Learn to Love the P Word…Planning
Are you a naturally organized person? Did you get that special organizing gene at birth? Lucky you!
Keeping all the aspects of a coaching business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do when. Even if you have a big picture plan of where you want to be in five years, you need a daily plan to get those admin tasks completed along with your marketing tasks and your content creation. It’s enough to make your head spin, right?
Daily Task List
Creating a plan of action or a daily task list will keep you organized and focused from the moment you sit down to do work. You know exactly what has to get done, without question. You’ll know when you need to write blog posts, when to send emails, when to do your billing, and when to schedule your client calls. I’ve been using Todoist for a little while now and I find it really helpful and easy to work with.
Make Yourself a Client
As much as you want a full coaching calendar, leave some space for yourself to complete your administrative tasks. Running your business is equally as important as caring for your clients, so make your business tasks a priority, including your content creation. Blocking time is a popular way to schedule longer tasks, such as blog post writing or email marketing. Set aside an hour or two, write up those posts or emails, get them scheduled, then move on to the next list item. If you block enough time, eventually you’ll start having two or three (or more!) pieces of content ready to publish at any given time, which will relieve some stress.
Eliminate Writer’s Block with a Content Creation Plan
No more sitting at the computer to write a blog post only to stare at a blank screen with no thoughts. Schedule some time on your calendar to plan out your writing, video recording, or other content creation; not only when you’ll get this done but what topics you’ll discuss. Create an editorial calendar and make note of important topics or themes. Is there a big event coming up in your city or in your niche? Write about it. Interview panelists and speakers. Become an affiliate for those companies sponsoring the event. Are you planning the launch of your signature product? Schedule special content around the launch date.
Outsource Your Content Creation
If creating content isn’t your strength, hire a copywriter to do it for you. But keep in mind, you still need to have a plan or an editorial calendar. This way your writer has firm deadlines to meet and you will have a stress-free outsourcing experience.
Want Some More Help with Planning?
If you’re tired of “flying by the seat of your pants” when it comes to creating a plan, click here to schedule a call with me. It’s all about working smarter, not harder when it comes to creating content and good habits.