Short on cash… send an email to your list. The money is in the list. If you’ve been around the internet for any length of time, I’m sure you have heard any of the “money is in the list” cliches that people often quote.

It may not be as easy as some people make it out to be, but it is closer to the truth than not. When you build a targeted list of subscribers, and provide value and insights, you earn their trust. Therefore, when you promote your products and services, you can actually generate revenue with your emails. As a result, the “money is in the list” cliché become the truth. The know, like and trust factor is a real thing.

First things first, you have to build a list of targeted subscribers. No matter what industry you are in, or what stage of business you are in, you can benefit from a larger, more targeted list.

Welcome to the List Building Challenge!

The challenge is designed to help you to take daily action to grow your list!

Who Is The Challenge For

Please note, this list building challenge is not for people completely new to email marketing. This challenge is for people who are already getting subscribers to at least one list. The list building challenge is for people to learn more advanced list building strategies to grow lists faster, and with more targeted subscribers.

Audit Your List Building Systems

Before we can begin with any new initiatives to grow our lists (I’m taking action as a participant too), we have to look at where we are now. We will also look at the systems we have set up, and what services are currently being used, in the event you want to make some changes as you learn more about list building.

Decide which list you want to focus on for the length of this challenge. You may have more than one list and multiple opt-in offers right now, and that is okay. However, for the purposes of this challenge, it is best to pick a single list that you want to grow. Then, you can rinse and repeat the process for each additional list you want to grow.

Once you have selected the list, review the opt-in form or opt-in page. Is it up to date and relevant? Does it speak to the people you are trying to attract?

Subscribe to your own list to review your funnel. Review all of the emails and pages you have as part of the subscriber process, including the welcome email and thank you page. Click on all the links as though you are a new subscriber to ensure everything is working properly and you do not have any broken links. Review for typos and formatting as well.

Once you have reviewed and fixed everything in the email sequence, consider all the ways you could enhance what you have now, from the opt-in offer itself to the auto responders and specific links within each of your emails.

Now that you have completed an audit of your existing subscription process, you will be all set to begin the List Building Challenge! Set a reminder to visit the blog every day.

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