The connection between messy systems and business growth

The connection between messy systems and business growth

Everyone wants their business to grow. They want to see progress in revenue, reach, impact, and more. To an extent, that’s the whole point of business! That makes it both frustrating and discouraging when—no matter the amount of hard work and effort you pour in your business refuses to scale. In the case of lackluster business growth, you might begin to doubt your product, services, or work ethic when you really might just need to tidy up your systems!

​Have you ever heard the term “messy systems don’t scale”? If you find yourself and your business in a place of constant work, dedication, and planning, but no forward progress, then it could be time to look into your business’s operation for solutions. A solid foundation is critical to business growth. It’s important you check your systems to be sure things are in proper order before you, A) allow the discouragement to swallow you, or B) quit on all y†our hard work.

Here are 3 foundational aspects of business you should check on to be sure they’re set up well and operating properly for your business to succeed. If you find they’re not well organized or running smoothly, then you might have a messy system and that could be what’s holding you back from reaching your fullest potential.

3 Things That Could Be Keeping Your Business From Scaling

1. Accounting

This might be one of the most complicated (and also boring) aspects of business, unless you’re an experienced accountant who enjoys paperwork and comparing numbers.That being said, making sure that all of your accounting is in order is key to a successful business. Without keeping track of the money coming in and and the money going out, you have no way to determine what’s successful, what needs tweaking, and what’s simply not working. You don’t know where to invest or where to stop investing. You don’t know what you can afford and what’s losing you money.

If you have little to no idea what’s up in the accounting department, then it’s best to get some systems in place as soon as possible. That could mean hiring an accountant or getting better at balancing your own checkbook. Be sure you know all of your expenses as well as all of your revenue!

2. Targeted Marketing

It’s important that you truly know who your business is, what your business is offering, and who your business is offering things to. Without these things, it’s harder for you to sell products and services, but it’s also harder for your desired audience to find (and therefore buy from) you! While you most likely know what you do, you might find that you don’t know what problem you solve for your customers or clients. While you most likely know some people who purchase from you, you might not know who your target market is. Take some time to truly get to know your business and your client base in order to develop a better plan for moving forward.

3. Other Systems and Procedures

Every business has its own unique way of operation. While it’s great to be able to find procedures that work for you and your business best, it’s important that these procedures actually do work for you and don’t create work for you. Look into the way your business operates as a whole and also all the nitty gritty pipelines and flows. Keep an eye out for outdated systems, procedures that take longer than necessary, or any way you can save time and money without compromising your business success or value. Do you need to hire someone to help projects not fall through the cracks? Do you need to get rid of standard steps just clogging up business flow? Do you need to update your programs or technology? Efficiency is critical.

If you need help identifying aspects of your business that are operating improperly and holding back your business growth, then schedule a call with me and get a clear perspective of your business and operations.

Have a great week!

Robyn

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How to Be More Effective and Super Boost Productivity In Your Business

How to Be More Effective and Super Boost Productivity In Your Business

There are two kinds of people in the world: those who love to plan, and those who don’t.

Which one are you??

The thing I’ve learned about people who hate to plan is that most of them don’t actually hate planning…they just never learned how to plan effectively!

Once you figure out how to plan in a way that works for you and that improves your business (and your life), it will completely change the way you run the day-to-day operations of your business.

Not only that…but it will seriously increase your productivity (and your profit!!), and you’ll be able to work LESS and get MORE done!

Isn’t that why most of us wanted to be entrepreneurs in the first place?

So, what’s the secret to effective planning in life and business?

I’m going to drop 6 of my top tips for becoming more effective below, as well as offer you a spot in my exclusive 12-Month Marketing Plan Training! If you’re serious about scaling up your business and improving both profit and productivity, this is for you.

Without further delay…6 Tips On How to be More Effective & Super-boost Your Productivity!

