Rookie mistakes not to make during a summit

Rookie mistakes not to make during a summit

When properly executed, telesummits are able to quickly add value, credibility, and hopefully customers to your business. When done right, they increase your visibility, spread your brand, and build strong relationships that will greatly benefit your business in the near and far future - but what happens when they’re done poorly?  Well, nothing good, as I’m sure you can imagine.     Telesummits are online multi-speaker events, much like virtual conferences, that are meant to assemble multiple experts in order to educate a large audience on a specific subject. After selecting your topic, assembling your collection of speakers and properly interviewing them, the online event is scheduled and then launched, usually meant to last a few days for a substantial audience. Most commonly, speakers and interviews (or classes) are recorded in advance in order to ensure a smooth summit, though occasionally a brave soul will volunteer to host one live in order to answer audience questions. Due to the speakers you’ve chosen and the topic you’ve advertised, your audience will likely be larger than you normally see on your own since it’s a compilation of all your speakers’ platforms and other “outsiders” interested in your topic. What could go wrong with this? Rookie Summit Mistakes To Avoid Making Not planning ahead.If you fail to plan ahead for you telesummit, then you’ll run into countless issues and miss out on multiple opportunities, including but not limited to: Scheduling conflicts with speakers and recording interviews. Upsell or down-sell opportunities. Networking opportunities. Landing pages and access page creation for your telesummit. Promotion schedules, marketing materials, marketing campaigns, etc. Autoresponder emails and connections. Forgotten...
Do you think telesummits are still popular?

Do you think telesummits are still popular?

Happy New Year!  Are you excited about this coming year?  I took some extra time off this past holiday season to recharge my batteries and it did me a lot of good. I had time to relax, spend quality time with family, read a good book (and binge watch When Calls the Heart on Netflix) and of course I took time to plan my business goals for 2019.    One of the items on my to do list for this year is to host another telesummit. If you’ve never attended or heard of a telesummit before, then think of it like an online conference. There’s usually a theme for the entire summit, meaning that it’s abundantly clear who the conference is for and what the attendees will get from it. This not only helps your desired audience find your telesummit, but it also helps you provide excellent structure.   For example, an online marketing agency might design a telesummit to talk about different techniques business owners can use to increase sales via strategic online marketing. The telesummit organizer will then find a number of speakers to participate in the summit, all of whom bring their own expertise and advice on the chosen topic, thereby enriching the experience for attendees and making the summit an irresistible buy.   The organizer usually has a lot of helpful information to share, but by bringing in other experts, you not only network and collaborate, but you also offer a bigger incentive for people to attend your telesummit.   A telesummit is often scheduled to last between 3 to 10 days with 1 to 5 speakers sharing information each...
Summer Is The Perfect Time To Start Your Telesummit

Summer Is The Perfect Time To Start Your Telesummit

Have you ever thought about hosting a telesummit? Telesummits are virtual events where experts gather together to educate attendees on specific topics. What are the benefits of hosting a telesummit? Establish yourself as an expert in your field Provide your audience with valuable content Connect & work with other professionals Increase your email list and reach Create products to sell after the summit Boost your popularity Increase revenue Host without ever leaving your office or home In the past, to attend an event with multiple experts speaking about their areas of expertise, people would have to travel great distances and pay a lot of money. Now, thanks to the vastness and capabilities of the internet, people can learn from top professionals from the comfort of their home. Telesummits are a tremendous opportunity for both the host and the attendees, which is why I am such a big fan! What holds people back? If they are such a big business booster, why don’t more people host telesummits? From what I’ve seen, business owners are often afraid of rejection; from both speakers they want to interview, and possible attendees. Luckily there are ways around these potential roadblocks! If you’re interested in hosting a telesummit, I can help! I take care of all the tech needs of a summit as well as the launch, organization and other details! Set up a free, no obligation consult with me HERE. Steps To Hosting A Successful, Profitable Summit Organizing a telesummit may sound like a lot of work and as someone who just finished doing one, it is! But it is a great way to gain experience...
How to avoid these common telesummit mistakes

How to avoid these common telesummit mistakes

Happy Monday , Are you thinking of planning a telesummit or maybe you’re already in the midst of hosting one? Good for you! You’re in for an incredible experience: you’ll grow your list, make some money, show off your expertise, and make some important connections with other experts in your niche. But you can’t do any of that if you’re making any of these mistakes. Not planning ahead A telesummit is a big commitment, there are all kinds of moving parts you need to coordinate, including: Multiple speakers and their many scheduling conflicts Email autoresponder connections Upsell and downsell opportunities Landings page and access page creation Promotion schedules and marketing materials Clearly, this is not something you can pull together in a few days. Take your time, and consider hiring an expert to help you keep everything moving forward, typically 3 months is a good time frame to prepare your telesummit launch. Not getting out of your comfort zone As the host of a telesummit, you might want to fade into the background but instead you need to make a commitment to put yourself out there, not only when it comes to promoting your event, but also when inviting your guests. Reach for the stars, and don’t be afraid to approach your “dream” guest. You never know who might just say yes. Not testing everything This is a big one, no single web page should be published, and no email sent without a thorough testing of everything, including: Buttons—are they clickable and do they lead where you think they do? Links—watch for broken links, placeholders and 404 errors. Spelling...