Byran Weiner, CEO of Comscore, once said that ‘social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.’ So how can you nurture and build those relationships? What does it take to improve your online presence in 2020?
1. Present yourself as human
In 2020 people like brands who appear as human and authentic. They don’t want corporations with no relatability or personality. When you’re posting content on social media, keep it down to earth, fun and transparent. It could be in the form of memes, TikTok videos, or articles that showcase your values.
2. Live stream
Live streaming on social media is an excellent way to improve your reach, increase engagement and connect with new audiences. Facebook Live and YouTube Live are a great place to start streaming. According to Vimeo, ‘ live streaming is going to be a $70.5 billion industry by 2021.’ They also reported that ‘48% of consumers have shared a brand video on their social media profile.’ Live Streaming allows you to speak to your audience about a topic that means something to you. You might prefer to demonstrate a new product.
3. Analytics tools
If you want to improve your successes on social media, you’ve got to have some way of analysing your performance. There are plenty of social analytics tools out there which can help you to do that.
Google Analytics: GA is a great tool which can help you to monitor your social media campaigns and track your social ROI.
Snaplytics: Snaplytics is an analytics tool for Instagram Stories and Snapchat specifically. Here you can view various metrics and see where your engagement peaks and or decreases.
Using the right data you can improve your campaigns and get your business noticed online.
4. Creative content
Above all, your content has got to be creative to boost your online presence. With lots of similar brands in competition, it’s important to set yourself apart from the rest. So how can you make your Instagram photographs stand out?
Aerial photography: Using drones can allow you to get some seriously stunning and original photographs! For more information about drones take a look at www.drdrone.ca. Perhaps a member of your team fancies a go at taking a few drone shots? If not, you can always hire a photographer!
When it comes to writing your blog posts, you need to provide content that brings something different to the table. If you’re short on ideas, you can use ‘Answer the Public’ to search for the more obscure questions that people are asking online!
5. Customer Generated Content
People love customer-generated content because it’s authentic. It’s not always about heavily photoshopped images, but real people using your products and having a good time! CG content is inexpensive, and many customers will produce it naturally (and then tag your biz)! Employee generated content is similarly effective to improve your credibility and extend your reach. Of course, you need to set your employees guidelines about what they can and cannot say while using your social account. (Without instructions, EG content can fast lead to a social media scandal)!
This is a contributed post