The Blog
Expert advice on navigating the tech landscape, automating your business, and building systems that scale.
Write and Speak Your Way to a Bigger List
Write and Speak Your Way to a Bigger List There are many strategies you can use to grow your list. Today, we are going to look at three list building strategies that leverage audiences that other people have built. When you come up with brilliant content, and you...
How to increase engagement and deliverability with 2 words
I believe it's fair to say that email marketing is a great way to grow your business and make sales. Before that can happen you need to build a relationship with your readers and earn their trust. I’m sure you’ve heard that readers have to know, like, and trust you...
The Power of Pop Ups – Why and How to Use Them
No matter what we may think about pop ups, the facts do not lie – pop ups work! As you may have already experienced, there are different ways a pop up can be used effectively, so that they are not so much of an intrusion, but a welcoming hello. Please don’t discard...
Develop Relationships to Stay Out of the Spam Folder
Part of your list building efforts will include getting people to actually open your emails. The first hurdle to climb is to make sure your emails land in your readers’ inbox, and not the spam folder. First, let’s address your subscribers who use Gmail addresses. As...
Use Social Media to Drive Traffic to Your Opt In Pages
Now that we have a dedicated opt-in page, it’s time to begin driving traffic to the page so we can build our list. We can start by using our social media bios and posts to begin driving traffic. Before we explore social media practices, we need to know which platforms...
Basic Elements of a Dedicated Opt In Page
Basic Elements of a Dedicated Opt In Page A dedicated optin page is a page that stands on its own to attract subscribers. Before we start seeking out subscribers and driving those potential subscribers to our website to join our list, we need to create a place to send...
Build Your List with Your Facebook Fans
Now that your opt-in form is set up, it’s time to begin driving traffic to your offer. Since most people are using social media anyway, let’s start driving traffic to your offer by using the most popular social media platform available – Facebook. As long as you have...
Set Up Testing and Tracking of Your Opt-In Forms
This is the final leg of the preparations we need to make to the opt-in form and opt-in page. After all, we want to make sure we are getting the best results for our list building efforts that we possibly can. Whenever we set up something new, we need to build in...
Reexamine Your Lead Magnet
Yesterday we identified your target audience, the people you want to join your list. Now it’s time to look at your lead magnet – when is the last time you looked at your opt-in offer? Is it stale, in need of an update? List building is a continuous process, though we...
Do you want higher conversions? Split testing to the rescue…
Email marketing is a numbers game. The higher your conversion rates, the larger your list will be. The larger your list, the more sales you will make.But there’s more to improving conversions and growing your list than just creating better offers and attracting more...
Identify Your Ideal Client or Customer
The money is not in a huge list, the money is in the right list. In other words, your list has to be filed with the right people, targeted subscribers who are interested in what you offer. It doesn’t matter how big your list grows if it is filled with the wrong...
What Can A List Building Challenge Do For You
Short on cash… send an email to your list. The money is in the list. If you’ve been around the internet for any length of time, I’m sure you have heard any of the “money is in the list” cliches that people often quote. It may not be as easy as some people make it out...










