***Contributed Post*** In this new digital era, setting up an online business is becoming more and more tempting. The overheads are minimal and there is a multitude of software that makes running a business uber-easy. But before you take the plunge, there are a few important things to consider… Find Your Niche Just like with any business, you are going to need a unique selling point which sets you apart from your competitors. You need this to be able to create enticing marketing materials and to be able to upsell your company to the people you meet. Write Great Copy When it comes to online businesses, content is king. Unlike businesses with physical premises which allow the customer to see and feel the product which can therefore sell itself, with online companies the product is virtual in the eyes of the customer. The content on your website needs to do all the talking. It needs to be able to create a genuine image of the product that customers can believe in, and it needs to sell the product to them. This is particularly important if you’re selling a service. Website Your website is going to be the face of your company, so don’t let it create any barriers for you. Make it ultra-easy to navigate with clear content that doesn’t leave the customer guessing. It also needs to be visually appealing and set a professional, high-quality tone. SEO Make the most of the tools available to you as an online company. Use Search engines to optimize traffic to your site by becoming as close to the top of...
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My name is Robyn and I am a Certified Content Marketing Specialist, Digital Marketer and Tech Savvy Virtual Assistant who loves to help entrepreneurs grow their online business by helping them implement the right systems and marketing strategies in their business.