Owning a business means understanding how to present your product or service effectively to potential customers, encouraging them to make a purchase or engage with your services. If you’re versed in marketing analytics, you’re likely familiar with the term “funnel.”
Curious about what a funnel is and how it can benefit your business? Keep reading to find out.
What is a Funnel?
Consider your website’s main goal: you want visitors to take some kind of action, whether it’s to purchase, sign up, fill out a form, or enroll in a class.
This desired action is known as a “conversion.” Essentially, it’s when a visitor transitions from just browsing to taking definitive action. A funnel is the journey a visitor undergoes to reach this conversion point.
A classic example is the Amazon purchase funnel. A customer must visit the website, view a product, add it to their cart, and complete the purchase. Other actions, like visiting the ‘about’ page or viewing other items, exist but aren’t considered primary steps in the funnel. The funnel focuses on the necessary steps leading to a conversion, starting broad and becoming narrower as the potential customer moves closer to the commitment stage.
The Purpose of a Funnel
The concept of “widening the funnel” means expanding your reach to engage a broader audience. A funnel isn’t just for direct sales; it’s also applicable to actions like newsletter sign-ups and other forms of conversions. The key is to align your funnel with the actions you want your website visitors to take.
Real-Life Funnel Examples
Funnels exist both in digital and physical retail environments. For example:
Retail Store Funnel: Customers see ads, visit the store, browse products, add them to their cart, and complete the purchase.
eCommerce Store Funnel: Visitors land on your website, view products, add them to their cart, and finalize their purchase online.
Social Media Funnel: Users click on an ad, read your landing page, provide their email, and eventually make a purchase or subscribe.
Streamlining Your Website for Better Conversion
It’s crucial to make your website as user-friendly as possible. This means clearly defining the desired actions for visitors and simplifying these processes to boost conversion rates. The easier it is for visitors to navigate and complete actions on your site, the higher your conversion rate will be.
I hope you find this information useful. If you’re looking to delve deeper or have specific challenges in your business, I’m here to help. Click here to schedule a call with me, and let’s work together towards the success of your business!
Are you looking for an all-in-one solution to help you manage and grow your online business? If so, then I believe that Kartra is the right platform for you. The tools and features provided by Kartra can help you save time and money while growing your business.
Let’s take a look at why Kartra is a must-have for your business.
Why You Need Kartra
With Kartra, small businesses can manage their operations from one central location. Among its features are website builders, email marketing, sales funnels, automation, surveys, and calendars. In other words, you don’t need to sign up for multiple services or platforms in order to access the features you need. It’s all right there in one place – easy and convenient!
With Kartra’s analytics feature, you can also keep track of your progress. By monitoring the performance of your website or sales funnel, you can identify areas for improvement. As a result, you’ll be able to identify which pages are performing well and which ones need some tweaking. As well as the ability to create split tests easily, you can quickly compare different versions of your webpages or sales funnels to see which one performs best.
Last but not least, Kartra integrates with a variety of popular services, including Zapier, PayPal, Stripe, and WordPress plugins. With these integrations, you can easily add additional functionality without having to worry about compatibility issues. Furthermore, these integrations make it simple and easy to sync all of your data across multiple platforms so everything runs smoothly.
Overall, Kartra is a great platform for businesses looking for a cost-effective and efficient all-in-one solution. As a result of its wide range of features and integration capabilities, it’s no wonder so many businesses are turning to Kartra as their go-to solution for managing their operations online. Look no further than Kartra if you’re looking for a comprehensive way to streamline your business processes!
My business has been using Kartra for over 4 years and it’s by far my favorite all-in-one platform.
Your marketing department is one of the most important departments in your business. With the proper marketing, you’ll be able to target your audience precisely so that you always have the right people wanting to buy and be interested in your services and your products. The problem is that marketing changes year on year, and there are so many changes happening right now but it can be really easy to overlook what your department is doing. Are you staying ahead of the curve? Are you getting the most out of your marketing efforts?
You can choose to use a small business marketing agency to really bump up your marketing department, but you also need to know why your marketing department needs help. If the content that has been created is struggling to appear on the first page of google then something is going wrong. So here are five signs that your marketing team is in dire need of assistance.
