Rookie mistakes not to make during a summit

Rookie mistakes not to make during a summit

When properly executed, telesummits are able to quickly add value, credibility, and hopefully customers to your business. When done right, they increase your visibility, spread your brand, and build strong relationships that will greatly benefit your business in the near and far future - but what happens when they’re done poorly? 

Well, nothing good, as I’m sure you can imagine.  

 

Telesummits are online multi-speaker events, much like virtual conferences, that are meant to assemble multiple experts in order to educate a large audience on a specific subject. After selecting your topic, assembling your collection of speakers and properly interviewing them, the online event is scheduled and then launched, usually meant to last a few days for a substantial audience.

Most commonly, speakers and interviews (or classes) are recorded in advance in order to ensure a smooth summit, though occasionally a brave soul will volunteer to host one live in order to answer audience questions. Due to the speakers you’ve chosen and the topic you’ve advertised, your audience will likely be larger than you normally see on your own since it’s a compilation of all your speakers’ platforms and other “outsiders” interested in your topic.

What could go wrong with this?
Rookie Summit Mistakes To Avoid Making

  1. Not planning ahead.If you fail to plan ahead for you telesummit, then you’ll run into countless issues and miss out on multiple opportunities, including but not limited to:
  • Scheduling conflicts with speakers and recording interviews.
  • Upsell or down-sell opportunities.
  • Networking opportunities.
  • Landing pages and access page creation for your telesummit.
  • Promotion schedules, marketing materials, marketing campaigns, etc.
  • Autoresponder emails and connections.
  • Forgotten content, jumbled answers, unorganized schedules.

Telesummits take a lot of time and organization in order to proceed smoothly, without hiccups or glitches. It’s not something you can just pull together in a few hours or days, so be sure to take your time, consider all the details, and allow at least 2 months to plan a good, beneficial telesummit.

  1. Not asking for help.A telesummit is actually a huge investment of time and effort. They consist of a lot of details and require a great deal of organization. While you might be good at accomplishing these things, consider employing the help of:
  • A telesummit coordinator
  • A copywriter or editor
  • A coach

While these things might sound trivial and useless, you’d be surprised at how much it helps to have another set of eyes editing your content, scheduling your videos, and making sure all of your links work during a launch.

 

  1. Not testing everything before launch.This is a huge mistake that could be detrimental to the success of your telesummit. If you miss this step, then you’ll end up with multiple typos, faulty web pages, unpublished landing pages, failing emails, or more. Before you launch your telesummit, be sure to check:
  • Links. Watch out for broken links, placeholders, and 404 errors.
  • Buttons. Make sure the buttons that are clickable lead to where they’re supposed to.
  • Spelling or grammar errors. Proofread absolutely everything, including the names of all of your speakers, titles, headings, etc. Typos will present you as unprofessional.
  • All videos and photos. Make sure they load and show up where they’re supposed to.
  • Guest offers. Opt-ins for any of your guests should work as expected 

Remember that a telesummit should be fun rather than stressful, irritating, or overwhelming. Enjoy the process, talk about things that are enjoyable to you, and keep your content interesting and beneficial to your audience.
While these are some of the most common mistakes made for beginner telesummit starters, there are surely more. Be sure to consider your marketing and monetizing plan for the telesummit, be sure to network with your chosen speakers and be sure to give your audience good content.

Wanting to host a telesummit but not sure where to start? Overwhelmed by all the details? I can help! I’ve been helping online business owners run successful, lucrative telesummits for years! I know all the tricks and most effective strategies for running an enjoyable, empowering summit.

>>>YES!! I would love to chat about hosting a telesummit and get support!!

I look forward to meeting you soon!

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Do you think telesummits are still popular?

Do you think telesummits are still popular?

Happy New Year! 

Are you excited about this coming year? 

I took some extra time off this past holiday season to recharge my batteries and it did me a lot of good. I had time to relax, spend quality time with family, read a good book (and binge watch When Calls the Heart on Netflix) and of course I took time to plan my business goals for 2019. 

