I don’t know about you but I love to do online quizzes and I think they are a great way to bring in potential subscribers and they help you get to know your subscribers better, not only that, quizzes are also great for your online business.
One of the keys to understanding your subscribers is knowing what it is that they like. If you can learn more about your potential subscribers personality that’s even better. This allows you to market to your potential audience with an in a way that will grab their attention because you’ll know them and what it is that they need.
Here are a few benefits of using quizzes in your business:
You Get to know your subscriber better, what they like.
Understand your audience’s personality
Get the feedback you’ve been looking for in your business
Grow a strong email list
Earn money by up-selling your sign-ups to your next paid offer
When you add quizzes to your business, get ready to earn more money and monetize your potential clients’ interest.
When you roll out quizzes in a fun and creative way, you’ll be able to:
Become the go-to person in your niche
Boost your authority and build visibility
Capture the attention of your ideal client market
Build your following and increase traffic to your website as well as social media platforms
Sell your services, courses, and programs to anyone who signs up!
So not only do you build your list but you have fun doing it too and remember create your quiz with your potential client’s personality in mind, after all like attracts like.
There are many strategies you can use to grow your list. Today, we are going to look at three list building strategies that leverage audiences that other people have built. When you come up with brilliant content, and you share this content with a new audience, you will link back to your own landing page so people can join your list and learn more about you and what you have to offer.
Guest Blogging
Becoming a guest blogger is not as hard as you might think. In order to find the best opportunities to guest blog, search for the popular and high authority blogs in your industry. Once you have a list, visit their websites to see if they accept guest contributors, and the process for submission. If the blog doesn’t list the opportunity, find the email of the blog owner and pitch yourself as a guest contributor. If the email isn’t listed on the website, you can find the blogger on social media and reach out to them directly there as well.
Before you pitch yourself, read a few posts to get an idea for the style of the blog and the most popular topics. Then, when you pitch yourself as a guest blogger, you can reference a post or two that you liked, and why you liked them. You will also want to give a couple ideas for blog posts you would like to contribute, along with a summary of each proposed post. If they say yes, you can go ahead and write the post and send it to them. If they say no, don’t worry about it. Move on to the next blogs on your list.
If you do get a guest post published, be sure to share it across social media and tag the blog owner. They will love the extra attention, and you will position yourself for future guest blogging opportunities.
Get Interviewed On a Podcast
Podcasters are always looking for new people to interview. Curate a list of podcasts that serve your audience, and pitch yourself as a guest expert. Be sure to find podcasts in your niche that fit your areas of expertise. When you are featured, promote the show date ahead of time, and be sure to share the podcast on social media once it goes live.
Most podcasters will ask you to submit your bio and social media handles so they can include them on the show page and in the show notes. Instead of listing your website home page, link to a specific opt-in page that relates to your show topic. In this way, if listeners enjoy the show, they have a direct link to join your list. You will also want to mention your website and your current opt-in offer during the show.
Be a Guest Expert on a Webinar
As with podcasts, people often look for guests to feature on webinars. These webinars can range from a simple slide show presentation to an on-camera Facebook Live. Webinars are yet another way to get in front of people who are otherwise new to you and your brand.
Similar to podcasters, the webinar host will typically ask for your bio and social media handles so that they can promote your appearance on their webinar. Again, do not send people to a home page. Because a webinar usually covers more in-depth subject matter, it may be a good idea to create a special opt-in for that audience. If you do this, be sure to send people directly to opt-in page, so they can get more targeted information and you can grow your list at the same time.
No matter which one of these methods you choose, be prepared to shine! When you position yourself as the expert, people will want to learn more about you. Give them the easiest way to do this, by directing them to join your list.
I believe it’s fair to say that email marketing is a great way to grow your business and make sales. Before that can happen you need to build a relationship with your readers and earn their trust. I’m sure you’ve heard that readers have to know, like, and trust you before they consider spending money with you. That’s why it is so important to create engaging emails that start a conversation between you and your target audience.
The best time to start that conversation is on day one. Not only will it help you build your business and learn more about your ideal customers, it also helps with email deliverability. I don’t have to tell you that spam filters catch more and more emails, particularly if you’re marketing a product or service in them. Add to that the Gmail promotions tab, and it’s a wonder anyone actually sees and reads your emails.
The key to much higher deliverability rates into the main inbox is to get your subscribers to hit reply and email you back. This starts a conversation and in the eyes of email providers makes you a much more legit and trustworthy contact. In other words, the chances of future emails landing in the main inbox are much higher if you can convince your readers to reply to one (or more) of your messages.
Can you take a guess what your most read email message is? It’s the first one you send to your readers after they sign up and confirm their subscription. This email is often called the welcome email and you usually thank your readers for signing up and deliver your lead magnet or opt-in freebie. Because it is the most opened email and the first message your readers see from you, it’s the perfect place to start engaging with your readers.
