If you own a business and aren’t using the tech that’s available to you, you’re basically leaving a ton of money on the table, and wasting a lot of time on activities that can be automated. 

The great thing about using the right technology in your business is that it makes running your business much easier. If you’d like some ideas on how to use modern tech in your business, the tips in this article will provide you with some much-needed insight.

Employ and Manage Talents Across the World

Is it expensive to hire local talents in your city or country? If yes, how about looking overseas for people who are equally talented and willing to take lower pay? Thanks to project management software and freelance platforms, this is now possible, particularly if your business isn’t bound by location. 

For instance, if you run a print shop, you can hire designers in Mumbai, who will do the designs for you at a fraction of the price you’ll have to pay a local designer. And they will do a great job too. All you have to do is collaborate with them using project management tools like Trello, Basecamp, Slack, or Teams. 

Automate Your Customer Service and Support Process

Even though most business owners know that the customer is king, they still treat them in a less-than-satisfying manner. This is why customers tend to leave businesses without tech-backed customer support for those who have solid support. 

The beauty of using customer support technology is that it streamlines the entire process. You can set up live chats, chatbots, virtual support desks, a knowledge base, and appropriate documentation that will make it very easy for customers to navigate the hard aspects of setting up and using your products. 

You’ll also be able to respond to inquiries faster with just 1 or 2 support staff. All it takes is the initial setup and you’ll be good to go. 

Sell More Products and Services

It doesn’t matter if you sell red diesel fuel, coffee, or closets, you can take advantage of the opportunity that the internet provides and sell more of your products or services. 

Thanks to social networks and search engines, it is extremely possible to double and triple your business revenue in one year by simply identifying the right demography and targeting them in your ad campaigns. 

For instance, you can set up SEO campaigns to organically drive traffic from the search engine to your business. You can also run Facebook ads, Twitter Ads, LinkedIn Ads, Pinterest Ads, and much more. Just find where your audience congregates and engage with them there. Also, because it’s performance marketing, you only pay for the actions that people take. And when they buy, you can process the payment faster.

Ensure Faster Communication

Communication technologies have made it incredibly easier for people to do business faster. Communication tools like emails, CRM suites, video and voice chat software, make it easy for team members to stay in touch in real-time. 

Instead of waiting for days to hear back on a project update, you can typically get near-instant feedback regardless of where the team member is located in the world.

Photo by Simon Abrams on Unsplash

This is a contributed post