 

One of the items on my to do list for this year is to host another telesummit. If you’ve never attended or heard of a telesummit before, then think of it like an online conference. There’s usually a theme for the entire summit, meaning that it’s abundantly clear who the conference is for and what the attendees will get from it. This not only helps your desired audience find your telesummit, but it also helps you provide excellent structure.  

For example, an online marketing agency might design a telesummit to talk about different techniques business owners can use to increase sales via strategic online marketing. The telesummit organizer will then find a number of speakers to participate in the summit, all of whom bring their own expertise and advice on the chosen topic, thereby enriching the experience for attendees and making the summit an irresistible buy.  

The organizer usually has a lot of helpful information to share, but by bringing in other experts, you not only network and collaborate, but you also offer a bigger incentive for people to attend your telesummit.  

A telesummit is often scheduled to last between 3 to 10 days with 1 to 5 speakers sharing information each day at predetermined times. All of this must be planned out, carefully organized, accurately scheduled, and properly timed before the summit can begin. 

Sound daunting? There are many details to organize, but with the right support, you can run a successful and effective telesummit to boost your online business! 

Why Host a Telesummit? 
There are a lot of good reasons for hosting a telesummit, but here are just 3 for you to keep in mind:  

Increase Reach & Visibility
This is a great way to reach a lot of people relatively inexpensively and comparatively easily. Think about it this way: there aren’t a lot of ways to reach thousands upon thousands of warm (or even hot) leads all at once, but a telesummit helps you do exactly that. Hosting a telesummit helps you grow your audience, due to the cumulative reach of all the speakers you’ll have involved. Not only that, but if you’ve focused your telesummit properly, then all the people attending your telesummit will actually be interested in the services you provide, making them warm leads looking for your help.

Give Great Value To Your Audience
Your summit will create a lot of value (and you will learn a lot!). With all of the speakers you’ll hopefully invite and all the information they’re bound to share, not only will your audience learn a boatload of golden information, but you’ll most likely learn some new things as well. By getting to know your guest speakers and listening to anything they have to share with your summit audience, you’ll likely come away with many ideas for how you can improve your own business. Not only that, but your audience will come away with such enriching information (which is the real goal here). Never underestimate the benefits of networking and collaborating with other like-minded people or sharing helpful information with a potential customer.

Become A Leader In Your Field
You’re positioning yourself as a leader in your field. By organizing an online conference like this, you’re not only putting yourself in a position where your desired customers see you as a leader, but where businesses much like yours see you as a leader as well. This opens the doors to collaboration opportunities, growing your email lists, growing your customer base, and much, much more. Who wouldn’t want that?

Organizing, scheduling, and making sure everything runs smoothly can be a lot of work, but working with an expert in telesummits can ensure you and your participants have a great experience. 

I have been helping online business owners run successful telesummits (over 200 last count) for over 5 years! If you’re ready to take the leap into this new experience, let’s talk! I’ve opened up some space on my calendar for consultations where we can create a blueprint for your telesummit and see if I’m the right fit for you. 

>>>Click here to register for a strategy call with me.

Spaces fill up quickly this time of year, so reserve your appointment now! 

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Summer Is The Perfect Time To Start Your Telesummit

Summer Is The Perfect Time To Start Your Telesummit

Have you ever thought about hosting a telesummit?

Telesummits are virtual events where experts gather together to educate attendees on specific topics.

What are the benefits of hosting a telesummit?

  • Establish yourself as an expert in your field
  • Provide your audience with valuable content
  • Connect & work with other professionals
  • Increase your email list and reach
  • Create products to sell after the summit
  • Boost your popularity
  • Increase revenue
  • Host without ever leaving your office or home

In the past, to attend an event with multiple experts speaking about their areas of expertise, people would have to travel great distances and pay a lot of money. Now, thanks to the vastness and capabilities of the internet, people can learn from top professionals from the comfort of their home. Telesummits are a tremendous opportunity for both the host and the attendees, which is why I am such a big fan!

What holds people back?

If they are such a big business booster, why don’t more people host telesummits? From what I’ve seen, business owners are often afraid of rejection; from both speakers they want to interview, and possible attendees. Luckily there are ways around these potential roadblocks!

