Kendall is over the freaking moon excited! She’s putting on a summit about public speaking and has landed a huge name in her industry to speak at her event!
When Kendall’s affiliates sent over their promotional emails, Kendall’s landing page received over 10,000 clicks from this influencers list alone.
“I can’t believe it,” thought Kendall, “I’m well on my way to becoming a seven-figure public speaking influencer.”
Or so she thought.
When everything was said and done, out of the 10,000 clicks she had on her landing page, she had only received 200 subscribers from the influencers list.
Not exactly the results she wanted…
It’s a scenario I often see and one that I want you to understand before you begin planning your next summit.
Pro get-started tip: In order to be successful, you must understand your summit metrics.
Once promotions for the summit have ended and sales from your offer begin to roll in, look at your numbers.
That begins with looking at what affiliates performed best.
You can do this by:
Digging back through the numbers and determining who your top-selling affiliates are.
Checking who’s buying based on the affiliates’ earlier participation in the summit.
Checking the stats of your most successful affiliates’ videos.
When you add these metrics together, you’ll get a better understanding of whose audience is more engaged in your content, and — the best part — you’ll know exactly who to partner with and invite to your next event or summit.
Speaking of inviting someone to their next event…
I don’t think our friend we met at the story’s beginning, Kendall, will be inviting that influencer back to her summit.
There just isn’t a lot of conversions coming from their audience.
Chat with you soon, Robyn
P.S.: The Summit Pro Method is starting soon. Click here to get on the waitlist. You don’t want to miss this!
The illogical fear of being scared, overwhelmed, or darn near stuck so deep in the tech portion of your summit, you have no idea what to do next.
I’ve been doing summits for a long time and have seen many entrepreneurs suffer from this very thing.
They go into a summit with the best of intentions and start:
Planning the strategy
Mapping out the advertising
Drawing out timelines for the launch
Reaching out to experts
Writing the copy
Then they get to the tech portion of their pre-summit planning.They see all the systems and software involved, and suddenly their one-way ticket to a seamless summit express comes to a complete stop.Lucky for you, I’ve seen a few things in my day. One thing that I’ve come to realize is that summits are super flexible in the way you can present them and roll them out. Therefore, because there are so many variations, you can easily find a solution to whatever tech problem you find yourself in.
So today, I thought it’d be fun to dig around my digital summit pharmacy and find the perfect elixir for your tech woes…
Just call me… Dr. Robyn, The Summit Pharmacist
The Diagnosis: I’m limited on funds.
The RX –
Don’t let the dollar signs get you down!
Your first summit could be as simple as using YouTube and a free email service provider like Mailchimp.
All you’d need to do is write about the interviews in an email using your free software and then send them to a YouTube video where they can watch.
Easy Peasy.
The Diagnosis: I have a bit of a budget but have no idea what to do:
The RX –
Consider hiring a tech VA.
A qualified tech VA would know the appropriate tools and software you need to run everything smoothly (and hands-free, for you!).
*Bonus points if they specialize in summits.
The Diagnosis: I’m a total beginner
The RX –
Start with a simple WordPress page.
There’s no need to be fancy. I built my first summits on WordPress for years (and was very successful, I might add) before moving to more complex and premium solutions like Kartra and Kajabi.
Before you take your RX and go out into the world to conquer your tech woes, I want to leave you with this advice.
Keep it simple.
For instance, the complicated software. The shiny new system. You may not need that right now. Just make sure you get the names and emails of the people attending your events so you can nurture and share your knowledge with them. One last thing… Don’t be afraid to sell on your summit. It also encourages people to promote for you. And you’ll make some sweet $$$ you can reward yourself with later 😉 Talk soon, Robyn P.S.: If you want to learn more about summit strategy, click hereand get added to the waitlist for the Virtual Summit Launch Academy. A course that’ll teach you everything you need to know about pulling off a flawless summit.
Let’s continue our discussion on the importance of virtual summits.
Did you know that 45.7% of marketers say that the primary goal of virtual events is to generate a pipeline?
