Do you feel like, unless you know the magic spell, you won’t ever get the results from social media that you want?

A lot of my clients wonder: What is the secret to creating a viral piece of content that will benefit my company? Is it even worth the effort with changing Facebook algorithms?

Social media can be a very valuable piece to your content marketing strategy, but you definitely have to be committed to build a reputable, stand-out brand on Facebook, Twitter, Instagram, etc.

Here are 9 tips to creating content your audience will want to share:

#1 Prioritize Quality Over Quantity​​​​​​​ 

Your priority should be creating consistent, quality content. This doesn’t mean you need to post every single day. It is MORE important that when you DO post, it is valuable, awesome (edited & proofed) content. When your audience gets use to you sharing high-quality stuff, they are going to look up to you as a reputable source of information and will be more likely to notice and share.

 #2 Format For Quick Readers

People scrolling through social media aren’t looking for 3000-word articles to read. They want content that is to the point, easy to skim and has an obvious purpose. If they click on something and see a poorly formatted wall of words they are going to click outta there faster than you can unbutton your overalls.

​​​​​​​When you write content, use short paragraphs and headers to break up the article. Opening sentences should be attention-grabbing. Quick tip: people love lists!

​​​​​​​#3 Provide Value, Not Just Information

​​​​​​​Information is good, valuable action points are better. I like to follow a WHAT - WHY - HOW format when I write blog posts. What are you talking about? Why is it important to the reader? And HOW can they change their life/business/health/finances/etc. based on the information you teach them?

​​​​​​​#4 Focus on Solving Pain Points

​​​​​​​When you are coming up with content ideas, start with the question: What are my dream clients/audience/readers/fans struggling with? What do they want more than anything? What is keeping them up at night? What are the biggest problems they are facing? Formulate your content to address, validate, relate to and provide solutions for their pain points.

​​​​​​​#5 Create Images, Infographics & Artistic Content

​​​​​​​Spruce up your social content by using quote images, infographics and other artistic pieces of content. These tend to do well on platforms like Facebook, Instagram and Pinterest. These are also super easy to make from content you already have!

​​​​​​​#6 Spark Emotion

​​​​​​​People on social media are seeing a LOT of marketing from other companies. Unless you pull your reader’s emotions to the surface (hopefully positive ones) your message just becomes background noise. Utilize emotion in your content to help you stand out from your competitors. You can do this by telling stories, speaking about personal experiences, getting vulnerable and honest, speaking about your audience’s dreams and ambitions, etc.

​​​​​​​#7 Offer Giveaways & Other Incentives

​​​​​​​People love free stuff! Use drawings, giveaways, free content & guides, etc. to entice people to click on your content.

​​​​​​​#8 Videos!

​​​​​​​Take articles and turn them into engaging videos using this FREE tool!

Make sure to create videos that are designed specifically for every social platform. E.g., square videos work great on Facebook whereas landscape videos get more engagement on Twitter and YouTube. Use a tool like Wave.video to create videos in different aspect ratios.


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#9 Would You Share It?

​​​​​​​If you’re still not sure something you’ve created is “shareable”, ask yourself: If I saw this on a friend’s page, would I share it? If the answer is “no”, “maybe”, or “I’m not sure” then it’s likely your audience will feel the same way! When all else fails, create content that YOU are excited to share.

​​​​​​​I hope this sparked some new ideas for your social content endeavors!

​​​​​​​If you are hitting roadblocks in your business and need some help, let’s chat. I offer consultations to discuss areas your business that can be improved and streamlined. Let me take some weight off your shoulders! Sign up here and let’s talk!

Have a great week,

​​​​​​​​​​​​​​Robyn

social media, social media solutions, strategies for social media

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