Why You Should Improve Your SEO As Often As Possible

We have all considered Website Visitor Tracking. It is important to keep track of who is visiting your sites and where they are from. It greatly assists with learning about your demographic. However, SEO is also very important and here is how you can improve it.

Off-page: Get more visibility

First of all, it is necessary to contribute this factor as part of the SEO enhancement strategy of your e-commerce or online store. And what better way at the end of the day than to get more  visibility and familiarity within our sector, no matter if it can provide more links to our structure. That means we are known and recognized on prestigious sites related to our work. This is a very effective way to try to get customers or users to learn about your brand. In any case, its implementation will require a lot of willpower in all our actions, which is ultimately a strategy that is a little more than usual. This must be done slowly to increase or achieve the visibility and familiarity of our business area in the fastest time possible. Without making mistakes and with a whole series of precautions so as not to deviate from the goals set from that moment.

On the other hand, another strategy that almost always gives very good results is the one that consists of trying to get us qualified visits. This can be achieved through external links or any other way, such as social networks or sponsored ads. So much so, that the goals can be achieved more quickly than with the rest of the direct marketing models. However, we can not forget what a trusted brand is as it can provide us with the following benefits which we reveal below:

  • Open more effective communication channels with our customers and users so that we can offer them more information about our products and services.  
  • Convey the idea that the customer is part of a very important chain in this process. And for us we must make them part of our philosophy within the digital society.  
  • Providing an idea of ​​quality and service.
  • Adapt to the new trends that digital marketing offers us and has an infinite number of applications and from all perspectives for the development of our project in the digital field.

Provide high quality content

Another aspect to consider at this point is the one related to the quality of the content we contribute to your store or online website. In this sense, we can not forget this part of the process because this is what helps people keep coming back for more. If they like what they see, they are likely to read more and more and therefore learn more about your brand. You must consider hiring assistance. 

On the other hand, it should be taken into account that poor SEO optimization when identifying keywords or analyzing how the competition positions itself, may cause us to lose opportunities to attract links or visits. So, learn as much as you can to create future success! 

Photo by Brooke Cagle on Unsplash

Are you confused about SEO and how to use it in your business?

For most seasoned website administrators, SEO remains the holy grail of any viable marketing strategy. It’s the key to Google’s treasured vault of 1.52 billion search engine users and by extension the definite trail to unlocking leads and creating conversions.

For you, a small business owner; however, it probably is just ‘Search Engine Optimization,’ the only route you know to reaching a bigger audience.  And if you look at it pragmatically, there’s really no need for it to get more complex than this.

While SEO can indeed become the anchor of a broader marketing strategy or the cornerstone on which a whole brand is built, for a small business without a mega marketing team and deep pockets, it’s usually better off being just a means to meet a clearly defined and simplified end.

If your goal, for starters, is to get things up and running with your website, and reaching a wider audience is your primal target, here’s how to get SEO to do just that for you.

Google (and your users) remember fast websites

A few decades ago a page load time of say 5 seconds was by no means out of the ordinary. In fact, a handful of major news publishing websites had load times that averaged more than 5 seconds. It wasn’t a big deal, and search engines weren’t making a fuss about it.

Today, however, on the backdrop of an internet space predominated by ‘impatient’ users, speed and faster page load times matter, a lot! Per eConsultancy, no less than 40% of visitors abandon a website with a page load time of more than three seconds. 80% of these visitors won’t return to that site, ever again. It comes as no surprise then when search engines blacklist slow websites, placing them foot side of organic search engine rankings in preference for better performing websites. Google implemented the protocol to do this way back in 2010.

The key takeaway for you as a small business owner is that fast websites are a must, not a negotiable luxury. Assess your site, make sure its returning content to users in lighting fast speed. If this is not the case, make conscious efforts to optimize it for better performance

Quality content is still king, forget what anyone says

When developing content for your site, it’s easy to get caught up in a keyword and content optimizing frenzy that borders on intentionally fine-tuning everything for web scripts and Google crawl bots. While this approach was at one time effective, SEO has long gone past that phase. We’re in an era where quality content, the kind that attracts real-life users and drives engagement rules over that created to essentially tick all the checkboxes of Google bots.

Don’t get me wrong, keywords still matter. But rather than base the content of your website on emphasizing a specific tranche of keywords, it’s usually a better strategy to develop content that appeals to users. Search engines have a way of compounding several metrics to see if the content on your site is actually value-creating as opposed to merely keyword-harvesting.
The first step to developing quality content is understanding the needs of your target audience (consumers). Will they love visual cues more than text-based material? Are you better off writing in a professional, friendly or conversational tone? What topics in your niche pulls the crowd? These are the sort of questions you need to start answering.

Inbound linking is still the undisputed Queen

Inbound links, i.e. links of your website on other websites remain one of the most surefire ways to gain accelerated visibility on search engine results pages (SERPs). And no, we’re not encouraging you to go on a link farming spree, that’s black hat SEO, and even though it might deliver some results in the first instance, it’s almost always tailgated by a backlash of punitive measures from search engines.

Instead practice link building the right way, the way it was intended to be practiced. Focus on creating high-quality content that engages the audience and attracts other content curators. If you don’t relent in this game of churning out killer content, other sites will in time start incorporating bits of your work, before invariably proceeding to give you credit by way of inbound links.

The best part is this process is more of a positive feedback mechanism – the more quality inbound links, the better your reputation and authority; and the more other sites feel inclined to link more web pages to your site.

Make use of all the tools you can lay your hands on

One good thing about SEO today is that unlike in the past, it’s no longer a game of hide and seek. You can proactively monitor, track and micromanage every aspect of your SEO drive with a growing selection of SEO tools.

