This Is How I Make My Goals Come True!

by | Blog, Goal Planning

Is it just me? I’m seriously looking forward to the holidays. This has not been my favorite year for different reasons, but I don’t want to wallow in that feeling, I rather concentrate on what’s ahead for me and my business in 2020.

I’ve been working on a few things to get ready for the coming year and I’m excited. 2020 promises to be a great year! I’ll be launching a new course in January that will help you make a huge impact in your business, but I’ll share more about that in a future email.

Keeping with the New Year’s theme, it dawned on me recently that we’re not only starting a new year but… a new decade!

Today’s post is about goal planning for the new year and what I do to make my goals happen. 

I have a method when it comes to goal planning… I start writing them down in broad terms.

For example, in 2020 I want to buy a house. Then, I start breaking the goal into chunks…

How much do we want to spend on the house?

What neighborhood do we want to live in?

How many floors do we want?

We need a backyard for the dogs.

The list goes on…

I try to get as clear as possible because when I’m clear things happen…
When I’m not clear things don’t happen, they just stay in my head…

For instance, maybe I like the idea of owning a house BUT… I rather rent because…

Less responsibility.

More money to travel.

I can leave when the lease is up and change neighborhoods.

You get my point.

As long as I’m clear in what I want and break it down, I can work towards making that goal happen.

I can go on and on with examples about goal clarity and its importance. If I’m not clear stuff doesn’t happen, plain and simple.

Naturally getting clear on your goals is not going to automatically make them happen, once you get clarity, you have to work towards them and that’s when I do my second set of chunking, I look at what are the things we need to do to make this goal happen.

Making sure we have a deposit to put down towards the house.

Get pre-approved for a mortgage.

Start visiting houses in different neighborhoods.

and the list goes on…

There’s one more thing I do… I imagine myself living the goal… I’ll use my new house as an example.

I close my eyes and imagine how it will feel when I’m there in my new house sitting on the patio outside on a sunny summer morning, the birds chirping and my husband and I are eating breakfast laughing while the dogs play outside and the cats are sleeping in the sunroom. 

or…  I imagine what it’s like to sit on the porch at night with my husband talking about the day’s events and hearing the crickets sing.

I could go on… but I think you get my point…

Get clear on your goals, make sure you really want them, break it down and take action… and envision what it would feel like if you had attained that goal…

That is how I make my goals come true…

Have a great week!

​Robyn

What to Do When You’ve Lost Sight of Your Passion

by | Blog

​Remember when you first ignited your passion? You were excited about it! You probably talked about it all day and thought about it all night. You were bursting with ideas for how to work through things, setting goals and aspirations for the future!

Passion is inspiring. It drives you. It gives you endless energy. However, sometimes in life we end up losing interest in that thing we used to love more than any other thing. That might happen because we’ve outgrown our passion and found a new one to fill its place, but more often than not, there are other reasons for our deflation in motivation.

We might have had a busy season at work. We may have been slammed with discouragement or bad reviews. Perhaps things aren’t working out as we expected. We might struggle with anxiety, worry, depression, doubts. Soon we might realize that we’ve lost sight of our passion completely and are overwhelmed with many different emotions.

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Before you give up on what you’re building and the business you’ve put so much effort into, realize that everyone has these moments. Everyone has times where they question themselves, doubt their vision, and wonder if they’re doing it all wrong.  Everyone loses sight of their passion.

Here are four things to do if that happened to you.

4 Things to Do When You’ve Lost Sight of Your Passion

1. Examine What Made You Lose Your Passion

Are you not passionate anymore because things are harder than you expected them to be? Have you encountered a lot of negativity about your goals? Do you need more rest, more help, or more learning? Are you disorganized or overwhelmed? Have you found something else to be passionate about?

Don’t just give up on what’s been driving you. Try to pinpoint exactly why you don’t feel passionate about it anymore and consider ways to overcome these things and find your momentum again. 

2. Allow Yourself Time to Do Other Things

It’s hard to be passionate about the same thing 24/7, and sometimes you’re so busy with sidelining things that you lose track of your actual passion; so be intentional about it. Allow yourself time to do things you enjoy. Your schedule might be busy, there might be too many tasks on your plate, and you might be overwhelmed, but still: make room for what you love in your life. Make it a priority. Even if you don’t “feel” like doing anything, do what you know you love and let it ignite your joy. 

3. Talk to Your Peers!

There’s nothing quite like talking about your passions to get the flame of inspiration going again! Find someone who knows and supports what you do and talk to them about what you’re going through. Let them know how you’ve lost track of your passion. Get talking about it. Listen to what advice they have and start bouncing ideas off of each other for how you can do better in the future!

4. Don’t Give Up

Everyone has seasons of doubts. As with anything in life, there are highs and lows. Neither are permanent stages. Learn from the season you’re in and just try to do the best you can! If you keep chasing after your passion, putting in the work, and being willing to ride through the ups and downs, you won’t likely regret it.

