How To Optimize For Voice Search SEO In 2020

How To Optimize For Voice Search SEO In 2020

Ranking well on traditional search results is vital if you want to drive more traffic to your site. The majority of people will not look past the first page of results on a Google search, so if your site doesn’t make the first page, you will not get very many clicks at all. The very top result gets 35% of clicks, and most people won’t scroll beyond the first 3 results, so you have a very small window of opportunity. Unfortunately, that window of opportunity is even smaller where voice search is concerned. 

Smart home devices like Google Home or Amazon Alexa are becoming so popular, and the majority of people have voice search functions on their phones as well. It is estimated that, by 2020, around 50% of all searches will be made using voice technology. This presents a big problem if you do not change your SEO strategy because smart home devices only return a single result, while voice assistants on smartphones only show the top 3. That means that it is absolutely essential that you rank at the very top for voice searches if you want to increase traffic to your site. 

Ranking well on voice search often requires a different strategy, so it is important that you change your SEO approach. Although some concepts remain the same, there are some things that you need to do differently if you want to improve your rankings on voice search. This great infographic outlines some of the key factors involved with voice search rankings and has some great tips on optimizing your strategy for voice search in the future. 

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Keeping Your Small Business Up to Speed with Advertising

Keeping Your Small Business Up to Speed with Advertising

Advertising has drastically changed over the past few years thanks to advancements in technology. Rather than relying heavily on print advertising, more and more companies are investing in digital marketing and advertising. This makes sense. Sure, there’s still space for traditional forms of advertising, such as leaflets, posters and billboards - people are still spending time outside in the real world. But it’s also important to acknowledge that people are spending increasing amounts of time staring at screens. Whether that’s their computer screen at work, their laptop screen at home, their tablet while they’re commuting, or their smartphone. This creates a great opportunity and space to grab their attention and advertise your products and services to them! It’s absolutely essential that you invest in online marketing to keep up with the times and maximise your sales and profits. Here are a few tips that will help you to achieve the best results possible!

Set a Budget

First things first, it’s important that you set yourself a budget. Initially, online advertising costs can be low. For example, with pay per click advertising, you can find yourself paying just a few pence for every person who clicks your ad and is directed to your site. But if tens of thousands of people actually click the link, you can find yourself forking out a small fortune. Sure, it’s up to you to decide whether it’s worth it or not and whether it pays off. But you do need to set a budget to make sure you don’t overspend. Your advertising campaigns should never cost you more than you can afford.

Bring in the Professionals

The world of online advertising is constantly changing and fluctuating. If you’re relatively unfamiliar with it yourself, it’s always a good idea to consult professionals who will be able to help you make the best decisions at any given time. Finding high quality advertising agencies is relatively simple. All you have to do is seek them out, check their reviews and see what others have to feedback about their services. This should give you a good idea of how effective their work is and whether it’s worth investing in.

Use Social Media Influencers

An emerging means of advertisement is the use of social media influencers. More and more brands - particularly those with a target demographic of young adults - are benefitting massively from influencers. Put simply, a social media influencer is an individual who has gained thousands, tens of thousands, hundreds of thousands, or even millions of followers on social media platforms like Instagram. People who follow these individuals tend to be influenced by what they post. They’ll want to follow the trends that these individuals set and are likely to listen to recommendations made by these influencers. When you advertise through a social media influencer, they’ll post something to their feed promoting your product, services or brand. This can lead to more sales made by their followers. Of course, you’ll have to pay them a fee or give them some free products or services in exchange for the post, but generally it’s worth the investment.

These are just a few steps you can take to make a success of your online advertising campaigns. Use them to your advantage and you should profit from them!

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The Best Tech to Run Your Business

The Best Tech to Run Your Business

For a business to be successful, behind the scenes companies have many systems and technologies in place that help it run efficiently. We live in a world today full of great technology, most of which are designed to improve efficiency and productivity. So, the question is how can and what tech is best, to help run your business.

