A Tale of Two Summits

A Tale of Two Summits

by | Blog

A little off topic here, but I’ve always been in awe of those people who can journey into the woods, pitch a tent, start a fire and spend a blissful night under the stars camping, conversing, and sharing stories.

I bring up the whole camping thing because it reminded me of something I wanted to chat with you about today.

In my previous post I shared my most important piece of advice with business owners looking to create a summit:

You’ll never build a warmer list in your life.

This week I want to take it a bit further and show you exactly how this plays out in real-life.

So gather around my digital campfire as I tell you the tale of two virtual summits…

Not so long ago, in the land of online business, an entrepreneur wanted to run a virtual summit as something fun and informative for their audience.

They worked hard gathering together the top leaders in their industry to interview, delegating the backend support, interviewing speakers, and promoting the event by broadcasting the details through social media and email.

When it was all said and done, this entrepreneur ended up with over 300 people on their list.

Now to you and me, that may not seem like many people. But this entrepreneur was thrilled with her results. After all, this was all for fun.

As a matter of fact, the average minimum number of subscribers my clients get on their list after a summit is typically 2,000 warm subscribers.

But after the summit, this person did something vital and super important — they kept the momentum from the summit going and continued to show up for their email list, nurtured them and eventually made over $600,000 that year (yes, that’s over half a million dollars).

Our next tale leads us to another entrepreneur. This person did the same thing as our last entrepreneur, gathered together industry leaders, promoted the event through social media, and delegated tasks to the right people.

But once the summit was over, they had a list of 3,000 new warm subscribers on their email list and when it was time to promote their program, they ghosted their list and didn’t follow up with their audience.

The result? No sales and a now cold audience.

So what was the difference?

This entrepreneur didn’t follow up with their audience after their summit — instead they were banking on their list size.

A huge no-no in my book.

You see, the result of the work you put into your summit pays dividends. Not only are thousands of new people introduced to your brand. You also end up with a piping warm list that’ll light up any campfire for days.

Speaking of campfires, I’m going to put mine out and get back to work on a few things I have coming down the pipeline for you.

Chat soon,

Robyn​

P.S.: I’m taking all of my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your own virtual summit. Click here, and I’ll add your name to the waitlist!

Virtual Summits are a no-brainer

by | Blog, Telesummits, Virtual Summits

Let’s continue our discussion on the importance of virtual summits. Did you know that 45.7% of marketers say that the primary goal of virtual events is to generate a pipeline? … You know, your list and social media following. And 55% of summit attendees state customer relations, education, and retention are the main goals for virtual events.

People are attending your events to hear from you, they see you as the authority figure in your niche and trust you.

why virtual summits are a no-brainer

When you add these stats together, you can see why virtual summits are such a powerful tool for your business.

Like you, I remember the chaos of 2020 and the fear many of my clients had about the state of their business.

Will all that I’ve worked towards survive this?
Will my revenue decrease?
How will this affect my audience and their lives?

Heck, I worried about the same thing.

But something interesting happened through all the mayhem — the need for virtual events went up.

Besides the obvious fact that people couldn’t meet in person, more business owners began to realize just how many people they could reach through virtual events.

And more importantly, many as a result began to understand that with virtual summits, they’d never build a warmer list in their lives.

Don’t believe me? Just look at the numbers…

For instance, let’s say you spend $5,000 on Facebook ads and $5,000 on your summit.

Once it’s all said and done, the audience you’ve acquired from your Facebook Ad needs to continuously be nurtured to know, like, and trust you. It takes time.

Compare that to a summit, where:

  • Your audience has watched and listened to you for anywhere between 2 to 20 days.
  • You’ve taught and educated them, so they’re familiar with your teaching style and have learned something new.
  • You’ve personally answered their questions and engaged virtually.
  • They’ve had a chance to get to know you.
  • They begin to feel a connection with you.

Add that to the ever-increasing cost-per-leads of Facebook ads and various algorithms and software updates.

Virtual Summits seem to be a no-brainer.

While Facebook audiences need to be nurtured more to become warm, it’s still important to nurture new leads you’ve acquired from your summit, and on my next blog post you’re going to hear a very important story about why that is …

Talk soon,
Robyn

Image credits @DimaBerlin via Twenty20

Robyn’s my name and summits are my game…

Robyn’s my name and summits are my game…

by | Blog, Telesummits, Virtual Summits

Summits… Summits… Summits… 

Virtual summits have literally been the center of my world for the past 8 + years.

