You need to be repurposing your content – here’s why and how

by | Blog, Content Marketing

We all want to get the most out of our work. Ideally, we’d like to work less and get more! Luckily for you and your business, that’s exactly what we’re talking about today: repurposing content. Recycling your existing content the right way can help you reach a whole new audience, bring back long-forgotten fans, and make the most of your time and effort.

Rather than pouring valuable time and energy into a new blog post, only to have it sit idly on your website’s back shelf, you can bring out an old classic, repurpose it, and give it a whole new life. Here’s how!

What is Content Repurposing?

Content repurposing is exactly what it sounds like: re-creating or editing old content in order to make it suitable for a new purpose. Keep in mind that this is different from content revamping. Content revamping tends to involve updating old content in order to make it more applicable, accurate, or otherwise interesting to suit today’s audience. When you repurpose content, however, you’re keeping everything that was good about the old content while giving it something fresh in order to reach brand new heights or meet a new need.

Here are 3 Tips for Repurposing Your Content the Right Way!

1. Don’t just repurpose any old content.

It might be tempting to go back and find your personal favorite blog post to repurpose, but you have to do better than that. Utilize your Google Analytics to determine what content has been the most popular and choose based on numbers, not simply which one you like best. Figure out why that content performed so well and come up with some ways to repurpose it for your current campaign or goal.

2. Only repurpose content that is still relevant.

Even information that was once incredibly useful can lose its relevance. There’s no point in repurposing outdated information. Before you begin a content repurposing project, make sure that the content is evergreen in nature, meaning that it will continue to be valuable to readers for months on end (or years, if that can be managed!).

3. Get creative!

Not all content comes in the form of blog posts. There are videos, powerpoints, social media posts, and so much more! If you’re stuck in the brainstorming stage of content repurposing, or you don’t even know where to begin, consider some of these snazzy repurpose ideas:

  • Make video tutorials out of webinar footage. If you’ve ever hosted a webinar, you know that not everyone interested in your information made it. Months after the webinar, you’ll start noticing recurring questions from site visitors who missed out on all the glorious information entirely. Rather than letting that hard work and delicious content go to waste, repurpose your webinar footage into video tutorials. This will add value to your website, encourage interaction, and help drive new visitors.
  • Turn interviews into expert advice ebooks. Interviews are very popular content for blog posts. They’re easy to create, easy to edit, and often get a lot of traction when done well. They can also be easily re-formatted to fit an ebook. Since some people even prefer ebooks to blog posts, you open the doors to a whole new audience.
  • Make infographics out of slideshows. If you’ve ever put effort into a PowerPoint presentation, then you know the graphs and charts you end up with are stunning. Rather than letting these sit on your hard drive unused, try turning them into infographics. Not only are they fun to look at, easy to read, and tempting to share, but they work as great opt-in incentives for your site.
  • Take your best blog posts and make them into podcasts. This one can be a little intimidating if you have no experience recording yourself, but with all the Bluetooth in cars and an ever-growing love for audio books these days, you should make your content easy for people to listen to. Podcasts are one of the best ways to make your content even more convenient to access.

Do you want to reach a wider audience with your content…for free? Are you not sure how to do that on your own? Join my 7-Day Content Repurposing Challenge and learn how to attract more customers in less time.

Have a great week!

Robyn

P.S. if you want to drive more traffic using content you already have and look like an authority in your niche, this challenge is for you! Sign Up Here Now!

Is it Time to Hire an Integrator?

by | Blog, Hiring, Virtual Assistant

As a busy entrepreneur, how often do you find yourself “up to your eyeballs in alligators” managing your day to day tasks? If you’re like many high achievers, the answer is probably “more than I’d like”. The reality facing entrepreneurs today is that with additional technology and skill requirements, comes additional resources, a greater investment in time, and projects that encompass much larger scopes than ever before. But did you know, that there’s a position that exists in the business world to juggle all of that? Did you know there’s an individual that you could hire, that will ensure that all the moving parts of your business operate together toward your vision? There is. And, that job title is an integrator.

What is an integrator? 
In the simplest terms, an integrator takes your vision and makes it happen. Think of an integrator as a project manager on steroids. Not only do they understand business processes, but they can effectively and efficiently orchestrate all the moving parts. They shoulder the burden so that you can focus on being the driving genius behind your business. They are not “yes men”. A true integrator will ask questions and will be quick to point out opportunities of improvement within your processes, staffing, and procedures.