Need to know how your site is performing on Google search, Google Search Console, Google Analytics and a slew of other analytics software are just a click of the button away. Confused on what keywords need to be integrated into your content, take your pick from apps like SEMrush, Google planner and Google AdWords. If you need to know what visitors are doing on your website when they come online; there are apps for that too.

One app we’d certainly recommend over and above is Yoast SEO. It’s a lightweight and intuitive content moderation solution that keeps you on top of your SEO game, content-wise. Yoast SEO allows you to specify everything from your Meta description, slug, title and alt SEO text with consummate ease and in line with current industry best practices. Best of all there’s a free version for users who are on a budget.

Don’t underestimate social media and other traffic sources

With a heightened (and justifiable) focus on search engine traffic, it’s easy for small business owners to sideline other valuable traffic sources. Don’t place all your eggs in one basket. Cultivate a social media following and improve your brand image – together these two work to deliver a steady supply of both new and old visitors to your site.

It, however, goes past just ushering in new web visitors, aside from guaranteeing more predictable and less volatile traffic volume, social signals – the way people interact (likes, pins, shares, views, votes and everything else) with your social media content – play a big role in your overall search engine performance. It’s on the record that SEO experts Moz.com moved to the top of SERPs for the key phrase ‘Beginner’s guide’ only after their guide was tweeted out by The Smashing Magazine.

Finally, if you don’t have a Google My Business account, now is the best time to get one

How do you easily outrank the so-called authority websites for broad, established and competitive search queries? I’ll give you a hint; the answer is not related to link building, onsite SEO optimization, fast webpages or quality content. Yes, you guessed it right, it’s the rather simple easy-to-effectuate solution you’ve been ignoring for too long – your Google Business Account.

In its last few search engine updates, Google has increasingly placed a heightened emphasis on local businesses. By virtue of this, registered businesses have a higher SERP priority especially in local searches for keywords related to the service they offer. Simply register your business and get a part of the SERP juice you deserve.

I hope these tips have helped you understand how to better use SEO in your small online business.

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7 simple ways you can boost your visibility online

7 simple ways you can boost your visibility online

For small business owners who are struggling to gain clients/customers, a common problem I see is…well…that I can’t see them!!

Despite their fantastic business ideas and useful services/products, no one is noticing them because they are ‘invisible’ online.

Do you feel like your business is invisible? Or that no one is noticing you?

Unfortunately, the online world is not a game of Hide & Seek! Instead of waiting for people to find you, you’ve got to get yourself put right in front of them. The internet has enabled us to advertise our businesses literally INSIDE someone’s home on their computer screen!

It’s time to take full advantage of this. 🙂

Today I’ve got a few tips to help you put yourself out there and get noticed by your dream clients:

#1 WHERE Are Your Dream Clients?

First, you’ve got to focus on your ideal or ‘dream’ clients. Who are they? WHERE are they hanging out (which social media platforms, websites, etc.)? What are their pain points? What problems do they have that you can solve? Figure out the answers to these questions so that you can be more effective in your marketing! Most platforms now allow you to select specific demographics and types of people to show your advertising campaigns.

#2 Write Consistent, High-Quality Content

Thought blogging was dead? Think again! A great way to become a respected leader in your industry is by providing accurate, high-quality content regularly. This also helps you to appear on search engines when people are looking for services like yours. Filling your website with useful content will attract new clients and also opportunities such as telesummits, speaking gigs, guest author requests and more.

#3 Connect with Influencers

An influencer is anyone with a large, engaged social media following. Try to find influencers that are in your niche or who publicly support the type of products/services you offer. Take any opportunity to connect with them and build a positive image for your business. A strong network of influencers can help to promote your work and get you in front of a wider audience. They also build your reputation and credibility by showing their followers that they trust you as a reputable brand.

#4 Leverage Co-Marketing Opportunities

Unless you have deep pockets, one of the most effective ways to promote your business and brand is through co-marketing. What is co-marketing? It is connecting with other business owners in your industry and working together to host a webinar, telesummit, social media campaign, retreat, giveaway, etc. You can also create share deals on your social media platforms (You share each other’s content on your social media pages, give each other shout outs, do guest emails to their list, etc.).

#5 Be Yourself

Some coaches out there will tell you to do things you really don’t like to do. Granted, sometimes you DO need to step out of your comfort zone to learn and grow, but there is also something to be said about just BEING YOURSELF. Find what type of marketing resonates with you most. Are you a great writer? Focus more energy on your blog and/or Instagram posts! Do you prefer speaking on camera? Create videos or do Facebook Lives and Instagram Stories. Are you a graphic designer? Create beautiful infographics, quote pictures, diagrams, etc. There are so many options, find what works for you! You can use the online video maker Lumen5

#6 Focus on Standing Out

As you know, your potential clients are being bombarded with hundreds if not thousands of advertisements every single day. In order to get noticed, you have to stand out. There are a lot of ways to do this. Think about how you can be slightly better than what’s already out there. You don’t have to reinvent the wheel- just take the wheel and make it bigger, better, flashier, more unique, more affordable, more customized etc. than the other wheels on the market.

#7 Answer the Questions Your Dream Clients Are Asking

Get into Facebook groups or other online groups where your target market is hanging out. Examine what questions they are asking the most. Figure out what their biggest pain points are. Take their questions and frustrations and build your brand around their needs. Can’t find the perfect group? I’ve seen many entrepreneurs create social media groups just for their target market! They create a safe, no-pressure community where their tribe can connect, support each other, ask hard questions, celebrate together and be exposed to the admin’s brand.

Are you ready to get visible online?

Have a great week!

Robyn Bennett

PS: If you are looking for someone to help you grow your online business, click here to schedule a 1 on 1 call with me NOW! I have effective tools to help you grow your online business! BOOK YOUR CALL HERE.