  1. Build effective routines to help you get working. i.e., when you wake up, exercise, and then have a filling breakfast and your favorite coffee at your desk. Take regular breaks throughout the day when focus wanes. Stay hydrated. Personally it’s easier for me to focus when I’m drinking water as opposed to any other beverage.
  2. Measure your day’s productivity by results, not time.
  3. Every night, write your to-do list for the following day. Decide ONE thing that absolutely must get done tomorrow. Then choose the next two most important things (only two!).
  4. When you start work in the morning, work on your ONE important task without distraction until completion. Then work on your next two tasks. If you still have time to keep going down your list, great! If not, you got the most important things done for the day and can rest easy.
  5. Identify time-suckers. i.e. scrolling social media, watching YouTube, binge-watching Netflix. Set boundaries around your time-suckers. Deprivation is not necessary but set up good rules for yourself so they don’t waste your time. For example, delete social apps off your phone and only view them on desktop and try to watch Netflix on the weekends only etc.
  6. Schedule a stop-time for each day. If you want to only work four days a week, great! Block off your schedule Friday-Sunday and be firm about saying no to commitments and project deadlines. If you don’t want to work past 3pm, make that your habitual stop time.

These six tips have really improved my business, and also left me more free time to spend with my family and doing things I love.

Do you keep making plans for your business that crash and burn? Do you keep trying new strategies and methods only to end up overwhelmed and underachieved? I hear you! I’ve created a 12 Month Marketing Plan to help you build a profitable business while not getting overwhelmed by the details!

This affordable course includes 4 straight-forward modules to help you:

  • Work smarter, not harder
  • Plan effective, profitable programs
  • Create successful promotions on social media and other platforms
  • Plan early in order to maximize earnings
  • Fix any leaks in your current marketing strategy
  • Free up your time by increasing efficiency
  • Decrease stress and overwhelm
  • Increase empowerment
  • …and more!

YES! I Want To Optimize My Business With A 12 Month Marketing Strategy!

Have a great week!

Robyn Bennett

 

PS: If you’re ready to grow your business to the next level, then you need a workable plan. This course includes every step you need to take to make this year your best business year. Click here to enroll now

 

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How To Create An Effective Quarterly Action Plan On One Page

How To Create An Effective Quarterly Action Plan On One Page

Are you stepping back every quarter to examine your business from a bird’s eye view and creating a revised, intentional action plan?

If not, implementing this could be a MASSIVE game changer for your company!

If you are, good work! Let’s dive in and make sure your quarterly planning meetings are as effective as possible.

If you want to scale your company and become a long-term, profitable business, it is paramount to keep everyone focused, balanced and committed to the same big goals.

The quarter is an excellent spot to step back and re-evaluate everything you’ve done to gauge effectiveness and efficiency. If you fail to do so, you will easily lose money to projects or people who are simply not providing value to your company.

A quarter is a long enough to accomplish meaningful work and measure marketing strategy but short enough that you can course correct and make important adjustments as needed if things are headed in the wrong direction.

I’ve seen fellow entrepreneurs go a full year without really digging into the details of their long-term goals, marketing efforts, budget, employee tasks and projects, etc…only to realize they were making some major mistakes as a company and losing thousands of dollars because they never sat down to go over the numbers and properly or review/revise strategy.

Don’t let this be you!!

So what is the best way to go about making an effective quarterly action plan?

After running my own business for over 5 years and working with hundreds of clients, I’ve come to the conclusion that an action plan needs to be:

  • Short- I prefer having everything visible on ONE PAGE
  • Focused- Keep everything pointing towards you MAIN goals
  • Clear - What is success? What is failure?
  • Actionable- Action items should be listed

Here are some detailed steps to help you build your quarterly, one-page action plan:

#1 Top 3 Priorities For The Quarter

Pick 2-3 main focuses for the quarter. What do you most want to accomplish in the next three months? Some ideas may include:

  • Increasing daily number of new leads
  • Increasing sales by %
  • Selling/moving X number of products
  • Hiring someone for a specific roll
  • Acquiring X new paying clients
  • Building a new product/service
  • Writing a book or content piece
  • Launch new marketing project/campaign

Whatever you choose should bring you closer to your ANNUAL goals. Although you will likely be doing day-to-day tasks that don’t relate directly to these priorities, most of your energy, time and budget should be focused on these three top priorities.

#2 Set Clear Goals & Expectations/Criteria For Your Priorities

Now that you have your 2-3 priorities, create criteria for determining success/failure. What numbers/accomplishments will satisfy you on a weekly and monthly basis? Where do you want to sit at the next quarterly meeting/review? Be realistic but also optimistic. Set OBTAINABLE goals, but ones that also make you and your company stretch.

Choose criteria that is measurable and somewhat controllable. They should be objective. If you set vague, subjective goals, at the end of the quarter you will likely question whether or not you actually achieved them.