​How can you spot an integrator? 
If you’re lucky, you may already have an integrator-in-waiting on staff who is currently fulfilling another roll. You’re looking for an extrovert who also happens to have a nice balance of qualitative and quantitative understanding of how your entire operation runs. You’ll want to fill this role with someone who is a visionary with the ability to execute: like an ENTJ, INTJ. It is critical that your integrator has demonstrated the ability to be an effective leader in his/her current or past role. A Renaissance man or woman? Possibly. If you already have someone on your team, ask the opinions of the people who have worked with them about their experiences. Find out if that person likes to collaborate or prefers to work alone; whether they’re open to new ideas or ready to shut ideas down before they’re fully developed; and whether they’ve established a good rapport with others.

Do they speak the lingo? 

You know your business from the ground up, but if you were to ask prospective integrators the question, “What business are we in?” would the answers you receive be unimaginative, narrow, pedantic or just plain flat? Even an employee doing an excellent job for you isn’t necessarily integrator material, so if the response you get to “What business are we in?” proves insufficient, leave them where they already do their best work and move on. 

On the other hand, if the individual you are looking at for this job thrives on building consensus, has evident empathy and can’t abide ambiguity, you’ve got yourself a viable candidate. Integrators not only speak the lingo but walk the walk. They’ve got big-picture perspectives influenced by traditional values and dutiful demeanors. Do they change their minds? They do. But only after being presented with solid evidentiary proof, at which point they graciously (and without hesitation) have no problem admitting that they were wrong. 

How to have the best working relationship with an integrator?

You won’t have a hard time working with your integrator if you pick someone who’s authentic and if you, yourself are also authentic. Integrators appreciate truth and are emotionally intelligent enough to match their relationship-building traits with yours. It’s not your job to conform to your integrator’s personality; it’s their job to conform to yours. Working with an integrator should be fun and should feel like a partnership. Whether you tend to be blunt and obsessed with winning or you don’t like being the star of the show, be your true self and allow your integrator to adjust to your style. A true integrator is genuinely interested in seeing your business thrive and be successful. Integrators find great joy and personal fulfillment in bringing order to chaos and will do so with respect for your position and authority.

Perhaps most importantly, it is incumbent upon you to be forthright—or at least as forthright as you can be without giving away business secrets—because you’ve hired someone who values that in an employer. Intuitive hires are going to take their cues from the people who have been around you the longest (if they’re as clever as you think they are). On the other hand, if your pick proves incompatible, cut short the relationship as soon as you realize it’s going nowhere. You’ll do both yourself and the integrator you hired a huge favor.

With the constant changes in technology, marketing, and skills, it’s virtually impossible to stay on-top of your game and continue to be the genius juggling all strategic aspects of your business. Now you know, you don’t have to. Hire a fantastic integrator to lead your team and processes through revolutionary change and have fun doing what YOU love, as your vision comes to fruition.

Are you looking for an integrator? Let’s chat! Schedule a consultation with me to discuss how we can help get you out of those alligators.

Have a great week!
Robyn

PS: When you’re ready here are 5 things you can do to grow as an entrepreneur:

 

  1. Sign up for my Goal Setting Bootcamp and learn how to set bigger, better and more achievable goals for your business?
  2. Download my Free Telesummit Planner and Get Ready to Host a Successful Telesummit!
  3. Join my Ecourse Creation Blueprint and turn Your Knowledge Into a Hot-Selling eCourse Even if You Have a Small List! 
  4. Sign up for my Facebook Flop to Fabulous 4 Lesson Course and Learn how to transform your Facebook presence from ignored to adored
  5. Sign up for a strategy session with me and learn how I can help support you in your business.

Failed Your Quarterly Goals? What To Do Now.

by | Blog, Goal Planning

 

The end of the first quarter is nearing and maybe you failed to meet your goals. You’re feeling disappointed, and a little overwhelmed, but it’s important to remember that just because you failed at a goal in no way means you’re a failure.

It means something went wrong.

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You might need to change your strategies.

It’s possible you need a new approach.

A failed goal doesn’t mean your business is failing or you’re incapable, but it does mean you need to change the way you do things and try again. Believe it or not, failure is often what catapults people into success!