If you’re interested in hosting a telesummit, I can help! I take care of all the tech needs of a summit as well as the launch, organization and other details! Set up a free, no obligation consult with me HERE.

Steps To Hosting A Successful, Profitable Summit

Organizing a telesummit may sound like a lot of work and as someone who just finished doing one, it is! But it is a great way to gain experience and can be a lot of fun. I’ve found the pros of hosting a summit to far outweigh the cons.

Step One: Choose A Theme.

What is your summit all about? What is the main focus? Normally the theme is centered around a pain point of your target audience.

Step Two: Choose Event Details

This entails deciding on all the details of your event. When it will be held, how many speakers you will invite, the presentation format (interview, lecture, etc.), technology, registration, if your summit will be free or paid, live or pre-recorded, etc. You want to be extremely clear on these details before moving on to step 3.

Step Three: Choose & Invite Your Speakers

Decide who you want to invite to participate in your event. Find people who align with your own beliefs and the theme of the summit. It’s likely not everyone will say yes, so you can invite more than you are planning on speaking and be flexible with the final number.

Step Four: Promote Your Event

This is probably the biggest and task-heavy part of your event! You are responsible for all promotion of the telesummit. You can provide your speakers with promotional emails and content to send to their audience to use if they want. But remember their main job is to show up and provide an interview.

Step Five: Run the event

This may involve pre-recording all content and sending it out on specific days, or it may involve live interviews. The great part is you get to make all the decisions! Do what is most enjoyable and logical for you and your situation.

Step Six: Send Thank You’s, Request Feedback & Create a Summit Package

To be a gracious host, send a personalized thank you to all the speakers, as well as a general thank you to your audience. When you send these emails, have a survey set up for feedback. Both speakers and attendees can provide valuable feedback to help you know what they loved and what they didn’t. Not only will this help you run better telesummits in the future, but it will also help you streamline your business and products/services to better meet the needs of your customers/clients .

You can also create a summit package for people to purchase who want to re-watch the summit or who missed it in the first place.

Are you ready to run your first telesummit?Book a no-obligation consultation with me where we can discuss your vision and see how I can support! Helping clients run successful, profitable telesummits is my area of expertise and I would love to work with you.

Have yourself a great week!

Robyn

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How to avoid these common telesummit mistakes

How to avoid these common telesummit mistakes

Happy Monday ,

Are you thinking of planning a telesummit or maybe you’re already in the midst of hosting one? Good for you! You’re in for an incredible experience: you’ll grow your list, make some money, show off your expertise, and make some important connections with other experts in your niche.

But you can’t do any of that if you’re making any of these mistakes.

Not planning ahead

A telesummit is a big commitment, there are all kinds of moving parts you need to coordinate, including:

  • Multiple speakers and their many scheduling conflicts
  • Email autoresponder connections
  • Upsell and downsell opportunities
  • Landings page and access page creation
  • Promotion schedules and marketing materials

Clearly, this is not something you can pull together in a few days. Take your time, and consider hiring an expert to help you keep everything moving forward, typically 3 months is a good time frame to prepare your telesummit launch.

Not getting out of your comfort zone

As the host of a telesummit, you might want to fade into the background but instead you need to make a commitment to put yourself out there, not only when it comes to promoting your event, but also when inviting your guests. Reach for the stars, and don’t be afraid to approach your “dream” guest. You never know who might just say yes.

Not testing everything

This is a big one, no single web page should be published, and no email sent without a thorough testing of everything, including:

  • Buttons—are they clickable and do they lead where you think they do?
  • Links—watch for broken links, placeholders and 404 errors.
  • Spelling and grammar—proofread everything, including the names of your presenters.
  • Upsell/downsell funnels—make sure products are buyable and easy to access.
  • Content delivery pages—do your videos and downloads work?
  • Guest offers—opt-in for all of your guests’ offers to be sure they work as expected.

Remember hosting a telesummit should be fun - not stressful or overwhelming, so enjoy the process, get organized or hire an expert, you’ll be glad you did.Have a great 24 hours,

RobynPS: If you’re looking for telesummit support look no further, click here to schedule a call with me so we can go over your telesummit needs.PPS: Click here to join my Facebook Group the Business Woman’s Guide to Success

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