#3 Action Items

This should be the biggest section of your action plan. One your priorities and criteria are clear, start brainstorming action items. What needs to change in order to reach your goals? What marketing strategies will you need to implement? Do you need to hire someone? Let someone go? Shift the budget around? Start new projects? Create new content? Be specific and clear.

It is also important to put down WHO is responsible for which priorities and action items. If you are a one-man-show, it’s all you! But if you have employees and contractors, they should be crystal clear on the expectations you have for their work in the upcoming quarter.

Why only one page??

The biggest problem with creating a multi-page quarterly action plan is that you are less likely to look at on a regular basis. When I first got started, I would make detailed action plans that were several pages long…and then never look at them again. You want something you can see and check in with it every day. Keeping everything focused on one page make it easy for you to glance through it and stay on track.

Are you losing sleep because of the marketing aspects of your business? Are you someone who does NOT like to plan in advance? Have you run your business in a “by the seat of your pants” style? I have good news! I’ve created a 12 Month Marketing Plan to help you build a profitable business while not getting overwhelmed by the details!

This affordable course includes 4 straight-forward modules to help you:

  • Work smarter, not harder
  • Plan effective, profitable programs
  • Create successful promotions on social media and other platforms
  • Plan early in order to maximize earnings
  • Fix any leaks in your current marketing strategy
  • Free up your time by increasing efficiency
  • Decrease stress and overwhelm
  • Increase empowerment
  • …and more!

YES! I Want To Optimize My Business With A 12 Month Marketing Strategy!

Have a great week!

Robyn

PS: This course includes every step you need to take to make this year your best business year, click here to enroll now

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Why you need to plan ahead for marketing success

Why you need to plan ahead for marketing success

We know that one can attain some success by using last-minute marketing campaigns, but we also know that the key to success is… planning ahead.

Look at your marketing strategy more as a marathon instead of a sprint- even in the age of instant information and social media, it takes time to build trust and get noticed by your target audience.

Here are 3 tips to help you during the planning stage of your marketing campaign:

#1 Intentional Strategizing 

When you plan ahead, you have time to sit down and decide exactly what you want to achieve and how to do it. This will help you to stay focused and not get sidetracked easily by impulsive ideas. I suggest using a big calendar to put up on your wall where you see it every day, with all events and promotions marked for the coming 6-12 months. This way you can easily get started on projects before deadlines. If you aren’t a fan of wall calendars you can also use a google calendar where you can input your events and promotions and even color code them.

Remember, marketing is never a “one-and-done” proposition. It takes time to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.

#2 Stay Ahead Of The Competition

You should be looking at your marketing strategy for several months ahead. There are certain times of year that your potential customers are more likely to buy and you can use marketing data to determine these times. Then, you can map out and plan everything in advance. When you enter prepared for a summer sale, Black Friday offer or Christmas product, instead of panicking that you don’t have anything ready and throwing something together, you will cruise in like Santa on his sleigh, with all the hard work behind you. And hopefully the competition as well! 

#3 Less Stress & More Success!

I know for some it can be exhilarating to fly by the seat of your pants. But if you want your company to succeed and LAST, you need to be focused on the big picture. Patience and intentional planning will pay off in the end. Dig in your heels and do what it takes to set up your company (and yourself) for long-term success. When you are planning all the projects for a marketing campaign 2-4 months before it launches, you will do it with a level head. If you wait until the week before to throw it together, you will feel stressed, and this will impact not only the quality of work but also your quality of life. 

As you can see, learning to plan ahead has many benefits. Even if you are use to doing things last minute or enjoy the pressure of a fast deadline, you can learn to plan in advance and use more of your energy towards the success of the launch. 

If you are feeling overwhelmed or you need support for your next big launch, book a discovery call with me. I would be happy to spend some time going over your launch idea to see how I might be able to help ease the stress and improve your success.

Have a great week!

Robyn Bennett 

 

PS: Remember that you don’t have to go it alone, you can reach out and get the support you need to reach your goals, click here and let’s chat.

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How to build a simple marketing strategy for new projects

How to build a simple marketing strategy for new projects

In order to build a profitable business, something important you need is a go-to marketing strategy for getting your new products/services in front of ideal customers.

If you create this in an organized fashion, you can rely on it for years to come. Of course, sometimes tweaking may be necessary as you gain experience or the market changes, but having the basic outline will save you a lot of time and money versus starting at square one for every new project.

