When done well, telesummits are incredibly effective at growing email lists, building up brand awareness, networking and creating relationships with other experts in your field, as well as setting yourself up as an expert in your target market’s eyes. For your best chance at success, you must organize and prepare well in advance to do well, which means you must assess the challenges ahead of you and determine strategies to overcome them.
Keep in mind that every telesummit presents its own unexpected challenges, but there are many common telesummit obstacles that you can prepare for ahead of time. Awareness and strategic planning will help you overcome most telesummits challenges.
3 Telesummit Challenges and Strategies for Overcoming Them
1. Having too little time to plan, prepare, and launch. Telesummits are a lot of work. One way to make them even harder, however, is to not give yourself enough time to get them done. These virtual events, when done properly, can take three to six months to plan and properly organize, and skimping on the timeline only hurts your event in the end. If you plan far enough in advance, you’ll be able to get the speakers you want since most of them won’t be booked yet, and you’ll also have time to make changes, handle bumps in the road, and properly promote your event! Remember that having more time to plan will always be better than having less time.
2. Trying to handle all the work by yourself. Did I mention yet that telesummits are a lot of work? Just because you know how to do all the things you need to do to organize your telesummits doesn’t mean that you should, or that you’ll have the time to do them. Hiring a professional telesummit coordinator to help with organizing, planning, and actually launching your event will not only take a lot of the stress off of you, but it will help things run much smoother. Keep in mind that no matter how well you plan and how perfectly you organize, something is going to go wrong somewhere (maybe when you’re at your busiest and most stressed-out!). You will always be happy you had more help and not less.
3. Everything to do with promotions. In order for your telesummit to be successful, you have to promote it properly. One of the huge benefits of telesummit events, however, is that you have a bunch of speakers eager and willing to promote the event as well! Unless you explain how they should promote your event, however, it’s unlikely that they’ll do it well, but in order to explain the promotional guidelines to your speakers, you have to decide what they will be! You should be promoting your telesummit at least three weeks before it launches, possibly even longer, and you should clearly ask your speakers to do the same. Have your promotional material ready early and share it with your speakers so they know what they’re promoting and how to do it. Remember that more communication is always better than less!
If you need help launching your own telesummit, click here to schedule a call or hit reply. Having organized over 200 telesummits, I’m well aware of the ins-and-outs of these amazing virtual events and I can help you solve problems before they happen.
A lot of people look at telesummits as an outdated business experiment that no longer helps with marketing, networking, or increasing revenue. They couldn’t be farther from the truth! If you’re interested in growing your email list and creating conversions then you should consider hosting a telesummit. These virtual events with a list of qualified speakers, each with their own valuable information to share, could be exactly the kind of event your business needs for it to skyrocket to the next level of success.
Here are three ways telesummits can help your business increase profits!
3 Ways Telesummits Help Profits
1. Put together the right team
One of the most crucial rules to creating a profitable telesummit is organizing a team of professionals interested in the same target market. That might sound like a conflict of interest, but it will end up giving you access to more potential customers already interested in what you have to offer.
Once you clearly understand your target market, you must pick a topic or theme for your telesummit, something that your target market will already be interested in learning more about. Don’t make this theme too narrow or all of your speakers will talk about the same things; but also don’t make it too broad or it’ll be hard to bring together a cohesive team.
Once you determine your target market and a theme that market is excited about, start gathering experts who can speak on various aspects of that theme.
2. Make offers throughout the telesummit!
You absolutely do not want your telesummit to be a platform meant for selling your products and services. A telesummit should be a safe place for people to come, watch, and learn information valuable to them and their problems without being sold to every five minutes. That being said, you should tactfully introduce products or services your audience will find valuable.
Offer “learn more” opportunities, provide links where they can purchase helpful products, and offer as much assistance as you can, but don’t make the telesummit about your sales. If you’re too pushy, people won’t connect with you and certainly won’t buy from you. If you’re helpful, then they will engage and eventually buy what they need!
3. Have an email campaign ready to send to your new list of followers!
When you host a telesummit, one of the biggest benefits is the access you get to new emails. As you collect the right speakers, their own audience will opt into your telesummit, giving you access to a vast new collection of emails. These emails represent new people, new customers, and new potential sales for your business if you treat them well.
