Today’s topic we will cover how you can improve your landing page conversion rates with 3 simple changes.
For the most part, readers have short attention spans.
I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing.
The same is true for your readers, and if you want to capture their attention long enough to entice them to opt-in to your mailing list, then you have to keep that in mind.
1. A Tip From Newspaper Publishers
Have you ever noticed that everything you need to know about a news story is in the first paragraph?
Journalists are trained to answer all the questions—who, what, where, when, why and how—in the first few sentences, just in case the story gets cut off when the paper goes to print.
In today’s online world, where column inches no longer matter, this type of story formatting isn’t quite so critical anymore, but it’s still a useful tip to use when you’re writing an opt-in page.
Think about it: If your readers are skimmers (as most of us are) then making sure you include the most important information right at the top of the page is going to greatly improve your conversion rates.
For opt-in pages, that means putting the biggest benefits in your subject line and following it up with two or three sentences that build on your headline. That’s it. Keep it short, sweet, and benefit-driven, and you’ll have greater success than you would with longer content.
2. Graphics Matter
Whether your opt-in incentive is an e-book, a video, or even a simple checklist, having a graphic representation of your offer is an important part of your landing page.
You could create an e-book or CD cover, which you can easily outsource, but be sure you follow these strategies:
Bold fonts and short titles make your cover more readable.
Use high-contrast colors for more visibility.
Be true to your brand and stay with colors and fonts your readers expect.
3. Crafting a Compelling Call to Action
You might think that when readers land on your opt-in page they know exactly what to do, but that’s not true. You need to invite them to take the next step. Give them clear instructions and you’ll have higher conversion rates than if you just leave it to chance.
Your call to action needs to tell your reader exactly what to do, like this:
Click here to download
Enter your name and email for instant access
Watch the text on your form buttons, too. After all words like “Subscribe” or “Sign Up” don’t exactly excite you do they? Consider using a phrase that matches your call to action instead, such as:
Get the Checklist!
Send the Video!
Take a look at your opt-in pages. Do they follow these strategies? If not, consider making some changes to your copy, your images, and your calls to action, then watch your results. You’ll more than likely see a boost in conversion rates if you do.
Have a great 24 hours!
Robyn
P.S: If you’re looking for virtual support in growing your business, click here to schedule a call with me where we can discuss your business needs and how I can help you.
One of my favorite topics is list building, and often when clients start thinking about building their email list they ask me…
“Which service should I use?”
Maybe you’ve wondered that yourself, and maybe even spent some time researching your options.
I believe, that this is not necessarily the first step you need to take.
The First Step in List Building
Before you need to think about tools, you must ask yourself this:
“How can I best serve my market?”
Whether you’re coaching business owners, new moms, or bloggers, they have a need that you can fulfill. And when you discover what that need is, you’ll have two valuable pieces of information:
What incentive will be a true no-brainer for your ideal client to opt-in to your list?
How can you use your mailing list to give the best value for those who join your list?
You don’t need to over-think these questions. Your opt-in incentive can be as simple as a resource guide or a short how-to video that answers a common question. You don’t have to go overboard with creating dozens of downloads and a 100-page eBook. These massive downloads are more likely to overwhelm your reader than encourage them to learn more.
And when it comes to providing value to your list members, keep three things in mind:
Regular communication is a must (consider an autoresponder series if you’re not good with scheduling email updates)
Marketing is second to information—too much selling will cause your opt-out rates to soar.
It’s your responsibility as a thought leader in your market to distill and provide the information, tools and products your audience needs.
“What is my list-building goal?”
How will you be using your list? Will you:
Send a weekly or monthly newsletter?
Create an autoresponder series that delivers content on a pre-determined schedule?
Promote your own services and products?
The answers to these questions will help you decide not only the right tool for your list-building needs, but will also determine the path for your ongoing mailing list content, promotions, and growth.
Have a great 24 hours!
Robyn
PS: If you’re looking for support in your growing your email list, click here to schedule a call with me where we can discuss your list building needs.
I hope you a great Holiday with your family and friends! My Christmas was spent with family where we had delicious food, some karaoke singing, loads of laughter and lots of memories to cherish.
Today here in Canada is Boxing day, a day full of great after Christmas sales. Who doesn’t love a good after Christmas sale no matter where you live.
