3 Simple Tactics to Revitalize Your Email Marketing

3 Simple Tactics to Revitalize Your Email Marketing

Contributed post by: Corina Leslie If your email marketing isn’t returning the results you’re expecting, fret not: there are always new tactics you can implement in your strategy to turn things around. Whether your list needs a good cleaning, or your copy and design could use a boost, you have all the tools you need to get your emails opened and increase your conversions. Let’s take a look at three essential techniques you can make the most of – starting today! Take a closer look at your copy Start with your subject line: is it compelling? Does it make you want to click? A useful habit is to write down several versions of your email subject line before you decide on the best one. If you’re still unsure, ask a few friends and colleagues to give you their feedback. Also, consider running some split tests to see what style, tone, and length works best with your subscribers. Once you’ve found a winning formula, take a closer look at your email body. Step out of your marketer head for a second and ask yourself how you’d feel if you received your email. Would you find it useful, educational, and entertaining? If given the opportunity, what could you improve about it? Be your own editor and cut out everything that doesn’t serve your purpose, which is to help, inform, and entertain your audience. Final step: how do your call-to-actions sound like? Are you using all the classic formulas, such as “buy now” or “click here”? How about changing things up a bit? Use your creativity to come up with different ways...
Top Things that You need to Think about when Choosing a Company Car

Top Things that You need to Think about when Choosing a Company Car

***Contributed Post*** Choosing a company car doesn’t have to be a difficult and daunting process. In fact, when you have the right research, you will soon find that the whole process is easier than ever. Always try and Buy Smart We now live in a world full of economic pressures. Everyone is trying to go green and this should certainly be taken into consideration when you buy your very first company vehicle. If you are going on a long journey then you will be glad when you don’t have to fill up as often, and you may even find that you use way less fuel than expected too. Choosing the Right Specs Buying a new company vehicle can be frustrating because there are so many things that you need to take into consideration. This can include the gadgets that come with the car and even its general performance. Either way, the first thing that you need to do is work out which features are important to you. This could include a GPS, a parking sensor or even an electric sunroof. Specs like this can go a long way when it comes to the overall comfort of your team, and the car that you choose will say a lot about your business too.   Don’t Forget to Think Ahead Some companies will let you buy whatever car you choose outright after a couple of years. If this is the case, then you really do need to think about the future. Will a small car be appropriate if you are going to use it for your own use? Are you going...
Launch Your Business in the Right Way For Success

Launch Your Business in the Right Way For Success

***Contributed Post*** If you have a business idea then it can be hard to get it from business idea to a real launch. You might have the best business idea in the world, but if you don’t know how to get it launches and off in the right way, then a lot of mistakes can happen. When you launch, you’ll want it to be as seamless as possible, so that it can launch with a bang and get the business off the ground. Mistakes along the way can prove to be very expensive later on, so launching in the right way is so important. So here are some tips to help you to launch your business, skip the pitfalls and start off on the best foot possible. Know Your Why When it comes to business, it is really important to know and realize why you are doing what you are doing. Is it because you have a great product to share with the world? Or do you have something that can make life easier for many, and it helps to solve certain problems? Is it purely for financial reward? So think about what you are doing and why. Why are you planning to do things in a certain way? Think deeply and then own it. Start Building a Community If you are waiting for customers to come through the door, whether physical or digital, before you start making the business work, then you will have to start hard selling to them. So what you need to start doing is curating a community as soon as you can; today. Then...
How to Set Up an Online Business

How to Set Up an Online Business

***Contributed Post***   In this new digital era, setting up an online business is becoming more and more tempting. The overheads are minimal and there is a multitude of software that makes running a business uber-easy. But before you take the plunge, there are a few important things to consider… Find Your Niche Just like with any business, you are going to need a unique selling point which sets you apart from your competitors. You need this to be able to create enticing marketing materials and to be able to upsell your company to the people you meet. Write Great Copy When it comes to online businesses, content is king. Unlike businesses with physical premises which allow the customer to see and feel the product which can therefore sell itself, with online companies the product is virtual in the eyes of the customer. The content on your website needs to do all the talking. It needs to be able to create a genuine image of the product that customers can believe in, and it needs to sell the product to them. This is particularly important if you’re selling a service. Website Your website is going to be the face of your company, so don’t let it create any barriers for you. Make it ultra-easy to navigate with clear content that doesn’t leave the customer guessing. It also needs to be visually appealing and set a professional, high-quality tone. SEO Make the most of the tools available to you as an online company. Use Search engines to optimize traffic to your site by becoming as close to the top of...
Top 5 Content Writing Tools for Your Small Business Website

Top 5 Content Writing Tools for Your Small Business Website

***Contributed Post***   Content is king, you’ve heard it a million times. However, creating good content isn’t just about good writing, it implies a broad spectrum of technical elements that businesses need to take care of, in order to get better results from their content marketing efforts.  To better address the technical aspects of content writing, business owners can use a broad spectrum of tools that will help them take into account SEO, readability, and a host of other essential elements that come with content writing. In this article, we’ll look into 5 top writing tools that small business websites can use to get a better effect from their content.  Hemingway  If you’ve been researching the interdependence of SEO and content writing, you must have come across the Flesch-Kincaid scale or the concept of readability score. The Flesch-Kincaid scale is a quantifiable score can give you some insight into how readable your text is, based on a predefined set of metrics that include the number of words per sentence, paragraph length, adverb density, and so forth. The truth is that in order to calculate a text’s score manually, you have to use a fairly intimidating formula. The good news is that Hemingway is there to help you out with that and give you content-related suggestions in real time that will help you make your text more readable.  This app will allow you to make your text less intimidating by eliminating unnecessary words, expressions, and other linguistic obstacles. It’s up to you to decide what score is optimal for your particular niche or industry. Obviously, if your website sells very...
10 Ways to Establish a Relationship with Customers

10 Ways to Establish a Relationship with Customers

***Contributing Post*** Establishing a relationship with your customers is vital for businesses in this day and age. However, thanks to the internet, it’s never been easier to get to know your customers. Whether it’s email, social media, blogs or more, your customers can see your every move. But, a relationship that stands the test of time can be difficult to hold on to. So, how do you create a lasting relationship? Ask Your Customers  One of the best ways to find out how to create a lasting relationship with your customers is to ask them how they would prefer to be contacted. Many people feel like phone calls are a hassle and would prefer to be texted. Some are more responsive to social media messages than emails. Creating a survey and asking your customers to take part is a great way to get the feedback you need. Not only can you figure out your customers needs via a survey, but you can also attract prospective customers to the business.  Blogs  In recent years, blogging has become ever more popular. For businesses, a blog is essential when it comes to connecting with customers. If your blog is relevant to your audience, it should be able to grasp their interest. Your customers engaging and responding to your blog is a great way to build a connection. How often you post and how long your posts are is entirely up to you and generally depends on the type of industry you’re in. For example, a photographer may want to keep posts to no more than a page in length, but a plastic...