Reasons Your Marketing Department Needs Help

by | Blog, Contributed Post, Marketing

Your marketing department is one of the most important departments in your business. With the proper marketing, you’ll be able to target your audience precisely so that you always have the right people wanting to buy and be interested in your services and your products. The problem is that marketing changes year on year, and there are so many changes happening right now but it can be really easy to overlook what your department is doing. Are you staying ahead of the curve? Are you getting the most out of your marketing efforts? 

You can choose to use a small business marketing agency to really bump up your marketing department, but you also need to know why your marketing department needs help. If the content that has been created is struggling to appear on the first page of google then something is going wrong. So here are five signs that your marketing team is in dire need of assistance.

  • Nobody is performing any keyword research. When you are writing for your website, or your marketing team is writing your content, Need to ensure that you are actually performing keyword research. It’s this research that’s going to be able to help you to localize your content and pinpoint you on the right page on the search engine results. Keyword research is actually one of the most valuable in essential activities to perform for your marketing department, so if you’re not performing the keyword research on something is going wrong with your experts.
  • You’re not automating your content sharing. You should already have your social media pages linked to your website, but you should also be sharing your contents from one to the other. If you are using content on your website, that should be automatically shared to your social media so the conversation can be created and you can advertise more things to your customers. The easiest way to automate your social media effort is to just ensure that you have the right software and apps built-in. Automating your content sharing is actually an integral part of your social media, and there are so many tools that you can use to do this.
  • You are not abreast of your analytics. You need to be up to date with her analytics and that means sharing and discussing analytic take reports. The marketing department in your business should be analyzing all of these reports every single week, otherwise you’re never going to know where you stand. You also need to know which campaign is bringing you the best return and where you are spending money that you shouldn’t be spending it. Unless you are checking your analytics you’re not going to know which means you’re actually going to be spending more money than you make.
  • You are not optimizing your content for Google. The Google search engine results pages really do matter and if you want to appear on that first page you need to make sure that you are optimizing your site correctly.

Image Source: Pexels

Enhance Your Skill Set In 8 Easy Steps

by | Blog, Contributed Post

Are you interested in enhancing your skill set? If so, there are a few things you can do to make it happen. Here are eight easy steps you can take to start honing your skills and becoming an expert in your field.

1. Continue to learn and improve your skills.

One of the best ways to enhance your skill set is to continue learning and improving your skills. There are many ways to do this, such as taking online courses, reading books or articles on your chosen field, or attending workshops and seminars. No matter how you choose to learn, always be sure to keep your skills sharp and up-to-date.

2. Get certified in your field.

Another great way to enhance your skill set is to get certified in your field. This will show potential employers that you are knowledgeable and skilled in your chosen area and can help you stand out from the competition. There are many different types of certification programs available, so be sure to research the options like a cyber security course online, and choose one that is right for you.

3. Stay up-to-date with technology.

In today’s world, it’s important to stay up-to-date with the latest technology. This will help you be more efficient and productive in your work and will also make you more attractive to potential employers. There are many ways to stay up-to-date with technology, such as taking online courses, reading tech blogs or articles, or attending trade shows and conferences.

4. Network with others in your field.

Networking is a great way to enhance your skill set and connect with others in your field. By meeting other professionals, you can learn about new opportunities, share ideas, and develop important relationships. There are many ways to network, such as joining professional organizations, attending industry events, or connecting with people online.

5. Stay organized and efficient.

Being organized and efficient in your work can help you be more productive and will also make you more attractive to potential employers. There are many ways to stay organized and efficient, such as using productivity tools, creating a daily schedule, or setting goals.

6. Be flexible and adaptable.

In today’s ever-changing world, it’s important to be flexible and adaptable in your work. This will help you be more successful in your career and will also make you more attractive to potential employers. There are many ways to be flexible and adaptable, such as being open to change, learning new skills, or taking on new challenges.

7. Be proactive.

Being proactive in your work can help you be more successful and will also make you more attractive to potential employers. There are many ways to be proactive, such as taking the initiative, being creative, or problem-solving.

8. Be a team player.

In today’s workplace, it’s important to be a team player. This will help you be more successful in your career and will also make you more attractive to potential employers. There are many ways to be a team player, such as working well with others, being a good listener, or being supportive.

In Closing

By following these tips, you can enhance your skills and be more successful in your career. So get started today and see how easy it is to improve your skills!

Image Credit

This is a contributed post

The importance of knowing your numbers in a virtual summit

by | Blog, Telesummits, Virtual Summits

Let’s break this down a bit…

Let’s take a peek at this little scenario.

Kendall is over the freaking moon excited! She’s putting on a summit about public speaking and has landed a huge name in her industry to speak at her event!

When Kendall’s affiliates sent over their promotional emails, Kendall’s landing page received over 10,000 clicks from this influencers list alone. 

“I can’t believe it,” thought Kendall, “I’m well on my way to becoming a seven-figure public speaking influencer.”

Or so she thought. 

When everything was said and done, out of the 10,000 clicks she had on her landing page, she had only received 200 subscribers from the influencers list. 

Not exactly the results she wanted…

It’s a scenario I often see and one that I want you to understand before you begin planning your next summit. 

Pro get-started tip: In order to be successful, you must understand your summit metrics. 

Once promotions for the summit have ended and sales from your offer begin to roll in, look at your numbers.

That begins with looking at what affiliates performed best. 

