Let’s continue our discussion on the importance of virtual summits.Did you know that 45.7% of marketers say that the primary goal of virtual events is to generate a pipeline?… You know, your list and social media following.And55% of summit attendees state customer relations, education, and retention are the main goals for virtual events.

People are attending your events to hear from you, they see you as the authority figure in your niche and trust you.

why virtual summits are a no-brainer

When you add these stats together, you can see why virtual summits are such a powerful tool for your business.

Like you, I remember the chaos of 2020 and the fear many of my clients had about the state of their business.

Will all that I’ve worked towards survive this?
Will my revenue decrease?
How will this affect my audience and their lives?

Heck, I worried about the same thing.

But something interesting happened through all the mayhem — the need for virtual events went up.

Besides the obvious fact that people couldn’t meet in person, more business owners began to realize just how many people they could reach through virtual events.

And more importantly, many as a result began to understand that with virtual summits, they’d never build a warmer list in their lives.

Don’t believe me? Just look at the numbers…

For instance, let’s say you spend $5,000 on Facebook ads and $5,000 on your summit.

Once it’s all said and done, the audience you’ve acquired from your Facebook Ad needs to continuously be nurtured to know, like, and trust you. It takes time.

Compare that to a summit, where:

  • Your audience has watched and listened to you for anywhere between 2 to 20 days.
  • You’ve taught and educated them, so they’re familiar with your teaching style and have learned something new.
  • You’ve personally answered their questions and engaged virtually.
  • They’ve had a chance to get to know you.
  • They begin to feel a connection with you.

Add that to the ever-increasing cost-per-leads of Facebook ads and various algorithms and software updates.

Virtual Summits seem to be a no-brainer.

While Facebook audiences need to be nurtured more to become warm, it’s still important to nurture new leads you’ve acquired from your summit, and on my next blog post you’re going to hear a very important story about why that is …

Talk soon,
Robyn

Image credits @DimaBerlin via Twenty20

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