You’re a small to medium business and you’re ambitious. It’s not enough that you have people finding you on Google or coming across your website through luck. Instead you’re ready to take your business to the next level.
How you plan on going about achieving that, really comes down to your approach to marketing. It’s time to start taking that direct marketing campaign seriously and reaching out to your customers. Take a look at our top tips for getting it just right.
Know Your Audience
The first step is figuring out exactly who it is that you’re talking to and to do this, there’s nothing else for it but a good amount or research. It counts for everything and will form the basis for the rest of your campaign.
Make sure you know exactly who it is you’re trying to reach. Discover your ideal customers’ hobbies and interests, their favorite social media channels and so on. Find out what they read online and when they access it. Then you’re set to start tailoring your messages with content that really appeals to them and start increasing your average email open rate.
A Clear Call To Action
How do you do you want your customer to respond? Are you asking them to sign up to a newsletter, are you going for a straight sale or are you asking for their loyalty by responding to a series of emails? Whatever you choose, make sure your emails are clear, concise and offer them some reward for their action of opening your email over and above anyone else’s.
It’s a big question and one that deserves exploring closely. Of all the hundreds of marketing emails that get sent out every day, what is it about yours that makes it special and deserving of time and attention?
The answer is your unique offer. The chance for your customer to benefit from something that is unique to your business and the temptation to sign up to your offer because you’ve made it irresistible. To create that desire, you will need to pull out every trick in the book and reach your customer through any means you can. Use their love of certain social media to talk to them. Find a way of expressing your shared values and draw them in with offers that really pop out.
Direct marketing is so popular because from it, you will almost certainly see some results if done well. If done incorrectly you run the risk of alienating people from your brand, so make sure your messaging and your content is just right every time.
Be a marketing genius with a campaign that ticks all the boxes that not only reads great but looks great in the inboxes of all your customers. Make your brand the market leader in direct emailing and give your competition some serious cause for concern. Then watch as the sales roll in, thanks to your laser focus and attention to detail.
Few things are as mind-numbingly aggravating as a block to creativity. We’ve all experienced that frustrating sensation. Sometimes it hits just as we sit down to write our weekly blog post or think up topics for our next video. We want to want to create. We have to create. Our business is depending on our ability to churn out valuable, quality information… but nothing happens. Ideas aren’t flowing. Creativity isn’t flourishing. The motivation tank is running on empty and soon you lose interest in creating content for this week.
Thankfully, there are a few things you can do to recharge your creative batteries!
5 Ways to Beat the Creativity Blockers
1. Make Sure You’re Getting Enough Rest
This is the hard-to-actually-do-but-also-obvious solution to a severe case of creativity block. Business burnout is a real thing and can keep you from accomplishing more than just creative content. If you can’t remember the last time you had a full night’s sleep, a day off, or a few hours to yourself, then schedule a self-care day ASAP! It might feel like your absence will cause your business to collapse, but what’s more likely is your exhaustion will lead to mistakes, missed opportunities, and poor performance.
2. Create a Routine and Stick to It
Believe it or not, your brain doesn’t perform best when it’s forced to multi-task, and, while routine isn’t always fun, it’s one of the best ways to stay motivated and creative. Schedule your week and organize your tasks. Clearly write out what you have to do and when you’ll do it, giving yourself a realistic amount of time to get each task done. Not only will you end up accomplishing more, but you’ll be able to do it faster and with less stress since you can clearly see everything you have to do and know when you have to focus on it (and you don’t have to focus on multiple tasks at every moment because you have time allotted for them later!).
3. Put Away All the Distractions (including research, if it’s keeping you from creating)
You’ve surely heard this tip before, but that doesn’t make it any less important! The internet and research are great ways to learn and get inspiration for future content, but they can also be creativity killers. What starts out as a quick Google search easily turns into an hour-long rabbit trail that only ends up making you feel distracted, inadequate, or uninspired. Research what you need for your content and then close any unnecessary tabs on your computer, put away your phone, turn off the TV, and focus on one thing: creating content.