… You know, your list and social media following.
And
55% of summit attendees state customer relations, education, and retention are the main goals for virtual events.
People are attending your events to hear from you, they see you as the authority figure in your niche and trust you.
When you add these stats together, you can see why virtual summits are such a powerful tool for your business.
Like you, I remember thechaos of 2020and the fear many of my clients had about the state of their business.
Will all that I’ve worked towards survive this? Will my revenue decrease? How will this affect my audience and their lives?
Heck, I worried about the same thing.
But something interesting happened through all the mayhem — the need for virtual events went up.
Besides the obvious fact that people couldn’t meet in person, more business owners began to realize just how many people they could reach through virtual events.
And more importantly, many as a result began to understand that with virtual summits, they’d never build a warmer list in their lives.
Don’t believe me? Just look at the numbers…
For instance, let’s say you spend $5,000 on Facebook ads and $5,000 on your summit.
Once it’s all said and done, the audience you’ve acquired from your Facebook Ad needs to continuously be nurtured to know, like, and trust you. It takes time.
Compare that to a summit, where:
Your audience has watched and listened to you for anywhere between 2 to 20 days.
You’ve taught and educated them, so they’re familiar with your teaching style and have learned something new.
You’ve personally answered their questions and engaged virtually.
They’ve had a chance to get to know you.
They begin to feel a connection with you.
Add that to the ever-increasing cost-per-leads of Facebook ads and various algorithms and software updates.
Virtual Summits seem to be a no-brainer.
While Facebook audiences need to be nurtured more to become warm, it’s still important to nurture new leads you’ve acquired from your summit, and on my next blog post you’re going to hear a very important story about why that is …
Virtual summits have literally been the center of my world for the past 8 + years.
After organizing, coordinating and setting up over 300 virtual summits, I’ve grown to realize and appreciate how powerful they can be for growing and building your list.
If we haven’t met before, let me introduce myself…
I’m Robyn and I help business owners like you plan virtual summits that’ll make a massive impact on your brand and bottom line.
You know, I wasn’t always into summits.
I thought I wanted to be a health coach.
You see, way back in 2013, I signed up with a group coaching program and the first task that my coach had us do was host our own virtual summit.
I had so much fun working with all the systems, tech and backend setup, that I decided to pivot and become a tech VA instead of a health coach. #bestdecisionever
If you know anything about health coaching, you understand how much of a thriving niche it can be. So, you can imagine how some of my friends and family thought I was a bit crazy for changing direction in my business.
They’d say things like…
Are you crazy?
Are you sure this is the right move?
I followed my gut anyway and as a result… I now have a thriving business that only gets busier with each passing day.
Recently, the business owners I’ve been working with have asked me to teach their VA’s how to set up the tech, coordinate and manage their virtual summits.
And then my coach, Julie Stoian, confirmed to me that I need to get into teaching and share what I’ve learned over the years.
In this journey we are about to embark on together, you’re going to uncover all there is to know about hosting your own virtual summit including (and not limited to):
How to find the right speakers for your virtual events (and trust me, this is not about list size).
The priceless, intangible benefits that come from running a virtual summit for your business
Creating systems that’ll help you at each stage of your virtual summit launch.
And much more…
I’m so excited you are coming along with me towards the land of online summits — and I can’t wait to see the results it’ll bring you!
Robyn
P.S.: I’m taking all my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your summit. Click here and get on the waitlist.
When done well, telesummits are incredibly effective at growing email lists, building up brand awareness, networking and creating relationships with other experts in your field, as well as setting yourself up as an expert in your target market’s eyes. For your best chance at success, you must organize and prepare well in advance to do well, which means you must assess the challenges ahead of you and determine strategies to overcome them.
Keep in mind that every telesummit presents its own unexpected challenges, but there are many common telesummit obstacles that you can prepare for ahead of time. Awareness and strategic planning will help you overcome most telesummits challenges.