Nobody is performing any keyword research. When you are writing for your website, or your marketing team is writing your content, Need to ensure that you are actually performing keyword research. It’s this research that’s going to be able to help you to localize your content and pinpoint you on the right page on the search engine results. Keyword research is actually one of the most valuable in essential activities to perform for your marketing department, so if you’re not performing the keyword research on something is going wrong with your experts.
You’re not automating your content sharing. You should already have your social media pages linked to your website, but you should also be sharing your contents from one to the other. If you are using content on your website, that should be automatically shared to your social media so the conversation can be created and you can advertise more things to your customers. The easiest way to automate your social media effort is to just ensure that you have the right software and apps built-in. Automating your content sharing is actually an integral part of your social media, and there are so many tools that you can use to do this.
You are not abreast of your analytics. You need to be up to date with her analytics and that means sharing and discussing analytic take reports. The marketing department in your business should be analyzing all of these reports every single week, otherwise you’re never going to know where you stand. You also need to know which campaign is bringing you the best return and where you are spending money that you shouldn’t be spending it. Unless you are checking your analytics you’re not going to know which means you’re actually going to be spending more money than you make.
You are not optimizing your content for Google. The Google search engine results pages really do matter and if you want to appear on that first page you need to make sure that you are optimizing your site correctly.
There’s no denying that digital marketing is constantly changing. The landscape of the industry has completely shifted since the early 2000s. It can be hard to keep up with emerging technologies, new platforms, and an ever-evolving set of rules. However, there are ways you can stay on top of all these changes and know what to do when your business reaches a crossroads in marketing. Here are three steps for navigating the future of digital marketing in 2022.
Know the marketing environment in 2022
It’s essential to understand the digital marketing landscape when planning for the future.
One way to do this is to look back at what has changed in the past. For example, social media platforms have seen a lot of changes over the past decade. Facebook, Instagram, and Twitter have all had their ups and downs regarding who’s using them and what content they allow on those sites.
It’s also helpful to look at the most popular digital marketing techniques from the 2000s and 2020s to see how those techniques have evolved. This can help you identify aspects of digital marketing that will be different in 2022 and give you an idea of what your strategy should look like when you’re ready to jump into the future.
You need to be following your customer’s behaviors, which means researching the newest and emerging trends in digital marketing such as Yelp advertising, creating video content, utilizing AI, and paying attention to your customers’ needs in a more personalized way.
Be a visionary
The future of digital marketing is constantly changing. One week, you might be doing Facebook advertising; the next, you’re doing email marketing.
It can be hard to keep up with all the changes, so it’s essential that, as a business owner, you take time to envision where your business will go and what technologies will be relevant shortly. Look to your competitors to see what is and isn’t working for them to give you a better idea of what to incorporate and what to avoid.
Take time every quarter or year to imagine what kind of digital marketing strategies you want to invest in and how they’ll continue to evolve with time. This will help you avoid making short-sighted decisions and wasting resources on projects that won’t work in the long run.
Stay on top of your marketing strategies.
It’s easy to get caught up in the day-to-day of marketing and forget how your business has grown. It can be tough to know when it’s time to change your company’s marketing strategy. When you feel that it is time for a change, take a step back and look at your business’s overall goal.
If you’re not sure what your goal is, try answering these three questions:
1) What is my number one priority?
2) What are my overarching objectives?
3) Where am I headed?
Once you have the answers, evaluate whether your current marketing approach is helping you achieve those goals. If it isn’t, it may be time to update your strategy.
For a lot of business owners, much of your energy and attention will go towards getting customers to the point of conversion. When you finally get them to click on that purchase button on your website, for instance, it can feel like a big victory. However, when it comes to maximizing profits, retaining your customers is just as, if not more, important.
The higher the lifetime value of your customer, the more money each and every conversion is worth. As such, it’s important to look at the marketing strategies designed to keep your customers coming back, too.
Offering the support they need
First of all, you should anticipate that many of your customers will need some kind of customer support or service after they have already made their purchase. Few things can be more frustrating to your customers than to find they are having trouble with their purchase, but they can’t do anything about it because they don’t have any means to get in touch with your support team. Connect with your customers online with technology like on-site live chat windows. The smoother you make the process of requesting and receiving the help that they need, the less frustration your customers deal with, making it more likely they have an overall positive experience with your brand.
