Marketing Strategies Need To Go Beyond The First Sale

Marketing Strategies Need To Go Beyond The First Sale

For a lot of business owners, much of your energy and attention will go towards getting customers to the point of conversion. When you finally get them to click on that purchase button on your website, for instance, it can feel like a big victory. However, when it comes to maximizing profits, retaining your customers is just as, if not more, important.

The higher the lifetime value of your customer, the more money each and every conversion is worth. As such, it’s important to look at the marketing strategies designed to keep your customers coming back, too.

Offering the support they need

First of all, you should anticipate that many of your customers will need some kind of customer support or service after they have already made their purchase. Few things can be more frustrating to your customers than to find they are having trouble with their purchase, but they can’t do anything about it because they don’t have any means to get in touch with your support team. Connect with your customers online with technology like on-site live chat windows. The smoother you make the process of requesting and receiving the help that they need, the less frustration your customers deal with, making it more likely they have an overall positive experience with your brand.

Staying in touch over time

Of course, you don’t have to leave it entirely in the hands of your customers for them to form their own impressions of the business. The more consistent your communication with them, the better your chances of influencing those impressions. Staying active on social media and engaging with those who get in touch can not only help you influence the brand perception of that individual but also creates a better public brand image, too. Click here to see how social media marketing can benefit your business. It not only drives new sales but also creates a positive rapport with existing customers that a) shows positive social proof of your brand loyalty to newcomers and b) fosters stronger connections with existing customers.

Incentivizing their return

You can always make a repeat purchase much more exciting if you sweeten the pot a little. Customers love good value deals and there are plenty of ways to make it happen. You can click here, for instance, to see how loyalty systems work, utilizing the points that customers earn in making purchases with you to help them get discounts and exclusive offers that see them becoming repeat customers. You can also incentivize them to utilize positive word-of-mouth. By setting up a referral program, not only can you use existing customers to help you convert new customers, but you get them engaged with the brand in a positive way, and those positive perceptions are likely to linger on even after the referral offer is over.

With the tips above, hopefully, you can recalibrate your focus to ensure that you’re not always looking for what’s new and exciting too. With a lot less investment, you can ensure customer retention that is truly key to business growth.

Photo- Pixabay License

This is a contributed post

Share
6 Promotion & Marketing Tips

6 Promotion & Marketing Tips

Mastering proper marketing and promotional techniques are tricky. Everyone has a different approach to marketing and has varying opinions as to how one should properly promote. That being said, some techniques are known to bring about success and certain habits are important to practice for a healthy marketing strategy. Here are six promotion and marketing tips to help you and your business do a little better!

6 Promotion & Marketing Tips

1. Know Your Target Market

While you certainly want everyone to be interested in your products or services, not everyone is going to be. Discerning what kind of person wants the things you’re offering is the first step to any marketing or promotion campaign. Who are they? What do they like? What do they need? What problems can you solve for them? Without narrowing down your target niche like this, you’ll end up wasting time and effort by marketing to anyone and everyone, most of whom won’t care in the first place. Before you start any kind of marketing or promotion campaign, take the time to determine who you’re selling to.

 

2. Publish Some Quality Content Marketing

Creating good content on your website or social platforms is one of the best ways to increase your SEO and help your business or coming launch be discoverable online. This doesn’t only mean publishing quality social media posts or regularly updating your blog, though both of these things are very important! It also means making sure all the pages on your website (About page, Products and Services page, Contact page, and more) are properly search engine optimized. It means writing smart and focusing on quality over quantity. These smart little steps will make a world of difference in helping your business get discovered.

 

3. Consider Email Marketing

Email marketing is sometimes considered an outdated marketing system, but it’s actually far from that. Sending regular emails through your email lists filled with quality, helpful information can help you in front of your customers’ minds. Not only that, but when it comes time for launches and new products, email blasts are a great and reliable way of getting your information directly in front of a real customer. Be sure to create catchy subject lines and prioritize quality over quantity. You might be surprised at how big of a difference it makes in your business!

 

4. Connect and Partner With Others

Cross-promoting with other savvy business owners can be a great way to get more eyes on your own business. Find smart, reputable people to partner with. Consider doing guest posts on each other’s blogs, co-hosting events or webinars, trading off posts on social media, and more. Just keep talking about your business, and if someone else talks about your business, return the favor. Network well and make quality friends and partnerships.

 

5. Start Promoting Early!

If you have an event coming up that you want people to attend or a new product scheduled to launch and you’re hoping to sell out, you have to start promoting early. Get people excited about it before it happens. Talk about your business and the new things coming on your website, via email, on social media, in person, and more. Explain what problems your services will solve, what value your event will provide, and how handy your product will be. Don’t wait until the last minute to talk about it, because then no one else will have the chance to talk about it. Start early and reap the results.

 

6. Don’t Quit

Marketing isn’t an exact science. Something that worked before might not work now. Strategies that worked for one business might not work for yours. Don’t quit after your first attempt, or even after your hundredth! Keep believing in your products and services, and soon other people will, too.

