Did you know that money is the number one cause of stress, both in personal life and in business life? That fear of not having enough income to pay monthly expenses is real, especially when you add in the responsibility of supporting a family and the families of those who are working on your team.
One way to alleviate your money woes is to pay attention to your pricing, both for coaching programs and for products. Instead of just randomly picking prices out of thin air, think strategically and figure out your financial sweet spot.
Never heard of this term before? Your financial sweet spot is that monetary figure where you can live comfortably, pay your bills, and still invest back into your company. This figure will depend on many factors, including the cost of living where you’re located, but will serve as your overall income goal.
Now examine each of your coaching programs and products and research how much your market is willing to pay for these products. Is there a way to bundle multiple products together for an even higher price? Ask your audience directly what they want and can afford or make a beta offer on a new product or bundle with a higher price and see if it’s well-received.
Another way to bring in more income as well as new prospects is with group coaching. This option is ideal for those who want your expertise but who can’t afford private one-on-one sessions. Even though each individual would pay less than a client in private coaching, you’ll still make more per hour because you’ll have more than a single person in your group.
Do you have upsells for those clients who purchase coaching packages or other products? An upsell is simply another product offered exclusively to those who make another purchase. While this can be a free bonus product, it’s perfectly acceptable to charge for your upsell product. Upsells work best when the price is considered a bargain and when the offer is relevant to the customer.
Another way to achieve your financial sweet spot is to create a membership or a mastermind group that clients can graduate to when they are done with their sessions. Membership groups are generally billed on a monthly basis and members have access to your original content and you. Masterminds are generally more high-end than membership and cost more per month. The big difference, however, is the mastermind members are all experts in their own right and you all gain knowledge from each other. Membership members simply want to learn from you and may not feel they have enough success to help others yet.
I’m holding a webinar titled, “5 Steps to a Stress-Free Business” and we’ll talk more about this financial sweet spot. Implement that financial thinking with the other four steps and you’ll be on a path to a more relaxed way of doing business. I want you to find the joy in your business again so follow the link to reserve your seat.
Do you know how long someone takes to decide whether or not they are going to open your email?
3-4 seconds.
That’s it! That’s the total amount of time you have to capture someone’s attention as they scroll through their inbox.
If you want to give your message the best chance of being seen and read, here are a few tips you can use to give your emails a competitive edge.
#1 Send From A Person
One of the things people notice when looking through their inbox is WHO emails are sent from. They are much more likely to click on an email coming from a PERSON than a COMPANY.
#2 Stop Buying Leads
Some email marketers buy leads in order to boost their numbers of subscribers. However, these usually have extremely low open and engagement rates. Why? Because the leads you buy don’t necessarily care about your business niche. A middle aged business man isn’t going to be interested in organic cotton baby clothing, for example.
#3 Format For Mobile
66% of all emails are opened on a mobile device. Check your own emails from your phone often so you can make sure they are formatted nicely and easy to read. If sentences trail off the page, if text is too small, if paragraphs or the title are too long, you are going to lose a lot of potentially interested readers before they even read your content.
#4 Stay Out Of The Spam Folder
No one checks their spam folder and filters are getting more and more sophisticated. To avoid being dumped into spam, follow these tips:
Don’t use words like “sale” “free” “rich” or “deal” in your headlines.
Limit links in your email (1-2 max).
Don’t design it like a brochure
Format it like an email to a friend
Encourage new subscribers to hit “reply”
#5 Invest In Quality Content
Whether you outsource your email content or do it yourself, be willing to invest time/money in content that is high quality. The better your content, the better reputation you will have and the more likely readers will be to take notice of you in the future. Add value to your emails so that your readers always feel like they leave with something.
If you are struggling with the fine details of your business, I have opened up some spots on my calendar for one-on-one consultations. Let’s connect and see what is in the gap between you and your business goals! Click here to reserve your spot.
Let me ask you, are you struggling to improve your email open rates?
Or are you spending hours writing content that only a small part of your audience is reading?
Do you feel like your audience is silent and unengaged?
Your problem might be your SUBJECT HEADLINES.
In a recent survey, researchers discovered that:
47% of email recipients click on an email because of the subject headline
68% of email recipients decide something is spam based on the subject headline
Pretty interesting right?!