Leave a comment and share with me what your passion is! I would love to learn more about you and what drives you!

Have a great week!
​Robyn

PS: Are you looking for support in your business? Click here and schedule a call with me where we can discuss how I can help you take your business to the next level.

How to Balance Your Business and the Holidays

by | Blog

The holidays are upon us, and while this is generally an exciting, loving, family-filled time for people working a traditional 9 to 5, the holiday season can mean something entirely different for an entrepreneur. For business owners, you have to figure out a way to balance your family and your business without letting either go underwater.

This can easily cause utter exhaustion. 

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Answering emails while cooking green beans. Keeping up with business projects while wrapping presents and decorating the Christmas tree. It’s altogether too easy to become overwhelmed, cranky, and ultimately exhausted by all the family and business tasks at hand.

So how do you balance your business and the holidays without dropping the ball for either?

Check out these 4 Tips for Balancing Business and the Holidays

1. Make Your Business as Lifestyle-Friendly as Possible

Balancing your business and the holidays well depends on your willingness to balance your business and your life well. The secret here is making sure your business is compatible with the lifestyle you want to live.

This might mean something different for different people, different preferences, and different businesses, but for many situations it means making sure you can bring your business wherever you go. Configuring your business so you can work from the comfort of your own home or from Wi-Fi signals so you don’t have to be at the office in order to complete it will save you a great deal of stress and headache.

Achieving a work/life balance might also mean having boundaries set in stone, such as no work after 5pm, on weekends, or on holidays. Set the expectations clear for yourself, your family, and your clients and then stick to them, even if you’re losing a couple of days per week during the holiday season. 

2. Make Sure You Are Generating a Passive Income

If you can’t figure out a way to make money while you sleep, then you will always need to work. This is an exhausting, never-ending uphill climb that could easily be remedied with a few smart fixes. Find ways to automate aspects of your business so you can generate an income without having to physically be working 100% of the time.

In most cases, this means selling classes or products on your website, orders that are automatically fulfilled and don’t require action on your part to earn money. Be it an E-book, deep-dive course, or physical product, finding a means of generating a passive income will give you so much more freedom and peace of mind during the holiday season.

3. Plan Ahead and Prioritize

You know the holidays are coming well before they get here. While you can’t predict everything, you can plan ahead for most things. Identify what needs to be done before the holidays and prioritize these tasks, then act on them accordingly.

Get everything taken care of that can be taken care of ahead of time. Do as much as you can to set yourself up for success on the other side of the holidays. Set your plan so well so that, once it’s complete, you can allow yourself a peaceful, restful holiday. 

4. Avoid Stressing Needlessly

Things aren’t going to go as flawlessly as you may want them to. You obviously want a perfect balance between your life and your business, to thoroughly enjoy your family and the holidays but also to keep your business working optimally. Unfortunately, that’s probably not going to happen… but it’s okay. Enjoy the season anyway.

Your business will survive a couple of days without you working 100%, just like your family might need to survive you answering a couple of late emails here and there. Spend some time with your family and friends anyway. Enjoy the fruits of your labor. You might come to realize that a small bit of time away from your business allows you to recharge, restore, and  come back to work better than ever!

If you need extra help setting up systems for your business click here and schedule a call with me and let’s see how I can best support you!

Have a great week!

​Robyn

How to Get Your Webinar Funnel Topic in 3 Easy Ways

How to Get Your Webinar Funnel Topic in 3 Easy Ways

by | Blog, Webinar

So, you’ve realized you need to implement a funnel and you’ve decided you want to host a webinar funnel. You’re excited. You’re eager to get working. You have programs in place and an idea of what you’ll use as an incentive. When it comes to narrowing down what you want to talk about however… you are stuck.

You’re definitely not alone, this is pretty common.

Maybe there’s so much you could talk about. There are so many helpful things you could cover to provide valuable content for your list. Narrowing down your options into a coherent, cohesive presentation sounds impossible, even intimidating.

Or maybe you have the opposite problem. You can’t come up with anything to share about for a whole webinar.

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Without a clear topic and goal in mind for your webinar funnel, you’ll be unable to get the conversions you want. You won’t see the audience you’re hoping for since your message won’t be clearly translatable and people’s curiosity won’t be piqued.

If your message is unclear, then your audience won’t understand what you’re offering. Identifying a clear topic for your webinar funnel is crucial to the success of your campaign. If you need help identifying your topic or getting your creative juices flowing, consider these 3 tips for determining your webinar funnel topic.

