I want to share with you a strategy to significantly increase not only your engagement, but your conversion rates.
It’s something you’ve most likely heard of before, and has been proven effective, but a surprising number of companies still aren’t doing it.
List segmentation!
Most marketers understand how important email is to their marketing strategy, but not all are aware of the benefits of list segmentation.
Segmenting your email list simply means that you slice and dice your list based on certain demographics and tailor your emails and/or subject lines to appeal to them more effectively.
For example you could separate based on location, gender, age, or slightly more complex things like previous purchase history, personal interests and needs, etc.
Although it may seem complicated (or pricey) the statistics speak for themselves as far as effectiveness.
One study found that emails with a personalized subject line generated a 760% increase in email revenue from segmented list campaigns!
That’s right. A 760% increase!!
Now that’s a number we all want to be seeing in our monthly reports!
Here are 4 reasons you might consider using list segmentation
- Your Engagement Will Improve.Your readers will be much more inclined to engage when you are speaking to them more personally. This practice, over time, will also improve your email reputation. Your audience will come to expect that your content will always be interesting to them and will be more likely to pay attention to what you have to say over the long-term.
- Your Buyers Aren’t All The Same.Even if your selling a product to a very specific market, the people on your email list are still going to have unique characteristics or life situations. With list segmentation you can become more sensitive and intuitive as to what they want to hear AND what will make them click-through and become buyers.
- Your Contacts Are At Different Points In The Sales Cycle. Most likely you didn’t get all of your email subscribers in a single shot. Some might be completely new to you and your product, while others might be just on the brink of becoming a true customer. Knowing where each of your contacts sits can help you market to them more effectively.
- Your Overall Results Will Improve.The Lyris Annual Email Optimizer Report found that when marketers used list segmentation, 39% of them experienced increased open rates, 28% experiences lower unsubscribe rates and 24% experienced both increased sales leads and greater revenue.
If separating your email list is such an effective thing to do, why aren’t more people doing it?
There are some challenges with list segmentation that take a little skill to navigate. I’ll cover these in a future email as well as give you more in-depth information about how to use this marketing tool effectively.
Are you ready to take more power in your business NOW and leverage the tools I discussed today? I’ve opened up some space on my calendar this week for one-on-one coaching sessions with my readers. I am offering these sessions at no cost and would love to spend some time hearing about your business. Click here to claim your spot.
My calendar always fills up quickly so don’t hesitate to put your name on my schedule.
I hope you have a wonderful week!
Robyn