We know that one can attain some success by using last-minute marketing campaigns, but we also know that the key to success is… planning ahead.
Look at your marketing strategy more as a marathon instead of a sprint- even in the age of instant information and social media, it takes time to build trust and get noticed by your target audience.
Here are 3 tips to help you during the planning stage of your marketing campaign:
#1 Intentional Strategizing
When you plan ahead, you have time to sit down and decide exactly what you want to achieve and how to do it. This will help you to stay focused and not get sidetracked easily by impulsive ideas. I suggest using a big calendar to put up on your wall where you see it every day, with all events and promotions marked for the coming 6-12 months. This way you can easily get started on projects before deadlines. If you aren’t a fan of wall calendars you can also use a google calendar where you can input your events and promotions and even color code them.
Remember, marketing is never a “one-and-done” proposition. It takes time to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.
#2 Stay Ahead Of The Competition
You should be looking at your marketing strategy for several months ahead. There are certain times of year that your potential customers are more likely to buy and you can use marketing data to determine these times. Then, you can map out and plan everything in advance. When you enter prepared for a summer sale, Black Friday offer or Christmas product, instead of panicking that you don’t have anything ready and throwing something together, you will cruise in like Santa on his sleigh, with all the hard work behind you. And hopefully the competition as well!
#3 Less Stress & More Success!
I know for some it can be exhilarating to fly by the seat of your pants. But if you want your company to succeed and LAST, you need to be focused on the big picture. Patience and intentional planning will pay off in the end. Dig in your heels and do what it takes to set up your company (and yourself) for long-term success. When you are planning all the projects for a marketing campaign 2-4 months before it launches, you will do it with a level head. If you wait until the week before to throw it together, you will feel stressed, and this will impact not only the quality of work but also your quality of life.
As you can see, learning to plan ahead has many benefits. Even if you are use to doing things last minute or enjoy the pressure of a fast deadline, you can learn to plan in advance and use more of your energy towards the success of the launch.
If you are feeling overwhelmed or you need support for your next big launch, book a discovery call with me. I would be happy to spend some time going over your launch idea to see how I might be able to help ease the stress and improve your success.
Have a great week!
PS: Remember that you don’t have to go it alone, you can reach out and get the support you need to reach your goals, click here and let’s chat.