4. Talk to People About What You Do
Few things are as fantastic for boosting your creative mood as talking about what you love. So, talk about it! Network with professionals in your field and bounce ideas off of them. Find out what they love about their business and why they love it. Talk to your clients! Ask them how you can be more helpful to them or what kind of content they’d like to see more of. Talk to your friends and family. Free yourself to get excited about what you do!
5. Go Through Your Old Content For Inspiration
Sometimes the reason creativity dies is because we doubt our ability to create. We doubt our voice, our product, or the value in our work. Rather than wallowing in this, go through some of your old accomplishments and see how much you’ve done! Instead of forcing yourself to come up with entirely new content, consider repurposing some of your old gems to increase your reach with far less work.
Everybody struggles with time. Rather, we all struggle with not having enough of it! Which makes time-intensive projects like content creation such a grueling process. A lot of people think that if they want their content to have value, maintain quality, and result in conversions for their business, it will inevitably take up a lot of time creating it.
But this doesn’t have to be the case!
Here are 4 Tips For Speeding the Content Creation Process
Obviously, creating quality content that will provide your viewers, readers, and customers beneficial information is always going to take a bit of time. However, it doesn’t have to take you days (or weeks!) to pull off. Try these strategies in order to turn out quality content quicker:
1. Write First, Edit Later
A big reason content creation is so difficult and time-consuming is because we have a tendency to kill our creativity before it has a chance to flow freely. We don’t like our title, so we agonize over it. We don’t know how to begin, so we re-work our first sentence dozens of times. Should that first paragraph be shorter and more condensed? Before you know it, an hour has gone by and you only have thirty-five words you like!
Rather than editing your work while you write, just let yourself write. Let the ideas flow and the word count build before even thinking about editing. You’ll come up with a lot more content, cover more topics, touch on interesting subjects, and have more fun. Polishing your work will also be easier later once you’ve got all the content on the page and know what you are saying.
2. Improve Your Attitude!
You’ll be surprised at how much your way of thinking will affect your ability to work. If you keep telling yourself, “I can’t write this,” “I’m so bad at making videos,” or “This will take me forever to do!” then guess what? You’ll be right! Try telling yourself that you can write well, you can film good videos, and you can get this done on time. It might take hard work and you might be slow at the start, but you are capable of improving.
3. Repurpose Old Content Into Fresh Content
It’s easy to think you have to come up with something new in order for it to have value. You probably have tons of old content sitting in your website history or your computer hard drive that you spent hours on but only used once. Consider pulling out all the old content that worked well and was popular and repurposing it to achieve a new goal. You’ll be surprised at how quickly you get new content out!
4. Research More
Sometimes a difficulty in creating quality content is rooted in a lack of ideas, understanding, or knowledge. Try doing more research in your field, as well as fields related to yours, in order to get your creative juices flowing. Take a class, read a magazine, join a group of like-minded people. Always continue learning so that you can teach what you’ve learned to your audience. There will always be more things to learn!
There tend to be a lot
of rules surrounding content creation. It must have value, it can’t be too
long, the information must be relevant, not to mention accurate, relatable,
accessible, easily understandable, and the list goes on. It’s way too easy to
get overwhelmed by all these rules and regulations. Overthinking your
content—is it good enough, interesting enough, or worth hitting the publish button
at all—is its own chore. But content creation doesn’t have to be this big of a
headache! In fact, content creation can be easy. You just have to know a few
4 Tips for EASY Content Creation
Research, practice, and
learning the tricks of the trade are the best ways to make any job easier. So,
if you’re overwhelmed by your content creation to-do list, consider these
“tricks” to lighten your load:
1. Create a Content Calendar
Initially, this might
sound outdated. In practice, it’s a lifesaver! Rather than relying on your
memory or mood for the day, manage your posts effectively by planning them out
a week, month, or more at a time. By using a calendar, you can easily track the
frequency of your blogs, regulate your posting so it remains consistent,
organize themes and campaigns, keep track of topics you’ve covered in the past,
prepare for upcoming topics, avoid annoying repetition, and prevent creativity
burnout. While this planning tool might sound like an annoying amount of
upfront work, it will actually help you work less in the long
run and feel more organized while doing so.
