When done well, telesummits are incredibly effective at growing email lists, building up brand awareness, networking and creating relationships with other experts in your field, as well as setting yourself up as an expert in your target market’s eyes. For your best chance at success, you must organize and prepare well in advance to do well, which means you must assess the challenges ahead of you and determine strategies to overcome them.
Keep in mind that every telesummit presents its own unexpected challenges, but there are many common telesummit obstacles that you can prepare for ahead of time. Awareness and strategic planning will help you overcome most telesummits challenges.
3 Telesummit Challenges and Strategies for Overcoming Them
1. Having too little time to plan, prepare, and launch. Telesummits are a lot of work. One way to make them even harder, however, is to not give yourself enough time to get them done. These virtual events, when done properly, can take three to six months to plan and properly organize, and skimping on the timeline only hurts your event in the end. If you plan far enough in advance, you’ll be able to get the speakers you want since most of them won’t be booked yet, and you’ll also have time to make changes, handle bumps in the road, and properly promote your event! Remember that having more time to plan will always be better than having less time.
2. Trying to handle all the work by yourself. Did I mention yet that telesummits are a lot of work? Just because you know how to do all the things you need to do to organize your telesummits doesn’t mean that you should, or that you’ll have the time to do them. Hiring a professional telesummit coordinator to help with organizing, planning, and actually launching your event will not only take a lot of the stress off of you, but it will help things run much smoother. Keep in mind that no matter how well you plan and how perfectly you organize, something is going to go wrong somewhere (maybe when you’re at your busiest and most stressed-out!). You will always be happy you had more help and not less.
3. Everything to do with promotions. In order for your telesummit to be successful, you have to promote it properly. One of the huge benefits of telesummit events, however, is that you have a bunch of speakers eager and willing to promote the event as well! Unless you explain how they should promote your event, however, it’s unlikely that they’ll do it well, but in order to explain the promotional guidelines to your speakers, you have to decide what they will be! You should be promoting your telesummit at least three weeks before it launches, possibly even longer, and you should clearly ask your speakers to do the same. Have your promotional material ready early and share it with your speakers so they know what they’re promoting and how to do it. Remember that more communication is always better than less!
If you need help launching your own telesummit, click here to schedule a call or hit reply. Having organized over 200 telesummits, I’m well aware of the ins-and-outs of these amazing virtual events and I can help you solve problems before they happen.
A lot of people look at telesummits as an outdated business experiment that no longer helps with marketing, networking, or increasing revenue. They couldn’t be farther from the truth! If you’re interested in growing your email list and creating conversions then you should consider hosting a telesummit. These virtual events with a list of qualified speakers, each with their own valuable information to share, could be exactly the kind of event your business needs for it to skyrocket to the next level of success.
Here are three ways telesummits can help your business increase profits!
3 Ways Telesummits Help Profits
1. Put together the right team
One of the most crucial rules to creating a profitable telesummit is organizing a team of professionals interested in the same target market. That might sound like a conflict of interest, but it will end up giving you access to more potential customers already interested in what you have to offer.
Once you clearly understand your target market, you must pick a topic or theme for your telesummit, something that your target market will already be interested in learning more about. Don’t make this theme too narrow or all of your speakers will talk about the same things; but also don’t make it too broad or it’ll be hard to bring together a cohesive team.
Once you determine your target market and a theme that market is excited about, start gathering experts who can speak on various aspects of that theme.
2. Make offers throughout the telesummit!
You absolutely do not want your telesummit to be a platform meant for selling your products and services. A telesummit should be a safe place for people to come, watch, and learn information valuable to them and their problems without being sold to every five minutes. That being said, you should tactfully introduce products or services your audience will find valuable.
Offer “learn more” opportunities, provide links where they can purchase helpful products, and offer as much assistance as you can, but don’t make the telesummit about your sales. If you’re too pushy, people won’t connect with you and certainly won’t buy from you. If you’re helpful, then they will engage and eventually buy what they need!
