So, you’ve realized you need to implement a funnel and you’ve decided you want to host a webinar funnel. You’re excited. You’re eager to get working. You have programs in place and an idea of what you’ll use as an incentive. When it comes to narrowing down what you want to talk about however… you are stuck.
You’re definitely not alone, this is pretty common.
Maybe there’s so much you could talk about. There are so many helpful things you could cover to provide valuable content for your list. Narrowing down your options into a coherent, cohesive presentation sounds impossible, even intimidating.
Or maybe you have the opposite problem. You can’t come up with anything to share about for a whole webinar.
Without a clear topic and goal in mind for your webinar funnel, you’ll be unable to get the conversions you want. You won’t see the audience you’re hoping for since your message won’t be clearly translatable and people’s curiosity won’t be piqued.
If your message is unclear, then your audience won’t understand what you’re offering. Identifying a clear topic for your webinar funnel is crucial to the success of your campaign. If you need help identifying your topic or getting your creative juices flowing, consider these 3 tips for determining your webinar funnel topic.
3 Tips For Determining Your Webinar Funnel Topic
1. Look Over Your Frequently Asked Questions
If you’ve hosted a webinar in the past, then look over some of the questions that were asked there and consider developing a webinar funnel answering the top question or series of questions. If you’ve never hosted a webinar previously, then no worries! Collect common questions you get from your website, Facebook, and in other avenues of life relating to your business and structure it into a valuable course. Make a webinar out of answering your top frequently asked question.
The helpful thing about this approach is that you’re taking a real-life question from someone who has expressed interest in you and your brand previously. That means that this type of question will resonate with other warm leads.
2. Read up on Some Old Content
Another excellent way to get your topic generation flowing is to go back and look at old blog posts you’ve published in the past. Find the ones that got the most attention from your audience and sparked the most conversation, then consider how you can repurpose this content into a valuable, digestible webinar funnel.
If you don’t have a huge personal database of blog posts to work with, do some research and find other blogs, videos, and valuable content from other experts in your field. Use their expertise to inspire you. While you should never take someone else’s content and use it as your own, you can learn from others and gain inspiration from them and what they’re teaching.
Constantly be learning and looking for opportunities to grow and share value. Get a fresh perspective on your niche, look into what your target market is finding the most interesting, and create a webinar on a topic in this area that you know about.
3. Make Sure Your Topic Converts
Keep in mind that just because a topic is interesting to you doesn’t mean it will make for a good webinar topic. If you want to get solid conversions out of your webinar, then you want to make sure your topic fits a few parameters, namely,
- It offers value to your audience and sustainable takeaways.
- It’s digestible and understandable enough that your audience will remember, but also complex enough to warrant a webinar-length explanation and leave them wanting more from you.
- It relates to you, your brand, and your products or services, all while prompting action.
The best way to land on a valuable webinar funnel topic is to keep yourself informed in your area of expertise. Stay on top of the questions your target market is asking so you can be the one providing them their answers. Focus on providing valuable information that your clients and prospects can relate to in order to build trust and conversions.
If you’re looking for support for your next webinar or sales funnel click here and schedule a call with me, I have 3 spots left for December and January!
Have an easy week,