your site to streamline certain processes, influence visitor behaviour and boost your conversion rate - all key parts of a great digital marketing strategy. There are many ways of going through this process and a never ending list of improvements to be made, but these top tips will help you to get started…

Get Your Homepage Right

Your Homepage is your shop window of the world, and as such, it needs to be both accessible and attractive. You need to focus on your core offer and key messages and use these to populate your home page. Keep everything brief and clear - people are landing on this page to do or find something else. Prune out unnecessary content that is better housed elsewhere on your site so potential customers don’t have to wade through columns of irrelevant information. First impressions are critical online and you don’t have much time to make them.

Speed Is King

What loading time do you think is acceptable for your site? The brutal truth is, if it doesn’t load in 3-4 seconds, you’ll face abandonment rates as high as 87 per cent. Time is of the essence online and users are highly impatient. Make sure that you work on the loading speeds of your site and streamline clunky content that is slowing it down.

Pare It Back

Great website design is as much about what you don’t include on the page as what you do. Content needs to be given proper spacing in order for it to have due prominence. Take a look at some of the best designed websites of 2018 to see this principle in action. This trick improved reading comprehension and click throughs while showcasing your most important products, services or ideas.

Signpost For More

Use your design to help customers on their journey by signposting them to relevant resources, like www.casinoseniors.com. This creates an opportunity to add value to the lives of your customers, which will keep them coming back for more and creates a constantly fresh offed for repeat visitors.

Harness The Power Of A CTA

What are the Calls To Action (CTA’s) that a user encounters on your website? A slick design makes use of these buttons to move customers to behave in a certain way. Clear CTAs have the power to drastically improve conversion rates and average basket value too. Use the psychology of colour to make your calls extra appealing. The text used should also be a little more descriptive than something like ‘next’ or ‘link’. It’s a small thing but it can really make an impact on customer behaviour.

Don’t Skimp On The Images
Images and video content is the best way to grab attention and engage people. They up trust levels as people feel they know more what they will be getting, and they also allow more space for you to properly explain the features and benefits of a product or service or demonstrate how to use them.

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The Must-Haves for the Perfect Sales Page

The Must-Haves for the Perfect Sales Page

Today I want to talk about Cathy, who created a product for the online community she served. She was passionate about her product and she knew it could help her customers…if she could just figure out how to write her sales page.

This is something I see often, people like Cathy struggling to put together a converting sales page, but not really knowing where to begin. 

I suggest you start with these three important elements for all your sales pages. If you use these elements, you’re more likely to convince visitors to make a purchase. 

Here’s what you need…

A Compelling Headline

At the top of your sales page, you’ll need a compelling headline. The job of this headline is to encourage your visitors to read the rest of the sales page. To create a headline, focus on what your customers are getting. For example, if you’re selling graphic design software, then you might use a headline like: Design Your Own Logos, Banners, and Posters in 5 Minutes!

A bold promise like this can be very effective. But keep in mind that your headline must be true. Don’t promise to teach someone everything about Photoshop in 5 minutes. They’ll either be disappointed when you can’t deliver or they’ll recognize the headline for a lie and move on.

A Fascinating Lead

There’s an expression that editors and publishers frequently tell writers, “Don’t bury the lead”. What this means is that you should put the most important information at the very top of your content. It’s good advice for writing a sales page, too.

When you’re writing the first paragraphs of your sales page, consider what your potential customer might want to know most. For example, you’ve created a course on designing with Photoshop. So your lead should be focused on how quick and easy learning this software can be.

Benefit-Driven Subheadings

So, you have a compelling headline and a fascinating lead, now add benefit-driven subheadings to your page. Subheadings are important because once a potential customer sees your offer, she’ll scan the rest of your page.

She’s looking to learn more but she may not take the time to read all of your text. She wants the highlights of your product and the best way to provide them is to have descriptive headlines. For example, if you’re releasing a course on web design your subheadings might include:

  • 21+ Design Templates Are Included for Your Use
  • Find High-Paying Web Design Clients with the Client-Getting Guide
  • Network with Industry Professionals in my Exclusive Web Design Group

All of these subheadings promise benefits beyond the product. They appeal to what your potential customers want—simple, easy web design projects and the chance to network with other designers.

When it comes to your sales page, don’t be afraid to take your time. Think about the results your visitor truly wants and show them how your product can get them those results. If you do this well, you’ll be more likely to convert your visitor into a life-long customer.

 If you’re looking for support on setting up your sales pages or launching your funnels, click here and let’s talk

Have a great week,

Robyn 

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9 Tips To Create Shareable Content For Social Media

9 Tips To Create Shareable Content For Social Media

Do you feel like, unless you know the magic spell, you won’t ever get the results from social media that you want?

A lot of my clients wonder: What is the secret to creating a viral piece of content that will benefit my company? Is it even worth the effort with changing Facebook algorithms?

Social media can be a very valuable piece to your content marketing strategy, but you definitely have to be committed to build a reputable, stand-out brand on Facebook, Twitter, Instagram, etc.

Here are 9 tips to creating content your audience will want to share:

#1 Prioritize Quality Over Quantity​​​​​​​ 

Your priority should be creating consistent, quality content. This doesn’t mean you need to post every single day. It is MORE important that when you DO post, it is valuable, awesome (edited & proofed) content. When your audience gets use to you sharing high-quality stuff, they are going to look up to you as a reputable source of information and will be more likely to notice and share.