3 Telesummit Challenges and Strategies for Overcoming Them
1. Having too little time to plan, prepare, and launch. Telesummits are a lot of work. One way to make them even harder, however, is to not give yourself enough time to get them done. These virtual events, when done properly, can take three to six months to plan and properly organize, and skimping on the timeline only hurts your event in the end. If you plan far enough in advance, you’ll be able to get the speakers you want since most of them won’t be booked yet, and you’ll also have time to make changes, handle bumps in the road, and properly promote your event! Remember that having more time to plan will always be better than having less time.
2. Trying to handle all the work by yourself. Did I mention yet that telesummits are a lot of work? Just because you know how to do all the things you need to do to organize your telesummits doesn’t mean that you should, or that you’ll have the time to do them. Hiring a professional telesummit coordinator to help with organizing, planning, and actually launching your event will not only take a lot of the stress off of you, but it will help things run much smoother. Keep in mind that no matter how well you plan and how perfectly you organize, something is going to go wrong somewhere (maybe when you’re at your busiest and most stressed-out!). You will always be happy you had more help and not less.
3. Everything to do with promotions. In order for your telesummit to be successful, you have to promote it properly. One of the huge benefits of telesummit events, however, is that you have a bunch of speakers eager and willing to promote the event as well! Unless you explain how they should promote your event, however, it’s unlikely that they’ll do it well, but in order to explain the promotional guidelines to your speakers, you have to decide what they will be! You should be promoting your telesummit at least three weeks before it launches, possibly even longer, and you should clearly ask your speakers to do the same. Have your promotional material ready early and share it with your speakers so they know what they’re promoting and how to do it. Remember that more communication is always better than less!
If you need help launching your own telesummit, click here to schedule a call or hit reply. Having organized over 200 telesummits, I’m well aware of the ins-and-outs of these amazing virtual events and I can help you solve problems before they happen.
A lot of people look at telesummits as an outdated business experiment that no longer helps with marketing, networking, or increasing revenue. They couldn’t be farther from the truth! If you’re interested in growing your email list and creating conversions then you should consider hosting a telesummit. These virtual events with a list of qualified speakers, each with their own valuable information to share, could be exactly the kind of event your business needs for it to skyrocket to the next level of success.
Here are three ways telesummits can help your business increase profits!
3 Ways Telesummits Help Profits
1. Put together the right team
One of the most crucial rules to creating a profitable telesummit is organizing a team of professionals interested in the same target market. That might sound like a conflict of interest, but it will end up giving you access to more potential customers already interested in what you have to offer.
Once you clearly understand your target market, you must pick a topic or theme for your telesummit, something that your target market will already be interested in learning more about. Don’t make this theme too narrow or all of your speakers will talk about the same things; but also don’t make it too broad or it’ll be hard to bring together a cohesive team.
Once you determine your target market and a theme that market is excited about, start gathering experts who can speak on various aspects of that theme.
2. Make offers throughout the telesummit!
You absolutely do not want your telesummit to be a platform meant for selling your products and services. A telesummit should be a safe place for people to come, watch, and learn information valuable to them and their problems without being sold to every five minutes. That being said, you should tactfully introduce products or services your audience will find valuable.
Offer “learn more” opportunities, provide links where they can purchase helpful products, and offer as much assistance as you can, but don’t make the telesummit about your sales. If you’re too pushy, people won’t connect with you and certainly won’t buy from you. If you’re helpful, then they will engage and eventually buy what they need!
3. Have an email campaign ready to send to your new list of followers!
When you host a telesummit, one of the biggest benefits is the access you get to new emails. As you collect the right speakers, their own audience will opt into your telesummit, giving you access to a vast new collection of emails. These emails represent new people, new customers, and new potential sales for your business if you treat them well.
So before you launch your telesummit, have a smart, helpful email campaign ready to send to this list of telesummit participants for when the telesummit ends. You want these people to remember you, see your products and services, and learn to trust you as an expert. Keep providing valuable information and quality services. Before you know it, you’ll find some new conversions!