Think about it. If Walt Disney had never been fired from his job as a newspaper editor (due to his lack of imagination), then Mickey Mouse and Disney would never have become what we know it to be today. If Steve Jobs had never been fired, he would never have purchased Pixar and revolutionized Apple after returning to the company. If Colonel Sanders’ restaurant had never failed, then there would never have been KFC. Failure opens the door to new opportunities.

Rather than fearing failure or allowing it to crush you, welcome it and then learn from it. Understand that it’s part of the journey, a necessary experience before you’ll be able to achieve your greatest success.

So here are 4 things to do now to kick the failure-blues:

1. Complete a post-mortem so you can properly learn from your experiences

A post-mortem is simply an analysis or discussion of an event soon after that event has occurred, mainly to determine why that event was a failure. If you’ve failed to achieve what you set out to do, it’s a sign that something went wrong! Similar to how a doctor will examine a patient who is seriously ill, examine your failed goal to figure out what exactly went wrong.

2. Take some time away

Failure often causes a lot of emotions, many of which make it harder to continue to do things. More importantly, they often block the ability to do things well. If you’re only able to think about your failure, then you won’t be able to make forward progress and will likely end up making the situation worse. So, take some time away! Do something different. Clear your mind. Start thinking about the big picture and don’t let yourself be stuck in the rotation of failed thoughts.

3. Pose honest questions, learn from other experts, and reignite your desire

Is what I’m doing enough to generate the results I want? How are other experts in my field doing it? Why do I want to do what I’m doing? Sometimes when we fail, we just need to take a step back, get our head out of the sand, and look around. Don’t be afraid to question your strategies, methods, or product. Learn from credible sources, peers, and experts. Remind yourself why you’re doing what you’re doing, what the real goal is, and why you love what you love. Help yourself refocus by questioning things brutally, learning abundantly, and regaining your passion.

4. Restart!

So, you’ve failed at a goal, but now it’s time to start again! Reboot and restart with a fresh goal, fresh strategies, and fresh inspiration. Remember that failure doesn’t define you. Rather, it’s a learning opportunity to improve you and your business by offering you experience and challenges. Believe in your ability to succeed, work hard, and learn from failure.

​Tired of not hitting your goals? Ready to make some real progress? Sign up for my Goal Setting Bootcamp if you’re craving a big change in your business or life, it’s time to learn how to set goals like a pro so you can get your dreams out of your head and into your daily life! 

Have a great week!

Robyn

PS: If you want to learn how to set bigger, better and more achievable goals for your business then register for the Goal Setting BOOTCAMP today and let’s do this!

How to Effectively Set Goals as an Entrepreneur

by | Blog

Today we’re going to talk about goal setting as you know in business, you can’t get anywhere without goals. Goals of where you want to go, who you want to be, what you want to change, and more. To achieve reliable progress, you must have effective goals, which also requires effective goal setting.

Effective goal setting is that secret ingredient that can put one business miles ahead of its competitors!

As an entrepreneur, it can be difficult to determine what goals are appropriate to set, what to focus on, and how to move forward since everything feels important to you and your business.

5 tips for effective goal setting as an entrepreneur!

Be sure your goals align with your values.

You’re an entrepreneur. That means you should be doing something you enjoy. If your career goals aren’t supporting any of your life goals, then you’re bound to end up sad and somewhat miserable. Don’t work hard to open doors that will only lead you down paths you don’t want to be on. For instance, if you hate paperwork and sitting at a desk, then don’t set goals that will result in you having to spend all your time glued to these things. Don’t be afraid of chasing after what you like doing and setting goals that will align with your values and interests. Then work hard to accomplish it.

Don’t be afraid of thinking big.

We’re often wary of setting big goals because we don’t want to fall short of meeting them. The cool thing is, though, the larger your goal, the harder you’ll work to accomplish it, meaning the greater your reward will likely be. So what if you fall short? You’ll likely do so much better (or at least as well) with a big goal than you would have if that goal were small to begin with. For example, instead of setting a goal to make your first million, set it to make your first $20 million. Worst case scenario, you don’t meet $20 million, but you meet or even surpass $1 million!

Set goals that you have control over.