If you’re struggling with your marketing strategy, visit my website and schedule a call with me where we can discuss how I can help you grow your business with strategic marketing strategies.

Have a great week! Robyn

Share
Understanding Marketing Funnels & How They Improve Your Business

Understanding Marketing Funnels & How They Improve Your Business

Part of owning a business is understanding ways to get your product or service in front of your desired customer so that you can make a sale (or so they’ll sign up, join, etc.). If you’ve spent much time at all learning about marketing analytics, then you’ve probably heard the term “funnel” a great number of times.

If you’re curious to know what exactly this mysterious thing is and how it can help you grow your business, then keep reading!

What is a Funnel?

Remember this: You want the visitors on your website to take some kind of action. This is the entire purpose of your site. Maybe you want them to buy from you, sign up, fill out a form, enroll in your class, etc. 

Regardless of your particular desired action, when someone does something that you want them to do on your website, it’s called a “conversion.” When someone buys from you, it’s a conversion. When they sign up for your class, it’s a conversion. The visitor “converts” from browsing to taking action, and a funnel is the steps a visitor needs to go through in order to accomplish this conversion.

This is easy to understand if you look at an example, such as the Amazon purchase funnel. There are a few simple steps that a visitor has to take before purchasing a product (or, making a conversion). They must:

  1. Visit Amazon’s website
  2. View the product
  3. Add the product to the cart
  4. And complete the purchase.

While there are other possible steps that can be taken in between each of these steps (visiting the “about” page, viewing other items, clicking away from the site altogether to name just a few possible steps), they don’t need to be counted as steps in the funnel since they aren’t necessary steps. The essential process a customer must go through to reach a conversion is referred to as a “funnel” since at it’s beginning (step one) there are a lot of potential customers who will enter but not necessarily convert. As people get through steps two, three, and so on, the size of the crowd thins (or narrows), until they get to the “commitment” portion, which is the sale (the end of the funnel) and it is quite narrow compared to step one.

Only the most interested of customers will make it all the way down to the last step of the conversion process (the bottom of the funnel).

What’s the Point of a Funnel?

When you hear someone say “widen the funnel,” they mean you should cast a larger net for your first step of the conversion process. This entails marketing got larger or new audiences, increasing your brand awareness, and just getting more visits to your site. The more people who are in your funnel to start with, the more likely it is to find someone who goes all the way down to the commitment stage. 

It’s important to know that funnels are useful for more than just selling products or services! You can track your newsletter sign up, page conversions, and more by using a funnel! The key is in figuring out your goal, what you want your visitors to do on your site, and then creating a funnel to help your page visitors do what you want them to do.

Real Life Funnel Examples

Marketing funnels are actually everywhere, not just online. Think about it. There is a funnel process for retail as well as eCommerce stores. The process for each is remarkably similar if you look at it:

  • Retail Store Funnel
    • Customer sees advertisements for store
    • Customer enters store
    • Customer views products
    • Customer adds desired product to cart
    • Customer completes purchase with store clerk
  • eCommerce Store Funnel
    • Customer visits website
    • Customer views products
    • Customer adds desired product to cart
    • Customer completes purchase at site checkout
  • Social Media Funnel
    • Customer clicks an Instagram ad
    • Customer reads landing page copy
    • Customer gives you their email
    • Customer buys a product/subscription

Making sure your website is easy to use for your page visitors includes making conversions an easy process. Decide what you want a person to do when they visit your website and then bring as much clarity and simplicity to these actions as possible. This will help ensure that you receive the most conversions possible.

I hope this information has been helpful! I want to hear more from you. What do you wish you understood better? What areas are you struggling with in your business? Hit “reply” and let me know! I love hearing from you and want to help however I can. 

Have a great week!
Robyn Bennett 

Share
6 Tips For Effective Holiday Marketing!

6 Tips For Effective Holiday Marketing!

The Holidays are practically here! While for many that means Christmas shopping, Thanksgiving meals, and delicious hot cocoa, you still have a business to run. That means that this holiday season consists of more than good food and cool decorations. You have to stay ahead of the game this season, not only keeping your business in front of your customers but doing it in a way that’s appropriate to the season.

Don’t worry, even if you’re just now getting around to holiday marketing, there’s still so much you can do to greatly improve your business sales! Check out these 6 Holiday Marketing Tips to maximize your reach, your profits, and your productivity this holiday season.

6 Tips for Effective Holiday Marketing

#1 Start planning your holiday marketing campaigns as early as possible.

While many recommend that you begin your holiday marketing plans in July, right now it’s November so you don’t exactly have the ability to go back in time. But that in no way means you shouldn’t still plan for holiday campaigns! You should get on it as soon as possible, start creating some killer campaigns that you can complete in the time you have, and then follow through.

#2 Don’t just sell your products; sell your brand.

People know when someone is trying to sell them a product. It’s annoying, pushy, and let’s be honest: there are many products similar to that one, so maybe stop putting all of your efforts into making your product sound so life-changing. You can try to also market your brand. What makes it different? What makes it stand out from your competition? Why are you the best choice? Why would someone care about it this holiday season?