Staying in touch over time
Of course, you don’t have to leave it entirely in the hands of your customers for them to form their own impressions of the business. The more consistent your communication with them, the better your chances of influencing those impressions. Staying active on social media and engaging with those who get in touch can not only help you influence the brand perception of that individual but also creates a better public brand image, too. Click here to see how social media marketing can benefit your business. It not only drives new sales but also creates a positive rapport with existing customers that a) shows positive social proof of your brand loyalty to newcomers and b) fosters stronger connections with existing customers.
Incentivizing their return
You can always make a repeat purchase much more exciting if you sweeten the pot a little. Customers love good value deals and there are plenty of ways to make it happen. You can click here, for instance, to see how loyalty systems work, utilizing the points that customers earn in making purchases with you to help them get discounts and exclusive offers that see them becoming repeat customers. You can also incentivize them to utilize positive word-of-mouth. By setting up a referral program, not only can you use existing customers to help you convert new customers, but you get them engaged with the brand in a positive way, and those positive perceptions are likely to linger on even after the referral offer is over.
With the tips above, hopefully, you can recalibrate your focus to ensure that you’re not always looking for what’s new and exciting too. With a lot less investment, you can ensure customer retention that is truly key to business growth.
Mastering proper marketing and promotional techniques are tricky. Everyone has a different approach to marketing and has varying opinions as to how one should properly promote. That being said, some techniques are known to bring about success and certain habits are important to practice for a healthy marketing strategy. Here are six promotion and marketing tips to help you and your business do a little better!
6 Promotion & Marketing Tips
1. Know Your Target Market
While you certainly want everyone to be interested in your products or services, not everyone is going to be. Discerning what kind of person wants the things you’re offering is the first step to any marketing or promotion campaign. Who are they? What do they like? What do they need? What problems can you solve for them? Without narrowing down your target niche like this, you’ll end up wasting time and effort by marketing to anyone and everyone, most of whom won’t care in the first place. Before you start any kind of marketing or promotion campaign, take the time to determine who you’re selling to.
2. Publish Some Quality Content Marketing
Creating good content on your website or social platforms is one of the best ways to increase your SEO and help your business or coming launch be discoverable online. This doesn’t only mean publishing quality social media posts or regularly updating your blog, though both of these things are very important! It also means making sure all the pages on your website (About page, Products and Services page, Contact page, and more) are properly search engine optimized. It means writing smart and focusing on quality over quantity. These smart little steps will make a world of difference in helping your business get discovered.
3. Consider Email Marketing
Email marketing is sometimes considered an outdated marketing system, but it’s actually far from that. Sending regular emails through your email lists filled with quality, helpful information can help you in front of your customers’ minds. Not only that, but when it comes time for launches and new products, email blasts are a great and reliable way of getting your information directly in front of a real customer. Be sure to create catchy subject lines and prioritize quality over quantity. You might be surprised at how big of a difference it makes in your business!
4. Connect and Partner With Others
Cross-promoting with other savvy business owners can be a great way to get more eyes on your own business. Find smart, reputable people to partner with. Consider doing guest posts on each other’s blogs, co-hosting events or webinars, trading off posts on social media, and more. Just keep talking about your business, and if someone else talks about your business, return the favor. Network well and make quality friends and partnerships.
5. Start Promoting Early!
If you have an event coming up that you want people to attend or a new product scheduled to launch and you’re hoping to sell out, you have to start promoting early. Get people excited about it before it happens. Talk about your business and the new things coming on your website, via email, on social media, in person, and more. Explain what problems your services will solve, what value your event will provide, and how handy your product will be. Don’t wait until the last minute to talk about it, because then no one else will have the chance to talk about it. Start early and reap the results.
6. Don’t Quit
Marketing isn’t an exact science. Something that worked before might not work now. Strategies that worked for one business might not work for yours. Don’t quit after your first attempt, or even after your hundredth! Keep believing in your products and services, and soon other people will, too.
If you’re struggling with your marketing strategy, visit my website and schedule a call with me where we can discuss how I can help you grow your business with strategic marketing strategies.