Using the Right Website Client

One of the most important parts of a business is its brand. Branding is the main driving force for whether someone will use your company, or go to your competitor. Add the fact that we live in a more and more connected world with the internet, more people are wanting to find a website to help them find out what your business does. So, the choice of which website client you should use is an important choice to make, so make sure you research exactly what you need. Squarespace helps manage email campaigns, appointments, and the website, so this could be a good choice. Other clients like WordPress and Wix have different customizing tools that may fit your business better than others. So make sure you research the features, the prices, and the plans that these clients offer, so you get the right one for your company.

Mobile App Development

Something that has been growing in popularity is custom mobile apps for within the business. This is for bigger companies, as smaller companies and start-ups wouldn’t require such customization at such a young age (In a business development sense). But having a good mobile development and technology team within your business can really benefit you in being able to build a good quality and efficient app for your business. If you are a digital company, then a development team would be great if you were to build a mobile app of some kind. 

Data Management

If you are running a company that harvests data, like forms on a website or analytics from mobile apps and websites, then a good data management system is needed. Managing data is needed to first be more efficient as a company, as data is valuable and sometimes sensitive. Platforms such as ebecs (www.ebecs.com) and Microsoft Dynamics 365 are just a few of the many platforms out there that can manage your data flow and sort it for you.

Invoices and Paperwork

Do you send invoices? If so then a good system to send invoices is very useful! Platforms such as Square and more offer the ability to create products or services and then compile an invoice for you. The platform will then send the invoice and you can even manage reminders and repeat invoices, which makes your job managing these documents and invoices much easier!

Manage your Workflow

Last but not least, all of these products and services help improve your overall workflow. When a business is growing more and more it can be easy to start being buried in work and stress as the business grows. So that is why is important to take note of these technologies and services, and use them so you can take a lot of that stress away and run your business smoothly!

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Ways To Save Money In Business

Ways To Save Money In Business

Saving money in business is a constant balance that you have to keep in motion, and dropping the ball on it can result in financial loss. The less money you’re making, the fewer improvements and growth you are having on your business. So here are a few ways to save money in business in order to strengthen the existence of your company.

Be More Sustainable

Sustainability is a word a lot of people across all industries are using now to take ownership over what they’re doing to live a more eco-friendly lifestyle. The same can be said for businesses as they make the necessary changes that are needed. There are plenty of ways in order to be more sustainable, and these can be things that you implement slowly but surely. Perhaps you could consider going paperless to cut down on the amount of paper that is used in the company on a weekly, monthly or annual basis. You could have a better recycling scheme that is used seriously by all staff members through teaching them the proper methods. The list is endless, and it can end up saving you money in areas like using fewer paper reams or asking staff to work from home on the occasional basis.

Work With Better Suppliers

There are some companies that are great and some that are not so great. Jobfit Health Group is a company that’s worth working with, and when it comes to your business, you need to be making the right connections. Otherwise, they could be responsible for the lack of progress made and even your downfall. Look at the suppliers you’re using for the company and see if they’re providing you with  the same service or the service you need and maybe are not getting? Perhaps you’re paying too much for such a small amount of service, so think about changing suppliers and working with better ones.

Move Away From Traditional Advertising

Traditional advertising isn’t something that’s as popular as it used to be, but it still helps businesses convert these into sales. However, in order to save yourself some money, it might be worth looking at more affordable options, and you will find that online advertising achieves a lot more too if done right. Try to explore your options and don’t stick with one form of advertising. It’s all about diversifying it where you can in order to reach your full audience potential.

Work Better To Impress Your Customers

And finally, your customers are important. They provide you the financial backing in order to continue growing and having more success. Don’t ignore those customers, even the ones who are just single transactions. They could end up becoming loyal and regular ones if you’re just willing to put in the effort to make it so. Look at how you can improve your customer service for the better.

Saving money in business is critical and so look at these tips as a starting point in order to get your company in a healthy financial state.

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Face-To-Face Interactions With Customers Are Still King

Face-To-Face Interactions With Customers Are Still King

With digital marketing on the rise, many people would have you believe that you no longer need to meet your customers face to face to sell products. The evidence, though, suggests that this isn’t true. Despite advances in technology, people are still the same as they always were, and they naturally prefer meeting companies in person. 