Other benefits of having a go-to marketing strategy include:

  • Shortening the time it takes to get new products/services on the market
  • Helping to minimize cost and work efficiently
  • Improving company growth and development
  • Boosting your confidence and assuredly

How can you build an effective marketing strategy, that can be used over and over again? Although it will vary depending on exactly what it is your business offers, these are the main points to cover when designing a customized strategy:

#1 Define Your Target Market

Get very clear on WHO you are marketing to. Who are your dream/ideal clients? Who needs what you have? Who do you want to notice and pay attention to what you’re marketing? Consider age, demographic factors, location, types of careers (if applicable), income brackets, etc. The more specific and detailed the better.

#2 Set Your Value Proposition

How valuable is your service or product to customers? What advantages does yours have over your competitors? Is your product meeting a need or solving a problem for your clients? Knowing the answers to these questions will help you to find the right audience for your product as well as set a price they will be willing to pay. You can also decide whether you want to use a subscription to lower cost, or another pricing strategy such as value-based pricing or skimming.

#3 Brand Positioning

How will you place your brand in front of different audiences? If you have multiple target markets, you may need to come up with a separate plan for each of them. If your product will appeal to multiple age groups, for example, you are going to need to market them differently to each one. Will you have promotions? Discount opportunities? That all falls under this step.

#4 Choose Sales Channels

Determine the most effective places to promote and sell your product. This will depend largely on WHERE your target market is shopping and/or spending most of their time. Are they out shopping at physical locations? Or do they spend most of their day online? Do they shop at malls/outlet stores or places like Walmart and Costco? Are they on Facebook or Instagram? Twitter? Pinterest? Other social media channels? Do they take recommendations from influencers? 

Whatever you choose, be sure to create a CONSISTENT experience for your potential customers. Whether they purchase your service or product online, in a store, from a booth or at a trade show, your brand and message should remain clear and consistent.

#5 Measure And Adjust

Have clear methods and parameters for measuring success. As time goes on, you will likely need to alter your strategy to increase profit and create maximum impact. Be flexible and conscious. Recognize what isn’t working and be willing to shift it as needed. Set high but achievable goals.

By taking the time to create a go-to marketing strategy, you will be giving your business a better chance at making it in the long run.

Have a great week!

Robyn Bennett

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Learn to Love the P Word…Planning

Learn to Love the P Word…Planning

Learn to Love the P Word…Planning

Are you a naturally organized person? Did you get that special organizing gene at birth? Lucky you!

Keeping all the aspects of a coaching business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do when. Even if you have a big picture plan of where you want to be in five years, you need a daily plan to get those admin tasks completed along with your marketing tasks and your content creation. It’s enough to make your head spin, right?

Daily Task List

Creating a plan of action or a daily task list will keep you organized and focused from the moment you sit down to do work. You know exactly what has to get done, without question. You’ll know when you need to write blog posts, when to send emails, when to do your billing, and when to schedule your client calls. I’ve been using Todoist for a little while now and I find it really helpful and easy to work with.

Make Yourself a Client

As much as you want a full coaching calendar, leave some space for yourself to complete your administrative tasks. Running your business is equally as important as caring for your clients, so make your business tasks a priority, including your content creation. Blocking time is a popular way to schedule longer tasks, such as blog post writing or email marketing. Set aside an hour or two, write up those posts or emails, get them scheduled, then move on to the next list item. If you block enough time, eventually you’ll start having two or three (or more!) pieces of content ready to publish at any given time, which will relieve some stress.

Eliminate Writer’s Block with a Content Creation Plan

No more sitting at the computer to write a blog post only to stare at a blank screen with no thoughts. Schedule some time on your calendar to plan out your writing, video recording, or other content creation; not only when you’ll get this done but what topics you’ll discuss. Create an editorial calendar and make note of important topics or themes. Is there a big event coming up in your city or in your niche? Write about it. Interview panelists and speakers. Become an affiliate for those companies sponsoring the event. Are you planning the launch of your signature product? Schedule special content around the launch date.

Outsource Your Content Creation

If creating content isn’t your strength, hire a copywriter to do it for you. But keep in mind, you still need to have a plan or an editorial calendar. This way your writer has firm deadlines to meet and you will have a stress-free outsourcing experience.

Want Some More Help with Planning?

If you’re tired of “flying by the seat of your pants” when it comes to creating a plan, click here to schedule a call with me. It’s all about working smarter, not harder when it comes to creating content and good habits.

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