2. Implement More Structure to Your Workday
Your brain is much more
effective when it’s allowed to focus on one specific thing rather than a
million different tasks. So rather than tackling your mile-long to-do list
randomly, schedule out your day/week to handle similar projects at the same
time. For instance, focus on answering emails, organizing your inbox, and
returning phone calls on Monday morning. Write your blog posts and email
campaigns Monday afternoon. Plan out your social media content and future
social campaigns on Tuesday morning. Tuesday afternoon, film and edit your
weekly video. By segmenting your days rather than fire hosing yourself with
your whole list of tasks the entire week, you’ll be more productive, and your
content creation will feel less overwhelming.
3. Schedule All of Your Posts
This point goes
hand-in-hand with the previous one. Rather than relying on yourself to come up
with a creative blog post every week, and a social media
post every day, and also a video whenever you can find the
time, use the various scheduling tools available and then move on! Take one
day at the beginning of the month to schedule out your social media content for
the remainder of the month. Take a few days to brainstorm and create blog
content for your website for the entire quarter. Pull out a few changes of
clothes and binge-record yourself all day for all your video content coming up.
Schedule these posts weeks, or even months, out so you don’t have to worry
about it again for a good long while (just be sure to set yourself a reminder
on that calendar for when you need to start brainstorming ideas again).
4. Repurpose Past Content
You might think that
hitting that “publish” button is the last step for your content, but think
again! Repurposing past content is one of the best ways to get more out of your
work with less effort. Any content you create can be repurposed to reach new
audiences or meet a new goal. Don’t waste anything, especially your time. If
you’d like to learn more about repurposing content, then you should join
my 7-day challenge and
find out how to grow your audience and increase your reach!
Okay, so you’ve been working hard on your web content, religiously sharing updates to your social media pages, and keeping everything visually pleasing, accurate, and informative. No matter how hard you try, though, you never seem to see much growth. You might start wondering, is my audience even getting my content?
There are endless techniques and means to grab your audience’s attention. Just like different topics attract different results, different methods of approach draw different people. You know your content needs to have value, remain relevant, and be easy to access in order for your audience to care, but do you know all of the distinct ways you can get their attention in the first place?
If you think that blogs, YouTube videos, and Facebook status updates are the only way to reach your audience, then it’s time to think again.
Here are five ways to get your content to your audience:
1. Email Marketing
Email marketing is often forgotten in the face of new, ever-evolving marketing methods. But if you don’t have regular email correspondence with your client base, then now is the time to consider it! By utilizing your email list and connecting with them regularly, you’ll be in direct contact with your most targeted audience. These are people that already care about your brand and want more information from you. You won’t find this anywhere else. Not to mention, it’s practically free to implement. You don’t have to worry about printing costs, postage fees, or beating algorithms and SEO strategies. Just be sure the emails you’re sending are quality and full of value and be careful not to spam your list.
Hosting a webinar can sound intimidating, but there are so many benefits that they should definitely be in your repertoire! Not only will they give you and your brand more credibility as you present yourself as an expert in your field, but you’ll be able to reach many different kinds of people—other experts, potential customers, and plenty of like-minded individuals interested in all the same things you are. The more engaging your webinar, the more attention it will grab, the more people you will reach, and the more your brand will grow. Plus, you can re-purpose all of your webinar footage into beneficial web content later!
3. Speaking Events
If you have a fear of public speaking, it might be time to join a toastmasters club, because one of the best ways to get yourself and your brand in front of your target audience is to speak at events and conferences. Start by researching events where your target audience usually attends and then pitch yourself to the conference organizer. Explain your area of expertise, what topic you have in mind to discuss, and how you will add value to their event. Not only will you have the chance to speak in front of tons of potential customers, but you’ll also be able to build a relationship with the organization hosting the event—which won’t hurt your brand awareness.
