How to Find Your Voice (Even in a Crowded Space)

How to Find Your Voice (Even in a Crowded Space)

Your voice is important. It’s part of who you are, what you care about, and how you present yourself to the world. It separates you from others and shows why you’re unique. The words you choose and the tone you create help other people get to know you and understand who you are.

This is true for your business’s voice as well. The voice you set for your business is key to helping prospective customers find your business, get to know your business, and trust your business as the unique, consistent brand it should be.

But how do you find your voice amidst a crowded world of other voices? How do you separate your own brand from all of the others like yours? How do you determine what your voice should even be?

Here are 4 tips to finding your voice despite being crowded by millions of other voices!

4 Tips for Finding Your Business’s Voice

1. Understand the difference between branding and voice

Fleshing out your business branding is important, and it goes hand-in-hand with determining your business’s voice. However, branding and voice are not the same thing. Branding encompasses all of the characteristics of your business whereas voice only deals with one: your business’s literal words. Branding organizes the colors your business uses, the fonts, images, themes, graphics, target market, as well as the voice used to represent your business. Think of it this way: branding is the bookshelf where you keep the personality, appearance, attitude, and characteristics of your business, while voice is just one shelf on that bookcase.

2. Determine who you’re speaking to

Different voices are appropriate for different audiences. Think about it. Would you use the same voice to talk to the Queen of England as you would to chat with your best friend from high school? Chances are you wouldn’t! Determining who you’re talking to is key to fleshing out your business’s voice. Matching your voice to your audience’s needs, expectations, and interests is important to remaining consistent, reliable, and valuable. People are more likely to listen to you if you talk to them in the way they already want to be talked to, so figure out who they are and then decide how you’ll communicate with them.

3. Determine what you’re talking about

This one might sound like a no-brainer, but you’d be surprised at how easy it is to forget about your niche. You obviously want to talk about your business, what your business offers, interests similar to your business, and other valuable information your potential or current customers will appreciate. However, it’s way too easy to go off on rabbit trails, especially when you have a lot of personal interests or if your business has a wide range of possible topics. In order to determine your business’s voice, decide what you will talk about. Narrow your niche and stay focused in order to keep things interesting for your desired audience. Decide what your message is, what you’re trying to accomplish, what problems you solve, and so on. Then only talk about that!

4. Determine how you’ll say it

Will you be communicating via blog, newspaper, or email? Whatever medium you choose can help you determine your tone and your tone is key to a consistent voice. Is the tone excited and enthusiastic? Serious and informative? Sarcastic and clever? Understanding who your audience is, your conversation focus, and how it is presented will all help you decide the appropriate tone to take and make you recognizable to your audience.

Have a great week!

Robyn

P.S. Comment below and let me know what you think and what strategies you will use to find your voice.

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Here’s why you need to hire a strategist

Here’s why you need to hire a strategist

Business success sounds like it should be a much simpler thing than it is. You have great ideas, an excellent work ethic, and killer customer service skills, but even these three key things don’t guarantee results. Sometimes you might need to rebuild your foundation, streamline your processes, re-strategize your marketing, or something else you haven’t even thought of yet… but I’ll bet a strategist has.

Strategists are unbiased experts who specialize in assisting businesses discover their strengths and weaknesses.  Strategists help evaluate the business as a whole and develop specific strategies for growth. Working with a strategist can be the perfect opportunity for a small or struggling business to get out of a funk and achieve brand new goals.

If you’re not sure what the point of a strategist is, here are some specific advantages.

3 Advantages of Working with a Strategist

1. Strategists can provide new, fresh ideas and methods.

Sometimes the obstruction to business growth is simply dried up creativity. It’s easy to get drained, overwhelmed, or burned out when you’re the business owner. By contributing fresh ideas and methods of operation, a strategist can help jumpstart business growth by first jumpstarting the creative flow. An experienced strategists will be able to bring expert advice to rough draft plans you already have laid out for your business, giving you fresh inspiration for projects and goals.

Additionally, an experienced strategist will be able to explain the specific tools necessary for accomplishing those plans. Not only will they give you new ideas, but they’ll be able to help you understand how to achieve them.

2. Strategists will focus on results.

While you, the business owner, have hundreds of things on your plate at one time, a strategist has much simpler goals in mind: results. They want your business to have results and they’ll focus their planning, researching, and implementing on exactly that. The main reason for hiring a strategist is to get results you wouldn’t otherwise get, so an experienced strategist will strive for that the entire time.

3. Strategists can provide an outside perspective.

No matter how unbiased you think you are about your business, services, and products, you are biased. You believe in what you do, you care about what you do, and you probably do this type of work daily. While this passion is a necessity for keeping a business going, it comes with its disadvantages. That is, it comes with bias. It’s harder for you to see the issues in your company than for an outsider to see it. Additionally, it can be harder for you to pinpoint what goals you should set because you want them, and what goals you should set because your business needs them.

A strategist will be able to help you identify strengths and weaknesses within your company, as well as smart goals you should be striving for that are best for your business. As an unbiased third party, fewer things are clouding their judgement and it’s easier to see gaps in plans.

Conclusion

Picking the right strategist for you and your company is crucial, since not all of them are created equal. Not only can working with the right strategist pay off immensely in terms of business growth, but you might be able to achieve goals you would never have otherwise. Look for a strategist with a clear, focused, unbiased perspective and ability to learn and adjust to you, your business, and your team.

If you’re interested in working with a strategist, Click here and schedule a 60-minute strategy session with me and we’ll go over some of the strategies needed for your business!

Have a great week!

Robyn

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