Summit-tech-phobia [noun]:

 The illogical fear of being scared, overwhelmed, or darn near stuck so deep in the tech portion of your summit, you have no idea what to do next.

I’ve been doing summits for a long time and have seen many entrepreneurs suffer from this very thing. 

They go into a summit with the best of intentions and start:

  • Planning the strategy
  • Mapping out the advertising 
  • Drawing out timelines for the launch 
  • Reaching out to experts
  • Writing the copy 

Then they get to the tech portion of their pre-summit planning.

They see all the systems and software involved, and suddenly their one-way ticket to a seamless summit express comes to a complete stop.

Lucky for you, I’ve seen a few things in my day. 

One thing that I’ve come to realize is that summits are super flexible in the way you can present them and roll them out. 

Therefore, because there are so many variations, you can easily find a solution to whatever tech problem you find yourself in. 

So today, I thought it’d be fun to dig around my digital summit pharmacy and find the perfect elixir for your tech woes…

Just call me… Dr. Robyn, The Summit Pharmacist

Dr. Robyn, The Summit Pharmacist

The Diagnosis: I’m limited on funds. 

The RX – 

Don’t let the dollar signs get you down!

Your first summit could be as simple as using YouTube and a free email service provider like Mailchimp. 

All you’d need to do is write about the interviews in an email using your free software and then send them to a YouTube video where they can watch. 

Easy Peasy. 

The Diagnosis: I have a bit of a budget but have no idea what to do:

The RX – 

Consider hiring a tech VA. 

A qualified tech VA would know the appropriate tools and software you need to run everything smoothly (and hands-free, for you!).

*Bonus points if they specialize in summits.


The Diagnosis: I’m a total beginner 

The RX – 

Start with a simple WordPress page.

There’s no need to be fancy. I built my first summits on WordPress for years (and was very successful, I might add) before moving to more complex and premium solutions like Kartra and Kajabi. 

Before you take your RX and go out into the world to conquer your tech woes, I want to leave you with this advice. 

Keep it simple. 

For instance, the complicated software. The shiny new system. 

You may not need that right now. 

Just make sure you get the names and emails of the people attending your events so you can nurture and share your knowledge with them. 

One last thing… Don’t be afraid to sell on your summit. It also encourages people to promote for you. And you’ll make some sweet $$$ you can reward yourself with later 😉  

Talk soon, 

Robyn 

 

P.S.: If you want to learn more about summit strategy, click here and get added to the waitlist for the Virtual Summit Launch Academy. A course that’ll teach you everything you need to know about pulling off a flawless summit.

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