During May I’ve decided to dive deep into my content marketing strategy and find out what’s working, what isn’t working and how I can give my audience (YOU) more of what you want.

I want to challenge you to do the same thing!

Providing high-quality, consistent content is a big priority of mine because good content has proven its value to me over and over again. A recent study by Kapost found that content marketing gets 3 times the leads per dollar spent than paid search and outbound marketing!

So, do you want to know what I’ve found to be extremely effective in 2018?

I’m going to let you in on an important tip to apply across your content marketing strategy this year:

Answer The Complex Questions Your Audience Is Asking

Your target market has big questions they need answers to. If you are writing in-depth articles, emails and ads that address very specific problems and give solutions, your traffic numbers will increase.

Why “complex”?

In case you haven’t noticed, the internet is jam packed with information. You can type almost any question into google and find a decent answer. Anyone can answer an easy question! And these days on google all you have to do is start typing a question and they answer will appear in a heartbeat without having to click into a post.

To stand out, you must provide more than the surface solutions- you’ve got to dive deep! Focus on becoming not just the “general practitioner” in your field but the EXPERT or SPECIALIST.

Here are a few ways to provide smart answers to hard questions and bring depth to your content: 

  • Focus on question-based keywords. Put the actual question, word for word, that you are answering in your content as a header 1, 2 or 3. This will help search engines to notice you and bring you up when people type that into a search bar. Some great question based keywords include:
    • How to [increase/improve] [benchmark/metric]?
    • What is a X?
    • How to find X?
    • How to learn X for free?
    • What are the benefits of X?
    • How much does X cost?
    • What are the best [tools/products] in a [category]?
    • What’s the difference between X and Y?
  • Add data. Anyone can say anything in a good blog post; a great blog post has data to support all the claims. If you are giving solutions to problems, always backup your information with reputable data and citations. This will increase your credibility and also boost your SEO.
  • Create better blogs than your competitors. Check out what your competitors are saying about any given topic. Look at their best content and make something that’s even better. You can use tools like buzzsumo.com or ahrefs.com to see what your competitors are getting the most traffic for.
  • Discover the complex question your audience is asking. Write to answer hard questions and make sure you’re addressing likely follow up questions on the same topic. A great FREE resource to use for this is answerthepublic.com. Another one is FAQ Fox.

I hope you’ve found these tips useful! If you have any questions, feel free to reply to this email and let me know what’s on your mind.

As always, I’m here to help. If you need someone to brainstorm content marketing with or have another area in your business that is struggling, let’s talk. You can sign up for a free consultation with me by clicking this link. Only takes a few seconds!

Have a great week,

Robyn

complex questions, content marketing strategies

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