If your business has one or more job openings, then what are some smart ways to get more eyes on your vacancy? Here are some great suggestions during a time when grocery stores, hardware stores, and other places are looking to hire more people.
Create a Social Media Presence
Have you thought about posting hiring news on your website or on social media? If not, you might be missing out on a valuable candidate who wouldn’t otherwise know about your vacancy.
If you don’t already have a Facebook business page or a presence on LinkedIn, now is the time to create them and get the word out about your company. In addition to having another place to recruit potential workers, you will also have the potential to attract future customers and boost sales over time.
Use QR Codes
Another way to spread the word that your organization is hiring is to send a mailer about it. Include a QR code that people can simply scan to get the job info or anything else you want them to know about right now.
If you have more than one QR code, then keep them organized easily using Flowcode. If you’re a tech firm, including these Quick Response codes is a great way to quickly convey information to your target audience, whether they have Android or Apple iOS phones.
Incorporate the Latest Tech
Another great way to attract talent is to provide the most advanced technologies to your employees. If someone is considering working for your organization, and then they see that they have access to the latest software and laptops, it’s likely to win them over.
Working with new tech is exciting for most employees – and that’s especially true if your business is in the tech sector. Make the workplace interesting to those who are thinking about working with you. Remember, they might have other job offers, and you want to have the most enticing one!
Investigate Salary Expectations Online
One of the key factors in winning over job candidates is salary. Make the salary one that they can’t say no to, and they’ll accept your job offer.
But how do you learn what their monetary expectations are? By using tech, of course. You might conduct a survey or research online what competing companies are paying staff in comparable positions. Then sweeten the pot with benefits or other enticing ways to get the best candidate for your job opening.
Final Words on Getting the Best Person for the Job
If you’re still struggling with how to use tech to attract employees, or you can’t seem to find someone who is a good fit, you might team up with a recruiting firm. They specialize in this type of work, so they’re likely to get the task done efficiently. Then you can focus on the daily operations of the organization.
Finally, make your business one that employees want to stay in, rather than hiring them only for them to stay on a few months before going elsewhere. Keep them interested by nurturing a positive workplace environment and encouraging worker feedback.
Address any concerns within a reasonable time and tell your employees regularly that you value them. Finally, if they want to have more tech in their position, try to make it happen! A happy employee is a productive and loyal one.
Ranking well on traditional search results is vital if you want to drive more traffic to your site. The majority of people will not look past the first page of results on a Google search, so if your site doesn’t make the first page, you will not get very many clicks at all. The very top result gets 35% of clicks, and most people won’t scroll beyond the first 3 results, so you have a very small window of opportunity. Unfortunately, that window of opportunity is even smaller where voice search is concerned.
Smart home devices like Google Home or Amazon Alexa are becoming so popular, and the majority of people have voice search functions on their phones as well. It is estimated that, by 2020, around 50% of all searches will be made using voice technology. This presents a big problem if you do not change your SEO strategy because smart home devices only return a single result, while voice assistants on smartphones only show the top 3. That means that it is absolutely essential that you rank at the very top for voice searches if you want to increase traffic to your site.
Ranking well on voice search often requires a different strategy, so it is important that you change your SEO approach. Although some concepts remain the same, there are some things that you need to do differently if you want to improve your rankings on voice search. This great infographic outlines some of the key factors involved with voice search rankings and has some great tips on optimizing your strategy for voice search in the future.
Advertising has drastically changed over the past few years thanks to advancements in technology. Rather than relying heavily on print advertising, more and more companies are investing in digital marketing and advertising. This makes sense. Sure, there’s still space for traditional forms of advertising, such as leaflets, posters and billboards – people are still spending time outside in the real world. But it’s also important to acknowledge that people are spending increasing amounts of time staring at screens. Whether that’s their computer screen at work, their laptop screen at home, their tablet while they’re commuting, or their smartphone. This creates a great opportunity and space to grab their attention and advertise your products and services to them! It’s absolutely essential that you invest in online marketing to keep up with the times and maximise your sales and profits. Here are a few tips that will help you to achieve the best results possible!
Set a Budget
First things first, it’s important that you set yourself a budget. Initially, online advertising costs can be low. For example, with pay per click advertising, you can find yourself paying just a few pence for every person who clicks your ad and is directed to your site. But if tens of thousands of people actually click the link, you can find yourself forking out a small fortune. Sure, it’s up to you to decide whether it’s worth it or not and whether it pays off. But you do need to set a budget to make sure you don’t overspend. Your advertising campaigns should never cost you more than you can afford.
Bring in the Professionals
The world of online advertising is constantly changing and fluctuating. If you’re relatively unfamiliar with it yourself, it’s always a good idea to consult professionals who will be able to help you make the best decisions at any given time. Finding high quality advertising agencies is relatively simple. All you have to do is seek them out, check their reviews and see what others have to feedback about their services. This should give you a good idea of how effective their work is and whether it’s worth investing in.
