It can be difficult enough getting a product to market and finding the retailers willing to stock in. You might believe, at that point, that the success of the product is out of your hand. You’ve done everything you can to help it, right? Not quite. Here, we’re going to look at the major decisions that you still need to take to ensure that product flies off the shelves.
Position yourself well
First of all, consider where you’re selling your product in the first place. You might be happy to land it on the shelves of any store, in general, but the more discerning you are, the more you can have control over how the product itself is perceived. Getting your product in a store is hard enough, but you can also help it stand out by spending more time and effort trying to get it into more discerning or purpose-built stores.
You can also partner up with stores to help both you and them reach your shared goals. The want to increase foot-traffic and to welcome more interest, you want your product to stand out. Working with them to include more interactive store displays can help you do that. The product has to be appealing enough to benefit from having its own retail space, but by making a well-designed, attractive display that encourages customers to come closer and check it out, you are ticking all the retailer’s boxes, as well.
Give plenty of reasons to buy it
There are lots of ways you can support the growth of your product from outside the store, as well. Content marketing has proven an excellent method of increasing the demand and want of a product. For instance, if you’re selling a condiment, you can write lots of content about recipes that specifically use your brand’s product.
Branding is crucial
Never underestimate the importance of your product’s visual branding, either. Spend time ensuring that your design both makes sense, communicating clearly what the product is, and stands out among the competition. Invest in high-fidelity label printing to ensure that the packaging conveys and communicates quality. Practicality needs to be a concern in the packaging, too. Waterproof labels, for instance, are all but essential in bathroom and kitchen products.
Feed the demand
When the product is out there, you want to engage with the customers buying it as much as possible. Social media has become one of the single best tools for doing that. When customers love a product, they will have no problem telling you about it. Respond, engage, and share posts from those new fans. Positive social proof is more powerful than most other kinds of marketing. When people see that others are hopping onto something new, they’re more likely to join them.
Your work on your product is never done. Finding new markets, new stores, new packaging, and increasing awareness and customer satisfaction is never-ending journey. You have to commit if you want to make the product as successful as it should be.