3. Have an email campaign ready to send to your new list of followers!
When you host a telesummit, one of the biggest benefits is the access you get to new emails. As you collect the right speakers, their own audience will opt into your telesummit, giving you access to a vast new collection of emails. These emails represent new people, new customers, and new potential sales for your business if you treat them well.
So before you launch your telesummit, have a smart, helpful email campaign ready to send to this list of telesummit participants for when the telesummit ends. You want these people to remember you, see your products and services, and learn to trust you as an expert. Keep providing valuable information and quality services. Before you know it, you’ll find some new conversions!
When properly executed, telesummits are able to quickly add value, credibility, and hopefully customers to your business. When done right, they increase your visibility, spread your brand, and build strong relationships that will greatly benefit your business in the near and far future - but what happens when they’re done poorly?
Well, nothing good, as I’m sure you can imagine.
Telesummits are online multi-speaker events, much like virtual conferences, that are meant to assemble multiple experts in order to educate a large audience on a specific subject. After selecting your topic, assembling your collection of speakers and properly interviewing them, the online event is scheduled and then launched, usually meant to last a few days for a substantial audience.
Most commonly, speakers and interviews (or classes) are recorded in advance in order to ensure a smooth summit, though occasionally a brave soul will volunteer to host one live in order to answer audience questions. Due to the speakers you’ve chosen and the topic you’ve advertised, your audience will likely be larger than you normally see on your own since it’s a compilation of all your speakers’ platforms and other “outsiders” interested in your topic.
What could go wrong with this? Rookie Summit Mistakes To Avoid Making
Not planning ahead.If you fail to plan ahead for you telesummit, then you’ll run into countless issues and miss out on multiple opportunities, including but not limited to:
Scheduling conflicts with speakers and recording interviews.
Upsell or down-sell opportunities.
Landing pages and access page creation for your telesummit.
Promotion schedules, marketing materials, marketing campaigns, etc.
Telesummits take a lot of time and organization in order to proceed smoothly, without hiccups or glitches. It’s not something you can just pull together in a few hours or days, so be sure to take your time, consider all the details, and allow at least 2 months to plan a good, beneficial telesummit.
Not asking for help.A telesummit is actually a huge investment of time and effort. They consist of a lot of details and require a great deal of organization. While you might be good at accomplishing these things, consider employing the help of:
A telesummit coordinator
A copywriter or editor
While these things might sound trivial and useless, you’d be surprised at how much it helps to have another set of eyes editing your content, scheduling your videos, and making sure all of your links work during a launch.
Not testing everything before launch.This is a huge mistake that could be detrimental to the success of your telesummit. If you miss this step, then you’ll end up with multiple typos, faulty web pages, unpublished landing pages, failing emails, or more. Before you launch your telesummit, be sure to check:
Links. Watch out for broken links, placeholders, and 404 errors.
Buttons. Make sure the buttons that are clickable lead to where they’re supposed to.
Spelling or grammar errors. Proofread absolutely everything, including the names of all of your speakers, titles, headings, etc. Typos will present you as unprofessional.
All videos and photos. Make sure they load and show up where they’re supposed to.
Guest offers. Opt-ins for any of your guests should work as expected
Remember that a telesummit should be fun rather than stressful, irritating, or overwhelming. Enjoy the process, talk about things that are enjoyable to you, and keep your content interesting and beneficial to your audience. While these are some of the most common mistakes made for beginner telesummit starters, there are surely more. Be sure to consider your marketing and monetizing plan for the telesummit, be sure to network with your chosen speakers and be sure to give your audience good content.
Wanting to host a telesummit but not sure where to start? Overwhelmed by all the details? I can help! I’ve been helping online business owners run successful, lucrative telesummits for years! I know all the tricks and most effective strategies for running an enjoyable, empowering summit.
I took some extra time off this past holiday season to recharge my batteries and it did me a lot of good. I had time to relax, spend quality time with family, read a good book (and binge watch When Calls the Heart on Netflix) and of course I took time to plan my business goals for 2019.