…Before I get into that, tell me… are you ready for 2018?
Are you feeling good about the New Year and its possibilities?
Have you ever looked at a fellow entrepreneur and wondered how they manage to get it all done and organized, well the answer might surprise you.
They’ve got good systems.
It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel, instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.
No matter what business you’re in and what projects you find yourself tackling, a systemized approach will help you:
Work faster and produce more
Produce higher quality results with fewer mistakes
Easily outsource the tasks you don’t like to do
Here are 2 tools that will help you get better organized for 2018
The Magic of Templates
Oh, how I love templates! How many times do you answer emails from potential clients? What about responding to customer inquiries? Or mailing your JV partners about an upcoming launch?
These tasks and more become effortless when you create fill-in-the-blank templates that can be re-purposed for specific situations.
Templates can be as simple as a “canned response” in your email client or help desk, or you can use software such as Text Expander (for Mac) or Phrase Express (for Windows). You might even create a template document in Dropbox or Google Drive to house all your templates for easier access.
While templates will undoubtedly save you time, the real beauty is that once they’re created, you can easily outsource things like email. Simply instruct your assistant on the proper use of your templates, and you’ll be free to do other, more important things.
Checklists Prevent Mistakes
It might seem counter-intuitive, but when you do the same tasks repeatedly, it’s easy to miss an important step. You might think you paid your affiliates this month—you might even remember doing it—only to look back and see it was never completed.
But when you create checklists, it’s suddenly much more difficult to miss an important task.
You can easily create checklists for all your common tasks and projects using nothing more than a text document or you can use Wunderlist, Google Keep or Todoist to name a few.
If you’re managing a team, checklists in your project management system such as Trello or Asana allow you to see exactly what tasks are complete, and which are still outstanding.
Templates and checklists turn smart business owners into productivity superstars, and it’s easy to get started. The next time you answer an email you’ve answered before, save your response. The next time you set up a new product in your shopping cart or create a new opt-in page, take the time to record the steps. These documents will make future projects easier and faster to complete.
Now back to boxing day… I want to help you get better organized for 2018, so, I am offering the 12-month marketing calendar program for only $77, click here to buy it now.
This 4-module program will help you plan your entire year, get clarity on when you’ll launch your programs, help you deliver high-value content that builds relationships, and helps you earn money.
PS: This course includes every step you need to take to make this year your best business year. It’s time to put your big ideas into a custom-fit plan without having to stress over when, where, and how – ever again (at least not for the next 12 months)! Click here to BUY the 12 month marketing calendar program Now!
Are you thinking of planning a telesummit or maybe you’re already in the midst of hosting one? Good for you! You’re in for an incredible experience: you’ll grow your list, make some money, show off your expertise, and make some important connections with other experts in your niche.
But you can’t do any of that if you’re making any of these mistakes.
Not planning ahead
A telesummit is a big commitment, there are all kinds of moving parts you need to coordinate, including:
Multiple speakers and their many scheduling conflicts
Email autoresponder connections
Upsell and downsell opportunities
Landings page and access page creation
Promotion schedules and marketing materials
Clearly, this is not something you can pull together in a few days. Take your time, and consider hiring an expert to help you keep everything moving forward, typically 3 months is a good time frame to prepare your telesummit launch.
Not getting out of your comfort zone
As the host of a telesummit, you might want to fade into the background but instead you need to make a commitment to put yourself out there, not only when it comes to promoting your event, but also when inviting your guests. Reach for the stars, and don’t be afraid to approach your “dream” guest. You never know who might just say yes.
Not testing everything
This is a big one, no single web page should be published, and no email sent without a thorough testing of everything, including:
Buttons—are they clickable and do they lead where you think they do?
Links—watch for broken links, placeholders and 404 errors.
Spelling and grammar—proofread everything, including the names of your presenters.
Upsell/downsell funnels—make sure products are buyable and easy to access.
Content delivery pages—do your videos and downloads work?
Guest offers—opt-in for all of your guests’ offers to be sure they work as expected.
Remember hosting a telesummit should be fun – not stressful or overwhelming, so enjoy the process, get organized or hire an expert, you’ll be glad you did.Have a great 24 hours,