Now, setting big goals is great, but you have to remember that the smaller pieces matter, too. It’s all fine and dandy to set monetary goals, goals about how many people you will reach, and more, but be sure you don’t stop there. Set goals you actually have control over, such as how you will accomplish that monetary growth, what you will do to reach your goal number of people, and so on. Decide on all the little goals that will bring you to your big goal. Determine goals for each quarter, each month, each week, and so on to accomplish the big, uncontrollable goal. Make them bite-sized and manageable. Make sure they’re things you, yourself, are capable of accomplishing.

Give yourself enough time to do them.

Nothing kills a goal quite like rushing it. Don’t be discouraged when things take longer than anticipated since many things take a bit of time anyway. Be sure to give yourself that time to make progress and don’t be upset if things move slower than your impatience would like. Don’t expect to be an overnight success. Be willing to put in the hard work.

Manage the risks and have a plan for your success.

With any business, there are going to be risks. With any change, there are going to be possible mistakes or fall-backs. In the same way, success–even when pursued–brings its own collection of change and adjustment. Be sure you plan for these things and make adjustments accordingly.

Have you hit a plateau in your business? Ready to make some real progress? Let’s chat. I specialize in supporting entrepreneurs in reaching their goals through professional streamlining and organization. I have a few open spots each week to talk to motivated business owners! Are you one of them?

YES sign me up for a FREE business strategy consultation!

Have a great week.
Robyn Bennett

How To Promote Your Business With Webinars

by | Blog, Webinar

If you’re seeking a way to promote your business and reach bigger and better goals, then look no further… Webinars might be exactly what you need! 

Many different companies boast of the great effects that webinars have had in helping their business grow to new heights, so what’s stopping a great webinar from doing the exact same thing for your business? With some dedication, determination, education, and a bit of effort, you can create a brilliant webinar that will work wonders for your business.

Here are 6 ways a webinar can help you build your business and reach your 2019 goals. 

Build Your Lists

If you host a free webinar, one with valuable information that is easy for your desired audience to attend, then you will easily be able to build a fresh list of warm to hot leads! Always remember that your database of emails and other contacts is perhaps your most valuable business possession (besides yourself and your team) and a great webinar can help you multiply that list. This not only helps you to network, but also remember that if you can get your product or service in front of your desired audience, then you’re that much closer to making sales!

Find A New Audience 

Your current audience is an important thing to protect and serve dutifully. However, in order to grow your business, you must also grow your audience and customer base! Webinars can help you do exactly that. Attempting to create webinars in various industries or in front of various audiences can help you tap into new opportunities for business growth, all while keeping your current audience or customers satisfied with valuable information and their desired products or services.

Spread Brand Awareness 

It’s obviously important to build your lists and find your desired audience, but there might be a time where instead of hosting the actual webinar, you’re a guest speaker invited to bring additional value. Perhaps you’re a social media guru asked to speak at a marketing company’s telesummit. In that case, you want to present a lot of valuable information while also portraying what is unique and valuable about your specific brand in order to pique interest in what makes you special. Making sure your audience understands your uniqueness is important in growing your business and spreading your brand.

Perfect Your Craft 

Something you’ll quickly learn (if you start presenting yourself and your business more) is that each time you present, you will learn how to make the next presentation even better. Hosting a great, well-thought-out webinar will not only immediately help grow your business (new lists, new audience, new brand awareness), but it will also help you in future endeavors to reach new business goals since you’ll be far more confident in what you do and know.

Network Like A Boss 

A good webinar will also help you make connections with real people looking to make real improvements or changes in their own lives or trade (depending on your business and your audience). By creating an excellent webinar with valuable information, you’ll make it easy for people who are serious to reach out to you, make a connection, and keep that connection going. Since networking is such a crucial part to business, this point shouldn’t go unnoticed!

Save Time 

As a business owner, you have to be able to make the absolute most of your time if you’re going to be able to handle substantial growth. While speaking at live events definitely has its pros, webinars save the time of booking, travel, and are easily repeatable if needed. Additionally, you can create them within the comfort of your home without the pressure of a live audience. Perfecting your speech is easily done, even for those of us who are more shy or even terrified of presenting.

Ready to host a webinar? I can help! My team and I have been running successful webinars and telesummits for years and I am passionate about helping business owners reach their goals.

I’ve opened a few spots on my calendar this week for free, no-obligation consultations. Spaces fill quickly so claim your spot now!

Have a great week.
Robyn Bennett