Even if you have incredible content and value in your emails, nobody is going to see it if they don’t notice your subject headlines (or if they move it to the trash)!
Your open rate percentage is a huge indicator of how well you are capturing attention with your lead-in phrase.
I want to give you a few tips today on how to create quality headlines that will improve your open rates.
Because the more people who notice your content, open it up, become familiar with your voice and your product, the more people will end up investing in you and your product.
The following are tried and tested headlines that people click on over, and over, and over again.
Don’t believe me? You’re here, aren’t you? 🙂
If you want to see increased open rates, here are 13 headlines that will help you get them.
Fear of missing out:
Urgent…
50% Off Today Only!
You Have One Day Left
Personal subject headline:
(Recipient name), It’s Time To Say “YES” To Your Life
I’m Going To Buy You Lunch
Congratulations, You’ve Earned An (Insert Valuable Free Gift)
Curiosity:
Don’t Open This Email!
Last Chance To See This Mystery Content
Making their life easier:
7 Blog Post Ideas
10X Your Email List With This Tactic
Pain Points
Master Email Marketing In 5 Easy Steps
9 Tips To Eat Healthy On A Tight Budget
This Is What’s Making You (Insert pain point here)
Test some of these headlines on your email list this week and see what they click on. Modify them to fit your audience. Let me know how they respond!
If you’re struggling to run your business, feeling overwhelmed, or are spending hours learning new skills that aren’t your passion zone, let’s talk. I help people just like you thrive in business. You don’t have to do it all! Schedule a one-on-one with me here
Have an awesome 24 hours and a wonderful week!
Robyn
P.S. Running a telesummit soon? I help with those too. Book a strategy call with me here.
Getting traffic and subscribers don’t have to cost you anything. You can get plenty of free traffic by following the tips below…
Create Your Funnel
Make an opt-in gift. This doesn’t have to be fancy or complicated. Your freebie could be a short PDF guide, a workbook, or a printable.
Publish a landing page for your opt-in. Your copy doesn’t have to be lengthy. You can go with a paragraph or two and a few bullet points. Then paste in the code for your mailing list sign up form.
Schedule a few autoresponders. Write a short series of emails (three to five is good) and set them up in your mailing list service to go out to new subscribers.
Launch a low-cost product. Use done-for-you content to create a low-cost product so your subscribers have a product they can buy from you.
Guest Post on Other Blogs
Find popular blogs in your niche. You can start your search by going to a search engine and typing in “Top 100 Blogs on [Niche]” without quotation marks.
Research the guidelines. Most popular blogs have publishing guidelines on their website and will tell you about their submission process.
Engage with the blogger. Before you submit a guest post, take some time to interact with the blogger behind the scenes. Comment on an Instagram post or two. Respond to a topic in their Facebook group.
Publish a relevant opt-in gift. When you do a guest post, come up with another opt-in gift that you can offer readers of the post.
Design a landing page. Make sure to put your opt-in gift on a landing page so there’s nothing to distract your viewers.
Promote your landing page. Use the author bio section of your guest post to link to the landing page. This lets you capture the traffic and add it to your sales funnel.
Boost Your Brand’s Visibility with Facebook Live
Respond to comments. When you’re on Facebook Live, connect with your viewers by answering their questions and replying to their comments.
Brainstorm content. Ask your viewers what type of content they’d like to see more of on your blog or website. Take notes and use them when you’re creating more content later.
Make a content upgrade. If you know what topic your Facebook livestream will be about, go ahead and create a content upgrade. Make it something valuable your viewers will appreciate.
Promote your upgrade. Use the comments section of your stream to post a link to your latest opt-in.
Tell viewers to share. During your livestream, ask viewers to share your video with a friend or colleague.
Make a list. Begin listening to podcasts regularly and write down the ones that you enjoy listening to the most.
Interact with the podcaster. Take a few minutes to get to know the podcaster by following them on social media. Comment on their posts so they’ll recognize you later.
Ask about guests. Once you’ve gotten to know the host, ask them if they’re looking for guests. If they are, get contact information right away.
Send a pitch. Use your email to share why you would be a great guest. Tell the podcaster about your own journey and why his or her audience would be able to relate to you.
Follow up. Sometimes, emails get lost on their way to the recipient. If you haven’t heard back in a few days, reach out to the host and see if they received your message.