Use Social Media Influencers
An emerging means of advertisement is the use of social media influencers. More and more brands – particularly those with a target demographic of young adults – are benefitting massively from influencers. Put simply, a social media influencer is an individual who has gained thousands, tens of thousands, hundreds of thousands, or even millions of followers on social media platforms like Instagram. People who follow these individuals tend to be influenced by what they post. They’ll want to follow the trends that these individuals set and are likely to listen to recommendations made by these influencers. When you advertise through a social media influencer, they’ll post something to their feed promoting your product, services or brand. This can lead to more sales made by their followers. Of course, you’ll have to pay them a fee or give them some free products or services in exchange for the post, but generally it’s worth the investment.
These are just a few steps you can take to make a success of your online advertising campaigns. Use them to your advantage and you should profit from them!
For a business to be successful, behind the scenes companies have many systems and technologies in place that help it run efficiently. We live in a world today full of great technology, most of which are designed to improve efficiency and productivity. So, the question is how can and what tech is best, to help run your business.
Using the Right Website Client
One of the most important parts of a business is its brand. Branding is the main driving force for whether someone will use your company, or go to your competitor. Add the fact that we live in a more and more connected world with the internet, more people are wanting to find a website to help them find out what your business does. So, the choice of which website client you should use is an important choice to make, so make sure you research exactly what you need. Squarespace helps manage email campaigns, appointments, and the website, so this could be a good choice. Other clients like WordPress and Wix have different customizing tools that may fit your business better than others. So make sure you research the features, the prices, and the plans that these clients offer, so you get the right one for your company.
Mobile App Development
Something that has been growing in popularity is custom mobile apps for within the business. This is for bigger companies, as smaller companies and start-ups wouldn’t require such customization at such a young age (In a business development sense). But having a good mobile development and technology team within your business can really benefit you in being able to build a good quality and efficient app for your business. If you are a digital company, then a development team would be great if you were to build a mobile app of some kind.
Data Management
If you are running a company that harvests data, like forms on a website or analytics from mobile apps and websites, then a good data management system is needed. Managing data is needed to first be more efficient as a company, as data is valuable and sometimes sensitive. Platforms such as ebecs (www.ebecs.com) and Microsoft Dynamics 365 are just a few of the many platforms out there that can manage your data flow and sort it for you.
Invoices and Paperwork
Do you send invoices? If so then a good system to send invoices is very useful! Platforms such as Square and more offer the ability to create products or services and then compile an invoice for you. The platform will then send the invoice and you can even manage reminders and repeat invoices, which makes your job managing these documents and invoices much easier!
Manage your Workflow
Last but not least, all of these products and services help improve your overall workflow. When a business is growing more and more it can be easy to start being buried in work and stress as the business grows. So that is why is important to take note of these technologies and services, and use them so you can take a lot of that stress away and run your business smoothly!
Saving money in business is a constant balance that you have to keep in motion, and dropping the ball on it can result in financial loss. The less money you’re making, the fewer improvements and growth you are having on your business. So here are a few ways to save money in business in order to strengthen the existence of your company.
Be More Sustainable
Sustainability is a word a lot of people across all industries are using now to take ownership over what they’re doing to live a more eco-friendly lifestyle. The same can be said for businesses as they make the necessary changes that are needed. There are plenty of ways in order to be more sustainable, and these can be things that you implement slowly but surely. Perhaps you could consider going paperless to cut down on the amount of paper that is used in the company on a weekly, monthly or annual basis. You could have a better recycling scheme that is used seriously by all staff members through teaching them the proper methods. The list is endless, and it can end up saving you money in areas like using fewer paper reams or asking staff to work from home on the occasional basis.
Work With Better Suppliers
There are some companies that are great and some that are not so great. Jobfit Health Group is a company that’s worth working with, and when it comes to your business, you need to be making the right connections. Otherwise, they could be responsible for the lack of progress made and even your downfall. Look at the suppliers you’re using for the company and see if they’re providing you with the same service or the service you need and maybe are not getting? Perhaps you’re paying too much for such a small amount of service, so think about changing suppliers and working with better ones.
Move Away From Traditional Advertising
Traditional advertising isn’t something that’s as popular as it used to be, but it still helps businesses convert these into sales. However, in order to save yourself some money, it might be worth looking at more affordable options, and you will find that online advertising achieves a lot more too if done right. Try to explore your options and don’t stick with one form of advertising. It’s all about diversifying it where you can in order to reach your full audience potential.
Work Better To Impress Your Customers
And finally, your customers are important. They provide you the financial backing in order to continue growing and having more success. Don’t ignore those customers, even the ones who are just single transactions. They could end up becoming loyal and regular ones if you’re just willing to put in the effort to make it so. Look at how you can improve your customer service for the better.
Saving money in business is critical and so look at these tips as a starting point in order to get your company in a healthy financial state.
