There tend to be a lot of rules surrounding content creation. It must have value, it can’t be too long, the information must be relevant, not to mention accurate, relatable, accessible, easily understandable, and the list goes on. It’s way too easy to get overwhelmed by all these rules and regulations. Overthinking your content—is it good enough, interesting enough, or worth hitting the publish button at all—is its own chore. But content creation doesn’t have to be this big of a headache! In fact, content creation can be easy. You just have to know a few simple tricks.

4 Tips for EASY Content Creation

Research, practice, and learning the tricks of the trade are the best ways to make any job easier. So, if you’re overwhelmed by your content creation to-do list, consider these “tricks” to lighten your load:

1. Create a Content Calendar

Initially, this might sound outdated. In practice, it’s a lifesaver! Rather than relying on your memory or mood for the day, manage your posts effectively by planning them out a week, month, or more at a time. By using a calendar, you can easily track the frequency of your blogs, regulate your posting so it remains consistent, organize themes and campaigns, keep track of topics you’ve covered in the past, prepare for upcoming topics, avoid annoying repetition, and prevent creativity burnout. While this planning tool might sound like an annoying amount of upfront work, it will actually help you work less in the long run and feel more organized while doing so.

2. Implement More Structure to Your Workday

Your brain is much more effective when it’s allowed to focus on one specific thing rather than a million different tasks. So rather than tackling your mile-long to-do list randomly, schedule out your day/week to handle similar projects at the same time. For instance, focus on answering emails, organizing your inbox, and returning phone calls on Monday morning. Write your blog posts and email campaigns Monday afternoon. Plan out your social media content and future social campaigns on Tuesday morning. Tuesday afternoon, film and edit your weekly video. By segmenting your days rather than fire hosing yourself with your whole list of tasks the entire week, you’ll be more productive, and your content creation will feel less overwhelming.

3. Schedule All of Your Posts

This point goes hand-in-hand with the previous one. Rather than relying on yourself to come up with a creative blog post every week, and a social media post every day, and also a video whenever you can find the time, use the various scheduling tools available and then move on! Take one day at the beginning of the month to schedule out your social media content for the remainder of the month. Take a few days to brainstorm and create blog content for your website for the entire quarter. Pull out a few changes of clothes and binge-record yourself all day for all your video content coming up. Schedule these posts weeks, or even months, out so you don’t have to worry about it again for a good long while (just be sure to set yourself a reminder on that calendar for when you need to start brainstorming ideas again).

4. Repurpose Past Content

You might think that hitting that “publish” button is the last step for your content, but think again! Repurposing past content is one of the best ways to get more out of your work with less effort. Any content you create can be repurposed to reach new audiences or meet a new goal. Don’t waste anything, especially your time. If you’d like to learn more about repurposing content, then you should join my 7-day challenge and find out how to grow your audience and increase your reach!

We begin the challenge tomorrow, sign up now!

Have a great week!

​Robyn

PS: You put your heart and soul into your content, so why not make sure as many people see it as possible? Click here to sign up

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