A Tale of Two Summits

A Tale of Two Summits

by | Blog

A little off topic here, but I’ve always been in awe of those people who can journey into the woods, pitch a tent, start a fire and spend a blissful night under the stars camping, conversing, and sharing stories.

I bring up the whole camping thing because it reminded me of something I wanted to chat with you about today.

In my previous post I shared my most important piece of advice with business owners looking to create a summit:

You’ll never build a warmer list in your life.

This week I want to take it a bit further and show you exactly how this plays out in real-life.

So gather around my digital campfire as I tell you the tale of two virtual summits…

Not so long ago, in the land of online business, an entrepreneur wanted to run a virtual summit as something fun and informative for their audience.

They worked hard gathering together the top leaders in their industry to interview, delegating the backend support, interviewing speakers, and promoting the event by broadcasting the details through social media and email.

When it was all said and done, this entrepreneur ended up with over 300 people on their list.

Now to you and me, that may not seem like many people. But this entrepreneur was thrilled with her results. After all, this was all for fun.

As a matter of fact, the average minimum number of subscribers my clients get on their list after a summit is typically 2,000 warm subscribers.

But after the summit, this person did something vital and super important — they kept the momentum from the summit going and continued to show up for their email list, nurtured them and eventually made over $600,000 that year (yes, that’s over half a million dollars).

Our next tale leads us to another entrepreneur. This person did the same thing as our last entrepreneur, gathered together industry leaders, promoted the event through social media, and delegated tasks to the right people.

But once the summit was over, they had a list of 3,000 new warm subscribers on their email list and when it was time to promote their program, they ghosted their list and didn’t follow up with their audience.

The result? No sales and a now cold audience.

So what was the difference?

This entrepreneur didn’t follow up with their audience after their summit — instead they were banking on their list size.

A huge no-no in my book.

You see, the result of the work you put into your summit pays dividends. Not only are thousands of new people introduced to your brand. You also end up with a piping warm list that’ll light up any campfire for days.

Speaking of campfires, I’m going to put mine out and get back to work on a few things I have coming down the pipeline for you.

Chat soon,

Robyn​

P.S.: I’m taking all of my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your own virtual summit. Click here, and I’ll add your name to the waitlist!

Virtual Summits are a no-brainer

by | Blog, Telesummits, Virtual Summits

Let’s continue our discussion on the importance of virtual summits. Did you know that 45.7% of marketers say that the primary goal of virtual events is to generate a pipeline? … You know, your list and social media following. And 55% of summit attendees state customer relations, education, and retention are the main goals for virtual events.

People are attending your events to hear from you, they see you as the authority figure in your niche and trust you.

why virtual summits are a no-brainer

When you add these stats together, you can see why virtual summits are such a powerful tool for your business.

Like you, I remember the chaos of 2020 and the fear many of my clients had about the state of their business.

Will all that I’ve worked towards survive this?
Will my revenue decrease?
How will this affect my audience and their lives?

Heck, I worried about the same thing.

But something interesting happened through all the mayhem — the need for virtual events went up.

Besides the obvious fact that people couldn’t meet in person, more business owners began to realize just how many people they could reach through virtual events.

And more importantly, many as a result began to understand that with virtual summits, they’d never build a warmer list in their lives.

Don’t believe me? Just look at the numbers…

For instance, let’s say you spend $5,000 on Facebook ads and $5,000 on your summit.

Once it’s all said and done, the audience you’ve acquired from your Facebook Ad needs to continuously be nurtured to know, like, and trust you. It takes time.

Compare that to a summit, where:

  • Your audience has watched and listened to you for anywhere between 2 to 20 days.
  • You’ve taught and educated them, so they’re familiar with your teaching style and have learned something new.
  • You’ve personally answered their questions and engaged virtually.
  • They’ve had a chance to get to know you.
  • They begin to feel a connection with you.

Add that to the ever-increasing cost-per-leads of Facebook ads and various algorithms and software updates.

Virtual Summits seem to be a no-brainer.

While Facebook audiences need to be nurtured more to become warm, it’s still important to nurture new leads you’ve acquired from your summit, and on my next blog post you’re going to hear a very important story about why that is …

Talk soon,
Robyn

Image credits @DimaBerlin via Twenty20

Robyn’s my name and summits are my game…

Robyn’s my name and summits are my game…

by | Blog, Telesummits, Virtual Summits

Summits… Summits… Summits… 

Virtual summits have literally been the center of my world for the past 8 + years.

After organizing, coordinating and setting up over 300 virtual summits, I’ve grown to realize and appreciate how powerful they can be for growing and building your list. 

If we haven’t met before, let me introduce myself…

I’m Robyn and I help business owners like you plan virtual summits that’ll make a massive impact on your brand and bottom line. 

You know, I wasn’t always into summits. 

I thought I wanted to be a health coach.

You see, way back in 2013, I signed up with a group coaching program and the first task that my coach had us do was host our own virtual summit.

I had so much fun working with all the systems, tech and backend setup, that I decided to pivot and become a tech VA instead of a health coach. #bestdecisionever

If you know anything about health coaching, you understand how much of a thriving niche it can be. So, you can imagine how some of my friends and family thought I was a bit crazy for changing direction in my business.

They’d say things like…

Are you crazy?

Are you sure this is the right move?

I followed my gut anyway and as a result… I now have a thriving business that only gets busier with each passing day.