If you can get them to hit reply to this email, your chances of getting the rest of your messages into the person’s main inbox skyrocket. Making that happen is a lot easier than you may think. All you have to do is ask your readers a question. Seriously, that’s it. What you ask them depends on your market, your niche, and what you plan on emailing them about.
Keep it simple. Ask them to hit reply and ask a question or share a little something about themselves. Make sure it is relevant to what your emails and lead magnets are about. For example, if you’re building a list in the weight loss niche and are teaching them about eating low carb, you could ask them if they have any experience eating this way, share their favorite low carb food, or email you their biggest question or concern about this diet and lifestyle.
In addition to helping with email deliverability and subscriber engagement, you’ll also be pleasantly surprised how much you’ll learn about your future customers in these emails. Pay attention to them and learn from them.
Have yourself an awesome great 24 hours!
Robyn
P.S. Do you need support in your business? Click here to schedule a call with me where we can discuss how I can help you and your business.
No matter what we may think about pop ups, the facts do not lie – pop ups work! As you may have already experienced, there are different ways a pop up can be used effectively, so that they are not so much of an intrusion, but a welcoming hello. Please don’t discard the use of pop ups to build your list. Instead, we‘re going to talk about the best ways to use pop ups and how to incorporate this technique into your list building efforts.
When designing a pop up, simple is best. An effective pop up contains five pieces of information:
A compelling headline
A description of the offer
An image of the offer
Input fields for the person’s name and email address
A subscribe button
Begin with compiling this information first. Next, it’s time to design the pop up. Most kinds of pop up software have design templates you can use. Select a template, customize with your information, and test it to be sure it works.
Now that you have a pop up form designed, it is time to figure out when to show it, or the display rules. You can have a pop up appear for new visitors, returning visitors, and visitors who leave your site without subscribing. Timing is the key. For example, when displaying a pop up form to a new visitor, do not set it to appear immediately. Allow your new visitor to linger on your website for at least 30 seconds before displaying a pop up form. When you allow your new visitor to get to know you and your content a little bit first, they will be more receptive to your offer, and more likely to subscribe.
You can also have a pop up appear to returning visitors. If a person returns to your site, they might like what they see! When you ask a returning visitor to subscribe, they may be more receptive as well.
You can also display a pop up form to a site visitor before they leave your site, also known as an exit pop up. At this point, your pop up is not intrusive, as the person is leaving the site anyway. You can use an exit pop up as a final opportunity to add the visitor to your list!
As you design your pop up form, and consider the different times to display it, you will then determine where to display it. You will have the option to choose the pages on which the pop up form appears, whether you want it to display on all of the pages on your website, only the blog post pages, and/or a combination of your choosing.
Once you define the pages to display your pop up form, go into your email autoresponder settings, follow the steps and activate your pop up form. Most email marketing systems will provide analytics so you can see how your pop up is working, how often it is displayed, and how many people sign up. You can periodically experiment with your pop up, to see if one of set of display rules works better than another, and to make sure it is working correctly.
Part of your list building efforts will include getting people to actually open your emails. The first hurdle to climb is to make sure your emails land in your readers’ inbox, and not the spam folder.
First, let’s address your subscribers who use Gmail addresses. As you are probably aware, Google created its own message filters, and most promotional emails will land in the promotional folder. There is a technique that will not only help you to avoid the Gmail promotional folder, but it will also help you to avoid landing in any reader’s spam folder.
The purpose of this technique is to get your readers talking with you, engaged in conversation, as soon as they subscribe to your list. The first engagement will most likely be the click in the confirmation email. Once your opt in is delivered, you need to get your reader to open the email and talk to you.
Would you believe, many people sign up for a freebie and never open the email or download the freebie? So you have to get your reader engaged right away!
The Trick to Stay Out of the Spam Folder
Once your freebie is delivered, you need to get your reader to respond to that email. A reply lets the email service know that your email address is one that the reader wants to see in their inbox.
How do you get the reader to respond to your freebie?
Ask a question.
Really, this is the trick! You will want to pose the question in the email that delivers the freebie.
One approach is to ask your new subscriber a question that directly correlates to the freebie they signed up for. For example, if you are a productivity coach and your opt in freebie is an ebook detailing “10 Tips to Maximize Your Productivity Before Noon”, you can ask your new subscriber what their most productive time of the day is. You could also ask them if they’re a morning person or a night owl.
Another approach is to pose a question related to the insights shared in your regular newsletter. For example, if you are a graphic designer and you regularly share resources for creating your own graphics, you could ask your new subscriber about their favorite source for stock photos. Then you could tailor tips around selecting and customizing stock photos.
Or you could ask about their favorite app to create social media images. Then you could create a series of tips around the most popular apps.
You can also ask your new subscriber about their biggest pain point. A new reader has opted in to your list for a reason, and this is the perfect time to learn about what they need right now.
When you ask your readers questions, be sure to respond to their answers. Their answers will give you further insights that you can use to craft content and your next offers. Perhaps the most important benefit is that the engagement will help to build a relationship with your new subscriber AND ensure your emails skip the spam folder.
