5 Ways to Beat the Creativity Blockers

by Robyn Bennett | Blog, Content Marketing

Few things are as mind-numbingly aggravating as a block to creativity. We’ve all experienced that frustrating sensation. Sometimes it hits just as we sit down to write our weekly blog post or think up topics for our next video. We want to want to create. We have to create. Our business is depending on our ability to churn out valuable, quality information… but nothing happens. Ideas aren’t flowing. Creativity isn’t flourishing. The motivation tank is running on empty and soon you lose interest in creating content for this week.

Thankfully, there are a few things you can do to recharge your creative batteries!

5 Ways to Beat the Creativity Blockers

1. Make Sure You’re Getting Enough Rest

This is the hard-to-actually-do-but-also-obvious solution to a severe case of creativity block. Business burnout is a real thing and can keep you from accomplishing more than just creative content. If you can’t remember the last time you had a full night’s sleep, a day off, or a few hours to yourself, then schedule a self-care day ASAP! It might feel like your absence will cause your business to collapse, but what’s more likely is your exhaustion will lead to mistakes, missed opportunities, and poor performance.

2. Create a Routine and Stick to It

Believe it or not, your brain doesn’t perform best when it’s forced to multi-task, and, while routine isn’t always fun, it’s one of the best ways to stay motivated and creative. Schedule your week and organize your tasks. Clearly write out what you have to do and when you’ll do it, giving yourself a realistic amount of time to get each task done. Not only will you end up accomplishing more, but you’ll be able to do it faster and with less stress since you can clearly see everything you have to do and know when you have to focus on it (and you don’t have to focus on multiple tasks at every moment because you have time allotted for them later!).

3. Put Away All the Distractions (including research, if it’s keeping you from creating)

You’ve surely heard this tip before, but that doesn’t make it any less important! The internet and research are great ways to learn and get inspiration for future content, but they can also be creativity killers. What starts out as a quick Google search easily turns into an hour-long rabbit trail that only ends up making you feel distracted, inadequate, or uninspired. Research what you need for your content and then close any unnecessary tabs on your computer, put away your phone, turn off the TV, and focus on one thing: creating content.

4. Talk to People About What You Do

Few things are as fantastic for boosting your creative mood as talking about what you love. So, talk about it! Network with professionals in your field and bounce ideas off of them. Find out what they love about their business and why they love it. Talk to your clients! Ask them how you can be more helpful to them or what kind of content they’d like to see more of. Talk to your friends and family. Free yourself to get excited about what you do!

5. Go Through Your Old Content For Inspiration

Sometimes the reason creativity dies is because we doubt our ability to create. We doubt our voice, our product, or the value in our work. Rather than wallowing in this, go through some of your old accomplishments and see how much you’ve done! Instead of forcing yourself to come up with entirely new content, consider repurposing some of your old gems to increase your reach with far less work.

Have a great week!
​Robyn