 #2 Format For Quick Readers

People scrolling through social media aren’t looking for 3000-word articles to read. They want content that is to the point, easy to skim and has an obvious purpose. If they click on something and see a poorly formatted wall of words they are going to click outta there faster than you can unbutton your overalls.

​​​​​​​When you write content, use short paragraphs and headers to break up the article. Opening sentences should be attention-grabbing. Quick tip: people love lists!

​​​​​​​#3 Provide Value, Not Just Information

​​​​​​​Information is good, valuable action points are better. I like to follow a WHAT - WHY - HOW format when I write blog posts. What are you talking about? Why is it important to the reader? And HOW can they change their life/business/health/finances/etc. based on the information you teach them?

​​​​​​​#4 Focus on Solving Pain Points

​​​​​​​When you are coming up with content ideas, start with the question: What are my dream clients/audience/readers/fans struggling with? What do they want more than anything? What is keeping them up at night? What are the biggest problems they are facing? Formulate your content to address, validate, relate to and provide solutions for their pain points.

​​​​​​​#5 Create Images, Infographics & Artistic Content

​​​​​​​Spruce up your social content by using quote images, infographics and other artistic pieces of content. These tend to do well on platforms like Facebook, Instagram and Pinterest. These are also super easy to make from content you already have!

​​​​​​​#6 Spark Emotion

​​​​​​​People on social media are seeing a LOT of marketing from other companies. Unless you pull your reader’s emotions to the surface (hopefully positive ones) your message just becomes background noise. Utilize emotion in your content to help you stand out from your competitors. You can do this by telling stories, speaking about personal experiences, getting vulnerable and honest, speaking about your audience’s dreams and ambitions, etc.

​​​​​​​#7 Offer Giveaways & Other Incentives

​​​​​​​People love free stuff! Use drawings, giveaways, free content & guides, etc. to entice people to click on your content.

​​​​​​​#8 Videos!

​​​​​​​Take articles and turn them into engaging videos using this FREE tool!

Make sure to create videos that are designed specifically for every social platform. E.g., square videos work great on Facebook whereas landscape videos get more engagement on Twitter and YouTube. Use a tool like Wave.video to create videos in different aspect ratios.


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#9 Would You Share It?

​​​​​​​If you’re still not sure something you’ve created is “shareable”, ask yourself: If I saw this on a friend’s page, would I share it? If the answer is “no”, “maybe”, or “I’m not sure” then it’s likely your audience will feel the same way! When all else fails, create content that YOU are excited to share.

​​​​​​​I hope this sparked some new ideas for your social content endeavors!

​​​​​​​If you are hitting roadblocks in your business and need some help, let’s chat. I offer consultations to discuss areas your business that can be improved and streamlined. Let me take some weight off your shoulders! Sign up here and let’s talk!

Have a great week,

​​​​​​​​​​​​​​Robyn

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3 Ways You Can Increase Your Conversion Rate Right Now

3 Ways You Can Increase Your Conversion Rate Right Now

Today’s topic we will cover how you can improve your landing page conversion rates with 3 simple changes.

For the most part, readers have short attention spans. 

I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing.

The same is true for your readers, and if you want to capture their attention long enough to entice them to opt-in to your mailing list, then you have to keep that in mind.

1. A Tip From Newspaper Publishers

Have you ever noticed that everything you need to know about a news story is in the first paragraph? 

Journalists are trained to answer all the questions—who, what, where, when, why and how—in the first few sentences, just in case the story gets cut off when the paper goes to print.

In today’s online world, where column inches no longer matter, this type of story formatting isn’t quite so critical anymore, but it’s still a useful tip to use when you’re writing an opt-in page.

Think about it: If your readers are skimmers (as most of us are) then making sure you include the most important information right at the top of the page is going to greatly improve your conversion rates.

For opt-in pages, that means putting the biggest benefits in your subject line and following it up with two or three sentences that build on your headline. That’s it. Keep it short, sweet, and benefit-driven, and you’ll have greater success than you would with longer content.

2. Graphics Matter

Whether your opt-in incentive is an e-book, a video, or even a simple checklist, having a graphic representation of your offer is an important part of your landing page.

You could create an e-book or CD cover, which you can easily outsource, but be sure you follow these strategies:

  • Bold fonts and short titles make your cover more readable.
  • Use high-contrast colors for more visibility.
  • Be true to your brand and stay with colors and fonts your readers expect.

3. Crafting a Compelling Call to Action

You might think that when readers land on your opt-in page they know exactly what to do, but that’s not true. You need to invite them to take the next step. Give them clear instructions and you’ll have higher conversion rates than if you just leave it to chance.

Your call to action needs to tell your reader exactly what to do, like this:

  • Click here to download
  • Enter your name and email for instant access

Watch the text on your form buttons, too. After all words like “Subscribe” or “Sign Up” don’t exactly excite you do they? Consider using a phrase that matches your call to action instead, such as:

  • Get the Checklist!
  • Send the Video!

Take a look at your opt-in pages. Do they follow these strategies? If not, consider making some changes to your copy, your images, and your calls to action, then watch your results. You’ll more than likely see a boost in conversion rates if you do.

Have a great 24 hours!

Robyn

P.S: If you’re looking for virtual support in growing your business, click here to schedule a call with me where we can discuss your business needs and how I can help you.

 

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