4. Engage On Social Media
Now, if you’re thinking that you already post on your Facebook page with semi-regularity and so this point doesn’t apply to you, think again. Engaging on social media and posting on social media are two completely different things. Your target market is very likely to already be active on social media, but they might not be active on your business page. That means that you might have to go find them or help them find you! Add social media buttons to your website, add links to your business cards, flyers, and emails, talk to people about your social media and ask them to follow you, respond to comments and reviews, participate in groups, start conversations, ask questions, and more. Don’t expect them to start engaging first. You must take the first step.
5. Network, Network, Network!
Nothing quite influences your brand like meeting new people, talking about what you do, and creating strong, lasting relationships. Go to local chamber of commerce meetings, leave your business card places, invite people to lunch. Don’t be afraid to love what you do, tell people about it, and ask them to tag along!
If you’re looking for ways to get the most out of your content, then sign up to join my 7 day Content Repurposing Challenge! Learn how to grow your audience in less time and less work.
We all want to get the most out of our work. Ideally, we’d like to work less and get more! Luckily for you and your business, that’s exactly what we’re talking about today: repurposing content. Recycling your existing content the right way can help you reach a whole new audience, bring back long-forgotten fans, and make the most of your time and effort.
Rather than pouring valuable time and energy into a new blog post, only to have it sit idly on your website’s back shelf, you can bring out an old classic, repurpose it, and give it a whole new life. Here’s how!
What is Content Repurposing?
Content repurposing is exactly what it sounds like: re-creating or editing old content in order to make it suitable for a new purpose. Keep in mind that this is different from content revamping. Content revamping tends to involve updating old content in order to make it more applicable, accurate, or otherwise interesting to suit today’s audience. When you repurpose content, however, you’re keeping everything that was good about the old content while giving it something fresh in order to reach brand new heights or meet a new need.
Here are 3 Tips for Repurposing Your Content the Right Way!
1. Don’t just repurpose any old content.
It might be tempting to go back and find your personal favorite blog post to repurpose, but you have to do better than that. Utilize your Google Analytics to determine what content has been the most popular and choose based on numbers, not simply which one you like best. Figure out why that content performed so well and come up with some ways to repurpose it for your current campaign or goal.
2. Only repurpose content that is still relevant.
Even information that was once incredibly useful can lose its relevance. There’s no point in repurposing outdated information. Before you begin a content repurposing project, make sure that the content is evergreen in nature, meaning that it will continue to be valuable to readers for months on end (or years, if that can be managed!).
3. Get creative!
Not all content comes in the form of blog posts. There are videos, powerpoints, social media posts, and so much more! If you’re stuck in the brainstorming stage of content repurposing, or you don’t even know where to begin, consider some of these snazzy repurpose ideas:
Make video tutorials out of webinar footage. If you’ve ever hosted a webinar, you know that not everyone interested in your information made it. Months after the webinar, you’ll start noticing recurring questions from site visitors who missed out on all the glorious information entirely. Rather than letting that hard work and delicious content go to waste, repurpose your webinar footage into video tutorials. This will add value to your website, encourage interaction, and help drive new visitors.
Turn interviews into expert advice ebooks. Interviews are very popular content for blog posts. They’re easy to create, easy to edit, and often get a lot of traction when done well. They can also be easily re-formatted to fit an ebook. Since some people even prefer ebooks to blog posts, you open the doors to a whole new audience.
Make infographics out of slideshows. If you’ve ever put effort into a PowerPoint presentation, then you know the graphs and charts you end up with are stunning. Rather than letting these sit on your hard drive unused, try turning them into infographics. Not only are they fun to look at, easy to read, and tempting to share, but they work as great opt-in incentives for your site.
Take your best blog posts and make them into podcasts. This one can be a little intimidating if you have no experience recording yourself, but with all the Bluetooth in cars and an ever-growing love for audio books these days, you should make your content easy for people to listen to. Podcasts are one of the best ways to make your content even more convenient to access.
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