***Contributed Post***

 As a business, you will have a tendency to focus on the product you are selling as a of priority. However, at times it can be hard to see the woods for the trees and you need to take a step back from the task at hand. With that in mind, we are going to take a look at two types of product that you might offer and how to get the most out of them.  

Physical Product  

If your business produces a physical product there are a few things that you should ensure that you are doing to get the most out of it. The first is to be confident that the packaging is not only noticeable but also right for the product. For example, if you are selling a drink then you will need to ensure that you are meeting the grades required by law for your drink pouches while still maintaining a product that is eye-catching for the consumer.  

In addition to ensuring your product meets the above requirements, you are going to need to identify where it is best to sell it. It is an art to balance the issue of making sure your product is placed in the best shop while avoiding being another version of your item in an oversaturated market. To get your product into the store you are aiming for, you should pitch in person and negotiate your terms so that you can be confident in how your product will be featured. 

 Digital Product  

If you’re looking to sell a digital product rather than a physical one, then your business should focus on digital exposure. One way to do this is by developing a thorough digital marketing plan that incorporates social media and preparing your website for search engine optimisation (SEO).  

SEO is the practice of making your website visible on the internet, in particular, to feature high in the organic search engine results. To do this, you should at least follow some of the basics for SEO such as keywords, high-quality content and loading times. The latter of these is important because a slow website is less likely to garner a positive reaction from a search engine’s crawlers. Keywords are the most important to get right out of those three because these are the words and phrases that are recognised in connection with searches for your product. Use a free keyword planner tool to assist you in getting this right.  

Social media is pretty self-explanatory, though it has taken a lot of companies a long time to catch on to how valuable it is to them. Over a billion people use social media sites like Facebook and Twitter, so you should find a way to engage with the audience within that figure that you have identified as your target market. Make sure you use social media networks that are applicable to you, for example, a photogenic product should be regularly featured on your Instagram page to entice potential customers.

 

digital products, digital strategy, keyword planning, physical products, planning tools

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