Understanding Marketing Funnels & How They Improve Your Business

Understanding Marketing Funnels & How They Improve Your Business

Part of owning a business is understanding ways to get your product or service in front of your desired customer so that you can make a sale (or so they’ll sign up, join, etc.). If you’ve spent much time at all learning about marketing analytics, then you’ve probably heard the term “funnel” a great number of times. If you’re curious to know what exactly this mysterious thing is and how it can help you grow your business, then keep reading! What is a Funnel? Remember this: You want the visitors on your website to take some kind of action. This is the entire purpose of your site. Maybe you want them to buy from you, sign up, fill out a form, enroll in your class, etc.  Regardless of your particular desired action, when someone does something that you want them to do on your website, it’s called a “conversion.” When someone buys from you, it’s a conversion. When they sign up for your class, it’s a conversion. The visitor “converts” from browsing to taking action, and a funnel is the steps a visitor needs to go through in order to accomplish this conversion. This is easy to understand if you look at an example, such as the Amazon purchase funnel. There are a few simple steps that a visitor has to take before purchasing a product (or, making a conversion). They must: Visit Amazon’s website View the product Add the product to the cart And complete the purchase. While there are other possible steps that can be taken in between each of these steps (visiting the “about” page, viewing...
6 Tips For Effective Holiday Marketing!

6 Tips For Effective Holiday Marketing!

The Holidays are practically here! While for many that means Christmas shopping, Thanksgiving meals, and delicious hot cocoa, you still have a business to run. That means that this holiday season consists of more than good food and cool decorations. You have to stay ahead of the game this season, not only keeping your business in front of your customers but doing it in a way that’s appropriate to the season. Don’t worry, even if you’re just now getting around to holiday marketing, there’s still so much you can do to greatly improve your business sales! Check out these 6 Holiday Marketing Tips to maximize your reach, your profits, and your productivity this holiday season. 6 Tips for Effective Holiday Marketing #1 Start planning your holiday marketing campaigns as early as possible. While many recommend that you begin your holiday marketing plans in July, right now it’s November so you don’t exactly have the ability to go back in time. But that in no way means you shouldn’t still plan for holiday campaigns! You should get on it as soon as possible, start creating some killer campaigns that you can complete in the time you have, and then follow through. #2 Don’t just sell your products; sell your brand. People know when someone is trying to sell them a product. It’s annoying, pushy, and let’s be honest: there are many products similar to that one, so maybe stop putting all of your efforts into making your product sound so life-changing. You can try to also market your brand. What makes it different? What makes it stand out from your...
How To Create An Effective Quarterly Action Plan On One Page

How To Create An Effective Quarterly Action Plan On One Page

Are you stepping back every quarter to examine your business from a bird’s eye view and creating a revised, intentional action plan? If not, implementing this could be a MASSIVE game changer for your company! If you are, good work! Let’s dive in and make sure your quarterly planning meetings are as effective as possible. If you want to scale your company and become a long-term, profitable business, it is paramount to keep everyone focused, balanced and committed to the same big goals. The quarter is an excellent spot to step back and re-evaluate everything you’ve done to gauge effectiveness and efficiency. If you fail to do so, you will easily lose money to projects or people who are simply not providing value to your company. A quarter is a long enough to accomplish meaningful work and measure marketing strategy but short enough that you can course correct and make important adjustments as needed if things are headed in the wrong direction. I’ve seen fellow entrepreneurs go a full year without really digging into the details of their long-term goals, marketing efforts, budget, employee tasks and projects, etc…only to realize they were making some major mistakes as a company and losing thousands of dollars because they never sat down to go over the numbers and properly or review/revise strategy. Don’t let this be you!! So what is the best way to go about making an effective quarterly action plan? After running my own business for over 5 years and working with hundreds of clients, I’ve come to the conclusion that an action plan needs to be: Short- I prefer...
Do you want more exposure for your business?

Do you want more exposure for your business?

As a small business owner, one of the most important steps for growth is getting EXPOSURE. You can have the most incredible product or service on the market but if nobody knows about it, your business is not going to reach its full potential. Unfortunately, these days you can’t just hang a sign in your window and wait for the customers to pour in. You need to proactively get yourself out in front target markets with the right strategy in order to attract clients. As a modern entrepreneur, what are the best ways to let people know about your brand and get them to pay attention? I’ve gathered a few tips for you here. #1 Invest In Creating An Incredible Customer Experience Creating a memorable and unique experience for your customers will make them more likely to tell their friends. Word of mouth marketing (referral) is the most valuable marketing strategy you can hope to create. When someone experiences your company and LOVES it, they won’t be able to shut up about it. Every dollar you invest in creating a great customer experience is worth much more than a dollar paid on normal advertising. #2 Don’t Wait Until Your Product Is Perfect A big mistake I see new entrepreneurs make is waiting forever to launch their product or service because they want everything to be “perfect”. Don’t do this! Start talking about your company fast and early, be your own chief sales officer! You want to start collecting paying (profitable!) clients as soon as you can so that the ball can keep rolling. The kinks will work themselves out...
Why you need to plan ahead for marketing success

Why you need to plan ahead for marketing success

We know that one can attain some success by using last-minute marketing campaigns, but we also know that the key to success is… planning ahead. Look at your marketing strategy more as a marathon instead of a sprint- even in the age of instant information and social media, it takes time to build trust and get noticed by your target audience. Here are 3 tips to help you during the planning stage of your marketing campaign: #1 Intentional Strategizing  When you plan ahead, you have time to sit down and decide exactly what you want to achieve and how to do it. This will help you to stay focused and not get sidetracked easily by impulsive ideas. I suggest using a big calendar to put up on your wall where you see it every day, with all events and promotions marked for the coming 6-12 months. This way you can easily get started on projects before deadlines. If you aren’t a fan of wall calendars you can also use a google calendar where you can input your events and promotions and even color code them. Remember, marketing is never a “one-and-done” proposition. It takes time to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel. #2 Stay Ahead Of The Competition You should be looking at your marketing strategy for several months ahead. There are certain times of year that your potential customers are more likely to buy and you can use marketing data to determine these times. Then,...