Are you confused about SEO and how to use it in your business?

Are you confused about SEO and how to use it in your business?

For most seasoned website administrators, SEO remains the holy grail of any viable marketing strategy. It’s the key to Google’s treasured vault of 1.52 billion search engine users and by extension the definite trail to unlocking leads and creating conversions. For you, a small business owner; however, it probably is just ‘Search Engine Optimization,’ the only route you know to reaching a bigger audience.  And if you look at it pragmatically, there’s really no need for it to get more complex than this. While SEO can indeed become the anchor of a broader marketing strategy or the cornerstone on which a whole brand is built, for a small business without a mega marketing team and deep pockets, it’s usually better off being just a means to meet a clearly defined and simplified end. If your goal, for starters, is to get things up and running with your website, and reaching a wider audience is your primal target, here’s how to get SEO to do just that for you. Google (and your users) remember fast websites A few decades ago a page load time of say 5 seconds was by no means out of the ordinary. In fact, a handful of major news publishing websites had load times that averaged more than 5 seconds. It wasn’t a big deal, and search engines weren’t making a fuss about it. Today, however, on the backdrop of an internet space predominated by ‘impatient’ users, speed and faster page load times matter, a lot! Per eConsultancy, no less than 40% of visitors abandon a website with a page load time of more than three...
7 simple ways you can boost your visibility online

7 simple ways you can boost your visibility online

For small business owners who are struggling to gain clients/customers, a common problem I see is…well…that I can’t see them!! Despite their fantastic business ideas and useful services/products, no one is noticing them because they are ‘invisible’ online. Do you feel like your business is invisible? Or that no one is noticing you? Unfortunately, the online world is not a game of Hide & Seek! Instead of waiting for people to find you, you’ve got to get yourself put right in front of them. The internet has enabled us to advertise our businesses literally INSIDE someone’s home on their computer screen! [FIRST NAME GOES HERE], it’s time to take full advantage of this. 🙂 Today I’ve got a few tips to help you put yourself out there and get noticed by your dream clients: #1 WHERE Are Your Dream Clients? First, you’ve got to focus on your ideal or ‘dream’ clients. Who are they? WHERE are they hanging out (which social media platforms, websites, etc.)? What are their pain points? What problems do they have that you can solve? Figure out the answers to these questions so that you can be more effective in your marketing! Most platforms now allow you to select specific demographics and types of people to show your advertising campaigns. #2 Write Consistent, High-Quality Content Thought blogging was dead? Think again! A great way to become a respected leader in your industry is by providing accurate, high-quality content regularly. This also helps you to appear on search engines when people are looking for services like yours. Filling your website with useful content will attract new...