One of the items on my to do list for this year is to host another telesummit. If you’ve never attended or heard of a telesummit before, then think of it like an online conference. There’s usually a theme for the entire summit, meaning that it’s abundantly clear who the conference is for and what the attendees will get from it. This not only helps your desired audience find your telesummit, but it also helps you provide excellent structure.
For example, an online marketing agency might design a telesummit to talk about different techniques business owners can use to increase sales via strategic online marketing. The telesummit organizer will then find a number of speakers to participate in the summit, all of whom bring their own expertise and advice on the chosen topic, thereby enriching the experience for attendees and making the summit an irresistible buy.
The organizer usually has a lot of helpful information to share, but by bringing in other experts, you not only network and collaborate, but you also offer a bigger incentive for people to attend your telesummit.
A telesummit is often scheduled to last between 3 to 10 days with 1 to 5 speakers sharing information each day at predetermined times. All of this must be planned out, carefully organized, accurately scheduled, and properly timed before the summit can begin.
Sound daunting? There are many details to organize, but with the right support, you can run a successful and effective telesummit to boost your online business!
Why Host a Telesummit? There are a lot of good reasons for hosting a telesummit, but here are just 3 for you to keep in mind:
Increase Reach & Visibility This is a great way to reach a lot of people relatively inexpensively and comparatively easily. Think about it this way: there aren’t a lot of ways to reach thousands upon thousands of warm (or even hot) leads all at once, but a telesummit helps you do exactly that. Hosting a telesummit helps you grow your audience, due to the cumulative reach of all the speakers you’ll have involved. Not only that, but if you’ve focused your telesummit properly, then all the people attending your telesummit will actually be interested in the services you provide, making them warm leads looking for your help.
Give Great Value To Your Audience Your summit will create a lot of value (and you will learn a lot!). With all of the speakers you’ll hopefully invite and all the information they’re bound to share, not only will your audience learn a boatload of golden information, but you’ll most likely learn some new things as well. By getting to know your guest speakers and listening to anything they have to share with your summit audience, you’ll likely come away with many ideas for how you can improve your own business. Not only that, but your audience will come away with such enriching information (which is the real goal here). Never underestimate the benefits of networking and collaborating with other like-minded people or sharing helpful information with a potential customer.
Become A Leader In Your Field You’re positioning yourself as a leader in your field. By organizing an online conference like this, you’re not only putting yourself in a position where your desired customers see you as a leader, but where businesses much like yours see you as a leader as well. This opens the doors to collaboration opportunities, growing your email lists, growing your customer base, and much, much more. Who wouldn’t want that?
Organizing, scheduling, and making sure everything runs smoothly can be a lot of work, but working with an expert in telesummits can ensure you and your participants have a great experience.
I have been helping online business owners run successful telesummits (over 200 last count) for over 5 years! If you’re ready to take the leap into this new experience, let’s talk! I’ve opened up some space on my calendar for consultations where we can create a blueprint for your telesummit and see if I’m the right fit for you.
Telesummits are virtual events where experts gather together to educate attendees on specific topics.
What are the benefits of hosting a telesummit?
Establish yourself as an expert in your field
Provide your audience with valuable content
Connect & work with other professionals
Increase your email list and reach
Create products to sell after the summit
Boost your popularity
Host without ever leaving your office or home
In the past, to attend an event with multiple experts speaking about their areas of expertise, people would have to travel great distances and pay a lot of money. Now, thanks to the vastness and capabilities of the internet, people can learn from top professionals from the comfort of their home. Telesummits are a tremendous opportunity for both the host and the attendees, which is why I am such a big fan!
What holds people back?
If they are such a big business booster, why don’t more people host telesummits? From what I’ve seen, business owners are often afraid of rejection; from both speakers they want to interview, and possible attendees. Luckily there are ways around these potential roadblocks!
