Do you know how long someone takes to decide whether or not they are going to open your email?
3-4 seconds.
That’s it! That’s the total amount of time you have to capture someone’s attention as they scroll through their inbox.
If you want to give your message the best chance of being seen and read, here are a few tips you can use to give your emails a competitive edge.
#1 Send From A Person
One of the things people notice when looking through their inbox is WHO emails are sent from. They are much more likely to click on an email coming from a PERSON than a COMPANY.
#2 Stop Buying Leads
Some email marketers buy leads in order to boost their numbers of subscribers. However, these usually have extremely low open and engagement rates. Why? Because the leads you buy don’t necessarily care about your business niche. A middle aged business man isn’t going to be interested in organic cotton baby clothing, for example.
#3 Format For Mobile
66% of all emails are opened on a mobile device. Check your own emails from your phone often so you can make sure they are formatted nicely and easy to read. If sentences trail off the page, if text is too small, if paragraphs or the title are too long, you are going to lose a lot of potentially interested readers before they even read your content.
#4 Stay Out Of The Spam Folder
No one checks their spam folder and filters are getting more and more sophisticated. To avoid being dumped into spam, follow these tips:
- Don’t use words like “sale” “free” “rich” or “deal” in your headlines.
- Limit links in your email (1-2 max).
- Don’t design it like a brochure
- Format it like an email to a friend
- Encourage new subscribers to hit “reply”
#5 Invest In Quality Content
Whether you outsource your email content or do it yourself, be willing to invest time/money in content that is high quality. The better your content, the better reputation you will have and the more likely readers will be to take notice of you in the future. Add value to your emails so that your readers always feel like they leave with something.
If you are struggling with the fine details of your business, I have opened up some spots on my calendar for one-on-one consultations. Let’s connect and see what is in the gap between you and your business goals! Click here to reserve your spot.