3 Tips For Determining Your Webinar Funnel Topic

1. Look Over Your Frequently Asked Questions

If you’ve hosted a webinar in the past, then look over some of the questions that were asked there and consider developing a webinar funnel answering the top question or series of questions. If you’ve never hosted a webinar previously, then no worries! Collect common questions you get from your website, Facebook, and in other avenues of life relating to your business and structure it into a valuable course. Make a webinar out of answering your top frequently asked question.

The helpful thing about this approach is that you’re taking a real-life question from someone who has expressed interest in you and your brand previously. That means that this type of question will resonate with other warm leads.

2. Read up on Some Old Content

Another excellent way to get your topic generation flowing is to go back and look at old blog posts you’ve published in the past. Find the ones that got the most attention from your audience and sparked the most conversation, then consider how you can repurpose this content into a valuable, digestible webinar funnel.

If you don’t have a huge personal database of blog posts to work with, do some research and find other blogs, videos, and valuable content from other experts in your field. Use their expertise to inspire you. While you should never take someone else’s content and use it as your own, you can learn from others and gain inspiration from them and what they’re teaching.

Constantly be learning and looking for opportunities to grow and share value. Get a fresh perspective on your niche, look into what your target market is finding the most interesting, and create a webinar on a topic in this area that you know about.

3. Make Sure Your Topic Converts

Keep in mind that just because a topic is interesting to you doesn’t mean it will make for a good webinar topic. If you want to get solid conversions out of your webinar, then you want to make sure your topic fits a few parameters, namely,

  • It offers value to your audience and sustainable takeaways.
  • It’s digestible and understandable enough that your audience will remember, but also complex enough to warrant a webinar-length explanation and leave them wanting more from you.
  • It relates to you, your brand, and your products or services, all while prompting action.
     

Conclusion

The best way to land on a valuable webinar funnel topic is to keep yourself informed in your area of expertise. Stay on top of the questions your target market is asking so you can be the one providing them their answers. Focus on providing valuable information that your clients and prospects can relate to in order to build trust and conversions.

If you’re looking for support for your next webinar or sales funnel click here and schedule a call with me, I have 3 spots left for December and January!

Have an easy week,

Robyn

3 Reasons You Need to Create a Sales Funnel for Your Business

by | Blog, Sales Funnel

So you have all your snazzy products and services prepared. You’ve been working on a new launch or marketing campaign and it comes time to see how it works. You hope it’ll generate a huge impact and you begin optimistically… but when it comes time to track your progress and view your results, they disappoint.

You find that your website isn’t getting the attention you hoped for. People might be viewing, but despite the traffic, you’re not making the conversions you want. Despite the number of people that view your content and read about your offers, they’re not buying. But why?

In order to clarify this dilemma, you have to determine what your sales funnel looks like, if you have a sales funnel at all, and where it’s going wrong.

What Is a Sales Funnel?

When people purchase a product or service, whether online or in person, there’s a process they go through before they make the final purchase. This process looks slightly different depending on the brand, but all of them carry a customer from the initial introduction to the product or service, all the way through to the final purchase. This process helps a customer get to know the product or service, as well as the company, until they are prepared and informed enough to purchase.

Having a website with impressive products or services isn’t enough to make a sale. People need to be aware of what you’re offering, understand the purchasing process, and trust you and your brand before you can generate revenue. This is what a marketing funnel works to accomplish. A marketing funnel is the few steps your audience must follow before they finally click your call-to-action and make a purchase on your site.

 When you talk about your business and share what you do, a lot of people show up to look. This massive amount of people represents the top of the funnel. Gradually, however, as they work through the process you’ve set up (viewing your website, reading about your products or services, learning about what problems they’ll solve, etc.) some of them drop out as they lose interest.

 This marketing funnel is the journey that all of your prospects go through before they convert into a customer. Making sure you have a well working sales funnel that carries prospects as fluidly as possible through will help you get the most conversions.

What Are the Specific Advantages of a Sales Funnel?

If you don’t think your business can be compatible with a sales funnel, then you might want to rethink your marketing strategies. Using a sales funnel has a lot of advantages, regardless of what kind of business you run. Their primary benefits of sales funnel are as follows:

  • Increase sales by organizing and nurturing leads in a personalized and understanding manner
  • Provide detailed insights of the behavior of these leads in order to make closing sales an easier ordeal
  • Save time and effort by making the nurturing of these leads an automated process
  • Create trust amongst your leads by creating brand value and helping them understand what they’re investing in and why
  • Streamline your sales process in order to make it easier for prospects to follow and so you encounter fewer errors

Conclusion

Understanding the fundamentals of a marketing funnel is not difficult. Putting an effective sales funnel into action for your own business can be more difficult. Pinpointing sections of your sales funnel that are poorly planned or clogging up prospects can be challenging if you don’t understand funnels well. If you need help setting up a sales funnel that will help you get conversions, click here to schedule a call with me and let’s discuss how I can help you set up a sales funnel designed uniquely for you and your business!

Have an easy week!

Robyn