Users on these social media networks enjoy when you ask them to take some type of action, because it makes them feel like they are part of the community.
You want to use this built-in quality of social media networks by telling your followers, and others, exactly what you want them to do. “Get your free report” and “Share this post for your free checklist” are very clear calls to action. They are not ambiguous at all. They tell people exactly what you would like them to do, and in return, they will benefit by your valuable free download.
Where should you include calls to action on social media sites? How about everywhere! Facebook, LinkedIn, Twitter, Instagram, SnapChat, Periscope and every other of the dozens of popular social media networks have multiple places where you can include a call to action. You want to link back to your landing page or content upgrade. This means that each one of your profile bio fields across all social networking platforms should include your call to action.
This creates several different opportunities to build your list, 24 hours a day, 7 days a week, 365 days a year whether you are awake, asleep, working or playing.
Calls to action in your profile work extremely well. This is because people only look at your profile if they’re interested in you. You have already developed some sense of engagement and interest. These people are looking for a way to connect with you, and when they see you are giving away a free download via a call to action in your profile, they are highly likely to take you up on your offer and join your list.
On Facebook, there’s even a call to action button that can be configured on your business page. Link this to one of your freebies to grow your list!
Do It the Right Way!
On Facebook and some other social media platforms, you are allowed to build business and personal pages. LinkedIn and other social networks allow you to create and manage groups. These are excellent places to provide calls to action…. But only in the description areas or pinned posts. You need to provide useful information the rest of the time!
Just make sure that your tweets, status upgrades, updates, posts and other social media engagements are interesting and engaging. Don’t try to sell anything, and don’t keep asking people to buy or subscribe in the updates themselves.
Just provide lots of graphics, video and other attention-getting information in your posts, and include a call to action that leads back to your landing page.