Top 5 Content Writing Tools for Your Small Business Website

Top 5 Content Writing Tools for Your Small Business Website

***Contributed Post***   Content is king, you’ve heard it a million times. However, creating good content isn’t just about good writing, it implies a broad spectrum of technical elements that businesses need to take care of, in order to get better results from their content marketing efforts.  To better address the technical aspects of content writing, business owners can use a broad spectrum of tools that will help them take into account SEO, readability, and a host of other essential elements that come with content writing. In this article, we’ll look into 5 top writing tools that small business websites can use to get a better effect from their content.  Hemingway  If you’ve been researching the interdependence of SEO and content writing, you must have come across the Flesch-Kincaid scale or the concept of readability score. The Flesch-Kincaid scale is a quantifiable score can give you some insight into how readable your text is, based on a predefined set of metrics that include the number of words per sentence, paragraph length, adverb density, and so forth. The truth is that in order to calculate a text’s score manually, you have to use a fairly intimidating formula. The good news is that Hemingway is there to help you out with that and give you content-related suggestions in real time that will help you make your text more readable.  This app will allow you to make your text less intimidating by eliminating unnecessary words, expressions, and other linguistic obstacles. It’s up to you to decide what score is optimal for your particular niche or industry. Obviously, if your website sells very...
How To Create An Effective Quarterly Action Plan On One Page

How To Create An Effective Quarterly Action Plan On One Page

Are you stepping back every quarter to examine your business from a bird’s eye view and creating a revised, intentional action plan? If not, implementing this could be a MASSIVE game changer for your company! If you are, good work! Let’s dive in and make sure your quarterly planning meetings are as effective as possible. If you want to scale your company and become a long-term, profitable business, it is paramount to keep everyone focused, balanced and committed to the same big goals. The quarter is an excellent spot to step back and re-evaluate everything you’ve done to gauge effectiveness and efficiency. If you fail to do so, you will easily lose money to projects or people who are simply not providing value to your company. A quarter is a long enough to accomplish meaningful work and measure marketing strategy but short enough that you can course correct and make important adjustments as needed if things are headed in the wrong direction. I’ve seen fellow entrepreneurs go a full year without really digging into the details of their long-term goals, marketing efforts, budget, employee tasks and projects, etc…only to realize they were making some major mistakes as a company and losing thousands of dollars because they never sat down to go over the numbers and properly or review/revise strategy. Don’t let this be you!! So what is the best way to go about making an effective quarterly action plan? After running my own business for over 5 years and working with hundreds of clients, I’ve come to the conclusion that an action plan needs to be: Short- I prefer...
3 Surefire Ways To Improve Your Marketing Strategy Right Now

3 Surefire Ways To Improve Your Marketing Strategy Right Now

***Contributed Post Improving your marketing strategy is far easier than you may expect. Mostly, it’s all about considering which aspects of marketing are the most worthwhile for your business. So, this short guide will walk you through some of the key things we believe you should focus on, while also touching on some areas that maybe aren’t worth your time or attention. Create A Strong Digital Strategy Arguably the most important thing to do is to create and build a strong digital marketing presence. The world has pretty much gone full digital, which means the majority of your customers are online in some capacity. To reach them, you must think about things like search engine marketing, SEO, social media, web design, and so on. If you click here, you can learn a lot more about all these digital methods and how they can be applied to help your strategy and create more leads for your business. If you think your business isn’t a digital business, then you’re probably wrong. Even small local companies benefit from digital marketing in the form of local SEO. Image via pixabay Use Inbound Marketing Inbound and outbound marketing are like two brothers that strongly dislike one another. This is because one is nice and perfect, while the other doesn’t really get along with anyone. Inbound is the perfect brother as it represents a strand of marketing focused on grabbing people’s attention and getting them to notice you. This is in stark contrast to outbound marketing which is pretty much a case of just forcing your business in peoples faces, usually by a bombardment of...
Why Knowing When to Outsource Is Essential for Your Success as a Digital Entrepreneur

Why Knowing When to Outsource Is Essential for Your Success as a Digital Entrepreneur

*** Contributed Post The digital age has brought with it an unprecedented number of ways to make it as an entrepreneur, not to mention a virtually limitless number of fields that an entrepreneurially minded person can choose to specialise in. Of course, the other side of that coin is that the digital age has also brought with it a large number of ways to make unfortunate business mistakes and hamper your professional progress via your own inability to effectively handle and adapt to the nuances of your field. While some of these issue and stumbling blocks are, indeed, rooted in the internet and digital technologies themselves, a good number of others are simply the result of timeless mishaps that have dogged entrepreneurs and small business owners for just about as long as people have been working and earning money. Image via Pixabay One of the classic blunders that afflict many entrepreneurs — digital and otherwise — is an inability to outsource, or the overwhelming desire to micro-manage every aspect of the business to the point where any other team or staff members are essentially left unable to do their job. As it so happens, learning to outsource effectively might be even more essential for digital entrepreneurs as for others. So, if you notice a tendency in yourself to try and “do it all yourself” to the detriment of your business, consider hiring a company like Scarlett Group to take care of IT and other branches of your business, so that you can focus on your core competencies. Here are some reasons why knowing when to outsource is essential for...
How successful has your content marketing been this year?

How successful has your content marketing been this year?

During May I’ve decided to dive deep into my content marketing strategy and find out what’s working, what isn’t working and how I can give my audience (YOU) more of what you want. I want to challenge you to do the same thing! Providing high-quality, consistent content is a big priority of mine because good content has proven its value to me over and over again. A recent study by Kapost found that content marketing gets 3 times the leads per dollar spent than paid search and outbound marketing! So, do you want to know what I’ve found to be extremely effective in 2018? I’m going to let you in on an important tip to apply across your content marketing strategy this year: Answer The Complex Questions Your Audience Is Asking Your target market has big questions they need answers to. If you are writing in-depth articles, emails and ads that address very specific problems and give solutions, your traffic numbers will increase. Why “complex”? In case you haven’t noticed, the internet is jam packed with information. You can type almost any question into google and find a decent answer. Anyone can answer an easy question! And these days on google all you have to do is start typing a question and they answer will appear in a heartbeat without having to click into a post. To stand out, you must provide more than the surface solutions- you’ve got to dive deep! Focus on becoming not just the “general practitioner” in your field but the EXPERT or SPECIALIST. Here are a few ways to provide smart answers to hard questions and bring depth...