Recently, the business owners I’ve been working with have asked me to teach their VA’s how to set up the tech, coordinate and manage their virtual summits. 

And then my coach, Julie Stoian, confirmed to me that I need to get into teaching and share what I’ve learned over the years.

So, I’m pivoting again and teaching business owners like you all about launching successful virtual summits. 

In this journey we are about to embark on together, you’re going to uncover all there is to know about hosting your own virtual summit including (and not limited to):

  • How to find the right speakers for your virtual events (and trust me, this is not about list size).
  • The priceless, intangible benefits that come from running a virtual summit for your business
  • Creating systems that’ll help you at each stage of your virtual summit launch.  

And much more…

I’m so excited you are coming along with me towards the land of online summits — and I can’t wait to see the results it’ll bring you!

Robyn

P.S.: I’m taking all my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your summit. Click here and get on the waitlist.

Looking For Ways To Boost Your Business? These Simple Tricks Will Help

by | Blog, Contributed Post

Are you looking for ways to boost your business? Often, business owners forget to go back to the basics, and take a look at the simpler things. Instead, they start trying to overcomplicate things, which can cause more harm than good. In this article, we’re going to be looking at some of the simple tricks that you can use if you want to boost your business, so keep reading down below if you would like to find out more.

Talk To Your Customers

One of the things that you are going to need to do is talk to your customers. It might seem like a super simple solution, but it is one of the most effective ones. At the end of the day, your customers are going to want good service, a high-quality product and to feel appreciated by your company. That’s it, and it’s not too much to ask. If you talk to your customers, you can make sure they know how much it means to your company that they choose you over anyone else. 

You can even send out little thank you notes or gifts just to really drive home the message. This is going to do wonders for your business because it will boost your reputation. Word of mouth is extremely important in business, and this is a fantastic way to make sure yours is nothing but positive. 

Consider SEO

Another thing that you should do is look at SEO. If you want more people to see your website or your social media pages, then you need to get them at the top of the SERPs. Now, there are a number of ways that you can do this but if you’re not careful with SEO then it can backfire and you can end up right at the bottom where nobody will ever come across you again. As such, we recommend that you hire an SEO company to take care of this side of things for you, as they are the experts and know all the little tips or tricks to make your business more visible.

Up Your Marketing Efforts

Finally, you are going to want to up your marketing efforts. Whatever you are doing now, double it, add a few new campaigns in, and consider hiring an executive who has experience with your target audience. Marketing is how people know who you are in the first place, so the more people you reach, the better your business is going to be doing. It’s for this reason that marketing is so essential to every single business and you should never pass up an opportunity to improve yours.

We hope that you have found this article helpful, and now see some of the ways that you can boost your business. None of the things on this list are particularly difficult, so you shouldn’t have a tough time implementing any of them into your business. Hopefully, these things will help you to see the results that you’re looking for! We wish you the best of luck.

This is a contributed post

Photo by Daria Shevtsova from Pexels

What Vital Elements Does Your E-Store Need?

by | Blog, Contributed Post

The ecommerce section of your website is taking on heightened importance in the modern-day. After all, the increase of people buying their products off of the internet is rising by the second. Most people love the convenience and the ease that the internet offers. 

If your ecommerce website is set up properly then you can really excel in this area and maximise your profits dramatically. This is a key step when setting up a business, and you can find out more about this at stepstostartingabusiness.com. However, having a good ecommerce offering is not as easy as you may assume. But don’t worry as this article aims to give you a helping hand by revealing the pivotal ecommerce services your website needs to implement if it wants to succeed and attract a wealth of consumers on a daily basis. 

One of the most important things you need to concern yourself with when selecting an ecommerce hosting option is the level of security. You need to offer a secure platform for customers. They need to be safe in the knowledge that every transaction they make is going to be handled with optimum safety and protection levels in place. After all, the internet is a place full of hackers and those looking to steal other’s information. If your ecommerce solution is not secure then there is no way you will ever generate a large number of customers.

In addition to this, whilst on the subject of payment, you should also consider the different payment options nowadays. There are more ways to pay for an item online than ever before. You need to bear this in mind. Not only do you need to provide customers with the option of paying for their goods with various debit and credit cards, but you also need to consider e-wallets too. This consists of sites such as PayPal whereby people enter money into their ‘e-wallet’ and use this to spend via what is deemed a more secure method. More and more websites are choosing to offer the PayPal payment option. It is important that you give your consumers choice so that you do not eliminate any of them from being able to buy.

One of the major deterrents that stand in the way when it comes to people buying from your site is when the page takes too long to load. If people have to wait around to view products then they are likely to get frustrated and go elsewhere. As mentioned in the introduction; people like internet shopping because it is quickly, easy and convenient. You need to make sure you play to these strengths because nobody wants to wait around when it comes to the World Wide Web.

You also need to make sure that your ecommerce website is easy to use and navigate. People do not want to have to go searching for products. They want everything to be easily presented and easy to use. Similarly to the previous point; if people have to go searching for a product then you can bet your bottom dollar that they will search for another website instead. You should also consider offering your online customers various viewing choices too. For example, give them the opportunity to view their products in the order of ‘price low to high’ or ‘newest arrivals’.

If you consider all of the points mentioned in this article then you should be able to find the perfect web host offering ecommerce services. Once you have done this you can sit back and watch your profits soar! 

This is a contributed post

Photo by rupixen.com on Unsplash