So before you launch your telesummit, have a smart, helpful email campaign ready to send to this list of telesummit participants for when the telesummit ends. You want these people to remember you, see your products and services, and learn to trust you as an expert. Keep providing valuable information and quality services. Before you know it, you’ll find some new conversions!
We’ve all heard about how important our email list is. It’s a collection of personal emails representing people already showing interest in your products or services. Therefore, your email list is a way to make direct contact with prospect customers, giving you, the business owner, a unique ability to communicate clearly and effectively without social media algorithms or google analytics getting in your way.
But what happens if your email list is too small to be effective?
How do you grow your email list without expending a lot of extra money, time, or effort?
Is there a way to grow your email list for Fr*ee
If you’re asking yourself any of these questions, then you’ve come to the right place!
Here Are 4 Ways to Organically Build Your Email List
1. Create killer content
This one goes without saying, but it might need some explanation still. In order to keep people’s attention and prompt them to purchase from you, your content has to be great. It needs to provide value, be relevant to your audience’s needs, and prove that you’re an expert in your field capable of solving the problem that got your audience’s attention in the first place. It needs to be visually impressive and verbally captivating. If it fails to do these things, then your audience will lost interest, stop opening your emails, and even unsubscribe from your list altogether. So focus on quality over quantity and really commit to providing your current audience valuable, helpful, problem-solving content.
2. Ask for subscribers and shares, have plenty of places for people to opt in, and make it worth their while to support you
You might be surprised at what kind of difference it makes when you ask for what you want. While people know they are capable of following you on social media, reading your blogs, or signing up for your newsletter, they might not feel at all pressed to do so without a reminder. It’s your job to remind them! If you really believe in yourself, your business, and your content, then let people know about it. Ask for shares and subscribers, offer plenty of places on your website for people to opt into your list, and then don’t let people down! Offer them quality content, tips and tricks, coupons or discounts, and anything else that will keep them a happy subscriber.
3. Settle the fact that not everyone wants to be on your list
Not everyone is going to be interested in the content you have to offer, no matter how flawlessly you present it. If you fully understand that your product or service isn’t for everyone, then you free yourself to work with the targeted audience you have. Focus your time and energy speaking to the people who do want to hear from you and are already interested in the content you have to offer. Cater to their specific needs and interest, build relationships and trust, and don’t worry about the people who aren’t interested.
4. Keep learning!
There are a lot of strategies out there for building email lists, and while a lot of these are dependent on your ability to provide quality content, there are some other techniques you can easily learn to skyrocket your email list size. Click here to sign up for my webinar, How to Get Your First 1000 Email Subscribers on Wednesday June 5, at 11am Pacific / 2pm Eastern and I’ll teach you more ways you can build your email list!
Everyone wants their business to grow. They want to see progress in revenue, reach, impact, and more. To an extent, that’s the whole point of business! That makes it both frustrating and discouraging when—no matter the amount of hard work and effort you pour in your business refuses to scale. In the case of lackluster business growth, you might begin to doubt your product, services, or work ethic when you really might just need to tidy up your systems!
Have you ever heard the term “messy systems don’t scale”? If you find yourself and your business in a place of constant work, dedication, and planning, but no forward progress, then it could be time to look into your business’s operation for solutions. A solid foundation is critical to business growth. It’s important you check your systems to be sure things are in proper order before you, A) allow the discouragement to swallow you, or B) quit on all your hard work.
Here are 3 foundational aspects of business you should check on to be sure they’re set up well and operating properly for your business to succeed. If you find they’re not well organized or running smoothly, then you might have a messy system and that could be what’s holding you back from reaching your fullest potential.
3 Things That Could Be Keeping Your Business From Scaling
1. Accounting
This might be one of the most complicated (and also boring) aspects of business, unless you’re an experienced accountant who enjoys paperwork and comparing numbers.That being said, making sure that all of your accounting is in order is key to a successful business. Without keeping track of the money coming in and and the money going out, you have no way to determine what’s successful, what needs tweaking, and what’s simply not working. You don’t know where to invest or where to stop investing. You don’t know what you can afford and what’s losing you money.