Use Pinterest to Get Traffic
Describe your pin in detail. Pins with longer descriptions (think 2-3 sentences) get more interaction that pins with shorter descriptions.
Get a business account. Pinterest’s business account comes with free analytics that can help you learn when the best time to post is. Convert a personal account to a business one here.
Join group boards. When you contribute to group boards, more users can discover your pins and your website.
Leverage Instagram
Add your link. Put a link to your most recent blog post in your bio area. This makes it easy for followers to find your blog.
Use hashtags for your niche. A website like TagBlender can help you find popular hashtags so you don’t have to brainstorm them on your own.
Make a call-to-action. When you post on Instagram, include a CTA with your caption. Ask viewers to like your post, comment on it, or tag a friend.
Create a branded hashtag. Branding your own hashtags lets even more people discover your brand on social media.
Email Your Subscribers
Write a great subject line. It should make them curious but also be short (40-60 characters) so it’s easily viewed on a mobile device.
Personalize the email. Subscribers are more likely to open a message if you include their name in the subject line.
Make a link. You should link to your blog post in the body of your email. Do this in the text, because subscribers trust contextual links.
Include a button or image. Subscribers like clicking on buttons and pictures. Pick one or the other and add it to your email. Be sure it links to your blog post.
Create a signature. You can use a free signature tool like the one from HubSpot or WiseStamp. Add a link back to your website in your signature.
Study Your Results
Consider your most popular content. If a page is getting a lot of views, think about how you could create more content like it.
Look at the stats for your traffic sources. Try to track your traffic sources each month so you can see what marketing activities give you the biggest return on investment.
Make sure your site is optimized for different devices. Your stats program should show you what tech like smartphones and tablets your visitors are using.
Glance at search terms. The keywords that people use to find your site can give you ideas and insights on how to serve your community.
Imagine you’re driving down the freeway and see you a sign that Del Taco is just off the next exit. You remember how hungry you are and decide to pull off to quickly grab a bite.
To your dismay, when you pull off the freeway searching for Del Taco you realize it is inside of a massive mall and to get tacos you would have to park, walk in and search for it… probably taking you a good 15-20 minutes before you get back to your car.
You were hoping for a drive-thru. Do you go in, or turn around and hop back on the freeway? Or zip over to the nearby Taco Bell drive thru that has no wait and is on your way home…
Some people might be loyal enough and hungry enough to go searching for Del Taco. But most people probably would take the easier option and go somewhere with a drive thru.
If the mall could magically take customers to exactly where they wanted to go, they probably would. Unfortunately for them, teleportation hasn’t been invented yet!
Every day, online marketer pay for clicks that send leads into generic website pages, where potential customers are left to figure out how to get where they want to go.
You can bet that a huge percentage of those potential customers click right back out of that website and move on with their lives. Or worse, go straight to competitors who have better landing pages.
When you pay for clicks from specific keywords, it may seem like an easy way to get people onto your website. But when people type something into a search engine they are often asking a specific question and looking for a specific answer.
Which is why they don’t give your website a second glance when they realize you’re not giving them exactly what they want right away.
The Solution? A Dedicated Landing Page.
Here are the most important things to remember when creating a landing page:
It should be crafted as an answer to an inquirers question. Provide them with exactly what your ad promised.
You should seek traffic from those searching with very specific keywords. For example, if you make artisanal bread for a living, you want to target people who are looking for “where to buy artisanal bread”. This will bring you more targeted leads than keywords like “bread”, “artisan bread”, “cheap artisan bread”, etc.
It should be a SINGLE page with only ONE possible action for the reader to take. Don’t let your reader get distracted with other places to click, too much to read, or multiple pages to choose from. Keep it simple and with one goal in mind. This might be purchasing a product, giving them your email, signing up for a webinar, etc. Whatever it is, it should be the only option.
All of these strategies are for conversion rate optimization (CRO) or turning more of your visitors into leads and customers.
Want professional help in creating killer landing pages that convert? Let’s talk. I’ve generously open up a few spots in my calendar this week for complimentary strategy sessions. They always fill up fast- click here to claim your slot!
Have a great week. Robyn
P.S. If you’ve already got great landing pages but are struggling with another area of your business, we can talk about that too. Grab a 30 minute spot on my calendar here.
