When it comes to modern business, it’d be fair to assume that tech knowledge or tech support is pretty essential. While a little business savvy might be enough to get you through in the past, many business-minded people can fail to find success because they don’t know enough about computers and technology.
Know-how or getting the right support is now essential for many reasons. For one, a well-designed website is a prerequisite in modern business. You’ll also need to master marketing methods such as email campaigns, and a social media presence.
If all this is making your head spin, you aren’t alone. You might have a good idea, but that doesn’t mean you’ll have the technological ability to pull it off. But, hope isn’t lost. In truth, there are a few different ways to get on top here. And, we’re going to look a little look at some of them.
Realize that you aren’t in it alone
If you can afford to get tech support, that’s great! Despite your lack of knowledge or experience, by outsourcing, you can get everything taken care of from websites to social media. There are businesses who will monitor and manage these for you over time. Keep in mind that, with minimal knowledge, you might consider working with a vCIO (virtual chief information officer) rather than say an IT management company. Through the use of vCIO software, they can help you tailor your tech needs by aligning them with your business strategy. And, that’s the a great way of getting things done right.
Work out what tech you need
We don’t always have the money for services like those mentioned above when we begin. But, taking care of your own tech issues isn’t as scary as it sounds. Bring it back to basics by considering what tech support you need to take care of.
If you have literally no knowledge, you won’t even know where to start. And, if you don’t know that, it’s hard to really get things off the ground.
The technology you need to take care of the most includes:
- An easy to use and accessible website
- An email newsletter
- Presence on various social media platforms
- A blog to accompany your website
- An ecommerce store to accompany your website
When you break things down, they don’t look half as daunting. And, keeping this list to hand ensures you can embark on each task in the most efficient way by…
Learning the basics
That’s right; it’s time to learn the basics. Don’t panic, though. The items on the list above don’t require extensive degrees to work for you. You can learn the basics online, or by using tutorials on YouTube. Once you start learning, you’ll see there are shortcuts in most cases. By setting up a website with a company like Wix for instance, you can create a fantastic website with very little HTML knowledge, there’s also SquareSpace! By using email newsletter templates, you should have no trouble here, either. And, all it takes is a little research. So, give it a try. You might learn more than you think.
*This is a contributed post