After organizing, coordinating and setting up over 300 virtual summits, I’ve grown to realize and appreciate how powerful they can be for growing and building your list. 

If we haven’t met before, let me introduce myself…

I’m Robyn and I help business owners like you plan virtual summits that’ll make a massive impact on your brand and bottom line. 

You know, I wasn’t always into summits. 

I thought I wanted to be a health coach.

You see, way back in 2013, I signed up with a group coaching program and the first task that my coach had us do was host our own virtual summit.

I had so much fun working with all the systems, tech and backend setup, that I decided to pivot and become a tech VA instead of a health coach. #bestdecisionever

If you know anything about health coaching, you understand how much of a thriving niche it can be. So, you can imagine how some of my friends and family thought I was a bit crazy for changing direction in my business.

They’d say things like…

Are you crazy?

Are you sure this is the right move?

I followed my gut anyway and as a result… I now have a thriving business that only gets busier with each passing day.

Recently, the business owners I’ve been working with have asked me to teach their VA’s how to set up the tech, coordinate and manage their virtual summits. 

And then my coach, Julie Stoian, confirmed to me that I need to get into teaching and share what I’ve learned over the years.

So, I’m pivoting again and teaching business owners like you all about launching successful virtual summits. 

In this journey we are about to embark on together, you’re going to uncover all there is to know about hosting your own virtual summit including (and not limited to):

  • How to find the right speakers for your virtual events (and trust me, this is not about list size).
  • The priceless, intangible benefits that come from running a virtual summit for your business
  • Creating systems that’ll help you at each stage of your virtual summit launch.  

And much more…

I’m so excited you are coming along with me towards the land of online summits — and I can’t wait to see the results it’ll bring you!

Robyn

P.S.: I’m taking all my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your summit. Click here and get on the waitlist.

Why You Should Improve Your SEO As Often As Possible

by | Blog, Contributed Post

We have all considered Website Visitor Tracking. It is important to keep track of who is visiting your sites and where they are from. It greatly assists with learning about your demographic. However, SEO is also very important and here is how you can improve it.

Off-page: Get more visibility

First of all, it is necessary to contribute this factor as part of the SEO enhancement strategy of your e-commerce or online store. And what better way at the end of the day than to get more  visibility and familiarity within our sector, no matter if it can provide more links to our structure. That means we are known and recognized on prestigious sites related to our work. This is a very effective way to try to get customers or users to learn about your brand. In any case, its implementation will require a lot of willpower in all our actions, which is ultimately a strategy that is a little more than usual. This must be done slowly to increase or achieve the visibility and familiarity of our business area in the fastest time possible. Without making mistakes and with a whole series of precautions so as not to deviate from the goals set from that moment.

On the other hand, another strategy that almost always gives very good results is the one that consists of trying to get us qualified visits. This can be achieved through external links or any other way, such as social networks or sponsored ads. So much so, that the goals can be achieved more quickly than with the rest of the direct marketing models. However, we can not forget what a trusted brand is as it can provide us with the following benefits which we reveal below:

  • Open more effective communication channels with our customers and users so that we can offer them more information about our products and services.  
  • Convey the idea that the customer is part of a very important chain in this process. And for us we must make them part of our philosophy within the digital society.  
  • Providing an idea of ​​quality and service.
  • Adapt to the new trends that digital marketing offers us and has an infinite number of applications and from all perspectives for the development of our project in the digital field.

Provide high quality content

Another aspect to consider at this point is the one related to the quality of the content we contribute to your store or online website. In this sense, we can not forget this part of the process because this is what helps people keep coming back for more. If they like what they see, they are likely to read more and more and therefore learn more about your brand. You must consider hiring assistance. 

On the other hand, it should be taken into account that poor SEO optimization when identifying keywords or analyzing how the competition positions itself, may cause us to lose opportunities to attract links or visits. So, learn as much as you can to create future success! 

Photo by Brooke Cagle on Unsplash

Getting Ready To Open Your Hotel Business After The COVID-19 Pandemic

by | Blog, Contributed Post

Hotels have been hit harder than most other industries during the COVID-19 pandemic and many businesses haven’t survived. But those that have are getting ready to open their doors and start operating as normal again as the vaccination program makes things safer for everybody. 