You can do this by:

  • Digging back through the numbers and determining who your top-selling affiliates are. 
  • Checking who’s buying based on the affiliates’ earlier participation in the summit. 
  • Checking the stats of your most successful affiliates’ videos.

When you add these metrics together, you’ll get a better understanding of whose audience is more engaged in your content, and — the best part — you’ll know exactly who to partner with and invite to your next event or summit. 

Speaking of inviting someone to their next event…

I don’t think our friend we met at the story’s beginning, Kendall, will be inviting that influencer back to her summit. 

There just isn’t a lot of conversions coming from their audience.

Chat with you soon, Robyn 

P.S.: The Summit Pro Method is starting soon. Click here to get on the waitlist. You don’t want to miss this!

Suffering from Summit-tech-phobia?

Suffering from Summit-tech-phobia?

by | Blog, Telesummits, Virtual Summits

Summit-tech-phobia [noun]:

 The illogical fear of being scared, overwhelmed, or darn near stuck so deep in the tech portion of your summit, you have no idea what to do next.

I’ve been doing summits for a long time and have seen many entrepreneurs suffer from this very thing. 

They go into a summit with the best of intentions and start:
  • Planning the strategy
  • Mapping out the advertising 
  • Drawing out timelines for the launch 
  • Reaching out to experts
  • Writing the copy 
Then they get to the tech portion of their pre-summit planning. They see all the systems and software involved, and suddenly their one-way ticket to a seamless summit express comes to a complete stop. Lucky for you, I’ve seen a few things in my day.  One thing that I’ve come to realize is that summits are super flexible in the way you can present them and roll them out.  Therefore, because there are so many variations, you can easily find a solution to whatever tech problem you find yourself in. 

So today, I thought it’d be fun to dig around my digital summit pharmacy and find the perfect elixir for your tech woes…

Just call me… Dr. Robyn, The Summit Pharmacist

Hilary Duff dressed a a fake Pharmacist

The Diagnosis: I’m limited on funds. 

The RX – 

Don’t let the dollar signs get you down!

Your first summit could be as simple as using YouTube and a free email service provider like Mailchimp. 

All you’d need to do is write about the interviews in an email using your free software and then send them to a YouTube video where they can watch. 

Easy Peasy. 

The Diagnosis: I have a bit of a budget but have no idea what to do:

The RX – 

Consider hiring a tech VA. 

A qualified tech VA would know the appropriate tools and software you need to run everything smoothly (and hands-free, for you!).

*Bonus points if they specialize in summits.

The Diagnosis: I’m a total beginner 

The RX – 

Start with a simple WordPress page.

There’s no need to be fancy. I built my first summits on WordPress for years (and was very successful, I might add) before moving to more complex and premium solutions like Kartra and Kajabi. 

Before you take your RX and go out into the world to conquer your tech woes, I want to leave you with this advice. 

Keep it simple. 

For instance, the complicated software. The shiny new system.  You may not need that right now.  Just make sure you get the names and emails of the people attending your events so you can nurture and share your knowledge with them.  One last thing… Don’t be afraid to sell on your summit. It also encourages people to promote for you. And you’ll make some sweet $$$ you can reward yourself with later 😉   Talk soon,  Robyn    P.S.: If you want to learn more about summit strategy, click here and get added to the waitlist for the Virtual Summit Launch Academy. A course that’ll teach you everything you need to know about pulling off a flawless summit.
A Tale of Two Summits

A Tale of Two Summits

by | Blog

A little off topic here, but I’ve always been in awe of those people who can journey into the woods, pitch a tent, start a fire and spend a blissful night under the stars camping, conversing, and sharing stories.

I bring up the whole camping thing because it reminded me of something I wanted to chat with you about today.

In my previous post I shared my most important piece of advice with business owners looking to create a summit:

You’ll never build a warmer list in your life.

This week I want to take it a bit further and show you exactly how this plays out in real-life.

So gather around my digital campfire as I tell you the tale of two virtual summits…

Not so long ago, in the land of online business, an entrepreneur wanted to run a virtual summit as something fun and informative for their audience.

They worked hard gathering together the top leaders in their industry to interview, delegating the backend support, interviewing speakers, and promoting the event by broadcasting the details through social media and email.

When it was all said and done, this entrepreneur ended up with over 300 people on their list.

Now to you and me, that may not seem like many people. But this entrepreneur was thrilled with her results. After all, this was all for fun.

As a matter of fact, the average minimum number of subscribers my clients get on their list after a summit is typically 2,000 warm subscribers.

But after the summit, this person did something vital and super important — they kept the momentum from the summit going and continued to show up for their email list, nurtured them and eventually made over $600,000 that year (yes, that’s over half a million dollars).

Our next tale leads us to another entrepreneur. This person did the same thing as our last entrepreneur, gathered together industry leaders, promoted the event through social media, and delegated tasks to the right people.

But once the summit was over, they had a list of 3,000 new warm subscribers on their email list and when it was time to promote their program, they ghosted their list and didn’t follow up with their audience.

The result? No sales and a now cold audience.

So what was the difference?

This entrepreneur didn’t follow up with their audience after their summit — instead they were banking on their list size.

A huge no-no in my book.

You see, the result of the work you put into your summit pays dividends. Not only are thousands of new people introduced to your brand. You also end up with a piping warm list that’ll light up any campfire for days.

Speaking of campfires, I’m going to put mine out and get back to work on a few things I have coming down the pipeline for you.

Chat soon,

Robyn​

P.S.: I’m taking all of my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your own virtual summit. Click here, and I’ll add your name to the waitlist!