If you’re interested in hosting a telesummit, I can help! I take care of all the tech needs of a summit as well as the launch, organization and other details! Set up a free, no obligation consult with meHERE.
Steps To Hosting A Successful, Profitable Summit
Organizing a telesummit may sound like a lot of work and as someone who just finished doing one, it is! But it is a great way to gain experience and can be a lot of fun. I’ve found the pros of hosting a summit to far outweigh the cons.
Step One:Choose A Theme.
What is your summit all about? What is the main focus? Normally the theme is centered around a pain point of your target audience.
Step Two:Choose Event Details
This entails deciding on all the details of your event. When it will be held, how many speakers you will invite, the presentation format (interview, lecture, etc.), technology, registration, if your summit will be free or paid, live or pre-recorded, etc. You want to be extremely clear on these details before moving on to step 3.
Step Three:Choose & Invite Your Speakers
Decide who you want to invite to participate in your event. Find people who align with your own beliefs and the theme of the summit. It’s likely not everyone will say yes, so you can invite more than you are planning on speaking and be flexible with the final number.
Step Four:Promote Your Event
This is probably the biggest and task-heavy part of your event! You are responsible for all promotion of the telesummit. You can provide your speakers with promotional emails and content to send to their audience to use if they want. But remember their main job is to show up and provide an interview.
Step Five:Run the event
This may involve pre-recording all content and sending it out on specific days, or it may involve live interviews. The great part is you get to make all the decisions! Do what is most enjoyable and logical for you and your situation.
To be a gracious host, send a personalized thank you to all the speakers, as well as a general thank you to your audience. When you send these emails, have a survey set up for feedback. Both speakers and attendees can provide valuable feedback to help you know what they loved and what they didn’t. Not only will this help you run better telesummits in the future, but it will also help you streamline your business and products/services to better meet the needs of your customers/clients .
You can also create a summit package for people to purchase who want to re-watch the summit or who missed it in the first place.
Are you ready to run your first telesummit?Book a no-obligation consultation with mewhere we can discuss your vision and see how I can support! Helping clients run successful, profitable telesummits is my area of expertise and I would love to work with you.
Are you thinking of planning a telesummit or maybe you’re already in the midst of hosting one? Good for you! You’re in for an incredible experience: you’ll grow your list, make some money, show off your expertise, and make some important connections with other experts in your niche.
But you can’t do any of that if you’re making any of these mistakes.
Not planning ahead
A telesummit is a big commitment, there are all kinds of moving parts you need to coordinate, including:
Multiple speakers and their many scheduling conflicts
Email autoresponder connections
Upsell and downsell opportunities
Landings page and access page creation
Promotion schedules and marketing materials
Clearly, this is not something you can pull together in a few days. Take your time, and consider hiring an expert to help you keep everything moving forward, typically 3 months is a good time frame to prepare your telesummit launch.
Not getting out of your comfort zone
As the host of a telesummit, you might want to fade into the background but instead you need to make a commitment to put yourself out there, not only when it comes to promoting your event, but also when inviting your guests. Reach for the stars, and don’t be afraid to approach your “dream” guest. You never know who might just say yes.
Not testing everything
This is a big one, no single web page should be published, and no email sent without a thorough testing of everything, including:
Buttons—are they clickable and do they lead where you think they do?
Links—watch for broken links, placeholders and 404 errors.
Spelling and grammar—proofread everything, including the names of your presenters.
Upsell/downsell funnels—make sure products are buyable and easy to access.
Content delivery pages—do your videos and downloads work?
Guest offers—opt-in for all of your guests’ offers to be sure they work as expected.
Remember hosting a telesummit should be fun - not stressful or overwhelming, so enjoy the process, get organized or hire an expert, you’ll be glad you did.Have a great 24 hours,
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My name is Robyn and I am a Certified Content Marketing Specialist, Digital Marketer and Tech Savvy Virtual Assistant who loves to help entrepreneurs grow their online business by helping them implement the right systems and marketing strategies in their business.