#3 Repetition

Repetition might sound annoying to you, but it sells, so market often. This means sending multiple emails, directing mailers or holiday cards announcing your sales, talking to people about your brand, checking up on old leads, and more. There is an old advertising rule that says repetition is the key to success, so be sure that your repetition is valuable and then go market that thing. Who doesn’t want to hear about Christmas sales more than once?

#4 Create Limited-Time, Short-Term Offers

Create some limited-time offers in order to incentivize your customers to buy now and not wait until later. You have to provide something that people want to buy, but you also have to give them a reason to buy it. While a lot of shopping happens out of necessity or convenience, especially during the holidays, you can help increase your sales by creating a sense of urgency. Limited-time offers should be your friend.

#5 Focus On Your Target Market

Define your niche, identify your target market, and then sell to it, even throughout the holidays. Many businesses fail by trying to sell to anyone and everyone when the sad reality is that not everyone wants what you sell. You should concentrate on marketing your niche products specifically to a highly targeted audience rather than to an unknown abyss of everyone. Learn how to segment your audience, learn about your audience, and sell to them how they want to be sold to. This will save you time, effort, disappointment, and probably money.

#6 Host An Event

If you’re trying to get more customers through your door, then host a holiday season event. This could be a tree-lighting ceremony with free hot chocolate and a visit from Santa Clause, or a stocking-stuffing party with candy and crafts, or really anything else that will interest your audience.

Bonus: Budget-Friendly Holiday Marketing Tips

If you’re trying to minimize your holiday budget, try techniques to encourage multiple sales at once:

  • Customer loyalty cards
  • Referral cards for discounts
  • Family-and-friend coupons
  • Add-on product options at checkout

You can also try partnering with businesses in your community to help boost sales since they’re likely to be seeking ways to increase their profits as well! Try things like cross-promoting, referral agreements, product-sharing, or more!

Have a great week!

Robyn Bennett

 

PS: I want to offer you a chance to jump on the VIP waitlist and be among the FIRST to access my Black Friday offer before I launch it. Click here to get on the VIP waitlist today: Being on the VIP list means you will get access to the details on my Black Friday special offer before everyone else!

Share
Do you want more exposure for your business?

Do you want more exposure for your business?

As a small business owner, one of the most important steps for growth is getting EXPOSURE.

You can have the most incredible product or service on the market but if nobody knows about it, your business is not going to reach its full potential.

Unfortunately, these days you can’t just hang a sign in your window and wait for the customers to pour in. You need to proactively get yourself out in front target markets with the right strategy in order to attract clients.

As a modern entrepreneur, what are the best ways to let people know about your brand and get them to pay attention? I’ve gathered a few tips for you here.

#1 Invest In Creating An Incredible Customer Experience

Creating a memorable and unique experience for your customers will make them more likely to tell their friends. Word of mouth marketing (referral) is the most valuable marketing strategy you can hope to create. When someone experiences your company and LOVES it, they won’t be able to shut up about it. Every dollar you invest in creating a great customer experience is worth much more than a dollar paid on normal advertising.

#2 Don’t Wait Until Your Product Is Perfect

A big mistake I see new entrepreneurs make is waiting forever to launch their product or service because they want everything to be “perfect”. Don’t do this! Start talking about your company fast and early, be your own chief sales officer! You want to start collecting paying (profitable!) clients as soon as you can so that the ball can keep rolling. The kinks will work themselves out as you move along confidently.

#3 Focus On Building Relationships With Key Influencers

Identify some key influencers in your target market and begin building relationships with them. Reach out through social media, take them to lunch if they’re local, send them free products or offer them a free service in exchange for giving you a shout out. I would put more energy into this than in getting likes and shares on your social posts. While growing your own social media platforms is important, the good word of key influencers is worth a lot more of your energy and focus.

#4 Invite Yourself To The Party

Get into social groups and communities (can be in person and/or online) where you can build relationships and get to know people. The goal should not be to “sell” your brand in these interactions, but to build trust and let people know who you are and what you do. Also show genuine interest in what they are doing and be open to building valuable connections with those who have strengths you don’t and vise versa. This can be hard for introverted entrepreneurs who prefer to stay quiet, but it is an important step in getting exposure especially during the early days of your business.

#5 Become A Respected Authority In Your Target Market

Create expert content for something related to your industry. Become a trusted and respected authority on topics your audience cares about and you will gain a lot of traction and attention. Make sure you give well researched, cited, and valuable information. There are so many ways to do this! One of my favorites is through hosting/participating in online telesummits. These are 100% online events where professionals gather and are interviewed on topics related to their areas of expertise. If this sounds intimidating, I can help! Running successful, profitable telesummits is something I have been doing for years. 🙂

I hope you’ve found the information here valuable! If you are looking for a support team to help you gain exposure and get your brand out to the world, I would love to talk with you!

Book a call with me HERE.

Have a great week,

Robyn Bennett

PS: Do you know what the word “team” stands for:  Together Everyone Achieves More… Click here and let’s achieve more for your business!

Share