***Contributed Post***
In this guide, we are going to take a look at two key elements of SEO. So, let’s get started…
Guide To Mobile SEO
With the rise of mobile usage, it is vital to make sure your website is mobile-friendly if your business is to be a success. Not only does this involve responsive web design, but also you need to adopt a strategy for mobile search engine optimization.
First and foremost, responsive website design is a necessity. This ensures viewers can use your website effectively on a smaller device. If your website has not been optimized for mobile usage, viewers will get frustrated, and they will look elsewhere, which essentially means you are gifting customers to your competition. Not only is responsive website design imperative for customer experience, but it is vital for your search engine optimization strategy as well, as Google’s algorithms will detect this set-up, and they will rank you higher.
Aside from this, you should also use separate mobile URLs, as this will mean you utilise a different website code for each device and this can improve your SEO efforts. You should also avoid using pop-ups and flash when it comes to mobile web design, and page speed is imperative too, as no one wants to wait for ages for your site to load.
You will also need to use an SEO agency to tweak your digital marketing strategy so that your mobile content is optimized for local searches, and that your titles and Meta tags are also optimized, as the perimeters are different from mobile Meta data.
Importance Of SEO Content Marketing
They say that ‘content is king’. No strategy for search engine optimization is complete without an elaborate content marketing plan. Keeping that in mind, in this section, we are going to reveal more about SEO content and why it is so important.
If you looked at search engine optimization strategies from several years ago, you would be shocked by the difference. Back then, if you wanted to move up the search engine result pages, all you did was cram your website with as many keywords as possible. Companies were posting duplicate content of an appalling quality and simply shoving keywords in at every opportunity. This may have worked for a little while, but Google soon became wise to this, and they have updated their algorithms to ensure that these sites do not rank highly.
Nowadays, your digital marketing strategy needs to consist of informative, original, engaging and interesting content for your customers to enjoy. This content needs to incorporate the subtle and natural use of keywords to help you rank better. Not only will quality content help you to move higher up on the search engine result pages, but you will also show yourself as experts in your field, and this will encourage people to trust your brand, which will, in turn, leads to greater sales and have a positive impact on your brand image.