Pinterest is a virtual pin board service. Users can create boards that they pin content to. This content is usually in the form of pictures but it can sometimes be video. A user can have multiple boards spanning different topics.
Marketers love Pinterest because it sends customers to their websites. In fact, Pinterest is one of the best social media platforms to use if you’re trying to sell a digital product. Here’s how to use Pinterest to get more traffic which will in turn help you build your list…
Think of boards as categories. Some marketers struggle with the concept of Pinterest boards. That’s why it can be helpful to consider boards as categories for your content.
If you’re in the health and wellness niche, you may have content on topics like ‘healthy meal prep’, ’10-minute workouts’, or ‘weight loss success stories’. Take each of these categories and turn them into a board on Pinterest.
Describe your pin. It isn’t enough to just grab an image from your website or blog and add it to your Pinterest board. Take a moment to describe what the content is that you’re linking to.
Tease readers about what they’ll get and make them eager to clickthrough. Don’t share something boring like, “Learn 5 Tips for Clean Eating”.
Instead, spice it up a bit. Try using this instead, “Discover the 5 Secrets All Clean Eaters Must Know to Succeed. If you’re struggling with clean eating, these tips will motivate and inspire you. Be sure to download the free eating plan mentioned.”
Sign up for a business account. If you’re using Pinterest to send traffic back to your website, you should make sure you have a business account. This will give you access to statistics about your pins. You’ll know when the best time is to pin, what keywords your audience loves, and which pins get the best traction.
If you’re already created an account, you don’t have to lose your pins. You can simply convert the account by going to Pinterest Business Accounts and filling out a short form.
Use group boards. Some Pinterest users create a group board and allow other members to contribute pins to it. Often, the group board is built around a theme that other users may find helpful like ‘Best Weight Loss Tips for New Moms’ or ‘Styling Tips for Petite Women’.
Group boards usually get thousands of followers, so pinning to one is a great way to increase your traffic. But you need to read the owner’s rules before you attempt to pin. Some owners will want you to email them so they know you’re a real person. Others may ask you to follow them on social media before you contribute.
Pinterest is a great source of traffic, but it can also be a huge distraction if you’re not careful. To keep this from happening, try to schedule your posts and only login when you have a few spare minutes. Otherwise, you may find your productivity goes down when using the site.