Meeting in real life with customers, though, is a challenge. We’re so well-adapted to online services and apps that we barely think about how to conduct ourselves during in-person contact with somebody. It can be an alien experience. 

What Do The Data Say?

The data are still in support of the idea that customers want human interaction when dealing with companies. No amount of chatbots or same-day delivery services are going to change that. 

Here are some of the data which suggests that people still want to meet company representatives in real life: 

  • 64 percent of customers prefer to interact with people rather than robots when visiting the store
  • 30 percent said that they liked using the company’s mobile app in-store
  • 64 percent of people said that they only interacted with automated solutions because of the queues that can form waiting for a human assistant

The data, therefore, suggests that companies should be focusing heavily on providing face to face interactions with their customers. But what form should these actually take? 

Trade Shows

One of the best ways to meet new customers is to attend trade shows. These events bring hundreds of companies together to a single location, often attracting thousands of delegates and attendees. 

Infinity Exhibits, a company that sells stalls, believes that they are a great way to grow your audience. Companies often discover that they have markets they never imagined that they had when they meet people in person. They find out that there are more people out there who could benefit from their products than their digital marketing analytics told them. 

On top of that, trade shows are an opportunity for customers to get up close and personal with the products themselves. Seeing them on a screen is one thing, but holding them in your hand and playing with them is quite another. The physicality of the experience matters, and is a highly effective way to build customer loyalty. 

Of course, trade shows aren’t the only place to meet people in person, but they are one of the most valuable. They give customers the chance to get to know you in person and find out more about the ethos of your company. You also have the opportunity to explain more about the products that you can’t convey in sound-bite marketing messages online. You often find that the small details are what interest your customers the most. They want to achieve a higher quality of life, and you can help them get there. 

For these reasons, face to face interactions with customers are still king. Don’t ignore them - they could be the spark that allows your company to grow exponentially.

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Why It Pays to Get to Know Your Suppliers

Why It Pays to Get to Know Your Suppliers

Whether you’re a small business or an international brand, getting to know your suppliers comes with some advantages that you simply shouldn’t pass up. It doesn’t matter what kind of industry you’re in, how many employees you have or even if you’re a remote business with no office. You’ve likely got a supplier delivering physical or even digital assets to your business. It could be offering you server space, an internet connection, shipping boxes or even the product you’re selling. Whatever it is, it’s worth getting to know your supplier–and here’s why.

Minimizing the risks of price volatility

Stock pricing can occasionally be volatile because of unpredictable market conditions. A product that you purchase for a low price can often increase in price based on the raw material price. This usually isn’t a problem for digital assets such as server space and bandwidth, but it can still cause an issue when the prices change drastically and suddenly. 

By getting to know your suppliers, you can often get wind of these changes before they have a chance to take place. In some cases, you might even be protected from volatile pricing. This is a fantastic way to help you stabilize your business and ensure that your financial situation remains predictable and stable. 

Immediate delivery and additional services
Many suppliers are more willing to offer additional services, such as immediate deliveries or even weekend services, for companies that they’ve worked with for a long time. For instance, if you need gas oil to power your machines or vehicles and it’s an emergency, then it’s worth building a good relationship with your suppliers so that they can provide you with unique services that most other companies don’t offer. 

By building up a good relationship with your suppliers, you tend to unlock more opportunities for specially-tailored services. You can also make more detailed requests since the supplier is more accustomed to the way you do business and is more likely to accept your custom orders and needs. 

Improved efficiency of your business
Once you’ve defined a solid relationship with your supplier, it opens up the possibility of improving your overall workflow and efficiency. Suppliers can gain a better understanding of how you do business and tweak their services to fit your needs. However, this isn’t possible unless you build a good relationship with the company that supplies you with your essentials. 

A good example is in communication. If you have a dedicated member of staff assigned to your business, you have a direct line of communication that avoids any queues in their support. You’ll also find it a lot easier to speak to the same person instead of a different employee each time. This will help you speed up the service you get from the supplier, resulting in a more productive workflow. 

Reliability is a factor that is highly valued in the world of business since it offers consistency and predictability. That’s why it’s a good idea to get to know your suppliers regardless of what they offer you.

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