If you have little to no idea what’s up in the accounting department, then it’s best to get some systems in place as soon as possible. That could mean hiring an accountant or getting better at balancing your own checkbook. Be sure you know all of your expenses as well as all of your revenue!
2. Targeted Marketing
It’s important that you truly know who your business is, what your business is offering, and who your business is offering things to. Without these things, it’s harder for you to sell products and services, but it’s also harder for your desired audience to find (and therefore buy from) you! While you most likely know what you do, you might find that you don’t know what problem you solve for your customers or clients. While you most likely know some people who purchase from you, you might not know who your target market is. Take some time to truly get to know your business and your client base in order to develop a better plan for moving forward.
3. Other Systems and Procedures
Every business has its own unique way of operation. While it’s great to be able to find procedures that work for you and your business best, it’s important that these procedures actually do work for you and don’t create work for you. Look into the way your business operates as a whole and also all the nitty gritty pipelines and flows. Keep an eye out for outdated systems, procedures that take longer than necessary, or any way you can save time and money without compromising your business success or value. Do you need to hire someone to help projects not fall through the cracks? Do you need to get rid of standard steps just clogging up business flow? Do you need to update your programs or technology? Efficiency is critical.
If you need help identifying aspects of your business that are operating improperly and holding back your business growth, then schedule a call with me and get a clear perspective of your business and operations.
Your voice is important. It’s part of who you are, what you care about, and how you present yourself to the world. It separates you from others and shows why you’re unique. The words you choose and the tone you create help other people get to know you and understand who you are.
This is true for your business’s voice as well. The voice you set for your business is key to helping prospective customers find your business, get to know your business, and trust your business as the unique, consistent brand it should be.
But how do you find your voice amidst a crowded world of other voices? How do you separate your own brand from all of the others like yours? How do you determine what your voice should even be?
Here are 4 tips to finding your voice despite being crowded by millions of other voices!
4 Tips for Finding Your Business’s Voice
1. Understand the difference between branding and voice
Fleshing out your business branding is important, and it goes hand-in-hand with determining your business’s voice. However, branding and voice are not the same thing. Branding encompasses all of the characteristics of your business whereas voice only deals with one: your business’s literal words. Branding organizes the colors your business uses, the fonts, images, themes, graphics, target market, as well as the voice used to represent your business. Think of it this way: branding is the bookshelf where you keep the personality, appearance, attitude, and characteristics of your business, while voice is just one shelf on that bookcase.
2. Determine who you’re speaking to
Different voices are appropriate for different audiences. Think about it. Would you use the same voice to talk to the Queen of England as you would to chat with your best friend from high school? Chances are you wouldn’t! Determining who you’re talking to is key to fleshing out your business’s voice. Matching your voice to your audience’s needs, expectations, and interests is important to remaining consistent, reliable, and valuable. People are more likely to listen to you if you talk to them in the way they already want to be talked to, so figure out who they are and then decide how you’ll communicate with them.
3. Determine what you’re talking about
This one might sound like a no-brainer, but you’d be surprised at how easy it is to forget about your niche. You obviously want to talk about your business, what your business offers, interests similar to your business, and other valuable information your potential or current customers will appreciate. However, it’s way too easy to go off on rabbit trails, especially when you have a lot of personal interests or if your business has a wide range of possible topics. In order to determine your business’s voice, decide what you will talk about. Narrow your niche and stay focused in order to keep things interesting for your desired audience. Decide what your message is, what you’re trying to accomplish, what problems you solve, and so on. Then only talk about that!
4. Determine how you’ll say it
Will you be communicating via blog, newspaper, or email? Whatever medium you choose can help you determine your tone and your tone is key to a consistent voice. Is the tone excited and enthusiastic? Serious and informative? Sarcastic and clever? Understanding who your audience is, your conversation focus, and how it is presented will all help you decide the appropriate tone to take and make you recognizable to your audience.
Have a great week!
Robyn
P.S. Comment below and let me know what you think and what strategies you will use to find your voice.
