***Contributed Post***

Content is king, you’ve heard it a million times. However, creating good content isn’t just about good writing, it implies a broad spectrum of technical elements that businesses need to take care of, in order to get better results from their content marketing efforts. 

To better address the technical aspects of content writing, business owners can use a broad spectrum of tools that will help them take into account SEO, readability, and a host of other essential elements that come with content writing. In this article, we’ll look into 5 top writing tools that small business websites can use to get a better effect from their content. 

1. Hemingway

 If you’ve been researching the interdependence of SEO and content writing, you must have come across the Flesch-Kincaid scale or the concept of readability score.

The Flesch-Kincaid scale is a quantifiable score can give you some insight into how readable your text is, based on a predefined set of metrics that include the number of words per sentence, paragraph length, adverb density, and so forth. The truth is that in order to calculate a text’s score manually, you have to use a fairly intimidating formula. The good news is that Hemingway is there to help you out with that and give you content-related suggestions in real time that will help you make your text more readable. 

This app will allow you to make your text less intimidating by eliminating unnecessary words, expressions, and other linguistic obstacles. It’s up to you to decide what score is optimal for your particular niche or industry. Obviously, if your website sells very niche and highly technical tools and devices, it’s unreasonable to expect that you can adjust the readability score to the level of an eighth grader’s. However, if your niche allows it — make your texts informative and straightforward. 

2. Yoast’s Content Analysis Tool

 As a freelance writer, you’ll very often have to abide by the latest SEO standards, which also implies that you have to keep an eye at the structure, word count, and other essential parameters that search engines like Google and Bing take into account when they index 

After you’ve written the first draft of your text, paste it to Yoast’s content analysis tool to receive suggestions on how to improve it, based on the latest search engine optimization standards. 

So, it’s important to take into account that Google and other major search engines analyze reading ease, so bear in mind that your writing shouldn’t be too complicated because, at the end of the day, it needs to suit a broad spectrum of readers. 

3. WOWGrade

 WOWGrade is a very handy tool that allows you to delegate content creation to professional niche writers. The tool is also a lifesaver if you need to find high-quality editors that would go through the content you wrote and consult you on the stylistic and structural improvements you need to make in the future. 

The company has been around for quite a while and have quite an impressive list of corporate and individual clients. 

4. Cliché Finder

 Cliché Finder is really helpful if you’re looking for stylistic consistency. Whether you’re writing a white paper, a blog entry, a press release — clichés can always find their way into our text. The problem with clichés is that they’re commonly useless lexically and they don’t really sound good either. 

You can just paste a text into the cliché finder, and it will highlight the clichés it has identified. 

5. Grammarly

 Everybody knows about Grammarly. This service has been around for quite a while and has been continuously improving over the years. Basically speaking, Grammarly is there to ensure that all the texts that we write on a device are worded impeccably, from a syntactic, lexical, and stylistic perspective. Grammarly uses Machine Learning to gradually improve the service and also make better suggestions to the people using it. 

The technology behind this tool is designed to analyze millions of documents online and compares them to your semantic choices, which is how Grammarly is trained to give you suggestions on how to improve your text. The tool also scans your text for a broad spectrum of structural issues, which are fairly problematic. 

Grammarly is vital for the development of your business’s presence online because having grammatically sound is an indispensable component of search engine optimization, which in part defines your commercial success. 

Honorable mention 

Writefull — a fantastic tool that you can use for both article writing and interface copy. The tool accesses data from Google Web, Google News, and Google Scholar and provides you with the number of times a certain expression was used. If you’re not sure what the best choice of words is — you can always opt for this tool to check how often people have used a said expression or combination of words. 

Conclusion 

Many of us are talented when it comes to writing, but in the current business ecosystem, competition is fierce. This is why we need these writing tools to improve our style, word choice, and grammar at times. 

Author’s BIO: 

Linda Grandes is a full-time blogger at Studyton.com and a true expert in writing. She is interested in a variety of topics starting from education and ending at modern art. That`s why the idea of her blog cannot be narrowed to one topic as well.