When you do start welcoming customers back, you will have a lot of competition to contend with, so you need to do something special to attract people. You also have to make sure that your business is safe or people will not want to visit you. If your hotel is getting ready to open after COVID-19, here are a few important things you need to do. 

Maintain Good Contact With Customers

The pandemic and the resulting lockdowns have caused a lot of unpredictability and confusion for everybody, especially when traveling. The situation is always evolving and many people have had their travel plans canceled multiple times. Even though things are looking better right now, there is always the chance that they could change, which is why constant communication with customers is vital right now. Make sure that you are easily reachable if anybody has questions about their stay, and keep people updated to reassure them that their stay can go ahead as planned. 

Make Your Hotel Presentable

It’s always important to make your hotel look great, but it’s particularly important right now because if it looks run down and dirty, people will be concerned for their safety. Good hygiene is vital to stopping the spread of COVID, so make sure that you put effort into making your hotel presentable. If you haven’t been open for a while, you might need to get a commercial floor scrubber to make the floors sparkling and get your team to give the whole hotel a deep clean. Not only does this make the business safe for your team and your customers, but it also creates a brilliant first impression when people step through those doors again for the first time in a long while. 

Create An Updated Cancellation Policy

People are naturally cautious about making any travel plans because they risk losing out if the trip is canceled. That’s why it’s important to update your cancellation policy if you are going to get any bookings. Make things flexible and let people know that they are entitled to a refund or they can reschedule their trip if the situation changes and they are unable to stay. People need this guarantee if they are going to book a stay at your hotel right now, so unless you update your policy you will struggle to get bookings.   

Go Above And Beyond With Customer Service

The stakes are high right now and your business has just been through an incredibly tough period, so you need to pull out all the stops when your customers return if you want to get things off the ground again. So, make sure that you go above and beyond with customer service and provide a personal touch to your customers. 

It’s likely to be a rocky few months for your hotel business but as long as you follow these steps, you should be able to get back to normal soon. 

Image by Rodrigo Salomón Cañas from Pixabay

Tips When Starting A Small Business

by | Blog, Contributed Post

If you have thought about starting a small business of your own, then you are probably seeking out advice. There are many tips and it can easily get confusing. Although it’s definitely something you need to prepare for, a lot of it is also learn-as-you-go. That been said, it important to start well.

 Let’s have a look at some of the tips you should be following below: 

What’s Stopping You?

There are many people who dream of starting their own business, but they never do. They tend to have excuse after excuse, usually because they are worried about failing. Ok, it can be scary thinking about being your own boss, but fears are normal. Look closely at what is stopping you, and try to find a solution to the issues. 

Take Everything In

Listen to everything that others have to say including experts, family, friends, and yourself. This applies to your goals, your needs, and any information that could aid you with reaching your goals. You need to be a sponge. Write things down, and never miss an opportunity to learn.

When you tell people about your startup, read their body language. Do they like the idea? Collect a resource. From looking at the advice about business accountants at http://xperion.com.au/ to choosing a business name that stands out, if yout think it’s important, write it down. 

Be The Solution

Rather than starting out by thinking about what you are going to sell, you need to think of problems and solutions. It’s much easier to gain loyal customers if you are fixing an issue. Therefore try to create a business that fills a hole in a certain niche or market. Think about why you are opening your business, if you know your motives you will be more likely to be successful. 

Count The Costs 

Once you start to have a plan in place, you can add up how much it is going to cost you. You need to think about things such as rent, supplies, location, and marketing. This figure needs to be as educated as possible, you should then think about at least quadrupling it. It can be extremely difficult to determine your exact costs in the set-up stages, so overestimating is far better than underestimating. 

Earn While You Build 

When you are starting a small business, one of the best things you can do is to earn while you are building. This way you are able to get somewhere while also giving yourself a good stable ground for your business to start growing. You should think of it as an opportunity to dip your toes in the water and get used to earning money from your business. Some people like to reduce their working hours from an employed position to start earning from their business on a part-time basis. 

As you start to see your business form, you need to take it at a slow and steady pace. Don’t go too quickly, and make sure you are always in control. Do you have any other tips that could help? Please share them in the comments below.

This is a contributed post

Image by StartupStockPhotos from Pixabay