Everyone wants their business to grow. They want to see progress in revenue, reach, impact, and more. To an extent, that’s the whole point of business! That makes it both frustrating and discouraging when—no matter the amount of hard work and effort you pour in your business refuses to scale. In the case of lackluster business growth, you might begin to doubt your product, services, or work ethic when you really might just need to tidy up your systems!
Have you ever heard the term “messy systems don’t scale”? If you find yourself and your business in a place of constant work, dedication, and planning, but no forward progress, then it could be time to look into your business’s operation for solutions. A solid foundation is critical to business growth. It’s important you check your systems to be sure things are in proper order before you, A) allow the discouragement to swallow you, or B) quit on all your hard work.
Here are 3 foundational aspects of business you should check on to be sure they’re set up well and operating properly for your business to succeed. If you find they’re not well organized or running smoothly, then you might have a messy system and that could be what’s holding you back from reaching your fullest potential.
3 Things That Could Be Keeping Your Business From Scaling
This might be one of the most complicated (and also boring) aspects of business, unless you’re an experienced accountant who enjoys paperwork and comparing numbers.That being said, making sure that all of your accounting is in order is key to a successful business. Without keeping track of the money coming in and and the money going out, you have no way to determine what’s successful, what needs tweaking, and what’s simply not working. You don’t know where to invest or where to stop investing. You don’t know what you can afford and what’s losing you money.
If you have little to no idea what’s up in the accounting department, then it’s best to get some systems in place as soon as possible. That could mean hiring an accountant or getting better at balancing your own checkbook. Be sure you know all of your expenses as well as all of your revenue!
2. Targeted Marketing
It’s important that you truly know who your business is, what your business is offering, and who your business is offering things to. Without these things, it’s harder for you to sell products and services, but it’s also harder for your desired audience to find (and therefore buy from) you! While you most likely know what you do, you might find that you don’t know what problem you solve for your customers or clients. While you most likely know some people who purchase from you, you might not know who your target market is. Take some time to truly get to know your business and your client base in order to develop a better plan for moving forward.
3. Other Systems and Procedures
Every business has its own unique way of operation. While it’s great to be able to find procedures that work for you and your business best, it’s important that these procedures actually do work for you and don’t create work for you. Look into the way your business operates as a whole and also all the nitty gritty pipelines and flows. Keep an eye out for outdated systems, procedures that take longer than necessary, or any way you can save time and money without compromising your business success or value. Do you need to hire someone to help projects not fall through the cracks? Do you need to get rid of standard steps just clogging up business flow? Do you need to update your programs or technology? Efficiency is critical.
If you need help identifying aspects of your business that are operating improperly and holding back your business growth, then schedule a call with me and get a clear perspective of your business and operations.
Have a great week!